National Association Of Minority Automobile Dealers, Inc.

What National Association Of Minority Automobile Dealers, Inc. does

National Association of Minority Automobile Dealers, Inc. (NAMAD) is a 501(c)(3) non-profit trade association founded in 1980 and headquartered in Largo, Maryland (Washington, D.C. metro area). The organization represents and advocates for ethnic minority entrepreneurs and professionals in U.S. automotive retail, manufacturing, and supplier diversity. NAMAD serves 5,000+ member dealers through tiered membership programs (Premier $500, Affiliate $140, Dealer Candidate $150, NextGen $100, Associate $75 — all annual), legislative advocacy on Capitol Hill and before federal regulators, manufacturer relationship management, and industry education. The core strategic problem NAMAD addresses is the structural gap in the U.S. automotive retail market: minorities purchase roughly 32% of new vehicles, yet only about 5–6% of the country's approximately 18,200 dealerships are minority-owned.

NAMAD's product and service portfolio is centered on member value delivery rather than technology development. Flagship offerings include TREADS Magazine (a monthly e-publication distributed to members and stakeholders), the Minority Dealer Talent Registry (a web-based candidate database powered by CDK Global, connecting dealer candidates with manufacturers), the NAMAD Dealer Locator directory (a consumer-facing search tool), the NAMAD NextGen emerging-leader development program, and the annual conference (46th edition scheduled for August 11–14, 2026 in Miami). Supporting programs include the Fair Credit Compliance Policy (co-developed with NADA and AIADA), a Preferred Vendor Program vetting third-party service providers, and an exclusive financial literacy curriculum delivered in partnership with Ally Financial.

NAMAD generates revenue primarily through annual membership dues invoiced each October, conference registration and sponsorship fees, and program services. Distribution and GTM are predominantly sales-led: the organization acquires members through direct outreach, strategic networking at industry events, the annual conference, and referral networks within the automotive industry. Membership enrollment is processed via the GlueUp platform and paper applications. The organization's board comprises dealer-principal leaders and appointed representatives from key manufacturer dealer associations (Ford MDA, CMDA, TLMODA, GMMDA), reflecting its position as a convening body across the minority dealer ecosystem. NAMAD operates with a small staff (1–10 employees) and is governed as an independent non-profit without a parent company.

Name

National Association Of Minority Automobile Dealers, Inc.

Legal name

National Association of Minority Automobile Dealers, Inc.

Website

https://namad.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

NAMAD is a 501(c)(3) non-profit trade association founded in 1980 that advocates for ethnic minority automotive dealers in the United States through tiered membership programs, legislative advocacy, the annual conference, and professional development serving 5,000+ member dealers.

Ownership category

akta.pro rank

Product category

Automotive Industry Trade Association

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

Keywords

• Minority dealer advocacy
• Automotive trade association
• Dealer diversity programs
• Dealer compliance services
• Automotive industry networking

Headquarters

HQ city

Largo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Membership Dues: NAMAD generates revenue primarily through annual membership dues from various membership categories including Premier Members (minority dealership owners), Affiliate Members (additional dealership locations), Dealer Candidates, NextGen Members, and Associate Members. Dues are invoiced annually in October for the upcoming membership year.
2. Annual Conference Revenue: The organization generates revenue through its annual conference including registration fees, sponsor partnerships, and preferred pricing for members. The 46th Annual Conference is scheduled for August 11-14, 2026 in Miami.
3. Publication Subscriptions: Revenue from TREADS Magazine subscription included as a membership benefit. The monthly e-magazine covers industry news, F&I strategies, and automotive trends serving 5,000+ member dealers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

NAMAD is a 501(c)(3) non-profit trade association that advocates for ethnic minority automobile dealers and provides tiered membership programs, an annual industry conference, a monthly publication (TREADS Magazine), a minority dealer talent registry, compliance programs (Fair Credit and Vehicle Protection Products), and a preferred vendor program. It operates as a membership-driven advocacy body connecting minority dealership owners, dealer candidates, and dealership employees with manufacturers, federal regulators, and Capitol Hill legislators.

Product overview

NAMAD is a non-profit trade association (501(c)(3)) serving as a network of professionals dedicated to diversity inclusion in the automotive industry. Rather than a unified software platform, NAMAD offers a portfolio of member services including TREADS Magazine (monthly e-publication), the Dealer Directory (searchable minority dealer locator), the Minority Dealer Talent Registry (web-based candidate database powered by CDK/ADP), NAMAD NextGen (youth development program), an Annual Conference, Compliance Programs (Fair Credit and VPP), a Preferred Vendor Program, and tiered Membership Programs (Premier, Affiliate, Dealer Candidate, NextGen, Associate).

