The Picklr

What The Picklr does

The Picklr operates a franchise network of premium indoor pickleball clubs built around an unlimited-play membership model. Facilities feature standardized court surfacing, sound baffling, dark walls, and spotlighting, and are accessed via a mobile app (iOS/Android) for reservations, clinic registration, and league/tournament sign-ups; the underlying booking and payment layer runs on the Playbypoint platform.

Monetization is diversified across recurring membership subscriptions, drop-in fees ($30/visit for non-members), private lessons, leagues and tournament registration ($30/event for non-members), on-site pro shop retail, corporate and private events, and franchise fees from independent operators. Membership tiers include The Picklr Unlimited Membership, Founder Membership (lifetime-discounted for pre-opening joiners), a Social Membership currently in test, and an AI Coaching Package add-on powered by Wingfield AI and the ERNE ball machine.

The go-to-market is a hybrid of franchise sales (over 500 locations sold or in development worldwide) and direct-to-consumer acquisition through the website and mobile app. The Picklr's Canadian arm, TPC Development Corporation, was launched in Fall 2024 with exclusive nationwide franchise rights and is opening clubs across Manitoba, Ontario, and Saskatchewan. Customers are primarily adult pickleball players of all skill levels, with secondary segments in juniors (Tiny Picklrs, Junior Academy), beginners (free Pickleball 101 class), and entrepreneur franchise owners, while brand positioning is anchored by a multi-year partnership with the Professional Pickleball Association (PPA).

Name

The Picklr

Legal name

PICKLR, INC.

Website

https://thepicklr.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

The Picklr is a global franchise operator of premium indoor pickleball clubs selling unlimited-play memberships, lessons, leagues, and events to adult and youth players across North America via its mobile app and a 500+ location franchise network.

Ownership category

akta.pro rank

Headquarters

HQ city

Kaysville

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees: Monthly and annual unlimited play memberships providing recurring revenue. Includes unlimited club access, court reservations, leagues, tournaments, and monthly clinic/guest passes.
2. Drop-in Fees: One-time fees for non-members to use facilities for full-day play at $30 per visit
3. Event and Tournament Registration: Registration fees for tournaments and events, $30 per event for non-members
4. Private Lessons: Individualized coaching sessions with professional instructors for skill development
5. Pro Shop Sales: In-location retail sales of pickleball equipment including paddles, balls, and accessories
6. Private Leagues: Fee-based private leagues allowing members to book courts up to 8 weeks in advance with coordinator support
7. Guest Pass Punch Cards: Purchase of guest pass punch cards at front desk to bring repeat guests
8. Franchise Fees: Revenue from selling franchise opportunities to independent operators
9. Corporate Events and Parties: Venue rental for private events, birthday parties, family reunions, and company events

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Picklr operates a network of premium indoor pickleball clubs offering unlimited-play memberships, court reservations, leagues, tournaments, and structured adult and junior coaching programs. Revenue is generated through recurring memberships, drop-in fees, event registrations, private lessons, on-site pro shop retail, private/corporate event rentals, and the sale of franchise licenses to independent operators across North America.

Product overview

The Picklr is a premium indoor pickleball facility network offering a unified platform centered around its Unlimited Membership model. The core product combines physical court facilities with technology-enabled services including mobile app access for bookings, AI-powered coaching add-ons, and structured programs for all skill levels. The product portfolio spans: The Picklr Unlimited Membership (core), AI Coaching Package and Social Membership (sub-brands/add-ons), Adult Clinics and Junior Academy (programs), The Picklr Mobile App (technology), Picklr Pro Shop (retail), and Private/Corporate Events. The brand operates internationally with locations across Canada, the US, and Japan, differentiating through state-of-the-art courts with sound mitigation and spotlighting, professional instruction partnerships, and PPA affiliation.

Differentiator

Problem solved

Functional benefit

Brands

• The Picklr Unlimited Membership: Premium unlimited play membership offering access at every open location, free court reservations, unlimited leagues and tournaments, 4 monthly clinic passes, and 4 guest passes per month
• Founder Membership
• Junior Academy
• Adult Academy
• Pickleball 101
• Tiny Picklrs

Products and services

• The Picklr Unlimited Membership
• Founder Membership
• AI Coaching Package
• The Picklr Mobile App
• Adult Clinics
• Private Lessons
• Junior Academy
• Pickleball 101 Free Class
• Picklr Pro Shop
• Private and Corporate Events

Quantifiable outcome

• 300+ players attended Toronto West grand opening weekend
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Professional Pickleball Association (PPA)coreStrategic or Co-development PartnerMulti-year partnership with the Professional Pickleball Association. The Picklr positions itself as where pros play and where pros are made, leveraging the PPA relationship for credibility and programming.
• Nike Sports CampsminorStrategic or Co-development PartnerPartnership for pickleball instruction programs, likely including youth and adult camp programming.
• Pickleball CentralminorGTM or Marketing PartnerPartnership with leading pickleball equipment retailer for pro shop merchandise and marketing.
• JoolaminorGTM or Marketing PartnerPartnership with Joola paddle manufacturer for pro shop and equipment partnerships.
• Vulcan PickleballminorGTM or Marketing PartnerPartnership with Vulcan Pickleball brand for equipment and pro shop partnerships.
• Wingfield AIcoreTechnology or IntegrationExclusive partnership providing Wingfield AI technology for the AI Coaching Package add-on. Wingfield provides AI-powered court tracking and analysis, with ERNE ball machine access.
• PlaybypointcoreTechnology or IntegrationThird-party platform used for reservations, payments, and scheduling. TPC Development Corporation operates as Picklr Canada and uses Playbypoint to facilitate memberships, bookings, and events.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Chicken N Pickle: Indoor pickleball + restaurant + entertainment venue chain with multi-unit expansion. Operates the same 'indoor pickleball club with food/beverage, leagues, and pro shop' model The Picklr deploys, making it the closest like-for-like comparable in the space.
• Pickleball Kingdom: Multi-unit indoor pickleball club franchise operator. Direct competitive overlap on franchise expansion of dedicated pickleball facilities in the US, though with a different geographic footprint.
• P/OTA Pickleball Club: Indoor pickleball club operator with comparable premium-facility positioning, leagues, and coaching programming. Serves a similar member demographic in a different regional market.

Broad incumbents

• Life Time Fitness: Large premium fitness club operator with pickleball courts, leagues, and programming across its 170+ US locations. Competes for the same premium pickleball enthusiast customer, but pickleball is a feature within a broader fitness portfolio rather than the core offering.
• Topgolf: Tech-enabled sports entertainment venue operator with multi-unit footprint. Comparable on the 'premium indoor sports entertainment venue' axis and on franchise/licensed-location expansion mechanics, though its core product is golf-based.
• Invited Clubs (formerly ClubCorp): Operates 200+ private country clubs in the US with membership-based sports facility access. Closest large-scale operator with the same subscription/membership economics as The Picklr's unlimited model, applied across racquet sports and golf.

Emerging players

• Padel club operators (e.g., Reserve Padel, Padel Haus): Adjacent racquet-sport indoor facility operators with similar membership + premium-club economics. While not direct pickleball competitors, they compete for the same urban real estate, same enthusiast customer, and same franchise/franchisor partner pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thepicklr
• Facebookfacebook.com/ThePicklrTorontoWest

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Picklr