Sinnform

What Sinnform does

Sinnform AG is a privately held Swiss professional services agency (Aktiengesellschaft) headquartered in Basel that delivers communication, design, and reporting services focused exclusively on sustainable development topics. The firm was founded in 2014 by Jörg Schmill and Jean-Luc Perret, both credentialed environmental scientists, and operates as the successor to Locher, Schmill, Van Wezemael & Partner AG, which traced its work back to 1991. The agency is staffed by the two founding partners plus a freelance web specialist, giving it a headcount of fewer than 10.

The company's offering consists of six service pillars: text writing and editing, strategy and conception, print production (brochures and flyers), web services (content preparation and CMS implementation), sustainability and environmental reporting (GRI-standard reports and integrated corporate reports with GRI checks), and interaction/events (exhibitions and experiential communication). It has produced more than 80 communication projects and over 30 sustainability and environmental reports. Notable clients include Swiss federal agencies (BAFU, ARE, DEZA), cantonal and municipal authorities (Basel-Stadt, Winterthur, St. Gallen), and large Swiss enterprises (Coop, Migros, Holcim, Implenia, Stadler, SBB, Ringier), as well as NGOs and academic institutions (ETH Zürich, Pro Natura, myclimate). The firm has won multiple ÖBU awards for best sustainability reports (Coop 2004, Migros 2006, Holcim 2002).

The business model is project-based professional services revenue, with some long-running retainer relationships (e.g., Naturschutzdienst BL since 2002), acquired through direct sales, competitive bidding on public-sector work, and referrals. There is no proprietary software platform, no external funding, and no indication of AI/ML capability. Pricing is not publicly disclosed and is likely quote-based per engagement. Sinnform explicitly eschews general advertising work, focusing only on projects that advance sustainable development, which both narrows its addressable market and reinforces its niche credibility.

Name

Sinnform

Legal name

Sinnform AG

Website

https://sinnform.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Sinnform AG is a Basel-based Swiss communications agency specializing in sustainability reporting, environmental communications, and design services for government agencies, NGOs, and large Swiss corporations, founded in 2014 by two environmental scientists.

Ownership category

akta.pro rank

Product category

Sustainability Communications and Environmental Reporting Services

NAICS

Graphic Design Services (541430), Professional, Scientific, and Technical Services (541)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Miscellaneous Publishing (2741)

akta.pro primary industry

Environmental, Climate & Sustainability Standards & Reporting Cooperation (BPADANAI)

Keywords

• Sustainability communications
• Environmental reporting
• GRI sustainability reports
• Corporate communications
• Content production services

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Communications Services: Sinnform generates revenue through project-based consulting and communications services. Engagements span sustainability reporting, website development, event management, print production, and strategic communications consulting. Revenue is primarily project-based with some ongoing retainer relationships (e.g., Naturschutzdienst BL since 2002).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sinnform AG is a Basel-based Swiss agency for sustainable communication that sells project-based professional services across six pillars: text writing/editing, strategy and conception, print production (brochures, flyers), web content and CMS work, GRI-standard sustainability and environmental reporting, and event/interactive-object execution. Deliverables are produced for Swiss federal and cantonal government agencies, large Swiss corporations (retail, construction, manufacturing, transport, media), NGOs, and universities, with over 80 projects and 30+ sustainability reports completed since the firm's founding.

Product overview

Sinnform AG is a Swiss communication agency (Agentur für nachhaltige Kommunikation) based in Basel that offers a comprehensive suite of sustainable communication services. Rather than a software product platform, their offering consists of six interconnected service pillars: Text Services (writing and editing), Strategy & Conception (analysis and strategic planning), Print Production (brochures, flyers), Web Services (websites and digital content), Sustainability & Environmental Reporting (GRI-standard reports), and Interaction & Events (exhibitions and events). These services are delivered to clients including government agencies, NGOs, and corporations seeking credible sustainability communication. The agency has completed over 80 communication projects spanning environmental reporting, climate adaptation, biodiversity, and sustainable development topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Text Services (Texte)
• Strategy & Conception (Konzeption)
• Print Production (Print)
• Web Services (Web)
• Sustainability & Environmental Reporting (Reporting)
• Interaction & Events (Interaktion)

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Quantis: Swiss-founded sustainability consulting firm (now part of BCG) headquartered in Lausanne with strong DACH presence. Comparable in serving large corporates on sustainability strategy, reporting, and environmental communications mandates.
• SalterBaxter: UK-based purpose-driven sustainability communications consultancy serving global corporates on ESG strategy, reporting, and stakeholder communications. Directly comparable as a specialist sustainability communications firm.
• Radley Yeldar: London-headquartered brand and sustainability communications agency producing annual reports, sustainability reports, and ESG communications for major global corporates. Comparable in the production of high-quality sustainability reporting deliverables.
• Sustainserv: Zurich-based sustainability strategy and reporting consultancy serving Swiss and European corporates. Directly comparable to Sinnform in the Swiss market for sustainability communications and ESG advisory services.
• Ecoplan: Bern-based independent sustainability research and consulting firm working with Swiss federal agencies and cantons on environmental policy and reporting. Directly comparable to Sinnform's public-sector sustainability communications work in Switzerland.
• Futerra: London-based sustainability creative communications agency specializing in brand strategy, campaigns, and sustainability storytelling for major brands. Closely comparable to Sinnform's niche of communications dedicated to sustainability topics.
• Treeze: Swiss sustainability consultancy specializing in life cycle assessment, carbon footprints, and corporate sustainability reporting. Comparable in serving Swiss organizations on environmental data and sustainability report production.

Others

• Inrate: Zurich-based independent ESG research and ratings provider serving Swiss asset managers and asset owners. Adjacent rather than directly competitive - operates in the Swiss sustainability ecosystem where Sinnform's clients operate but does not produce communications deliverables.

Broad incumbents

• Farner Consulting: Largest Swiss-owned PR and communications consultancy, with growing sustainability practice serving Swiss corporates and government bodies. A broader incumbent that increasingly competes with Sinnform on Swiss sustainability communications mandates.
• South Pole Group: Zurich-headquartered global climate solutions and sustainability advisory firm. Operates a much broader portfolio (carbon credits, climate strategy) than Sinnform but overlaps in corporate sustainability reporting and ESG communications for Swiss clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sinnform

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinnform