PRIVE salons

What PRIVE salons does

Privé Salon is a privately held, award-winning luxury hair salon operating two physical locations in Central Florida — one at 4194 Conroy Rd #102 near the Mall at Millenia in Orlando, and another at 155 E New England Ave #102 on Park Avenue in Winter Park. Founded around 2010, the company serves individual consumers (women, men, and children) seeking professional haircuts and styling, coloring and highlights (including balayage, ombre, and full color), 100% human hair extensions, hair treatments, professional makeup, and bridal and event styling. The company differentiates through a "departmentalized" operating model in which stylists specialize exclusively in either cutting or coloring, allowing each professional to focus on a single discipline for higher-quality output.

The business generates revenue primarily through service fees on a commission-based compensation model for stylists, supplemented by retail sales of luxury haircare products from partner brands Kérastase, Oribe, and Moroccanoil, alongside its own proprietary Privé Brand line. Pricing is quote-based and not publicly disclosed; appointments are reserved via online booking, phone concierge, or walk-in, with a credit card required to hold the slot and a $50 deposit required for color correction. Go-to-market is direct-to-consumer across two physical locations, supported by organic social media (Instagram, Facebook, TikTok, YouTube), an educational blog, and a strong organic review footprint (4.8/5 on Google across 1,600+ reviews).

Privé Salon has accumulated a client base of over 30,000 individuals and has been recognized as the #1 hair salon in Central Florida by clients, with regional awards including Orlando Weekly Best Salon (2024 and 2025), ThreeBest Rated 2026, Expertise Best Hair Salons 2021, and the global Kérastase Top 100 Salon Award. The company is privately held with no disclosed institutional funding; ownership rests with Revi Rofe (founder/owner) and Patrick Lewis (owner), supported by Marketing Director Jessie D and General Manager Somer Thacker. As a service business, the company relies on stylist talent rather than proprietary technology, with no AI, software platform, or app infrastructure indicated in available materials.

Name

PRIVE salons

Legal name

Privé Salon

Website

https://privesalonorlando.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Privé Salon is a privately held, two-location luxury hair salon in Central Florida (Orlando and Winter Park) that provides departmentalized cut, color, extension, treatment, makeup, and bridal services to over 30,000 individual consumers, with retail product partnerships including Kérastase, Oribe, and Moroccanoil.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112)

akta.pro primary industry

Unisex/Family Hair Salons (HSALAAAC)

akta.pro secondary industry

Women's Hair Salons (HSALAAAA)

Keywords

• Hair salon services
• Hair coloring highlights
• Hair extensions
• Bridal event styling
• Luxury hair products

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hair Services Revenue: Revenue generated from professional hair services including cuts, color, extensions, treatments, and makeup services. Commission-based compensation model for stylists.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

PRIVÉ salons is a luxury hair salon operating two physical locations in Orlando and Winter Park, Florida. It delivers professional hair services including haircuts and styling, coloring and highlights (balayage, ombre, highlights), hair extensions, hair treatments, professional makeup, and bridal/event styling. The salon also retails premium professional hair care product lines from Kérastase, Oribe, Moroccanoil, and its own Privé brand.

Product overview

PRIVE salons is an award-winning luxury hair salon offering a unified suite of services including Haircut & Styling, Coloring & Highlights, Hair Extensions, Hair Treatments, Professional Makeup, and Wedding Bridal Styling. The salon also retails professional hair care products from four brands: Kérastase, Oribe, Privé Brand, and Moroccanoil. Services are delivered by a departmentalized team of specialists where stylists focus on either cutting or coloring to provide expert-level service in each discipline.

Differentiator

Problem solved

Functional benefit

Products and services

• Haircut & Styling Modern styling combined with precision cutting for women, men, and children delivered by cut specialists.
• Coloring & Highlights Hair coloring services including Balayage, Ombre, highlights, and custom hair color treatments delivered by dedicated color specialists.
• Hair Extensions 100% human hair extensions available in Hand Tied, Fusion, Tape-In, or Clip-In application methods.
• Hair Treatments Hair treatment services designed to enhance, nourish, and maintain healthy hair.
• Professional Makeup Professional makeup application services suitable for every occasion and hairstyle.
• Wedding & Bridal Styling Bridal hair and makeup services for weddings, parties, and special events.
• Professional Hair Care Retail Products Retail sale of luxury professional hair care lines including Kérastase, Oribe, Moroccanoil, and the salon's own Privé brand products.

Quantifiable outcome

• 4.8/5.0 Google Rating from 1600+ reviews
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• KérastasecoreOthersLuxury professional hair care brand partnership. Privé Salon carries the Kérastase line, allowing stylists to prescribe personalized hair care regimens. The line offers intimate, personalized experiences with unique blends of expertise and innovation.
• OribecoreOthersLuxury hair care brand partnership. Oribe products are grounded in old-world styling blended with modern technology and premium ingredients, focusing on elegant beauty, high performance, handcraftsmanship, and luxury.
• Privé BrandcoreOthersProprietary salon product line. Creating products that are kind to hair, body, and planet with natural ingredients that perform well and smell incredible.
• MoroccanoilsupportingOthersLuxury hair care brand partnership. Moroccanoil blends nourishing argan oil with innovative formulations to deliver radiant results and effortless styling with luxurious textures and captivating fragrances.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Toni&Guy: Global hair salon and education brand with extensive franchise network. Comparable service offering and luxury-adjacent positioning, but operates at much greater scale as a broad incumbent with education, products, and salons worldwide.
• Davines: Italian professional hair care brand with affiliated salon network. Comparable premium product partnership model that Privé uses with Kérastase/Oribe, and operates in the same luxury sustainable-beauty segment.
• Great Clips: Largest hair salon franchise in North America. Operates in the same core hair services category as Privé but at mass-market price points and scale; relevant as the competitive floor defining service expectations.
• Hairdreams: Global luxury hair extensions brand with affiliated salon network. Comparable high-end extensions offering that Privé provides, and serves as both a potential partner and competitive benchmark in the extensions specialty.

Direct peers

• Spoke & Weal: Boutique luxury hair salon with multiple US locations emphasizing specialist stylists, custom color, and premium service experience. Directly comparable to Privé's high-end positioning, specialist talent model, and service menu.
• Drybar: Multi-location premium hair salon chain focused on blowouts and styling services. Comparable direct-to-consumer luxury salon model with strong brand recognition, multiple retail locations, and giftable service offerings (similar to Privé's gift card program).
• Rob Peetoom: International luxury hair salon brand with flagship locations in New York, Los Angeles, and Europe. Comparable premium positioning, celebrity stylist talent, and full-service luxury experience mirroring Privé's value proposition.
• Eva Scrivo Salon: Long-established NYC luxury salon offering cuts, color, extensions, and bridal services. Comparable premium positioning, multi-generational stylist tenure, and full-service luxury experience targeting affluent clientele.

Regional players

• Salon Celine: Independent luxury hair salon in a different US market with comparable service menu (cuts, color, extensions, bridal) and premium positioning. Comparable business model and target customer segment, though geographically separate from Privé's Central Florida footprint.

Emerging players

• dpHue: Hair salon and color-care brand with retail product line. Comparable to Privé's combination of in-salon services with proprietary product retail, though smaller and more digitally native than Privé's brick-and-mortar focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Prive-Salon
• Facebookfacebook.com/privesalonorlando
• Instagraminstagram.com/privesalon_orlando
• TikToktiktok.com/@privesalon_orlando
• LinkedInlinkedin.com/company/privesalonorlando

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIVE salons