Differentiator

Problem solved

Functional benefit

Brands

• TREADS Magazine: Monthly e-magazine published by NAMAD covering industry news, F&I strategies, vehicle reviews, and member highlights.
• NAMAD NextGen
• Minority Dealer Talent Registry

Products and services

• Membership Programs Annual tiered membership categories for the automotive industry: Premier Member ($500) for ethnic minority dealership owners, Affiliate Member ($140) for additional rooftops, Dealer Candidate ($150) for aspiring dealers, NextGen Member ($100) for emerging leaders, and Associate Member ($75) for dealership employees. Includes advocacy, networking, TREADS Magazine subscription, and compliance resources.
• TREADS Magazine A monthly e-publication that keeps NAMAD's 5,000+ member dealers, automobile manufacturers, suppliers, and stakeholders informed about the latest news, F&I strategies, vehicle reviews, and customer interaction techniques in the automotive industry.
• Dealer Directory (Minority Dealer Locator) A searchable online directory allowing consumers to locate minority-owned dealerships by state and vehicle manufacturer, driving customer traffic to NAMAD member dealerships and supporting local minority businesses.
• Minority Dealer Talent Registry A web-based database repository containing automotive-related information about ethnic minority automobile dealers and dealer candidates, enabling manufacturers to search for qualified candidates for dealership franchise opportunities.
• NAMAD NextGen A program providing resources, networking, and leadership development for the next generation of minority automotive dealers and emerging dealership leaders, helping them become successful business leaders and engage with national trade association leadership.
• Annual Conference Annual multi-day conference bringing together minority automotive dealers, manufacturers, suppliers, and industry stakeholders for general sessions, workshops, networking opportunities, and supplier exhibitions. The 46th edition is scheduled for August 11-14, 2026 in Miami.
• Compliance Programs Regulatory compliance programs including the Fair Credit Compliance Policy (developed jointly with NADA and AIADA to ensure dealership financing discounts are made for legitimate business reasons) and Vehicle Protection Products (VPP) Policy guidance for ethical, lawful, and consumer-friendly dealership practices.
• Preferred Vendor Program A curated strategic program providing NAMAD's seal of approval for vetted third-party partners who have met criteria for financial stability, service excellence, and alignment with NAMAD's core values, offering member dealerships preferred pricing and trusted vendor access.

Quantifiable outcome

• NAMAD has advocated for minority representation since 1980, representing 40+ years of industry influence
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, preferred vendor and key partner.

