Schoolfruit.nl

What Schoolfruit.nl does

Schoolfruit.nl is a Dutch school food distribution and subscription service that has delivered fresh fruit, snack vegetables, and breakfast and lunch groceries to schools across the Netherlands since 2004. Operating under the legal entity Het Gezonde Tien Uurtje B.V. and headquartered in Alkmaar, the company serves approximately 350 schools and reaches around 78,500 students through ~20,000 annual deliveries, executed via a centralized climate-neutral distribution center and 16 regional hubs with fixed Monday/Wednesday delivery windows. The product portfolio includes weekly Schoolfruit and Lunchgroente, monthly breakfast and lunch grocery boxes, durable groceries for cooking classes, and seasonal Winterpakketten and Zomerpakketten holiday packages; the Schoollunch.nl sub-brand extends the offering, and the Masterchef Mandy Mandarijn recipe tool at recepten.schoolfruit.nl supports classroom engagement.

The business model is subscription-based, with schools paying recurring monthly fees in advance — a billing cadence deliberately aligned with the Dutch government's Programma Schoolmaaltijden subsidy scheme administered via Jeugdeducatiefonds (JEF), which eligible schools use to fund purchases. Seven regional schoolfruitadviseurs cover the Netherlands and drive acquisition through personalized consultation and Zoho-powered quote forms. A points-based school trip contribution (up to €15.50 per student) creates incremental lock-in. Schoolfruit.nl holds ISO 9001, ISO 27001, ISO 22000, and FSSC 22000 certifications and works exclusively with GlobalGAP-certified growers, providing the compliance profile required for institutional and government-subsidized food contracts. The company is privately held by director Peter de Boer with no external investors, funding events, or M&A activity disclosed.

Name

Schoolfruit.nl

Legal name

Het Gezonde Tien Uurtje B.V.

Website

https://schoolfruit.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

School Food Distribution Services

NAICS

Food Service Contractors (72231)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Contract Foodservice Management for Schools (EDAEAEAB)

akta.pro secondary industries

Central Kitchen & Commissary Operations (Batch Cooking, Satellite Serving) (EDAEAEAG), Food Procurement, Inventory & Supply Chain for Schools (EDAEAEAE), Meal Program Compliance & Administration (NSLP/SBP, Reimbursements) (EDAEAEAC)

Keywords

• School food delivery
• Fresh produce distribution
• Healthy school meals
• Lunch vegetable delivery
• Educational catering services

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Schoolfruit and lunch vegetable subscription/delivery: Schools pay a recurring monthly fee for regular deliveries of fruit and snack vegetables. Facturation is monthly in advance, enabling schools to submit budget requests to the Jeugdeducatiefonds (JEF). The company also handles all purchasing, delivery logistics, and invoicing.
2. Breakfast and lunch groceries: Monthly delivery of shelf-stable groceries (drinks, spreads, cereals, bread substitutes) to schools, billed monthly as part of the subscription model.
3. Holiday gift packages (winter and summer packages): Schools can order special holiday packages (zomerpakketten and winterpakketten) with food products for students to take home during school holidays. Each ordered package contributes to the school trip fund.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Schoolfruit.nl delivers fresh fruit, snack/lunch vegetables, and shelf-stable breakfast and lunch groceries to schools throughout the Netherlands on a recurring subscription basis, with weekly Schoolfruit and Lunchgroente deliveries, monthly Ontbijt & Lunch Boodschappen and Boodschappen for cooking lessons, and seasonal Winter- and Zomerpakketten holiday gift packages. The company manages purchasing, refrigerated logistics via 16 regional hubs, last-mile delivery on fixed weekly days, and subsidy-aligned monthly invoicing so schools can use government Programma Schoolmaaltijden funds via Jeugdeducatiefonds (JEF).

Product overview

Schoolfruit.nl operates as a school food delivery service offering a portfolio of complementary products centered around healthy eating for schoolchildren. The core offering consists of weekly Schoolfruit and Lunchgroente deliveries, supplemented by monthly Ontbijt & Lunch Boodschappen and Boodschappen for cooking classes. Seasonal offerings include Winterpakketten and Zomerpakketten for holiday periods. The company also provides a digital recipe tool called Masterchef Mandy Mandarijn. All products are designed to integrate with the Dutch government's Programma Schoolmaaltijden subsidy program, allowing schools to use subsidies for healthy school nutrition.

