KINGSMITHS
King Smith designs and sells compact, patented 180° folding treadmills and walking pads under the KingSmith and WalkingPad brands, targeting home fitness users and office workers through a global direct-to-consumer storefront and distributor network.
- Company typePrivate
- Founded-
- HeadquartersBeijing, China
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What KINGSMITHS does
King Smith (also operating as KingSmith and WalkingPad) is a consumer fitness equipment company that designs, manufactures and sells compact folding treadmills and walking pads. The product portfolio spans six SKUs organized across the WalkingPad line (C2, A1 Pro, P1) for under-desk and home office walking, the KingSmith R Series (R1, R2) for 2-in-1 walk-and-run use, and the KingSmith X21 premium foldable treadmill. At the core of its offering is a registered patent on a 180° folding mechanism that enables storage footprints as small as 0.11 square metres, paired with a proprietary foot-sensing speed control system and (on the X21) NFC pairing and an LED dashboard. The company sells direct-to-consumer through kingsmithfitness.com, which is localized in at least seven languages across North America, Europe, Japan, Russia, Spain and China, and augments this with a global distributor recruitment program. Revenue is generated through one-time hardware sales with no disclosed recurring subscription component, and the company's brand has been validated by Red Dot (2019), IF (2019) and Good Design (2020) awards. End customers are horizontal consumer and prosumer segments — primarily office workers seeking under-desk activity and home fitness users with space-constrained living environments.
KINGSMITHS firmographics
Firmographics- Name
- KINGSMITHS
- Website
- https://kingsmithfitness.com
- Company type
- Private
- Operating status
- Operating
- Short description
- King Smith designs and sells compact, patented 180° folding treadmills and walking pads under the KingSmith and WalkingPad brands, targeting home fitness users and office workers through a global direct-to-consumer storefront and distributor network.
- Ownership category
- akta.pro rank
KINGSMITHS industry classification
Industry- Product category
- Home Fitness Equipment
- akta.pro primary industry
- Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA)
Keywords
Where KINGSMITHS is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Markets served
KINGSMITHS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Fitness Equipment Sales: King Smith generates revenue through direct sales of proprietary folding treadmills and walking pads to consumers and businesses. Revenue is primarily one-time hardware purchase model with no recurring subscription component mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Product pricing not publicly available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
KINGSMITHS product offering
Product offeringCore offering
King Smith designs, manufactures, and sells foldable treadmills and walking pads for home and office fitness use. The product lineup includes six models (WalkingPad C2, A1 Pro, P1, KingSmith R1, R2, X21) featuring patented 180° folding mechanisms that enable vertical wall-absorption storage in footprints as small as 0.11㎡ to 0.5㎡, along with smart foot-sensing speed control, NFC pairing, and LED display panels.
Product overview
King Smith is a fitness equipment company specializing in home and office fitness equipment, particularly innovative folding treadmills and walking pads. The product portfolio consists of five distinct models: the KingSmith X21 (premium folding treadmill with NFC pairing), WalkingPad A1 Pro (under-desk walking treadmill with LED panel), WalkingPad C2 (six-color walking pad with patented folding tech), KingSmith R1 (2-in-1 folding treadmill with 180° fold), and KingSmith R2 (advanced 2-in-1 treadmill with dual walk/run modes and wall-absorption storage). All products share the company's patented folding technology, compact storage solutions, and smart foot-sensing speed control systems.
Differentiator
Problem solved
Functional benefit
Brands
- WalkingPad: Line of folding walking treadmills designed for under-desk and home office use, featuring patented folding technology, smart foot-sensing control, and space-saving design (0.5㎡ storage). Products include C2, A1 Pro, and P1 models.
- KingSmith R Series
- KingSmith X Series
Products and services
- WalkingPad C2 A compact walking pad treadmill available in six vibrant colors, designed for home and under-desk use with patented folding technology, 0.5㎡ storage footprint, and smart foot-sensing speed control. Targeted at consumers seeking space-efficient home fitness equipment.
- WalkingPad A1 Pro An under-desk walking treadmill featuring a high-intensity LED panel display, patented folding technology, 0.5㎡ storage footprint, and smart foot-sensing speed control. Designed for office and home use enabling walking while working.
- WalkingPad P1 A WalkingPad model designed for compact home fitness use under the WalkingPad sub-brand line.
