Sport Business Group

What Sport Business Group does

Sport Business Group is a French private limited company (SARL) founded in 2016, headquartered in Roubaix with additional offices in Paris and Bordeaux. The company delivers corporate wellness and professional development programs that translate sport-based pedagogy — particularly extreme sports experiences such as sailing, apnea/freediving, climbing, rowing, and rugby — into corporate team-building and individual performance interventions. Its portfolio comprises four offerings: short professional training programs (3.5 to 35 hours, from €900 HT), multi-day corporate seminars held at locations including Cap Ferret and Bassin d'Arcachon (1–4 days, from €3,200 HT, minimum 6 participants), individual coaching programs spanning 5–8 months across four pillars (mental preparation, physical preparation, nutrition, sleep) priced from €2,500 HT per person, and custom long-term programs (8–12 months, from €20,000 HT) for executive committees of up to 12 people. All revenue is generated through direct B2B enterprise field sales, with no third-party distribution.

The company sells exclusively into large enterprise clients — including L'Oréal, Hermès, Capgemini, Kiabi, Leroy Merlin, Monabanq, and Decathlon — targeting HR leadership and executive committees seeking to improve employee engagement, stress management, and collective performance. The methodology is differentiated by inspiration from elite athletes (Vendée Globe winner, Trail World Champion, former France Rugby XV selector, Octuple World Track Cycling Champion) and a multi-disciplinary expert team of sports science doctors, mental preparation specialists, nutritionists, and sleep experts. The firm is QUALIOPI-certified and registered with the French Ministry of Labour (declaration number 32591230959), enabling clients to access French training funding mechanisms. Since founding, the company has served 15+ enterprises, with 123 trainees and 41 training days delivered in 2024 and trainee satisfaction between 87% (sleep) and 96% (nutrition).

Growth indicators are modest: a multi-city French footprint, partnerships with ULCO and EuraSport, and the recent introduction of the higher-value "Programme sur Mesure" suggest an expansion within the French corporate training market rather than geographic or technological breakout. There are no external funding events, M&A activity, or disclosed revenue figures; the business remains founder-led under CEO Vianney Lepoutre.

Name

Sport Business Group

Legal name

SARL Sport Business Group

Website

https://sportbusinessgroup.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Sport Business Group is a French corporate wellness firm that uses sport-based pedagogy inspired by elite athletics to deliver training programs, seminars, individual coaching, and custom engagements for large enterprises such as L'Oréal, Hermès, Capgemini, and Decathlon to improve employee performance and well-being.

Ownership category

akta.pro rank

Product category

Corporate Wellness & Professional Training Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industries

Sports Psychology & Mental Performance Coaching (HSADAEAH), Behavior Change & Motivational Coaching (HSADAGAF)

Keywords

• Corporate wellness programs
• Professional training services
• Executive coaching programs
• Team building seminars
• Sports-based pedagogy

Headquarters

HQ city

Roubaix

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Training Programs: Professional training programs ranging from 3.5 hours to 35 hours, delivered to groups of 6+ participants. Focus on soft-skills development through sport-based pedagogy.
2. Corporate Seminars: Corporate seminars lasting 1-4 days held in inspiring locations (Cap Ferret, Bassin d'Arcachon, Golf du Morbihan). Includes extreme sports activities and team building exercises for leaders and managers.
3. Individual Coaching Programs: Individual coaching programs lasting 5-8 months addressing mental preparation, physical health, nutrition, and sleep optimization for corporate leaders and managers.
4. Custom Programs: Custom long-term programs lasting 8 months to 1 year combining collective workshops and individual coaching for executive committees (max 12 people).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sport Business Group delivers corporate wellness and professional development programs built on sport-based pedagogy inspired by high-level athletics. The portfolio includes four offerings: short professional training sessions (3.5 to 35 hours), multi-day corporate seminars (1–4 days) featuring extreme-sports activities, 5–8 month individual coaching programs, and 8–12 month custom programs for executive committees. All programs target mental preparation, physical preparation, nutrition, and sleep management for corporate employees and leaders.

