Aleva Chemical

What Aleva Chemical does

Aleva Chemical is a Memphis-based specialty chemical manufacturer that operates as the successor entity to The River City Soap Company, carrying more than 30 years of proprietary formulation expertise. The company produces industrial and janitorial cleaning products (detergents, soaps, industrial cleaners, and d-Limonene microemulsion cleaners), paints and coatings under the OnGuard water-based penetrating wood stain/sealer line, and specialty removers such as the Crete Off concrete remover.

The business model combines three revenue streams: direct sales of branded cleaning and coating products, custom formulation and private-label manufacturing for distributor and brand-owner customers, and association-sourced janitorial channel sales. Go-to-market is sales-led and relationship-driven, executed via a toll-free phone line offering direct chemist access, supplemented by an online ordering portal and a regional distributor network. Membership in the Memphis Chamber of Commerce and ISSA provides channel credibility and distribution reach.

Aleva serves four primary customer segments: industrial facilities, hospitality venues, janitorial service providers, and paints/coatings buyers. Pricing appears transaction-based with no disclosed subscription, tiered, or platform model. The company is single-site, Memphis-anchored, with no documented geographic expansion beyond the Southeast regional footprint.

Name

Aleva Chemical

Legal name

Aleva Chemical

Website

https://alevachem.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Aleva Chemical is a Memphis-based specialty chemical manufacturer producing industrial cleaners, janitorial products, OnGuard wood coatings, and custom private-label formulations for industrial, hospitality, janitorial, and paints/coatings customers via direct sales and distribution channels.

Ownership category

akta.pro rank

Product category

Industrial & institutional cleaning chemicals

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Other Detergent Manufacturing (325611), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Alkaline Cleaners & Heavy-Duty Degreasers (Caustic/Soda Ash) (CRAJAKAE), Produce Wash & Food-Contact Surface Dish Cleaning Solutions (CRAJABAI), Hand Sanitizers & Antibacterial Personal Care (CRADANAI)

Keywords

• Industrial cleaning chemicals
• Detergents and soaps
• Paints and coatings
• Concrete cleaning products
• Custom chemical formulation

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Chemical Product Sales: Sale of proprietary and custom-formulated chemical products including detergents, industrial cleaners, coatings, and concrete treatment products. Products sold directly and through distributor network.
2. Custom Formulation Services: Custom chemical formulation services for specific customer needs. Private label options with logo printing included. Offered at modest quantity runs with no upfront cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Aleva Chemical manufactures and sells proprietary, precision-formulated chemical products including industrial cleaners, detergents, soaps, janitorial solutions, and coatings under its own brand and via private label. Its flagship offering is the OnGuard family of water-based penetrating wood stains/sealers, alongside products like Crete Off concrete remover, warewash chemicals, and industrial degreasers, supplemented by a custom formulation service that develops tailored chemical solutions with free logo printing on modest quantity runs.

Product overview

Aleva Chemical is a chemical manufacturing company that offers a diversified portfolio of cleaning products, industrial chemicals, and specialty coatings. Formerly known as The River City Soap Company, they provide three core product lines: Detergents & Soaps (hospitality, janitorial, and industrial cleaners), Paints & Coatings (featuring the OnGuard sub-brand of water-based penetrating wood stains/sealers), and Industrial Detergents & Degreasers (including concrete care products like Crete-Off). The company also offers Custom Formulation & Private Label services for customers with specific chemical needs, providing free logo printing on modest quantity runs. Their products serve concrete contractors, ready mix companies, restaurants, hospitality businesses, and industrial facilities.

Differentiator

Problem solved

Functional benefit

Brands

• OnGuard: OnGuard technology is a family of water-based penetrating wood stain/sealer products developed through decades of research for protecting surfaces from wind, rain and biological agents.

