Hutten food & design
Hutten food & design is a Dutch family-owned culinary architect and event caterer operating 25+ venues across the Netherlands, delivering full-service event catering, horeca, and bespoke culinary concepts for corporate clients including PSV and Taleninstituut Regina Coeli.
- Company typePrivate
- Founded1928
- HeadquartersVeghel, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hutten food & design does
Hutten food & design is a Dutch family-owned culinary architect and event caterer operating under the legal entity Hutten Catering BV and headquartered in Veghel, Netherlands. The company traces its heritage to the Hutten family business founded around 1928 (97 years of stated experience) and took its current form in 2023 through the merger of MPS | food & design (est. 1974) and Hutten Meeting & Events. Its business spans three interlocking lines: full-service event catering (corporate events, jubilees, staff parties, galas, and large-scale festivals), on-site horeca operations at owned and managed hospitality venues, and a curated network of 25+ event locations across the Netherlands. The company runs an in-house artisanal kitchen staffed by ~200 chefs and employs 561 workers in total, executing more than 9,000 events per year.
The operating model is built on three pillars: culinary concept development (custom food themes such as Verbindingsbitterbal or jungle-themed dishes), a venue portfolio including iconic Dutch sites such as the Johan Cruijff ArenA, Philips Stadion, Werkspoorkathedraal, Klooster Bethlehem, and (from 2026) Fort Voordorp and Museumpark VONK, and a suite of differentiated social-impact concepts — De Verspillingsfabriek (rescued-vegetable soups/sauces), De Zorgbakkerij (bakery employing hearing-impaired bakers), and the Sign Language Coffee Bar (deaf "Gebaaristas") — embedded into the catering offer. Pricing is quote-based and not publicly disclosed; the go-to-market is a field sales team of 17+ named account managers handling enterprise clients directly, supplemented by an event-driven acquisition motion driven by venue partnerships and inbound quote requests via huttenfoodanddesign.nl.
Revenue is generated primarily through per-event professional-services fees (event catering) and recurring managed-services revenue from venue horeca operations. Long-tenured enterprise anchor contracts include the PSV/Philips Stadion partnership (extended another five years to mid-2030, ~1,200 events/year and 5,000 match-day business guests) and Taleninstituut Regina Coeli (~30 years, renewed for three more years). The company is family-controlled with no external investment disclosed and forms part of HAI, the overarching Hutten & Albron combination.
Hutten food & design firmographics
Firmographics- Name
- Hutten food & design
- Legal name
- Hutten Catering BV
- Website
- https://huttenfoodanddesign.nl
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hutten food & design is a Dutch family-owned culinary architect and event caterer operating 25+ venues across the Netherlands, delivering full-service event catering, horeca, and bespoke culinary concepts for corporate clients including PSV and Taleninstituut Regina Coeli.
- Ownership category
- akta.pro rank
Hutten food & design industry classification
Industry- Product category
- Event Catering Services
- NAICS
- Caterers (722320), Food Service Contractors (72231), Caterers (72232), Food Service Contractors (722310)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
- akta.pro secondary industry
- Private Chef & In-Home Dining Services (HSACAGAE)
Keywords
Where Hutten food & design is headquartered
LocationHeadquarters
- HQ city
- Veghel
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Hutten food & design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Event Catering / Party Catering: Full-service event catering for corporate events, company parties, galas, and festivals. Covers concept development, food preparation in-house, styling, and on-site service. Revenue generated per event through quotes and contracts.
- Horeca Operations: Operation of owned and managed hospitality venues (restaurants, cafes, bars) at unique locations including the Johan Cruijff ArenA, Philips Stadion, and various event spaces. Generates recurring revenue from daily restaurant operations and event hire.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom event catering — pricing varies by event size, concept, and location |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Hutten food & design product offering
Product offeringCore offering
Hutten food & design is a Dutch culinary architect and event catering company that translates corporate clients' dreams and wishes into creative food and event concepts. From an in-house artisanal kitchen in Veghel, 200 chefs prepare tailored culinary creations using sustainable ingredients, supported by professional styling, venue access across 25+ partner locations, and inclusive/sustainability concepts such as De Verspillingsfabriek, De Zorgbakkerij, and the Sign Language Coffee Bar.
Product overview
Hutten food & design is a culinary architect and flavor expert that operates as a unified hospitality services platform consisting of three core offerings: Events Services (organizing corporate events, exclusive dinners, and large-scale festivals), Horeca Operations (exploiting high-quality hospitality venues), and an Event Locations Portfolio (managing 25+ venues across the Netherlands). The company differentiates through specialized sub-products including De Verspillingsfabriek (sustainability initiative converting rescued vegetables into soups and sauces), De Zorgbakkerij (inclusive bakery employing hearing-impaired bakers), and the Sign Language Coffee Bar (accessible coffee service with deaf baristas). Additional offerings include custom Culinary Concepts & Food Stations (walking dinners, streetfood festivals, themed events) and seasonal Event services (Winter Events and Summer Events). The portfolio is held together by 200 chefs working from the company's own artisanal kitchen in Veghel, supported by 561 co-workers across event and hospitality operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Events Services Full-service event catering and event organization for corporate events, exclusive dinners, weddings, jubilees, staff parties, galas, conferences, festivals, and large-scale events. The offering covers culinary concept development, in-house food preparation, styling, and on-site service for events ranging from 5 to 50,000 guests. Targeted at corporate clients and large organizations.
