New Generation Ag LLC

What New Generation Ag LLC does

New Generation Ag LLC is a privately held Florida-based agricultural consulting and products company, headquartered in Lakeland, Florida (3850 Anchuca Dr #25, Lakeland FL 33811), that operates primarily in the Southeastern United States. The company was co-founded by Buford Creech, a CCA Certified Crop Adviser with agricultural experience dating to 1978, and Tyler Jacoby, Ph.D. in Horticultural Sciences from the University of Florida; Debbie Nipper serves as VP of Operations/Marketing. The company sells a portfolio of agricultural inputs — including soil biology products, soil fertility balancing products, micronutrient supplements, soil amendments, foliar nutrients, and irrigation/water treatment products — and delivers prescriptive consulting services built around on-site farm visits, tissue/soil/irrigation testing, and custom program design.

The underlying technical platform is an enhanced 4R nutrient stewardship methodology (Right Source, Right Rate, Right Time, Right Place) augmented with a proprietary Bio-Stable Environment component intended to support diverse soil microbial populations and improve root zone mineralization. Customer segments span row and field crops, golf courses and sod farms, ornamental nurseries, fruit and vegetable growers, orchards, citrus growers, and specialty crops. Two named reference customers are Classic Caladiums and The Farm at Quail Branch.

The business model is sales-led and consultative: revenue is generated from agricultural product sales and professional services delivered through direct phone, email, and on-site engagement, with quote-based custom pricing and no publicly disclosed rates. Distribution is single-channel and domestic, with no channel partner or reseller network. The company is privately held with no disclosed institutional investors, no funding rounds, no patents, no certifications, no public awards, and no disclosed AI/ML capabilities. Tyler Jacoby also serves as Co-Founder and CTO at the related agricultural venture Hardee Fresh.

Name

New Generation Ag LLC

Legal name

New Generation Ag LLC

Website

https://newgenerationag.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

New Generation Ag LLC is a Lakeland, Florida-based agricultural consulting and products company selling soil biology, fertility, micronutrient, and water treatment inputs alongside prescriptive on-site consulting, primarily serving row crop, turf, ornamental, citrus, fruit, and vegetable growers in the southeastern United States.

Ownership category

akta.pro rank

Product category

Agricultural Consulting & Crop Nutrition

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Services (700)

akta.pro primary industry

Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)

akta.pro secondary industries

Nutrient Management Planning & Fertility Programs (AFACABAB), Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH), Irrigation & Water Management Input Retail (Drip Consumables, Fertigation) (AFABAJAI)

Keywords

• Agricultural consulting
• Soil health products
• Crop nutrition solutions
• Plant health programs
• Agronomic services

Headquarters

HQ city

Lakeland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agricultural Products: Sale of soil biology products, micronutrient supplements, soil amendments, foliar nutrients, and irrigation water treatment products. Products are intentionally designed to meet specific client needs with the ability to create custom formulas.
2. Consulting Services: Prescriptive consulting includes soil, tissue, and irrigation testing followed by custom program development. On-site farm visits for diagnosis and prescription of tailored programs.
3. Programs: Structured programs including tissue, soil, irrigation analysis and implementation services to support crop health and soil fertility.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

New Generation Ag LLC sells a complete line of agricultural input products—including soil biology products, soil fertility balancing products, micronutrient supplements, soil amendments, foliar nutrients, and irrigation water treatment products—combined with prescriptive consulting services. The consulting includes soil, tissue, and irrigation testing, on-site farm visits, diagnosis, and custom program prescription tailored to each grower's needs, all built on the enhanced 4R methodology with a Bio-Stable Environment approach.

Product overview

New Generation Ag LLC offers a complete line of agricultural products, programs, and prescriptive consulting services focused on plant health and soil optimization. The portfolio consists of core products (soil biology products, soil fertility balancing products, micronutrient supplementation, soil amendments, foliar nutrients, and irrigation/water products) combined with testing programs (tissue, soil, and irrigation) and supported by on-site prescriptive consulting. The company applies the 4R methodology (Right Source, Right Rate, Right Time, Right Place) along with a Bio-Stable Environment approach to help growers achieve healthier soil and maximum sustainable production while minimizing environmental impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Prescriptive Consulting Services On-site farm visits, diagnostic soil/tissue/irrigation testing, and custom program prescription to balance fertility and improve soil health for agricultural growers.
• Soil Biology Products Products designed to feed and stimulate the diverse soil biological factory to increase stability and support plant growth.
• Soil Fertility Balancing Products Products that balance soil fertility to optimize the soil's physical, chemical, and biological properties for enhanced plant root growth and nutrient uptake.
• Micronutrient Supplementation Products Foliar nutrient products providing micronutrient supplementation for plants.
• Soil Amendment Products Soil amendments designed to improve soil structure and biological diversity for enhanced root zone mineralization.
• Foliar Nutrient Products Foliar-applied nutrient products for plant supplementation.
• Irrigation and Water Products Products for irrigation systems and water quality improvement for agriculture.
• Tissue Testing Program Program that includes tissue testing to diagnose plant health issues and prescribe custom solutions.
• Soil Testing Program Program that includes soil testing to analyze nutrient levels and physical properties for optimum plant growth.
• Irrigation Testing Program Program that includes irrigation testing to assess water quality and irrigation system performance.

Named customers2 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Hardee FreshminorOthersDr. Tyler Jacoby, Co-Founder and Chief Technology Officer at New Generation Ag, also serves as Co-Founder and CTO at Hardee Fresh, a related agricultural venture.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Pivot Bio: Microbial nitrogen-fixation company selling biological crop nutrition to row-crop growers. Comparable to NGA's biological-soil-health approach, but operates nationally with significant venture backing and a more commoditized row-crop go-to-market.
• BioGro: Specialty biological and organic input supplier focused on soil health, compost teas, and foliar nutrition for horticulture and specialty crops. Comparable to NGA's biological/foliar product portfolio for high-value crops like citrus, ornamentals, and vegetables.
• Sound Agriculture: Emerging biologicals company developing soil-microbe and nutrient-efficiency products for row and specialty crops. Comparable to NGA as a soil-biology and sustainability-focused input company, but more venture-backed and tech-platform oriented.

Broad incumbents

• Wilbur-Ellis: Major U.S. agricultural input distributor with agronomy services, specialty nutrition, and crop consulting across multiple crops. Comparable to NGA as a full-line ag-input plus agronomic advisor, with much broader geographic and product coverage.
• Nutrien Ag Solutions: Largest crop input retailer in North America, offering fertilizers, crop protection, seed, and digital agronomy tools. Overlaps with NGA across nutrient management and soil-health advisory, but operates at enterprise scale with proprietary digital platforms.
• Helena Agri-Enterprises: One of the largest U.S. agronomy distributors offering fertilizers, crop protection, and specialty products alongside custom application and consulting. Directly comparable to NGA in the agronomic advisory and specialty soil-health/foliar product space, but at far greater national scale.

Direct peers

• Actagro: Developer and manufacturer of specialty plant nutrition and soil amendment products, including humic/fulvic acids and foliar nutrition. Closely aligned with NGA's specialty nutrient, soil amendment, and prescriptive agronomy model.
• Premier Crop Systems: Independent agronomy and data analytics firm providing prescription-based nutrient management and variable-rate recommendations to growers. Comparable to NGA in the data-driven, prescription agronomy service layer, with stronger digital/data tooling.
• Verdesian Life Sciences: Specialty plant nutrition and biologicals company focused on nutrient use efficiency and soil/plant health technologies. Directly comparable to NGA's soil biology, foliar, and micronutrient positioning within the specialty crop input segment.
• Servi-Tech: Independent agronomy consulting and crop service organization offering soil/tissue testing, prescription programs, and field scouting across the central U.S. Directly comparable to NGA in the independent agronomy advisory model, though with broader Midwest footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/New-Generation-Ag-LLC-100559875135733
• LinkedInlinkedin.com/company/new-generation-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Generation Ag LLC