Oase Outdoors Aps

What Oase Outdoors Aps does

Oase Outdoors ApS is a privately held Danish outdoor equipment designer and manufacturer, founded in 1984 by Mogens Arens in Give, Denmark, and controlled since 2016 by Scandinavian investment specialist Ratos AB (approximately 78% ownership) with CEO Henrik Arens and management retaining the balance. The company operates three independently positioned sub-brands covering the outdoor camping value chain: Outwell for family camping with comfort-focused features, easy camp for entry-level and beginner outdoor use, and Robens for technical trekking (acquired in 2000). Products span tents (poled and air technology), awnings for motorhomes and campervans, sleeping products (sleeping bags, self-inflating mats, pillows), furniture, and accessories (cooking gear, lighting, pumps, gas appliances).

The company differentiates on proprietary, patent-pending technology including the Outwell Light System (OLS) zip-in tent lighting, the PowerTec pole system with square-profile walls delivering up to 40% better wind performance, Quick & Quiet magnetic inner tent doors, and zoned self-inflating sleeping mats. Manufacturing is outsourced to suppliers in China and Bangladesh, with Oase Outdoors maintaining dedicated local offices for quality control, while product design, testing, sales, and marketing are run from the 10,000 m² Give headquarters (including a 2,500 m² showroom and in-house test facilities). The product portfolio is undergoing a systematic PFAS-free transition: sleeping bags and mats became PFAS-free in 2020, tents and awnings launched PFAS-free in 2024, and 2026 marks full PFAS-free availability across all three brands.

The business model is wholesale-led B2B with a complementary direct-to-consumer digital layer: products are sold through a network of retailers and dealers across 45+ international markets, supported by dedicated European sales offices and brand-specific e-commerce storefronts. Revenue is generated via hardware sales under the three brand price ladders (entry-level easy camp, premium Outwell, technical Robens). End customers fall into three persona segments: Family Campers (Outwell), Adventure Seekers and beginner outdoor users (easy camp), and Technical Outdoor Enthusiasts aged 18-45 (Robens). The company has been actively embedding sustainability into its commercial model, with amfori BSCI audit coverage rising from 73% in 2023 to 86.8% in 2025, and formal Science Based Targets initiative (SBTi) commitment via Ratos AB in 2024.

Name

Oase Outdoors Aps

Legal name

Oase Outdoors ApS

Website

https://oase-outdoors.dk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Oase Outdoors ApS is a Danish outdoor camping equipment manufacturer operating three sub-brands (Outwell, easy camp, Robens) that design, produce, and distribute tents, awnings, sleeping products, furniture, and accessories to retailers across 45+ markets.

Ownership category

akta.pro rank

Product category

Outdoor Camping Equipment

akta.pro primary industry

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

akta.pro secondary industries

Tents, Shelters & Sleep Systems Retail (CRAMAMAH), Camping Furniture & Camp Kitchen Retail (CRAMAMAC)

Keywords

• Outdoor camping equipment
• Camping tents
• Camping awnings
• Sleeping bags mats
• Camping furniture accessories

Headquarters

HQ city

Give

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Outdoor Equipment Sales: Design, manufacture and supply of innovative, functional camping and outdoor products including tents, awnings, sleeping bags, mats, furniture and accessories under three brands (Outwell, easy camp, Robens).

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Oase Outdoors ApS designs, manufactures, and supplies innovative outdoor camping and living equipment under three brands (Outwell, easy camp, Robens). The product portfolio spans tents (poled and air technology), awnings for motorhomes and campervans, sleeping products (sleeping bags, self-inflating mats, pillows), camping furniture, and accessories including cool boxes, cooking gear, lighting, pumps and gas appliances.

Product overview

Oase Outdoors ApS is a Danish outdoor camping equipment manufacturer operating three distinct sub-brands: Outwell (family camping with home-like comfort), easy camp (adventure and beginner camping), and Robens (technical trekking). The company offers a comprehensive portfolio of tents with both poled and air technology, vehicle and drive-away awnings, sleeping products (sleeping bags, self-inflating mats, mattresses, pillows), camping furniture, and accessories (cool boxes, cooking gear, lighting, pumps, gas appliances). Innovation is central to their business with patented technologies including the Outwell Light System, PowerTec Pole System, Quick & Quiet magnetic doors, and zoned comfort sleeping mats. The company has been actively transitioning to PFAS-free products across all brands since 2018.

Differentiator

Problem solved

Functional benefit

Brands

• Outwell Caring Choice: PFAS-free tent and awning collection under Outwell brand focused on environmental responsibility.
• easy camp NXT LVL
• Robens Our Promise

Products and services

• Outwell Leading family camping brand offering innovative tents, awnings for motorhomes and campervans, and comprehensive equipment for comfortable outdoor living. Features patented technologies like the Outwell Light System, Quick & Quiet magnetic doors, and PowerTec Pole System.
• easy camp Brand focused on essential outdoor and camping equipment targeting beginners, hikers, micro-adventure seekers, and bikepackers. Offers simple, functional products at accessible price points with modern Scandinavian design.
• Robens Technical trekking and outdoor equipment brand for experienced outdoor enthusiasts aged 18-45. Focuses on robust, reliable products for ultralight trekking to basecamp, emphasizing performance, quality materials, and functional details.
• Tents Core product category including innovative poled tents and air technology tents for family camping, trekking, and vehicle-based camping. Features include self-illuminating guylines, integrated groundsheets, wind stabilization systems, and PFAS-free water-repellent fabrics.
• Awnings

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and major.

• amfori BSCIcoreStrategic or Co-development PartnerBusiness Social Compliance Initiative since 2017. Ensures ethical and responsible production across global supply chains with 86.8% of buying volume audited in 2025, exceeding the 80% target.
• Science Based Targets initiative (SBTi)coreStrategic or Co-development PartnerCommitted in 2024 via Ratos AB partnership. Sets science-based climate targets for reducing CO2 emissions across Scope 1, 2 and 3 in line with Paris Agreement goals.
• MålbarmajorTechnology or IntegrationDanish company providing CO2eq screening tool to calculate emissions across product lifecycle. Used for tracking and reporting Scope 3 emissions.
• Position GreenmajorTechnology or IntegrationSustainability partnership providing ESG data quality support in line with international standards.
• Bureau VeritascoreStrategic or Co-development PartnerLeading testing and certification company collaborating on product compliance verification across Europe and Asia.
• SGScoreStrategic or Co-development PartnerTesting and certification company for product compliance verification.
• BollscoreStrategic or Co-development PartnerTesting and certification company for product compliance verification.
• EurofinscoreStrategic or Co-development PartnerTesting and certification company for product compliance verification.
• Producer Responsibility Schemes (EPR)coreOthersCompliance with Extended Producer Responsibility regulations covering packaging and marketed products. Registered with relevant producer responsibility schemes for proper end-of-life handling.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Decathlon: Decathlon is the world's largest sporting goods retailer, with its Quechua and Forclaz brands covering family camping and trekking tents, sleeping and accessories at mass-market price points. Comparable as a broad incumbent across all three of Oase's brand tiers, particularly overlapping with easy camp and entry-level Outwell buyers.
• Jack Wolfskin: Jack Wolfskin is a German outdoor apparel and equipment brand selling tents, sleeping systems and travel gear across European retail. Comparable as a broad incumbent with overlapping technical and family-camping product lines, especially relevant against Robens and upper-tier Outwell.
• Coleman (Newell Brands): Coleman is a global incumbent in family camping tents, sleeping bags, coolers and outdoor equipment, owned by Newell Brands. Comparable as a broad incumbent across the same core product categories Oase Outdoors addresses (tents, sleeping, accessories), but at materially larger scale and broader distribution.
• Fenix Outdoor (Fjällräven): Fenix Outdoor is a Swedish-listed group owning Fjällräven, Brunton and Primus, with multi-brand outdoor and camping portfolios. Comparable as a multi-brand European outdoor peer with overlapping technical and family camping products against Robens and Outwell.

Direct peers

• Kampa: Kampa is a UK-headquartered outdoor and camping brand specializing in awnings, tents and accessories for motorhomes, campervans and family camping. Highly comparable to Oase Outdoors' Outwell brand across drive-away awnings and family camping tents.
• Dometic Group: Dometic is a global supplier of outdoor and RV lifestyle products including awnings, tents, mobile living equipment and accessories. Highly comparable to Oase Outdoors in drive-away awnings and vehicle-based outdoor living, with broader portfolio scale.
• Vango: Vango is a UK-based family camping brand offering tents, awnings (including drive-away), sleeping bags and furniture across Europe. Directly comparable to Outwell/easy camp across product categories and target customers, with overlapping presence in UK and European dealer networks.
• MSR (Cascade Designs): MSR is a US-based technical outdoor brand offering tents, sleeping pads, sleeping bags and stoves for trekking and mountaineering. Highly comparable to Robens on technical trekking, ultralight sleeping systems and performance-focused positioning.
• Regatta: Regatta is a UK-based outdoor brand group offering tents, sleeping bags, furniture and accessories for family and beginner camping. Directly comparable to easy camp and Outwell on product range, price positioning and European retail distribution.

Emerging players

• Black Diamond Equipment: Black Diamond is a US-based technical outdoor brand covering climbing, skiing and mountain equipment with growing tent and shelter offerings. Comparable to Robens on technical performance positioning and premium-end trekking equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oase-outdoors

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oase Outdoors Aps