- Horeca Operations Operation of high-quality hospitality venues including restaurants, cafés, and lunch/dinner venues at owned, managed, or partner locations. Targeted at venue operators and visitors to iconic Dutch venues such as Johan Cruijff ArenA, Philips Stadion, and other partner sites. Covers daily restaurant operations and event hire.
- Event Locations Portfolio Network of 25+ event venues across the Netherlands including Johan Cruijff ArenA, Philips Stadion, Fokker Terminal, Werkspoorkathedraal, Klooster Bethlehem, Fort Voordorp, 't Boshuys, Hulstkampgebouw, and Olympisch Stadion Amsterdam. Offers versatile spaces ranging from intimate settings (4 persons) to large stadiums (50,000). Targeted at corporate event planners and individual event hosts.
- De Verspillingsfabriek Sustainability-focused catering product line featuring flavorful soups, sauces, and bread salads made from rescued vegetables (tops, bottoms, stems, rejected produce). Products are prepared by people distanced from the labor market, combining zero-waste operations with social impact. Used at events to support sustainability and social inclusion.
- De Zorgbakkerij Specialty bakery offering where most bakers have a hearing impairment. Creates artisanal treats including pastries, coffee cakes, and bonbons. Provides inclusive employment opportunities and adds a social-impact branded offering to events.
- Sign Language Coffee Bar Specialty coffee experience featuring certified 'Gebaaristas' (deaf or hard-of-hearing baristas). Customers place orders in sign language via a video screen menu. An inclusive hospitality concept integrated into events to provide accessible and conversation-starting coffee service.
Quantifiable outcome
- 9,000+ events per year delivered
- +4 more outcomes
Companies that use Hutten food & design
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Hutten food & design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hutten food & design partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship and minor.
- 212 Group (Richard van Oostenbrugge & Thomas Groot)coreStarting from the 2026 football season, Hutten and 212 Group begin a culinary collaboration at restaurant ON5th in the Johan Cruijff ArenA. 212 Group brings Michelin-starred restaurants (Restaurant 212 — 2 stars, De Juwelier — 1 star, Bistro de la Mer — 1 star, Auberge) to elevate the dining experience.
- Fort VoordorpcoreFort Voordorp becomes Hutten's sixth fixed event location from January 1, 2026. The historic fort (part of UNESCO World Heritage Nieuwe Hollandse Waterlinie) near Utrecht accommodates 30–2,500 guests and has 350 parking spaces. A 7-year rental agreement was signed with the Van Denderen family.
- Museumpark VONKcoreMuseumpark VONK selected Hutten as the new operator of museum hospitality. Hutten will provide hospitality across multiple F&B locations in the park, which tells 10,000 years of regional history. The park opens in summer 2026.
- PSV / Philips StadionflagshipHutten has been the culinary partner of PSV and Philips Stadion for multiple years. The partnership was extended for another 5 years until at least mid-2030. Hutten provides catering for 5,000 business guests on match days and organizes approximately 1,200 events per year at the stadium.
- Taleninstituut Regina CoeliflagshipNearly 30-year catering partnership renewed for another 3 years. Hutten provides all meals at the language institute in Vught ('de Nonnen van Vught'), with a focus on vitality, health, sustainability, and international guest needs. Regina Coeli was Hutten's second catering location ever.
- De Verspillingsfabriek (The Waste Factory)coreDe Verspillingsfabriek transforms rejected vegetables and food waste into soups, sauces, and bread salads. Employees at the factory are individuals distanced from the labour market. Hutten uses these products at events to support sustainability and social inclusion.
- De Zorgbakkerij (Care Bakery)coreDe Zorgbakkerij is a bakery where most bakers have a hearing impairment. They produce artisanal pastries, coffee cakes, and bonbons. Hutten uses these products at events, creating work places for people with a distance to the labour market.
- Sign Language Coffee BarcoreA specialty coffee bar staffed by certified 'Gebaaristas' (deaf or hard-of-hearing baristas). Customers order in sign language via a video screen menu. Integrated into events for inclusive hospitality experiences.
- KaatencominorKaatenco commissioned Hutten as the culinary partner for events for Enexis (food festival, 1,500 guests) and Rijk Zwaan (100th anniversary, 3,500 guests across 10 culinary evenings). Kaatenco acts as an intermediary/event organizer bringing clients to Hutten.
- Johan Cruijff ArenAflagshipHutten is the hospitality operator at the Johan Cruijff ArenA, managing F&B operations including restaurant ON5th and event catering. The venue accommodates 10–50,000 persons and hosts major concerts and sports events.
- Olympisch Stadion AmsterdamminorHutten provides exclusive dining experiences at the Olympisch Stadion, hosting events such as an exclusive summer dinner for ~200 guests with seasonal cuisine and live entertainment.
