What Kaunas In does

Kaunas IN (legal name VšĮ "Kaunas IN") is a public institution (viešoji įstaiga) established in 2016 and controlled by Kaunas City Municipality. It functions as the official city-marketing and economic-promotion agency for Kaunas, Lithuania, operating across four functional pillars: tourism promotion and visitor services, business and investment attraction, film production facilitation, and study/career marketing. Its customers are individual tourists, international investors, film and TV production companies, international students, and an emerging medical-tourism segment.

The organization's core products are service- and information-oriented rather than technology products. The kaunasin.lt portal serves as the unified digital front door; the VisitKaunas e-shop sells city-themed souvenirs and merchandise; the Kaunastic brand encompasses gift cards for city experiences and an interactive themed-routes map platform (kaunastika.lt/map); and the Kaunas Film Office provides location scouting, permit facilitation, and local-authority coordination for filmmakers. Two physical Tourist Information Centers (Laisvės al. 36 and Rotušės a. 15 in Town Hall Square) anchor on-the-ground distribution. No proprietary technology systems were identified; the underlying stack relies on standard third-party vendors (MailerLite/Mailchimp for newsletters, Paysera for e-shop payments, UAB Vinlita for IT maintenance).

Revenue mechanics combine modest direct commercial streams — souvenir and gift-voucher sales, guided-tour fees, film-permit and location-scouting service fees, and investment-consulting engagements — with substantial funding from Kaunas City Municipality appropriations and EU programme grants, including the Interreg Baltic Sea Region Climate Neutral Travel Destinations project (€3.11M total budget across 8 destinations, March 2025–February 2028). Go-to-market is hybrid: sales-led for B2B services (investors, filmmakers, group tours) and direct-to-consumer for visitors via the e-shop and physical Tourist Information Centers. The organization is headquartered at Laisvės al. 36, Kaunas, and operates with approximately 18 staff across its Tourism and Marketing, Business, and Film divisions.

Name

Kaunas In

Legal name

VšĮ "Kaunas IN"

Website

https://kaunasin.lt

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Kaunas IN is a public institution under Kaunas City Municipality that promotes the city of Kaunas, Lithuania through tourism marketing, investment attraction, film production services, and study/career outreach, operating two Tourist Information Centers, the VisitKaunas e-shop, and a Film Office.

Ownership category

akta.pro rank

Headquarters

HQ city

Kaunas

HQ country

Lithuania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Souvenir sales: E-commerce sales of Kaunas-themed souvenirs and merchandise through the VisitKaunas online store.
2. Gift vouchers: Sale of gift vouchers for unique city experiences and services.
3. Tourism services: Organizing guided tours of Kaunas and Lithuania for individuals, groups, or companies; tour guide services.
4. Film production support services: Location scouting, filming permits arrangement, and acting as intermediary between local authorities and filmmakers.
5. Investment consulting: Providing information and consultation for potential investors regarding Kaunas market opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kaunas IN operates as a public city marketing agency that promotes Kaunas through tourism information and guided tours, investment attraction and business establishment consulting, film production support (location scouting, filming permits, inter-agency coordination), startup ecosystem resources, and retail sales of Kaunas-themed souvenirs and gift vouchers via the VisitKaunas e-shop. The organization also manages two physical Tourist Information Centers and curates interactive themed tourist routes (Kaunastic).

Product overview

Kaunas IN operates a unified digital platform consisting of the main website portal (kaunasin.lt), an e-commerce store (VisitKaunas), and supplementary services including Kaunastic gift cards, interactive route maps, and a dedicated Film Office. The organization is a public institution (VšĮ) focused on promoting Kaunas city across tourism, business investment, film production, and international marketing, rather than a traditional technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• Kaunastic: Brand for gift cards and themed routes covering tourism experiences in Kaunas