- KingSmith R1 A 2-in-1 folding treadmill that folds in half at 180° using genuine folding technology, offering 0.5㎡ easy storage capacity, upright storage, and multiple safety protection features. Designed for both walking and running.
- KingSmith R2 An advanced 2-in-1 folding treadmill with futuristic technology supporting unrestricted walking and running, featuring 180° folding, dual walk/run modes, 0.11㎡ wall-absorption storage, and smart foot-sensing speed control.
- KingSmith X21 A premium folding treadmill featuring innovative double-fold design, NFC pairing technology for smart connectivity, wall-absorption storage, and a digital display panel. Designed as a high-quality foldable treadmill for home users.
Quantifiable outcome
- Storage footprint reduced to 0.5㎡ to 0.11㎡ through vertical folding
Companies that use KINGSMITHS
Customer profileSegments2 records
Ideal customer profiles3 records
KINGSMITHS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
KINGSMITHS partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
KINGSMITHS competitors and assessment
Company assessmentBroad incumbents
- Peloton: Connected-fitness incumbent with the Tread product line and bundled subscription content. Competes for premium treadmill spend and represents the integrated hardware-plus-content model KingSmith does not currently offer.
- Sunny Health & Fitness: Large value-positioned home fitness equipment retailer offering treadmills, bikes, and rowers. Competes on the budget-to-mid end of the treadmill category and overlaps on the folding-treadmill niche.
- ProForm: Major incumbent treadmill brand (also under Icon Health & Fitness) with a broad lineup including folding models. Competes in the same treadmill category but offers a wider portfolio spanning multiple price tiers and iFit integration.
- Bowflex: Broad home fitness equipment incumbent with a treadmill line and JRNY subscription. Competes for home fitness equipment dollars and brings a content ecosystem KingSmith lacks.
- NordicTrack: Established incumbent treadmill brand (owned by Icon Health & Fitness) with broader connected-fitness portfolio including iFit subscription content. Competes for the same treadmill buyer wallet share but at higher price points with subscription ecosystems.
Emerging players
- Echelon Fitness: Connected-fitness challenger offering the Echelon Stride treadmill alongside a subscription content layer. Represents the emerging model of subscription-integrated fitness hardware competing for the same home treadmill buyer.
Direct peers
- UREVO: Direct competitor in the folding treadmill and walking-pad category, offering similarly compact, foldable designs targeted at home and under-desk use. Most directly comparable brand on product form factor, target customer, and price ladder.
- DeerRun: Direct competitor in the folding treadmill niche, with similar form-factor walking pads aimed at home and office users. Overlaps with KingSmith on target use case (under-desk walking, space-constrained home fitness).
- GOYOUTH: Direct competitor offering folding treadmills and walking pads targeting home and small-office users. Comparable product positioning, price band, and DTC-plus-marketplace GTM.
- CitySports: Direct competitor focused on compact folding walking pads and treadmills for home/office use. Comparable product category, customer segment, and direct-to-consumer marketing approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
KINGSMITHS social profiles
Digital presenceKINGSMITHS financial estimates
Financial estimateRevenue estimate
Valuation estimate
KINGSMITHS leadership team
Management profileNumber of profiles
KINGSMITHS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KINGSMITHS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KINGSMITHS
What does KINGSMITHS do?
King Smith designs, manufactures, and sells foldable treadmills and walking pads for home and office fitness use. The product lineup includes six models (WalkingPad C2, A1 Pro, P1, KingSmith R1, R2, X21) featuring patented 180° folding mechanisms that enable vertical wall-absorption storage in footprints as small as 0.11㎡ to 0.5㎡, along with smart foot-sensing speed control, NFC pairing, and LED display panels.
When was KINGSMITHS founded?
KINGSMITHS was founded in -1.
Where is KINGSMITHS based?
KINGSMITHS is headquartered in Beijing, China, in the Asia region.
How does KINGSMITHS make money?
One revenue line is on record: fitness Equipment Sales.
Who are KINGSMITHS's main competitors?
Broad incumbents on record are Peloton, Sunny Health & Fitness, ProForm, Bowflex and NordicTrack. Echelon Fitness is listed as an emerging player. Direct peers are UREVO, DeerRun, GOYOUTH and CitySports.
Does KINGSMITHS have an API?
No public API is recorded for KINGSMITHS.
What industry is KINGSMITHS in?
KINGSMITHS's product category is Home Fitness Equipment. Its primary akta.pro industry code is CRAMADAA, Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals).