Saré

What Saré does

Saré Thermen & Beauty operates a single-location premium wellness destination at Oldenzaalsedijk 22, Deurningen, in the Twente region of the Netherlands, founded in March 1985 by R. ten Have. The facility combines more than ten distinct sauna cabins (including Himalaya salt stone, infrared, rose quartz, Russian Banja, Aufguss, and a 95–120°C Aardsauna), thermal baths (outdoor pool, whirlpools, grotbad, plunge pool), Turkish and water steam baths, a beauty and massage center offering Guinot facials, relaxation areas with waterbeds, and an on-site restaurant with seasonal regional menus. Operational hours run 10:00 to 22:30, with aufguss rituals conducted up to eight times daily and sound-bowl meditation sessions on weekends.

The business model is direct-to-consumer and walk-in, with reservations required via the sare.boekeenbezoek.nl online booking portal. Revenue is generated across five streams: day-entry thermal admission fees (€24.90–€26.10 weekday/weekend with summer discounts), per-treatment beauty and massage revenue (€72–€109), restaurant and bar sales, prepaid gift cards (2-year validity) and bath cards (1-year), and bundled arrangement packages such as Holiday Deal, Wine & Dine, Zomer Special, and Bezoek & WIN promotions. Pricing is consciously set above mass-market levels to preserve tranquility and quality — the company explicitly avoids bottom entry prices.

The company serves three primary segments: adults seeking premium wellness experiences, families with children aged 10 and over, and after-work / corporate groups. It operates as a private, independently held Dutch enterprise (KvK 06051267) with 51–100 employees, no disclosed funding, no subsidiaries, and no parent company. Distribution is single-channel and single-site, with marketing concentrated on the sare.nl website, a monthly newsletter, Google reputation management, and seasonal campaigns. The company is GDPR-compliant and has invested in sustainability infrastructure (solar, heat recycling, reusable bags since 2019).

Name

Saré

Legal name

Saré Thermen & Beauty

Website

https://sare.nl

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Saré Thermen & Beauty is a privately held, single-location premium wellness resort in Deurningen, Netherlands, operating since 1985 and offering sauna cabins, thermal baths, massage and beauty treatments, and an on-site restaurant to adult and family consumers in the Twente region.

Ownership category

akta.pro rank

Product category

Wellness and Spa Services

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

akta.pro secondary industries

Sauna & Steam Bath Facilities (HSADAKAC), Hammam & Turkish Bath Services (HSALAFAG), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Thermal spa services
• Sauna resort
• Beauty treatments
• Wellness massage
• Thermal bathing

Headquarters

HQ city

Deurningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Day entry / thermal admission fees: Guests pay for admission to the thermen (thermal baths and sauna area). Entry is reserved in advance through the online booking system. Prices vary by day of week and include access to all saunas, baths, and facilities.
2. Beauty and massage treatments: Professional massage and facial treatments are booked separately from entry, adding per-treatment revenue. All masseurs and beauty specialists are professionally trained; the company does not use interns.
3. Restaurant and bar sales: On-site restaurant and bar generate food and beverage revenue. The kitchen uses fresh regional products and seasonal menus. Opening hours extend from 10:00 through evening hours.
4. Gift cards and bath cards: Prepaid gift cards (valid 2 years, extendable) and bath cards (valid 1 year) are sold as bundled products, providing advance revenue.
5. Arrangement packages: Bundled packages such as the Holiday Deal (evening entry + sauna ritual + meal), Wine & Dine, Zomer Special, and others combine entry + treatments + dining at a packaged price.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Saré operates a single-location thermal wellness resort in Deurningen, Netherlands, selling day-entry access to 10+ themed sauna cabins, thermal baths, and steam baths, supplemented by professional massage and facial treatments, aufguss sauna rituals, sound bowl meditation, an on-site restaurant, and bundled wellness arrangements. Products are sold individually (admission, treatments) and as packaged deals (Holiday Deal, Wine & Dine) or prepaid cards (gift cards, bath cards).

Product overview

Saré Thermen & Beauty is a wellness and sauna facility located in Deurningen, Twente, Netherlands, operating for over 40 years. It is not a software platform but a physical wellness destination offering a unified thermal bath and spa experience. The core offering centers on diverse sauna cabins (Sanarium, Infrarood, Himalaya zoutsteen, Meditatie, Rozensauna, Grotsauna, Stersauna, Russische Banja, Aardsauna, and Aufguss), thermal baths (outdoor pool, whirlpools, grotbad, foot bath, plunge pool), and Turkish steam baths. Supporting services include a beauty center with massage and Guinot facial treatments, relaxation rooms, and an on-site restaurant. Additional paid offerings include seasonal packages such as the Holiday Deal, Bezoek & WIN promotions, Zomermassage, Guinot Hydra Plus treatments, Summer Cards, and free skin analysis appointments. Aufguss sauna rituals and sound bowl sessions are offered as scheduled experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Thermal Sauna Day Entry Reserved day admission to the thermen (sauna and bath complex) giving access to 10+ themed sauna cabins, thermal baths, steam baths, and relaxation areas for adult and youth (10+) visitors. Prices vary by day of week.
• Aufguss Sauna Rituals

Quantifiable outcome

• Regular sauna visits may reduce the risk of dementia by up to 66%

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Elysium Wellnessresort: Wellness resort in the Netherlands offering saunas, baths, and beauty treatments. Directly comparable to Saré in service mix and Dutch premium day-spa market.
• Blue Wellness Spakenburg: Dutch wellness facility with sauna, spa, and beauty offerings. Comparable to Saré in mid-size premium Dutch thermal wellness positioning and treatment menu.
• Thermen Soesterberg: Premium Dutch thermal bath and sauna facility near Utrecht. Closely comparable to Saré in offering saunas, baths, spa treatments, and on-site dining for an adult day-spa audience.
• Hotel & Spa Zuiver: Wellness spa in Amsterdam region combining sauna, thermal baths, beauty, and fitness. Comparable to Saré in service breadth though with an urban location rather than forest-anchored.
• Thermen Bussloo: Large Dutch wellness resort in Voorst (Gelderland) offering saunas, baths, beauty treatments, and restaurants. Direct competitor to Saré in the premium Dutch thermal/wellness day-spa segment with similar facility breadth.

Regional players

• Aqua Dome Laengenfeld: Premium Austrian thermal spa in the Ötztal offering saunas, thermal pools, and spa treatments. Comparable premium day-spa positioning and Alpine-nature-anchored experience model.
• Fontana Therme Bad Neuenahr: German thermal spa offering saunas, thermal baths, and wellness packages. Comparable day-spa business model and bundled offerings, though operating in Germany rather than Netherlands.
• Thermae Grimbergen: Belgian thermal spa near Brussels offering saunas, baths, and treatments. Compares on facility type and premium day-spa positioning; serves a different national market from Saré.
• Thermen & Badewelt Euskirchen: Large German thermal bath and sauna complex near Cologne. Compares in offering breadth (multiple saunas, thermal pools, treatments) and bundled packages, in a different national market.

Broad incumbents

• Therme Erding: Germany's largest thermal bath complex near Munich with saunas, slides, and wellness. Provides the upper bound for facility scale in European thermal wellness; comparable category though much larger and broader in offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SAREthermenenbeauty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saré