BullsEye Public Affairs

What BullsEye Public Affairs does

BullsEye Public Affairs is a privately-held political consulting and public affairs firm headquartered at 200 N. Congress St., Suite 300, Jackson, Mississippi. Founded in 2018 and operating within the Hicks & Hynson corporate family alongside sister firms Capitol Resources LLC, Health Resources LLC, and Arc Insights, the firm provides turn-key campaign and public affairs services to political candidates, businesses, and issue organizations. Its client base is concentrated in Republican politics, with documented credentials at the Alabama Republican Party, the Republican National Committee, the offices of U.S. Senators McConnell, Wicker, Cochran, and Hyde-Smith, and Mississippi Governor Tate Reeves' re-election campaign.

The firm delivers twelve integrated service lines spanning earned media, events and public meetings, polling and message development, social engagement, strategic communications, grassroots activation, phones and texts, grasstops outreach, creative design, television and radio production, direct mail, and digital advocacy. Its competitive positioning combines the scale and integrated capabilities of a larger firm with the personal service of a small boutique. The team is composed of approximately 11 named professionals including senior strategists with national press recognition (Henry Barbour cited by The New York Times; Nicholas Thompson cited by The Washington Post), former RNC and Senate senior staff, and a former state-party executive director, supported by staffed satellite offices in Birmingham AL, Tampa FL, Atlanta GA, and New Orleans LA.

BullsEye generates revenue through customized professional-services engagements priced on a quote basis; no retainer, hourly, or programmatic pricing is publicly disclosed. The firm has accumulated multiple Pollie Awards from the American Association of Political Consultants across 2021-2022 in Direct Mail, Radio, and Phones divisions, and is recognized for measurable client outcomes including expanding Republican-held positions in Alabama from 54% to 73% under team member Reed Phillips' prior leadership. No external funding, revenue figures, or ownership structure beyond the Hicks & Hynson affiliation are disclosed.

Name

BullsEye Public Affairs

Legal name

BullsEye Public Affairs

Website

https://bullseyepublicaffairs.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

BullsEye Public Affairs is a Jackson, Mississippi-based political consulting and public affairs firm serving Republican campaigns, businesses, and issue organizations with twelve integrated services including earned media, polling, direct mail, digital advocacy, and grassroots activation, delivered by an eleven-person team across the Southeast U.S.

Ownership category

akta.pro rank

Product category

Political Consulting and Public Affairs Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

Public Affairs, Government Relations & Lobbying (BPAFADAB)

akta.pro secondary industries

Public Affairs & Government Relations (MPAAADAE), Media Relations & Press Office Services (MPAAADAI), Media Relations, Monitoring & Rapid Response (MPAAAOAK)

Keywords

• Political consulting services
• Public affairs advocacy
• Grassroots campaign management
• Strategic communications consulting
• Voter outreach services

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Political Consulting Services: Professional services revenue model providing strategic communications, polling, message development, grassroots activation, earned media, social engagement, digital advocacy, direct mail, television/radio production, creative design, grasstops outreach, and event management for political campaigns, businesses, and issue organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BullsEye Public Affairs provides turn-key political consulting and public affairs services for political campaigns, businesses, and issue organizations. The firm delivers twelve integrated service lines spanning earned media, events and public meetings, polling and message development, social engagement, strategic communications, grassroots activation, phones and texts outreach, grasstops influencer engagement, creative design, television and radio production, direct mail, and digital advocacy. Engagements are project-based, customized to each client, and combine rapid-response campaign execution with longer-term coalition building.

Product overview

BullsEye Public Affairs is a political consulting and public affairs firm offering turn-key campaign services for political candidates, businesses, and issue organizations. The company provides a comprehensive suite of 12 integrated service offerings: Earned Media, Events & Public Meetings, Polling & Message Development, Social Engagement, Strategic Communications, Grassroots Activation, Phones and Texts, Grasstops, Creative Design, Television & Radio, Direct Mail, and Digital Advocacy. These services are designed to engage voters, supporters, and association members through various channels including earned media, digital platforms, direct mail, phone/text outreach, and in-person grassroots activities. The firm emphasizes its ability to deliver both urgent campaign needs and long-term coalition-building efforts.

