CNA National

Name

CNA National

Legal name

CNA National Warranty Corporation

Website

https://cnanational.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Vehicle Service Contracts and Automotive F&I Products

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Agencies and Brokerages (524210)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industries

GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Vehicle service contracts
• GAP waivers
• Limited warranties
• Automotive F&I products
• Vehicle protection plans

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Vehicle Service Contract Administration: CNA National administers vehicle service contracts (VSC) for automobile dealerships, earning administrative fees. The company offers multiple VSC products including VSC Care, Term Protect, Warranty Wraps, and EV VSC.
2. GAP Waiver Administration: Guaranteed Asset Protection waivers are addenda to financing agreements that waive the difference between vehicle value and outstanding loan balance after total loss or theft.
3. Limited Warranty Programs: Limited warranties shield against unknowns of buying pre-owned vehicles, including powertrain coverage with various term options.
4. Ancillary Products: Diverse portfolio including tire & wheel coverage, windshield repair/replace, paintless dent repair, key replacement, and appearance protection products. Offered as standalone products, bundles, or applied products.
5. Reinsurance & Profit Participation Programs: Dealers can participate in profit structures including Dealer Equity (retro program), DOWC (dealer owned warranty company), CFC (controlled foreign corporation), and NCFC (Palo Verde Holdings). CNA National earns fees for administration and management of these programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CNA National administers and provides a portfolio of vehicle protection products to automobile dealerships and their customers, including vehicle service contracts (VSCs), Guaranteed Asset Protection (GAP) waivers, limited warranties, and ancillary products such as tire and wheel, windshield, paintless dent repair, and key replacement coverage. The company also operates reinsurance and profit participation programs (Dealer Equity, DOWC, CFC, NCFC) and provides claims handling through its own ASE-certified claims department and proprietary claims submission portal.

Product overview

CNA National is a premier F&I (Finance & Insurance) provider offering a comprehensive suite of vehicle protection products and services. The company operates as a platform-plus-modules architecture with four main product categories: Vehicle Service Contracts (VSC), Limited Warranties, GAP Waivers, and Ancillary Products. VSC offerings include VSC Care (for gas/hybrid vehicles), EVSC (Electric Vehicle Service Contract), Term Protect, and Warranty Wraps. Limited Warranties encompass Unlimited Miles/Stated Time and Unlimited Time/Stated Miles Powertrain Warranties plus Pro Certified programs. GAP Waiver provides total loss protection. Ancillary Products include Tire & Wheel, Windshield, Paintless Dent Repair, Key Replacement, Choice Care Bundles, and Applied Products (Exterior/Interior Protection, Preload, Rust Inhibitor, Theft Deterrent). Supporting services include Claims Handling, Profit Participation Programs (Dealer Equity, DOWC, CFC, NCFC), Digital Solutions (Claims Portal, Agent/Dealer Portals, Quik Applications, Menu Integrations), Marketing Services, and ACE Training. The company also offers reinsurance administration and is a wholly owned subsidiary of CNA Financial Corporation.

Differentiator

Problem solved

Functional benefit

Products and services

• VSC Care Vehicle service contract for gas and hybrid vehicles with multiple coverage levels developed to maximize customer value with strategic coverage.
• Electric Vehicle Service Contract (EVSC) Specialized service contract designed exclusively for battery-powered electric vehicles with four levels of coverage from stated component to exclusionary with battery, covering EV-specific components including the propulsion battery.
• Term Protect Vehicle service contract for short-term owners and lessees providing breakdown coverage and maintenance services for new vehicles of all fuel types except hydrogen.
• Warranty Wraps Stated-term wraps based on time or mileage for vehicles that receive a warranty, providing upsell opportunities for dealers.
• Limited Warranties (Unlimited Miles Powertrain, Unlimited Time Powertrain, Pro Certified) Limited warranty programs that shield against the unknowns of buying new or used vehicles, including Unlimited Miles Powertrain, Unlimited Time Powertrain, and Pro Certified dealer-certified programs.
• Guaranteed Asset Protection (GAP) Waiver GAP waiver that helps waive the difference between a vehicle's actual cash value and the outstanding loan balance after theft or total loss.
• Ancillary Products (Tire & Wheel, Windshield, Paintless Dent Repair, Key Replacement, Choice Care Bundles, Exterior/Interior Protection, Exterior Preload, Rust Inhibitor, Theft Deterrent) Diverse ancillary product portfolio including Tire & Wheel Coverage, Windshield Repair & Replace, Paintless Dent Repair, Key Replacement, Choice Care Bundles, Exterior/Interior Protection, Exterior Preload, Rust Inhibitor/Undercoating, and Theft Deterrent products.
• Profit Participation Programs (Dealer Equity, DOWC, CFC, NCFC) Reinsurance and profit participation programs offering four structures (Dealer Equity retro, DOWC, CFC, NCFC) that allow dealers to participate in underwriting profit, with over $745 million in inception-to-date dealer distributions and Palo Verde Holdings NCFC accruing over $370 million in assets.
• Claims Handling Service Claims processing service with phone and online submission options through the proprietary claims submission portal, supported by 120+ ASE-certified adjustors with two-day or less average turnaround time.