• CDK GlobalcoreTechnology or IntegrationCDK powers NAMAD's Minority Dealer Talent Registry, a web-based database repository containing automotive-related information about ready-now ethnic minority automobile dealers and dealer candidates. The database allows NAMAD members to sign on and create information reports forwarded to participating manufacturers.
• ADPcoreTechnology or IntegrationADP previously powered the Minority Dealer Talent Registry before the transition to CDK. The database serves the same function of connecting dealer candidates with manufacturers.
• CNA Nationalpreferred vendorStrategic or Co-development PartnerCNA National is listed as a preferred vendor in NAMAD's curated vendor program. They provide products/services to member dealerships and have received NAMAD's seal of approval through the preferred vendor program.
• Ally Financialkey partnerStrategic or Co-development PartnerAlly Financial provides an exclusive financial literacy educational program to NAMAD members. This partnership supports member education in financial management and dealership economics.
• NADA (National Automobile Dealers Association)key partnerStrategic or Co-development PartnerNADA collaborated with NAMAD and AIADA to develop the Fair Credit Compliance Policy & Program. This joint initiative addresses fair credit in auto lending while preserving the dealership financing discount system.
• AIADA (American International Automobile Dealers Association)key partnerStrategic or Co-development PartnerAIADA partnered with NADA and NAMAD to create the Fair Credit Compliance Policy & Program, modeled after a U.S. Department of Justice approach to ensure access to fair credit in auto financing.
• Custom Facilitiespreferred vendorStrategic or Co-development PartnerCustom Facilities is listed as a vendor member benefit offering construction project support to NAMAD members. They provide information to help members have smooth project experiences.
• Ford MDA (Manufacturer Dealer Association)key partnerStrategic or Co-development PartnerFord MDA has appointed representatives to NAMAD's Board of Directors including A.V. Fleming as Ford MDA Executive Director and Osvaldo Garcia as Ford MDA Appointee, indicating a strong collaborative relationship.
• CMDA (Coalition of Minority Dealers Association)key partnerStrategic or Co-development PartnerCMDA has appointed Jay Gill to NAMAD's Board of Directors, with Mitch Mitchell serving as Executive Director CMDA, representing the coalition's minority dealer constituency.
• TLMODA (Texas, Louisiana, Mississippi Oklahoma Dealers Association)key partnerStrategic or Co-development PartnerTLMODA has appointed Winston Pittman as TLMODA Appointee to NAMAD's Board, with Robert Hatchett serving as Executive Director TLMODA, representing dealers from those states.
• GMMDA (Greater Metropolitan Minority Dealers Association)key partnerStrategic or Co-development PartnerGMMDA has appointed Marjorie Staten as Executive Director to NAMAD's Board of Directors, representing the Greater Metropolitan area minority dealers.
• Various Conference Sponsorspreferred vendorGTM or Marketing Partner46th Annual Conference sponsors include: Ascent, Coast Technology, EDS, Innovation Financial Services, Orbee, ACS, ACV, Allstate, Ally, Assurant, Automotive Mastermind, BadCo, Bank of America, Bitesize, C4 Analytics, CallRevu, CarFax, Car Wars, CarGurus, CarMax, CarRx, CDK, Chase, Click Here Digital, CNA National, Coopable, CoVideo, Cox Automotive, curbee, Custom Facilities, DAS Technology, DealerCX, DealerX, DLRDMV, DOWC, DriveCentric, DSMA, Dynatron, Elevation, Gallagher, Gold Standard, Google, Grow Financial, GSFS Group, iPacket, JM&A, NADA, NCM, Numa, Magellan, Mia, On.Page, Protective, Performance, Reynolds & Reynolds, RMA Data Plus, RockED, SeeNo Fees, Short Loop, Synthesis Architects, TD Bank, TMG, visquanta, Xpel, Wise, and others.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• U.S. Hispanic Chamber of Commerce: National chamber representing Hispanic-owned businesses and Hispanic business chambers; comparable as an ethnic-minority business advocacy organization with a parallel trade-association structure.
• National Urban League: Major civil rights and economic empowerment organization with parallel focus on minority business development, workforce diversity, and policy advocacy; comparable as a broader incumbent in minority economic advancement.
• National Black Chamber of Commerce: Chamber of commerce serving Black-owned businesses with advocacy and economic development programs; comparable as a parallel minority business association model serving a related but broader constituency.
• National Automobile Dealers Association (NADA): The largest U.S. trade association representing franchised new-car and truck dealers. Comparable to NAMAD as the broad-incumbent counterpart covering all dealers; co-developed the Fair Credit Compliance Policy with NAMAD and AIADA.

Direct peers

• National Minority Supplier Development Council (NMSDC): Corporate membership organization advancing business opportunities for certified minority-owned businesses; directly comparable as a minority supplier/certification body operating in adjacent automotive supplier-diversity territory.
• Ford Manufacturer Dealer Association (Ford MDA): Ford-aligned dealer association with formal board representation on NAMAD; directly comparable as a manufacturer-affiliated minority dealer advocacy body.
• American International Automobile Dealers Association (AIADA): National trade association representing international nameplate automobile dealers in the U.S. Closely comparable to NAMAD as a peer advocacy body in the auto dealer space, and a frequent coalition partner on initiatives like the Fair Credit Compliance Program.
• Coalition of Minority Dealers Association (CMDA): Coalition representing minority dealers with board representation on NAMAD; operates as a complementary minority dealer advocacy organization with overlapping member constituencies.

Regional players

• Greater Metropolitan Minority Dealers Association (GMMDA): Regional minority dealer association serving the greater metropolitan area with board representation on NAMAD; comparable as a geographically-focused peer association.
• Texas Louisiana Mississippi Oklahoma Dealers Association (TLMODA): Regional minority dealer association covering four southern states with board representation on NAMAD; directly comparable as a regional peer organization with similar advocacy mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NAMAD_USA
• YouTubeyoutube.com/user/NAMADVIDEOS?feature=watch
• Facebookfacebook.com/namadusa
• LinkedInlinkedin.com/company/national-association-of-minority-automobile-dealers-namad-

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Association Of Minority Automobile Dealers, Inc.