Differentiator

Problem solved

Functional benefit

Products and services

• Earned Media Strategic media placement through op-eds, press releases, letters to the editor, interviews, and press events to deliver crafted messages to target audiences for political campaigns, businesses, and issue organizations.
• Events & Public Meetings Comprehensive event coordination and management including planning, logistics, participant recruitment, scriptwriting, media outreach, and press relations for political campaigns and organizations.
• Polling & Message Development Survey research, statistical polling, mass surveys, and focus groups used to develop themes, messaging, audience segmentation, and strategic decision-making for campaigns and organizations.
• Social Engagement Amplification of client messages across major social media platforms including profile setup, branding, content calendars, and targeted advocacy programs for campaigns and organizations.
• Strategic Communications Message and media training for earned media events, candidate debate preparations, and congressional hearing appearances, plus crisis communication management for political and corporate clients.
• Grassroots Activation Boots-on-the-ground advocacy including door knocking, mail, phones, social media, and radio campaigns to educate, motivate, and activate citizens on issues.
• Phones and Texts Live phone calls and automated SMS/texting services with precise targeting to deliver messages to public officials, business leaders, and target audiences.
• Grasstops Identification, recruitment, education, and empowerment of key influencers and opinion leaders to become persuasive voices for client issues.
• Creative Design Graphic design services for memorable mail and digital designs, plus signage and collateral materials supporting boots-on-the-ground activities.
• Television & Radio Full-service TV and radio production including attention-grabbing scriptwriting and production oversight for political campaigns and organizations.
• Direct Mail Direct mail campaigns for public affairs, candidate campaigns, and independent expenditure efforts.
• Digital Advocacy Internet-based constituency activation through easy-to-navigate websites and microsites to educate and activate grassroots supporters on important issues.

Quantifiable outcome

• Increased Republican-held positions in Alabama from 54 percent to 73 percent under Reed Phillips' leadership
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Capitol Resources LLCcoreOthersSister company of BullsEye Public Affairs operating as part of the same corporate family under Hicks & Hynson. Capitol Resources LLC is a related public affairs firm.
• Health Resources LLCcoreOthersSister company of BullsEye Public Affairs operating as part of the same corporate family under Hicks & Hynson. Health Resources LLC is a related public affairs firm.
• Arc InsightscoreTechnology or IntegrationSister company and full-service consulting and research insights firm. Nicholas Thompson leads Arc Insights and is also a team member at BullsEye Public Affairs. Arc Insights provides polling, research, strategy, and messaging services that complement BullsEye's service offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FP1 Strategies: Republican political consulting and public affairs firm offering media, direct mail, polling, and digital services to campaigns and corporate clients — closely mirrors BullsEye's service portfolio and GTM.
• The Tarrance Group: Republican polling and strategic research firm where BullsEye's Nicholas Thompson was previously SVP; directly comparable in polling/message-development capability and political market position.
• Public Opinion Strategies: Leading Republican polling and political research firm that competes for the same campaign and corporate issue-research work BullsEye pursues through Arc Insights and its message-development practice.
• Brabender Cox: Mid-Atlantic political consulting firm providing direct mail, advertising, and strategic communications to Republican campaigns and causes — comparable in service mix and client type.
• Targeted Victory: Republican digital-first political consulting and public affairs firm offering TV/Radio, direct mail, and digital advocacy; larger scale but operates in the same GOP-aligned campaign and corporate space as BullsEye.
• DDC Public Affairs: Bipartisan public affairs firm offering polling, paid media, direct mail, and grassroots mobilization for political and corporate clients — directly comparable service breadth to BullsEye.
• McCarthy Hennings Whaley (MHW): Republican direct mail and political consulting firm with a similar services stack (direct mail, phones, digital) and comparable mid-sized firm profile.
• OnMessage Inc. Mid-sized Republican political consulting firm offering direct mail, polling, phone, and digital campaign services similar to BullsEye's turn-key stack; serves campaigns, PACs, and associations with comparable staff depth.

Others

• Capitol Resources LLC: Sister company under the same Hicks & Hynson corporate family focused on state-level government relations and lobbying; adjacent rather than competitive but shares personnel and referral flow with BullsEye.

Broad incumbents

• Edelman Public Affairs: Global communications firm with a significant public affairs practice serving corporate and association clients; broader scale and non-partisan positioning, but overlaps with BullsEye's corporate and issue-advocacy work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bullseyepublicaffairs
• LinkedInlinkedin.com/company/bullseye-public-affairs-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BullsEye Public Affairs