Product overview

Sport Business Group offers a unified portfolio of corporate wellness programs inspired by elite sports methodology. The four core offerings are: (1) Formations Professionnelles - short training sessions (3h30 to 35 hours) building soft-skills through sport-based pedagogy; (2) Séminaires - immersive 1-4 day team-building experiences in inspiring locations featuring extreme sports; (3) Programme d'accompagnement Individuel - a 5-8 month individual coaching program addressing four pillars (sleep, physical prep, nutrition, mental preparation); and (4) Programme sur Mesure - a comprehensive 8-month to 1-year custom program combining workshops and individual coaching for leadership teams. All programs apply high-level sports training techniques (mental preparation, physical practice, nutrition, sleep management) to corporate contexts to enhance employee well-being and collective performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Formations Professionnelles Professional training programs lasting 3.5 to 35 hours, using sport-based pedagogy to develop behavioral competencies (soft-skills) through theoretical and practical sessions. Designed for enterprises seeking to improve workplace quality of life and employee professional efficacy.
• Séminaires Multi-day corporate seminars (1 to 4 days) held in inspirational locations such as Cap Ferret, Bassin d'Arcachon, and Golf du Morbihan, featuring extreme sports activities (sailing, freediving, climbing, rowing, rugby) to build team cohesion, trust, and performance.
• Programme d'accompagnement Individuel Individual coaching program spanning 5 to 8 months focused on four pillars: sleep, physical preparation, nutrition, and mental preparation. Designed for corporate leaders, managers, and employees seeking to improve personal health and performance.
• Programme sur Mesure Custom 8-month to 1-year program combining collective workshops and individual coaching to drive individual and collective change, improve potential and performance of leadership and management committees (up to 12 participants).

Quantifiable outcome

• 96% trainee satisfaction rate on nutrition training (2024)
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Auprès de Mon ArbreminorOthers
• ULCO (Université du Littoral Côte d'Opale)minorStrategic or Co-development Partner
• EuraSportminorOthers

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• BetterUp: Global enterprise coaching and mental performance platform serving HR buyers across Fortune 500 companies. Directly comparable as a B2B coaching/performance offering, though digitally delivered at much larger scale rather than sport-based experiential format.
• Sodexo Benefits & Rewards: Global workplace services and corporate benefits incumbent with broad wellness, engagement, and quality-of-life at work offerings. Comparable enterprise buyer, but operates at vastly larger scale as a broad workplace services portfolio rather than specialized sport-based coaching.
• LinkedIn Learning: Large-scale digital corporate learning and professional development platform with HR-buyer focus. Comparable as a corporate training channel competing for the same HR/L&D budget, but delivers digital content at scale versus in-person sport-based pedagogy.

Regional players

• Gymlib: French corporate fitness benefits platform giving employees subsidized access to sport and wellness facilities. Adjacent competitor for corporate wellness budget, especially in France, though more fitness-access focused than coaching/training focused.

Direct peers

• Stimulus: France-based sport-corporate consulting firm delivering team building seminars and experiential learning programs combining sport and business. Highly comparable offering to Sport Business Group's seminar business (Cap Ferret, Bassin d'Arcachon-style formats).
• Synergies Sport: French consultancy bridging elite sport and corporate performance, providing executive development and team seminars. Comparable in sport-based pedagogy, target buyers (HR/executives), and French enterprise customer base.
• Humano: French corporate wellness provider offering coached programs on stress, sleep, nutrition and physical activity to enterprise HR teams. Same customer segment and wellness pillar framing as Sport Business Group, with comparable France-centric delivery model.
• Reorg: Performance coaching consultancy working with executives and leaders on mental preparation, resilience, and decision-making. Comparable in mental-performance coaching, premium B2B positioning, and elite-athlete methodology inspiration.
• Feel Sport: French sport-based corporate events and team-building firm delivering sailing, rowing and other sport-inspired offsites for enterprises. Direct overlap with Sport Business Group's seminar format and experiential sport-based B2B offering.
• Wellbeo: French B2B corporate wellness platform providing physical activity, nutrition, sleep, and mental health programs to enterprise clients. Closest direct comparator by geography, customer type (large French enterprises), and four-pillar wellness structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sportbusinessgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Business Group