Differentiator

Problem solved

Functional benefit

Brands

• Schoolfruit: Weekly delivery of fresh fruit to schools for school children.
• Lunchgroente
• Ontbijt & Lunch
• Boodschappen
• Schoollunch

Products and services

• Schoolfruit Weekly delivery of fresh seasonal fruit to Dutch schools, providing children with healthy eating moments and energy during the school day. Targeted at primary, secondary, and special-education schools, and eligible for JEF/Programma Schoolmaaltijden subsidy funding.
• Lunchgroente

Quantifiable outcome

• Schools can receive up to €15.50 per student in school trip contributions through the points system.
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Programma Schoolmaaltijden / Jeugdeducatiefonds (JEF)coreStrategic or Co-development PartnerThe Dutch government's Programma Schoolmaaltijden (School Meals Program), managed via Jeugdeducatiefonds (JEF), enables eligible schools to use government subsidy budgets to purchase healthy food products from Schoolfruit.nl. This partnership is central to the business model, as schools use subsidy funds to pay for Schoolfruit.nl deliveries, and the company structures its invoicing (monthly in advance) to align with JEF budget cycles.
• Dutch growers and GlobalGAP-certified supplierscoreChannel Partner/ Reseller/ DistributorSchoolfruit.nl sources produce exclusively from suppliers and growers that are GlobalGAP certified (an international standard for good agricultural practices). Where possible, products are sourced biologically (biologisch), seasonally, and locally from Dutch growers, ensuring a fair price for producers and fresh produce for schools.
• Regional transport carriers and local distributorscoreChannel Partner/ Reseller/ Distributor16 regional hubs and local transport partners handle last-mile delivery of school fruit, vegetables, and groceries to schools throughout the Netherlands. Each school is assigned a fixed driver who delivers on scheduled days (Monday and Wednesday).
• DNV (certification body)minorOthersDNV provides independent auditing and certification for ISO 9001 (Quality), ISO 27001 (Information Security), ISO 22000 (Food Safety), and FSSC 22000, verifying that Schoolfruit.nl's processes meet international standards.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Albron: Dutch food service contractor operating across schools, healthcare, and corporate catering. Directly comparable to Schoolfruit.nl as another contract foodservice provider serving Dutch schools with managed meal programs.
• Appèl: Netherlands-based food service provider for schools, businesses, and healthcare. Competes head-to-head with Schoolfruit.nl in the school foodservice segment with similar end-to-end procurement, delivery, and invoicing.
• Hutten: Dutch food service and hospitality group serving schools, healthcare, and corporate clients. Operates a similar school meal delivery and catering model with regional distribution across the Netherlands.

Broad incumbents

• Sodexo: Global food service and facilities management major with a large school foodservice division. Comparable end-market (K–12 meal programs) but operates at much larger scale across many geographies and verticals.
• Elior Group: International contract caterer with operations in schools, healthcare, and corporate facilities in Europe. Comparable school meal delivery and managed catering model but as a multi-country incumbent.
• Aramark: Global contract food service provider with substantial K–12 school meal programs in North America and beyond. Overlaps with Schoolfruit.nl in school foodservice but at vastly greater scale and geographic scope.
• ISS A/S: Global facility services company including food and catering services for schools and institutions. Comparable in providing managed foodservice to schools but as part of a much broader integrated facility services portfolio.
• Compass Group: World's largest contract foodservice company, including significant school and education segment operations. Comparable in business model and end-customer (schools) but as a broad incumbent across many verticals.

Regional players

• Fazer Food Services: Nordic food service operator with school meal programs across the Nordics and Baltics. Comparable school-focused foodservice delivery model but primarily operates in Northern Europe rather than the Netherlands.

Others

• Bidfood: Major Dutch foodservice wholesaler and distributor. Comparable supply-chain and delivery infrastructure to schools and institutions, but primarily a B2B wholesaler rather than a managed school foodservice contractor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@schoolfruit4604
• LinkedInlinkedin.com/company/schoolfruit-nl
• Instagraminstagram.com/schoolfruit.nl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schoolfruit.nl