Products and services

• Detergents & Soaps Product line of hospitality, janitorial and industrial cleaners including pressure washer soaps, shop degreasers, mop solutions, and floor finishes formulated with pharmaceutical precision.
• Paints & Coatings Coatings technology for wood, concrete, and tire surfaces featuring the OnGuard family of water-based penetrating stain/sealer products.
• Custom Formulation & Private Label Chemical problem-solving service that develops custom formulations to meet specific customer needs, with free private labeling on modest quantity runs.
• Crete Off Concrete Remover Concrete remover for contractors and ready mix companies that requires less scrubbing and guards against corrosion.
• OnGuard Family of Products Water-based penetrating wood stain/sealer technology developed over several decades to protect surfaces from wind, rain and biological agents by soaking deeply into surfaces and stabilizing the top layer.
• Warewash Products Stocked warewash and restaurant chemical products including Power Kleen, Chlor San, OPD (Orange Power Degreaser), Neutra-Quat, LSR, Power Dri, No Brick, Super Blue Pot & Pan, QA (Third Sink) Sanitizer, and Mop & Go.
• Janitorial Products Hard surface cleaners, sanitizers, and disinfectants including Sani Gel (70%), Neutra Clean, Dust Magnet, NeutraZyme, Extractosol, Floor Finish (22%), #10 Quat, Neutra Quat (EPA labeled to kill COVID-19), Auto Scrub, OPD, Ultra Clear Glass, and 6X Wax Stripper.
• Industrial Detergents & Degreasers Power cleaning products for industrial applications including Crete-Off, Auto Scrub, Sud Z Wash, Acid Wash One, Grease Buster Plus, Orange Oil Light, Surface Retarder, Prevail, HD Degreaser, LSR, and Dust Magnet.

Quantifiable outcome

• Reduced scrubbing time with Crete Off concrete remover
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Memphis Chamber of CommerceminorOthersAleva Chemical is a member of the Memphis Chamber of Commerce, indicating local business community involvement and regional business networking.
• ISSAminorOthersDisplay of ISSA (International Sanitary Supply Association) affiliation/logo on website, indicating membership in the cleaning industry trade association.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Clorox Professional: Commercial cleaning and sanitization arm of The Clorox Company, offering disinfectants, cleaners, and hand sanitizers. Competes with Aleva in janitorial and foodservice sanitation including COVID-killing disinfectant labels similar to Neutra Quat.
• Ecolab: Global leader in water, hygiene, and infection-prevention solutions, including industrial cleaners, warewash, and sanitation chemicals. Represents the dominant incumbent competing against Aleva in foodservice, hospitality, and industrial cleaning.
• Diversey (Solenis): Global hygiene and cleaning solutions provider with a broad portfolio spanning industrial, institutional, and foodservice cleaning. Overlaps with Aleva across multiple categories but operates at much greater scale and with a global footprint.
• 3M Commercial Solutions Division: Diversified industrial conglomerate with a commercial cleaning and coatings portfolio, including cleaners, floor finishes, and surface treatments. Competes broadly with Aleva across cleaning and OnGuard-type coating applications.

Direct peers

• Zep Inc. Producer of industrial and commercial cleaners, degreasers, and maintenance chemicals serving facilities, foodservice, and industrial customers. Directly comparable to Aleva's industrial detergents and degreasers business.
• Betco Corporation: Specialty formulator of cleaning chemicals, floor finishes, and disinfectants for commercial and institutional markets. Directly overlaps Aleva's janitorial and industrial cleaner lines and shares a focus on private-label and custom formulation services.
• Spartan Chemical Company: Manufacturer of industrial and institutional cleaning products including detergents, degreasers, sanitizers, and floor care chemicals. Closely comparable to Aleva across product portfolio, customer segments (janitorial, foodservice, industrial), and go-to-market model.
• National Chemical Laboratories: Manufacturer of commercial cleaning and sanitation products including detergents, disinfectants, and floor care chemicals. Directly comparable to Aleva's janitorial and hospitality cleaning product lines.
• Arrow-Magnolia International: Specialty chemical manufacturer producing industrial degreasers, cleaners, and odor-control products for institutional and consumer markets. Closely comparable to Aleva in product positioning and target customers.
• Canberra Corporation: Mid-sized specialty chemical manufacturer of industrial cleaners, sanitizers, and detergents for foodservice, janitorial, and industrial customers. Comparable in size, product mix, and customer segments to Aleva.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aleva-chemical

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aleva Chemical