Products and services

• Kaunas IN Website Portal Main digital portal (kaunasin.lt) serving as the official tourism, business, and investment promotion platform for Kaunas city. Provides information about tourist attractions, events, business opportunities, film locations, and city services.
• VisitKaunas E-Shop Electronic store selling souvenirs, publications, and merchandise related to Kaunas city. Integrated with Paysera payment platform and supports various delivery methods.
• Kaunastic Gift Cards Gift vouchers for unique city experiences and services in Kaunas, accepted at the e-shop and select partner locations. Operates under the Kaunastic brand covering themed routes and city experiences.
• Kaunastic Routes Interactive tourist route map platform featuring themed walking routes and experiences throughout Kaunas city, including historical, cultural, and scenic trails.
• Kaunas Film Office Comprehensive film production support service providing location scouting, filming permits, connections to local authorities, and production assistance for filmmakers seeking to shoot in Kaunas and the surrounding region.

Quantifiable outcome

• 90%+ of surveyed international students reported Kaunas met or exceeded expectations
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Interreg Baltic Sea Region ProgrammecoreStrategic or Co-development Partner · 1 January 2025Climate Neutral Travel Destinations project - 8 Baltic Sea destinations jointly developing climate-smart business toolkit. Total budget 3,110,000 EUR, project duration March 2025 - February 2028.
• MailerLite (UAB)minorOthersNewsletter delivery services provider for Kaunas IN communications
• The Rocket Science Group LLC d/b/a MailchimpminorOthersNewsletter delivery services for international email communications
• UAB ArachyvitaminorOthersDocument archiving services
• Kauno biudžetinių įstaigų buhalterinė apskaitaminorOthersBudget accounting services for public institutions

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit Riga: City-level destination marketing and CVB organization for Riga, Latvia's capital. Directly comparable to Kaunas IN in function (city tourism marketing, investment promotion, events) and Baltic regional context, though operating at a larger scale.
• Visit Tallinn: City-level tourism board and DMO for Tallinn, Estonia. Closely comparable to Kaunas IN as a Baltic capital-city marketing organization running tourist information services, event promotion, and convention marketing — a benchmark in the same peer set.
• Visit Kraków: City-level tourism organization for Kraków, Poland. Comparable as a mid-sized Central European heritage-city DMO offering tourist information services, cultural event promotion, and convention marketing with a similar mixed-portfolio scope to Kaunas IN.
• Gdańsk Tourism Organisation (GOT): City-level tourism organization for Gdańsk, Poland. Directly comparable to Kaunas IN as a mid-sized Baltic Sea port-city DMO offering visitor information, guided tours, and event promotion with a similar operating scale and city-portfolio positioning.
• Visit Tartu: City-level destination marketing organization for Tartu, Estonia. Closely matches Kaunas IN's profile: university-city DMO with study-abroad promotion, similar population scale (~95K), and comparable budget and team footprint.

Broad incumbents

• Lithuania Travel: National tourism board of Lithuania. Overlaps with Kaunas IN's tourism promotion mandate at the country level, sets broader national campaigns, and competes for the same visitor attention — a hierarchical peer rather than direct competitor.
• Visit Estonia: National DMO for Estonia. Operates at a country rather than city scale, marketing Estonia broadly while Kaunas IN's Estonian counterparts (Tallinn, Tartu) compete for the same regional visitor base. Relevant as a strategic-context incumbent.
• Visit Berlin: City-level tourism marketing organization for Berlin. Comparable function to Kaunas IN (DMO, MICE promotion, film-friendly city branding) but operating at major-capital scale and budget — useful as a scale-up reference point.
• Visit Budapest: City-level DMO for Budapest, Hungary. Comparable in function (tourist information, conference marketing, city branding) at substantially larger scale; useful benchmark for how city DMOs evolve with greater visitor volume and budget.
• Polish Tourism Organisation: National tourism board of Poland. Comparable to Lithuania Travel at the country level, providing umbrella marketing that interacts with city-level DMOs like Gdańsk and Kraków. Relevant as the national-tier incumbent that frames Baltic-region competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kaunas_in
• Facebookfacebook.com/kaunasin.lt
• LinkedInlinkedin.com/company/kaunasin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaunas In