Wellnessresort Elysium

What Wellnessresort Elysium does

Wellnessresort Elysium operates a single-location sauna and wellness facility at Kooilaan 1, 2665 KR Bleiswijk, Netherlands, in the Randstad metropolitan area near Rotterdam. The resort is classified as a Deluxe-tier property within the BeWellness network of 12 wellness resorts across the Netherlands, Belgium, and Germany, and is operated under the corporate umbrella of International Wellness Resorts BV (IWR), headquartered in Emst. The company employs 28 staff and targets adult individual wellness seekers, couples, and occasional corporate groups seeking stress relief, thermal therapy, massage, skincare, and culinary wellness experiences.

The resort's core product is day and evening access to its sauna and bath facilities, augmented by a broad treatment menu (massages, Hamam rituals, Shirodhara, Ayurvedic treatments, skincare), wellness rituals (Hydromassagebed, Sakura, Detox), an on-site restaurant operating from 10:00 to 21:30 with wristband-based charging, and rental of bathrobes, towels, and slippers. Pricing ranges from approximately €32 for evening entry to €95 for the All Inclusive arrangement, with individual treatments priced between €11 and €84. A multi-visit bath card subscription model (Badenkaarten) supports repeat visitation.

Elysium's business model is direct-to-consumer, requiring advance reservations through reserveren.elysium.nl, supplemented by on-site reception sales. Distribution extends through the Wellness Giftcard program, available as e-cards or physical cards at denominations from €10 to €150, sold online and through Dutch supermarket chains Jumbo, Plus, Jan Linders, and Primera. The resort operates within a unified BeWellness booking, gift card, and marketing infrastructure, generating revenue through entrance fees, packaged arrangements, treatment upsells, F&B, gift cards, bath card subscriptions, and ancillary retail. The core technology stack comprises standard web booking systems, an e-ticket/voucher redemption platform, and physical spa/wellness facility infrastructure, with no disclosed AI, proprietary software, or technology platform beyond the BeWellness shared infrastructure.

Name

Wellnessresort Elysium

Legal name

Elysium

Website

https://elysium.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellnessresort Elysium is a single-location sauna and wellness resort in Bleiswijk, Netherlands, operating as a Deluxe-tier member of the BeWellness network of 12 resorts under parent International Wellness Resorts BV, serving adult wellness seekers with day/evening passes, treatments, packages, and gift cards.

Ownership category

akta.pro rank

Product category

Wellness & Spa Services

NAICS

Traveler Accommodation (7211)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Destination Spas & Spa Resorts (HSALAFAC)

akta.pro secondary industries

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Wellness & Spa All-Inclusive Resorts (THAGAKAE)

Keywords

• Wellness resort services
• Sauna facilities
• Spa treatments
• Thermal bathing
• Wellness packages

Headquarters

HQ city

Bleiswijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Day and evening entrance tickets: Visitors purchase day passes (from 10:00) or evening passes (from 16:30) for access to all sauna and wellness facilities. Prices vary by day and season, with weekend and holiday surcharges applicable.
2. Wellness arrangements and packages: Pre-packaged deals combining entrance with treatments, meals, and other amenities. Examples include All Inclusive (€95 p.p.), Spa Culinair (€79), and Wellness Relax packages. These generate higher per-customer revenue through bundled offerings.
3. Wellness Giftcard: Gift cards sold between €10 and €150, available as e-cards or physical cards. Sold online, at resort reception, and through retail partners (Jumbo, Plus, Jan Linders, Primera). Can be spent in portions.
4. Treatments and rituals: Additional revenue from massage treatments, skincare, and wellness rituals. Must be purchased in combination with entrance. Prices range from €11 (Klankschaalritueel Deluxe) to €84 (Hamam Traditional 50 min) for individual treatments.
5. Food and beverage: On-site restaurant serving from 10:00 to 21:30. Visitors can order food, drinks, and meals during their visit, charged via wristband system at checkout.
6. Badenkaarten (bath cards): Multi-visit cards offering discounted rates for repeat visits. Valid for multiple entries within a specified period.
7. Rental and retail: Revenue from renting bathrobes and towels, and selling slippers and other wellness products on-site.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Wellnessresort Elysium operates a single-location sauna and wellness resort in Bleiswijk near Rotterdam, Netherlands. It sells day and evening access passes to extensive sauna, bath, and relaxation facilities, complemented by paid massage and skincare treatments, group wellness rituals, on-site food and beverage, gift cards, and prepaid multi-visit bath cards. The resort is classified as a Deluxe property within the BeWellness network of 12 resorts.

Product overview

Wellnessresort Elysium operates as a single-location wellness resort offering a comprehensive range of spa and sauna services. The core product is day and evening access passes to sauna and bath facilities. The resort provides additional revenue through treatment packages (massages, skincare), wellness rituals (group experiences), meal arrangements (All Inclusive, Spa Culinair), gift cards (Wellness Giftcard), and bath cards for frequent visitors. The BeWellness network provides the overarching brand and booking infrastructure, while the e-ticket/voucher system enables third-party voucher redemption.

Differentiator

Problem solved

Functional benefit

Brands

• Wellness Giftcard: Gift card product for wellness experiences
• BeWellness

Products and services

• Day and Evening Entrance Pass Day passes (from 10:00) or evening passes (from 16:30) granting individual adult guests access to the resort's full sauna, bath, and relaxation facilities; prices vary by day and season with weekend and holiday surcharges.
• All Inclusive Arrangement All-day wellness package priced at €95 per person that includes access to heated baths and saunas, coffee/tea with pastry, lunch sandwich, main course, dessert, three non-alcoholic drinks, and a choice of 25-minute relaxation or Indian head massage.
• Spa Culinair Arrangement Culinary-focused wellness package priced at €79 per person including sauna and bath access, coffee/tea with pastry, a lunch sandwich until 17:00, and a main course.
• Anti-stress Massage Massage treatment aimed at reducing stress hormones, relieving muscle tension, and supporting immune function; available in 25 or 50 minute sessions and must be booked in combination with entrance.
• Indian Head Massage (Indiase Hoofdmassage) Traditional Indian head, neck, and shoulder massage designed to promote better sleep, relieve tension, and reduce stress; safe for pregnant women from the 4th month onward and bookable with entrance.
• Mini Skincare Facial Quick facial including skin analysis, cleansing massage, peel, and nourishing mask for radiant skin; suitable for pregnant women from the 4th month.
• Wellness Rituals Group ritual sessions held in sauna or steam cabins featuring guided experiences with massage, scent applications, and skincare products; offerings include Hydromassagebed, Sakura Ritueel, Detox Ritueel, Snoezel Ritueel, and other themed rituals.
• Wellness Giftcard Gift voucher available in denominations from €10 to €150, offered as e-card or physical card; redeemable at Elysium and other BeWellness resorts, sold online, at reception, and at retail partners Jumbo, Plus, Jan Linders, and Primera.
• Bath Cards (Badenkaarten) Prepaid multi-visit cards providing discounted entry rates for repeat visits; available at reception and online, with seasonal promotions such as the summer bath card deal valid through October 1, 2026.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• BeWellnesscoreStrategic or Co-development PartnerElysium is an integral member of the BeWellness resort network, which encompasses 12 wellness resorts across the Netherlands and Belgium. BeWellness provides umbrella branding, shared booking infrastructure, the Wellness Giftcard ecosystem, and cross-resort marketing. The network is organized into Classic, Deluxe, and Exclusive tiers, with Elysium classified as Deluxe.
• International Wellness Resorts BV (IWR)coreOthersIWR is the parent company responsible for processing personal data and overall governance of the BeWellness resort portfolio. Contact: Viskweekweg 10, 8166 KJ Emst, [email protected].
• Wellness InstituutminorStrategic or Co-development PartnerEducational institution offering massage and wellness training courses, including Saunameester, Allround wellnessmedewerker, Hamam medewerker, and N.G.S. certified massage training. Located at Veluwse Bron (Emst) and Thermen Holiday (Schiedam). Provides qualified staff for the resort industry.
• Wellness GiftcardcoreChannel Partner/ Reseller/ DistributorThe Wellness Giftcard is a multi-resort gift card program accepted at all BeWellness resorts and select partner locations. Cards range from €10-€150 and can be spent in portions. Available as e-card or physical card through online and retail channels including Jumbo, Plus, Jan Linders, and Primera.
• Retail partners (Jumbo, Plus, Jan Linders, Primera)minorChannel Partner/ Reseller/ DistributorSupermarket and retail chains selling Wellness Giftcards at physical locations throughout the Netherlands, extending the gift card program's distribution reach.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Zwaluwhoeve: Direct peer BeWellness resort in the Netherlands offering thermal baths, saunas, rituals and All-Inclusive packages under the same gift card and bath card ecosystem.
• Veluwse Bron: A sister BeWellness resort in Emst (NL) offering saunas, baths, treatments, and overnight options at similar price points within the same group network; direct intra-network competitor for corporate outings and gift-card redemption.
• Thermen Barendrecht: Another BeWellness sister resort near Rotterdam, directly overlapping Elysium's Bleiswijk catchment and competing for the same Randstad day-wellness visitors with comparable saunas, baths, and treatments.
• Thermen Holiday: A direct BeWellness network sibling located in Schiedam, NL; comparable day-wellness proposition, package pricing structure, and gift-card integration sharing the same parent group.
• Bali Therme: A BeWellness sister resort in Germany operating saunas, thermal baths, and Balinese-themed treatments with shared gift-card redemption under the same parent (IWR).
• De Valkenberg: A BeWellness network resort in NL competing in the same Dutch destination-wellness segment with overlapping treatment menus, F&B, and gift card acceptance.
• SpaSense: Direct peer within the BeWellness portfolio offering saunas, baths, and packages with overlapping customer targets in the NL market.
• SpaPuur: A Dutch BeWellness resort offering saunas, baths, treatments, and packages; intra-network competitor for BeWellness gift card redemption and Dutch day-wellness share.

Broad incumbents

• Thermae Bath Spa: UK's only natural thermal spa offering day and overnight wellness; comparable resort-style spa business with treatment upsells and F&B extension, useful for benchmarking international thermal wellness economics.
• Therme Erding: The world's largest thermal bath complex in Germany; a broad incumbent operating saunas, thermal baths, and treatments at scale and serving as a comparable benchmark for European wellness resort economics and throughput.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wellnessresort-elysium

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellnessresort Elysium