Wy Bloemisten B.v.

What Wy Bloemisten B.v. does

Wy Bloemisten B.v. is a Dutch online flower delivery platform headquartered in Amstelveen that operates as a marketplace connecting end customers with a curated network of 800 local florists across the Netherlands. The platform is direct-to-consumer (with a secondary B2B corporate channel branded "Zakelijk") and sells bouquets in multiple tiers — Plukboeketten from €19.95, standard Voorkeursboeketten from €22.95, and Luxe Boeketten from €32.95 — plus accessories such as vases, personalised greeting cards, helium balloons, and a Kantoorfruit office-fruit collection. Orders placed before 13:00 on weekdays or 12:00 on Saturdays are fulfilled same-day by the local florist receiving the order, and the platform explicitly avoids centralised warehousing. Internationally, the company delivers flowers to over 50 countries via a partnership with Fleurop Interflora, with destination-specific bouquet, arrangement, and mourning-bouquet pricing ranging from €24.50 to €135.

The underlying technology is a standard e-commerce ordering and routing platform rather than a proprietary AI or data product; its core technical asset is the operational integration with 800 florists and the Fleurop Interflora interconnector that enables cross-border fulfilment. Distribution runs through the wybloemisten.nl storefront with category navigation by occasion (birthday, thank-you, sympathy, birth), flower type, and style, supported by Trustpilot reviews and Webwinkel Keurmerk certification as trust signals. The company is privately held under a Dutch B.v. (besloten vennootschap) structure, employs 1-10 people in-house, and discloses no revenue, funding history, or management team in the source material — reflecting a small corporate shell that outsources assembly and delivery to its florist network.

Name

Wy Bloemisten B.v.

Legal name

Wy Bloemisten B.v.

Website

https://wybloemisten.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wy Bloemisten B.v. is a Dutch online flower delivery marketplace operating the largest domestic network of 800 local florists, serving individual consumers and B2B clients with same-day bouquets, international delivery via Fleurop Interflora, and complementary gifts such as fruit and balloons.

Ownership category

akta.pro rank

Product category

Floral Delivery Services

NAICS

Florists (459310)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industry

Floral & Perishable Retail Cold Delivery (TLAAAJAH)

Keywords

• Online flower delivery
• Local florist network
• Floral arrangements
• Sympathy flowers
• Corporate fruit delivery

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Flower Product Sales: Direct sales of bouquets and floral arrangements to consumers through the online platform. Products include standard bouquets, luxury bouquets, seasonal bouquets, and plukboeketten (hand-picked style bouquets) with multiple size options ranging from Standard to Royaal/XL.
2. Supplementary Products: Additional product sales including vases, greeting cards, and helium balloons that complement the core flower delivery service.
3. International Delivery Services: Cross-border flower delivery services to over 50 countries worldwide, leveraging partnerships with local florists in each destination country.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

WY Bloemisten is an online platform that enables customers to order flower bouquets, fruit collections, balloons, and sympathy arrangements and have them prepared and delivered by a curated network of 800 local florists across the Netherlands, with same-day delivery available for orders placed before 13:00 on weekdays and 12:00 on Saturdays. Through its partnership with Fleurop Interflora, the platform also facilitates international flower delivery to over 50 countries.