- Klooster BethlehemcoreA 25-year collaboration with Klooster Bethlehem in Haren (Oss), owned by the Van Schaijk family. Hutten provides culinary services for weddings, dinners, and events at this monastery venue. Capacity: 10–1,150 guests.
- WerkspoorkathedraalcoreThe Werkspoorkathedraal in Utrecht has been a key Hutten venue since 2017. It hosts the annual Werkspoor Festival (20,000 visitors over 3 days at Easter) and accommodates 50–5,200 guests. Hutten also sees synergies combining it with Fort Voordorp for multi-day congress programs.
- DPG MediaminorHutten organized multiple themed staff parties for DPG Media at Mediavaert in Amsterdam: 'La Vie en Rouge' (1,900 guests, French theme) and 'La dolce vita' (1,500 guests, Italian theme).
- HAI (Hutten & Albron)flagshipHAI is the overarching organization formed from the combination of Hutten and Albron. Hutten food & design is part of HAI. The two-day launch event at Philips Stadion (3,000 guests) celebrated the formation of HAI.
- ONCE (Officieel Netwerk Catering Events)minorONCE is an exclusive platform for party caterers representing the industry and supporting quality, authenticity, safety, and socially responsible business practices. Hutten adheres to the ONCE General Terms and Conditions for Party Caterers.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Hutten food & design competitors and assessment
Company assessmentDirect peers
- Vermaat Groep: Dutch hospitality and contract catering group operating restaurants, cafés, and event services across corporate, healthcare, and education. Overlaps with Hutten's horeca and venue-based event offerings in the same Dutch market.
- Van der Linde Catering: Dutch full-service catering and event organization company serving corporate clients with similar culinary and event production capabilities.
- Maison van den Boer: Large Dutch event and aviation caterer with similar full-service event proposition, in-house culinary teams, and iconic venue presence. Most direct head-to-head competitor in premium Dutch corporate event catering.
- Albron: Dutch contract caterer and horeca operator combining with Hutten to form HAI. Directly comparable in workplace, healthcare, education, and event catering across the Netherlands, with overlapping client base and shared category positioning.
- Kwekkeboom Party Catering: Dutch party caterer with comparable B2B event focus, in-house culinary production, and membership in ONCE party-catering platform alongside Hutten.
- De Vries & Co Catering: Dutch party and corporate event caterer serving similar B2B segment with comparable full-service event catering and culinary concept offerings in the Netherlands.
Broad incumbents
- Compass Group Nederland: Subsidiary of UK-listed Compass Group, one of the world's largest contract caterers, active across Dutch workplaces, sports venues, and events. Comparable enterprise catering footprint but within a global portfolio.
- Sodexo Netherlands: Subsidiary of global Sodexo, providing contract food services and event catering across Dutch corporate and institutional clients. Comparable in B2B catering but operates as part of a much larger global portfolio rather than focusing on Dutch event specialization.
Emerging players
- 212 Group: Michelin-starred Dutch restaurant group (Restaurant 212, De Juwelier, Bistro de la Mer) collaborating with Hutten at Johan Cruijff ArenA. Adjacent premium culinary player sharing venue partnership rather than direct event catering competition.
Regional players
- Délifrance Netherlands: French-origin bakery-café and catering franchise operating in the Netherlands with adjacent horeca and event services, though more bakery-focused than Hutten's chef-driven event model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Hutten food & design social profiles
Digital presenceHutten food & design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hutten food & design leadership team
Management profileNumber of profiles
Profiles7 records
Hutten food & design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hutten food & design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hutten food & design
What does Hutten food & design do?
Hutten food & design is a Dutch culinary architect and event catering company that translates corporate clients' dreams and wishes into creative food and event concepts. From an in-house artisanal kitchen in Veghel, 200 chefs prepare tailored culinary creations using sustainable ingredients, supported by professional styling, venue access across 25+ partner locations, and inclusive/sustainability concepts such as De Verspillingsfabriek, De Zorgbakkerij, and the Sign Language Coffee Bar.
Is Hutten food & design a public or private company?
Hutten food & design is a private company. It is classified as family owned and is currently operating.
When was Hutten food & design founded?
Hutten food & design was founded in 1928. It employs 11 to 50 people.
Where is Hutten food & design based?
Hutten food & design is headquartered in Veghel, Netherlands, in the Europe region.
How does Hutten food & design make money?
Two revenue lines are on record. Event Catering / Party Catering is the primary driver. The others are horeca Operations.
Who are Hutten food & design's main competitors?
Direct peers on record are Vermaat Groep, Van der Linde Catering, Maison van den Boer, Albron, Kwekkeboom Party Catering and De Vries & Co Catering. Broad incumbents are Compass Group Nederland and Sodexo Netherlands. 212 Group is listed as an emerging player. Délifrance Netherlands is listed as a regional player.
Does Hutten food & design have an API?
No public API is recorded for Hutten food & design.
What industry is Hutten food & design in?
Hutten food & design's product category is Event Catering Services. Its primary akta.pro industry code is THAFACAG, Chef’s Table & Tasting Menu Restaurants, with a secondary code of HSACAGAE, Private Chef & In-Home Dining Services. Its NAICS code is 722320 and its SIC code is 2000.