Rob Peetoom

What Rob Peetoom does

Rob Peetoom is a luxury hair and beauty salon operator founded in 1969 and headquartered in Halfweg, Netherlands, operating under the legal entity Rob Peetoom Management BV (KVK: 34137604). The company runs 15 directly-owned salon locations across three geographic markets — the Netherlands, New York, and Bali — under a unified brand standard, delivering services that span color, cut and style, hair specialties, scalp rituals, facials, brows and lashes, make-up, and barber services to individual consumers seeking premium, personalized care.

The service portfolio is delivered through a multi-channel distribution stack consisting of physical salons, a custom iOS/Android mobile app launched in 2025, the Zenoti web-based booking and salon management platform, and an e-commerce storefront for hair and beauty product retail. The technology layer is not proprietary beyond the branded mobile app; booking, CRM, and payment operations are handled by Zenoti, which is designated as a core technology partner.

Revenue is generated through four streams: per-transaction service fees across the 15 salons, one-time retail product sales via the online shop, gift card purchases, and professional services revenue from the Rob Peetoom Academy education programs. A loyalty program provides repeat-customer retention, and pricing is opaque to the public (quoted during booking). The company is privately held with no disclosed institutional ownership, operates with 101-250 employees, and maintains active marketing through Instagram, a content/blog hub, email newsletters, and the mobile app.

Name

Rob Peetoom

Legal name

Rob Peetoom Management BV

Website

https://robpeetoom.nl

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Rob Peetoom is a luxury hair and beauty salon operator with 15 directly-owned locations across the Netherlands, New York, and Bali, serving individual consumers with premium hair, beauty, brow, and barber services via salons, an app, and e-commerce.

Ownership category

akta.pro rank

Product category

Beauty Salon Services

NAICS

Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Dip Powder Nail Services (HSALACAD)

akta.pro secondary industries

Hair Brushes, Combs & Detangling Tools (CRABAKAG), Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ)

Keywords

• Luxury hair salon
• Beauty treatment services
• Professional hair coloring
• Men's grooming services
• Salon retail products

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Hair & Beauty Services: Core revenue stream from salon services including color, cut & style, hair specialties, scalp rituals, facials, brows & lashes, make-up, and barber services across 15 salon locations.
2. Product Sales: Sale of hair and beauty products through the online shop and in-salon retail. Customers can browse and purchase products via the Shop page.
3. Gift Cards: Gift card sales provide both revenue and customer acquisition, allowing recipients to book services at any Rob Peetoom location.
4. Education Programs: Revenue from education and training programs offered through the Education section for aspiring stylists and beauty professionals.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Rob Peetoom is a luxury hair and beauty salon chain that operates 15 salons across the Netherlands, New York, and Bali under the legal entity Rob Peetoom Management BV. The company delivers high-end hair treatments, hair coloring, beauty treatments, men's grooming, brows and lash services, and makeup services, complemented by a curated retail product line sold online, gift cards, a stylist education program, and a customer loyalty program.

Product overview

Rob Peetoom is a luxury hair and beauty salon brand operating 15 salons across the Netherlands, New York, and Bali. The company offers a unified portfolio of hair and beauty services including color, cut and style, hair specialties, scalp rituals, facials, brows and lashes, make-up, and barber services. The offering is distributed through physical salon locations, an e-commerce shop for retail products, a mobile app for appointment booking and management, a gift card program, and professional education through the Rob Peetoom Academy. A loyalty program provides rewards for repeat customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Salon Services
• Beauty Treatments
• Men's Grooming Services
• Brows and Lashes Services
• Makeup Services
• Rob Peetoom Online Shop
• Gift Cards

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ZenoticoreTechnology or IntegrationZenoti provides the web-based appointment booking and salon management platform for Rob Peetoom, enabling online service booking through robpeetoomnyc.zenoti.com. The platform handles appointment scheduling, service management, and likely payment processing for the salon operations.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• L'Oréal: Global beauty conglomerate owning salon brands (Kérastase, L'Oréal Professionnel) and salon product lines distributed through partner salons. Comparable as an incumbent in the professional salon channel.
• Aveda: Professional salon brand owned by Estée Lauder, selling products through partner salons and operating its own concept locations. Comparable as a salon-anchored premium hair care brand with both retail and service revenue streams.
• Regis Corporation: Large US-listed salon operator (Supercuts, SmartStyle, Cost Cutters). Comparable as a multi-brand, multi-location salon operator, though positioned at more accessible price points than Rob Peetoom's luxury segment.
• Sephora: Global multi-brand beauty retailer. Comparable through overlapping product retail assortment and luxury beauty consumer base, though Sephora does not deliver in-person salon services.

Others

• Zenoti: Salon and spa management software platform; Rob Peetoom's booking and management infrastructure runs on Zenoti. Included as an ecosystem participant relevant to the company's operational backbone.

Emerging players

• Blo Blow Dry Bar: North American blow-dry bar chain with franchised locations. Comparable as a multi-unit service salon targeting premium consumer segments with focused service menus and digital booking.
• Madison Reed: Digital-first hair color brand with select physical locations (Madison Reed Color Bar). Comparable for its hybrid service-plus-retail model and focus on the color category that overlaps with Rob Peetoom's color services.
• Drybar: US-based blow-dry bar concept with multiple locations and strong digital booking. Comparable as a service-focused salon chain emphasizing convenience, app-based booking, and a single signature service category.

Direct peers

• Jean Louis David: International hair salon franchise with European heritage operating across multiple countries. Closely comparable as a multi-location salon operator serving mass-premium consumers with hair-focused services.
• Toni&Guy: Global multi-service hair salon chain with a similar premium positioning, education academy, and multi-country footprint. Directly comparable in service mix (color, cut, styling) and target customer (luxury beauty seekers).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/robpeetoomnyc
• Xx.com/RobPeetoom
• Facebookfacebook.com/RobPeetoom.Official
• LinkedInlinkedin.com/company/rob-peetoom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rob Peetoom