Product overview

WY Bloemisten operates as the largest florist platform in the Netherlands, connecting customers with a network of 800 local florists. The company offers a comprehensive flower delivery service through multiple product categories: Voorkeursboeketten (preferred bouquets) as the main product line with named varieties like Boeket Nova, Boeket Liefdings, and Boeket Papillon; Luxe Boeketten (luxury bouquets) featuring premium large-format arrangements; Plukboeketten (pick bouquets) offering playful seasonal mixes; Zomerboeketten (summer bouquets) with bright seasonal flowers; and specialized offerings including Rouwbloemen (mourning flowers), Ballonnen (balloons), and Fruit assortiment (fruit collections). The platform enables same-day delivery for orders placed before 13:00 on weekdays and before 12:00 on Saturdays, and partners with Fleurop Interflora for international flower delivery to over 50 countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Voorkeursboeketten (Preferred Bouquets) Curated selection of popular pre-selected bouquets including Boeket Nova (€36.95), Boeket Fleurieus (from €23.95), Boeket Magnolia (€24.95), Boeket Nellie (€24.95), Boeket K-Do (€23.95), Boeket Moon Bloom (€22.95), Boeket Valentina (€22.95), Boeket Vita Fleur (€24.95), Boeket Marjet (€26.95), Boeket Florajoy (€23.95), Boeket Papillon (€38.95), Boeket Liefdings (€46.95), Boeket Florida (€39.95), Boeket Colinda (€44.95), and Boeket Lara (€39.95). Available in multiple sizes (Standard, Groot, Royaal/XL).
• Luxe Boeketten (Luxury Bouquets) Premium, large-format bouquets featuring abundant flowers in impressive arrangements for special occasions. Includes Boeket Sascha (from €32.95), Boeket Marjolein (from €32.95), Boeket Linda (from €36.95), Boeket Juliana (€42.95), and Boeket Liefdings (€46.95).
• Plukboeketten (Pick Bouquets) Playful, colorful mixed bouquets capturing the beauty of the season with diverse flowers ranging from €19.95 to €28.95. Includes Boeket Belle Fleur, Bloemenjungle, Nobel, Valendries, Benfleuri, Margot, Mariskas, Pure, Alice, Proeftuin, Nedereind, Inrana, Jamies, Eeuwige Lente, Di Acacia, and Marianka.
• Zomerboeketten (Summer Bouquets) Bright, vibrant bouquets featuring summer colors and seasonal flowers including sunflowers, lavender, zinnias, and dahlias. Includes Boeket Liza Choice, Boeket Valentina, Boeket Alissa, Boeket Claudia, Boeket Floralin, Boeket Tamara, Boeket Mariska, Boeket Lolita, Boeket Nova, and Boeket Woody.
• Lange Rozen (Long Roses) Premium long-stemmed rose bouquets for romantic occasions and elegant gifting.
• Duurzamere Boeketten (Sustainable Bouquets) Eco-friendly flower arrangements with a focus on sustainability for environmentally conscious customers.
• Keuze van de Bloemist (Florist's Choice) Custom arrangements where local florists surprise recipients with creative, handcrafted bouquets, leveraging the expertise and seasonal creativity of each local florist.
• Rouwbloemen (Mourning Flowers) Condolence and memorial floral arrangements including Rouwboeketten, Biedermeier arrangementen, Rouwarrangementen, and Troostboeketten for sympathy occasions.
• Fruit Assortiment (Fruit Collections) Corporate and personal fruit gift collections including Kantoorfruit (office fruit), Golden Fruit Collection, Palm Fruit Collection, Spanish Fruit Collection, Country Fruit Collection, and Woodland Fruit Collection.
• Ballonnen (Balloons) Balloon arrangements including Helium Ballonnen, Tros Ballonnen, and XL Ballonnen as complementary gift items for celebrations.
• Internationale Bezorging (International Delivery) Flower delivery to over 50 countries worldwide including Europe, Americas, Asia, Africa, and Oceania, facilitated through the Fleurop Interflora partner network with country-specific pricing ranging from €24.50 to €135.00.
• Zakelijk (Business Services) Corporate flower gifting solutions for businesses including regular office floral arrangements and office fruit delivery programs.
• Gelegenheden Boeketten (Occasion Bouquets) Flowers for specific occasions including Bedankt-bloemen (thank you), Sterkte-bloemen (strength/support), Geboorte-boeket (birth), and Verjaardag-bloemen (birthday).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Fleurop/Fleurop InterfloracoreChannel Partner/ Reseller/ DistributorWY Bloemisten's network of 800 florists collaborates with the Fleurop Interflora network (active since 1921) to form the largest network of Dutch local florists. This partnership enables international flower delivery to over 50 countries while maintaining local florist quality. Customers can order through WY Bloemisten's platform and benefit from expanded global reach through the Fleurop network.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Fleurop Interflora: Fleurop Interflora is the global incumbent flower delivery network founded in 1921, operating across Europe and beyond. Wy Bloemisten is both a partner and a digital specialist competing in the same online flower delivery category, particularly in the Dutch and international markets.
• Interflora UK: Interflora UK is the British arm of the Interflora network, offering same-day flower delivery through local florists. While it shares the Interflora partnership infrastructure with Wy Bloemisten, it is a regional incumbent focused on the UK market.
• ProFlowers: ProFlowers is a US online flower delivery brand owned by FTD, offering direct-to-consumer bouquets. Comparable in online flower e-commerce positioning, though uses a more centralized fulfillment model rather than local florists.
• 1-800-Flowers.com: 1-800-Flowers is a leading US online flower and gift retailer with multi-category gifting (flowers, fruit, plants) similar to Wy Bloemisten's core + fruit strategy. Comparable in online flower e-commerce DNA, though much larger and US-focused.
• Teleflora: Teleflora is a US-based flower delivery network that connects customers with local florists via a referral model. Highly comparable to Wy Bloemisten's local-florist marketplace model, but operating in the US market.

Direct peers

• Euroflorist: Euroflorist is a major European online flower delivery platform with multi-country coverage via a local florist network model. Directly comparable to Wy Bloemisten's marketplace approach, though operating at a broader European geographic scale.
• Bloomon: Bloomon is a Dutch online flower delivery company offering subscriptions and one-off bouquets delivered direct to consumers. It competes with Wy Bloemisten in the Netherlands online florist segment with a different model (direct shipping from a central hub vs. local florist network).

Emerging players

• Bunch Floral & Events: Bunch is a Dutch floral services provider focusing on events and corporate floral contracts. Partially overlapping with Wy Bloemisten's B2B segment, particularly corporate gifting and event flowers, though more event-focused than gifting-focused.

Regional players

• Arena Flowers: Arena Flowers is a UK-based online flower delivery retailer with a curated local florist model. Comparable to Wy Bloemisten in model and customer use cases (occasions gifting), though concentrated in the UK.
• Aquarelle: Aquarelle is a French online flower delivery specialist offering fresh flowers with same-day delivery via local florists. Comparable business model to Wy Bloemisten, though focused on the French market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wybloemisten

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wy Bloemisten B.v.