Quantifiable outcome

• Claims turnaround time of two days or less on average
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and flagship.

• Palo Verde HoldingscoreStrategic or Co-development Partner · 1 January 1999NCFC (Non-Controlled Foreign Corporation) established in 1999 and domiciled in Bermuda. Managed by a board of directors composed of dealer shareholders. Has accrued over $370 million in assets. Provides reinsurance structure option for dealers.
• American International Automobile Dealers Association (AIADA)flagshipStrategic or Co-development Partner · 1 January 1995Exclusive endorsement of CNA National's service contract program since 1995. This 27+ year partnership represents a significant endorsement from a major automotive dealer association, validating CNA National's industry leadership.
• J.D. Power DarwincoreTechnology or IntegrationMenu integration partner providing F&I menu presentation capabilities. CNA National's product offerings are integrated into the J.D. Power Darwin platform for consistent and accurate product presentation at dealerships.
• Reynolds and ReynoldscoreTechnology or IntegrationMenu integration partner. CNA National products are integrated with Reynolds and Reynolds menu solutions for dealership optimization.
• TekioncoreTechnology or IntegrationMenu integration partner. CNA National is integrated with Tekion's platform for seamless F&I product presentation.
• MenuMetriccoreTechnology or IntegrationMenu integration partner enabling CNA National product integration for dealership optimization.
• DealertrakcoreTechnology or IntegrationMenu integration partner. CNA National integrated with Dealertrak for F&I menu presentation.
• VisionMenucoreTechnology or IntegrationMenu integration partner enabling CNA National product integration.
• MenuSyscoreTechnology or IntegrationMenu integration partner for CNA National F&I products.
• Provider Exchange NetworkcoreTechnology or IntegrationMenu integration partner (PEN) for CNA National product presentation.
• RouteOnecoreTechnology or IntegrationMenu integration partner. CNA National integrated with RouteOne platform.
• The Impact GroupcoreTechnology or IntegrationMenu integration partner for CNA National F&I product presentation.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Easycare (APCO Holdings): Easycare provides VSCs, GAP, and ancillary products to franchised auto dealers with similar profit participation and reinsurance programs. Direct peer in the dealer-F&I space with overlapping customer base.
• Protective Asset Protection: Protective Asset Protection offers VSCs, GAP, and ancillary F&I products through automotive dealers. Direct competitor in the dealer-sold service contract and vehicle protection market.
• Assurant: Assurant's Global Automotive segment administers vehicle service contracts, GAP, and ancillary protection products through auto dealers in North America. Direct competitor in dealer-F&I administration with overlapping product portfolio and similar distribution model.
• Allstate Dealer Services: Allstate's Dealer Services division offers mechanical breakdown insurance, GAP, and ancillary F&I products through auto dealers. Directly comparable business model and product set to CNA National.
• Zurich North America Dealer Services: Zurich administers vehicle service contracts and dealer F&I products across North America through franchised dealer networks. Comparable administrator backed by a large insurance parent, similar to CNA National's CNA Financial relationship.
• Warrantech / AmTrust Financial Services: Warrantech (an AmTrust company) is a major administrator of vehicle service contracts and consumer protection plans distributed through auto dealers and retailers. Direct peer in service contract administration and underwriting.

Broad incumbents

• Hyundai Motor Finance (Hyundai Protection Plan): Hyundai Motor Finance administers the Hyundai Protection Plan VSC and ancillary products at Hyundai franchised dealers. OEM captive alternative competing for the F&I dollar at Hyundai dealerships.
• Toyota Financial Services (Warranty Products): Toyota Financial Services offers vehicle service agreements and protection products through Toyota and Lexus dealers. OEM captive that competes for F&I wallet share at Toyota franchised dealers.
• GM Extended Service Contracts: GM Financial administers OEM-branded extended service contracts sold through GM franchised dealers. Represents the captive alternative to third-party F&I providers like CNA National within the GM dealer network.
• Ford Premium Care (Ford Motor Company): Ford's OEM-administered extended service plan competes with third-party VSC administrators at Ford franchised dealers. Captive OEM warranty program that constrains third-party attach rates, especially for newer vehicles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CNANational

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CNA National