Archibalds

What Archibalds does

Archibalds Motors 2021 Limited, trading as Archibalds, is a privately held full-service luxury automotive dealership group founded in 1918 and headquartered in Christchurch, New Zealand. The company operates as a division of Miles Group, a Christchurch-based, family-owned automotive retail conglomerate employing more than 500 staff nationally, with Archibalds itself employing approximately 80 people. Archibalds holds authorized franchise rights for seven premium brands — Audi, Jaguar, Land Rover, Lotus, Polestar, Porsche, and Volvo — and runs two physical showrooms in Christchurch: a flagship at 26-38 Tuam Street covering Audi, Porsche, Range Rover, Defender, Discovery, and Jaguar, and a secondary site at 208 Montreal Street covering Volvo, Polestar, and Lotus.

The business operates a vertically integrated retail model spanning new vehicle sales, certified and used vehicle sales (including Audi Approved:plus), brand-specific finance products (Audi Finance, Volvo Guaranteed Future Value, Land Rover and Jaguar Freedom Finance), authorized servicing and repair, genuine OEM parts and accessories (with an online shop at store.archibalds.co.nz), vehicle protection products, and trade-in services. The underlying technology stack is conventional dealer retail technology: online enquiry forms, service booking platforms, parts inventory and e-commerce, brand-mandated finance systems, and EV charging infrastructure for Audi e-tron, Polestar, and Volvo electric models. No proprietary software, APIs, or AI capabilities are disclosed.

Revenue is generated across five streams: one-time new and used vehicle sales, finance and insurance commissions, recurring service and repair contracts, and parts/accessories sales. Go-to-market is a hybrid of physical showroom retail (seven days per week), online enquiry channels, nationwide vehicle delivery (notably for Land Rover), experiential events (Range Rover Mystery Destination, Defender x Mapu, Porsche Track Days), and community-based marketing through charity partnerships (Māia Health Foundation, Camp Quality, Breast Cancer Cure) and sponsorships of schools and sports teams. Customers are primarily affluent New Zealand individuals and families, with a secondary corporate and fleet buyer segment. The company has no disclosed revenue, no external funding, and no institutional shareholders.

Name

Archibalds

Legal name

Archibalds Motors 2021 Limited

Website

https://archibalds.co.nz

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

51–100 employees

Short description

Archibalds is a family-owned, multi-brand luxury automotive dealership in Christchurch, founded in 1918 and operating as part of Miles Group. It sells and services Audi, Jaguar, Land Rover, Lotus, Polestar, Porsche, and Volvo vehicles across two Christchurch showrooms, serving affluent New Zealand consumers and corporate buyers with integrated sales, finance, servicing, and parts.

Ownership category

akta.pro rank

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new luxury vehicles across multiple premium brands (Audi, Jaguar, Land Rover, Porsche, Volvo, Polestar, Lotus). Revenue generated from vehicle transactions with customers purchasing or leasing vehicles.
2. Used Vehicle Sales: Sales of pre-owned vehicles including certified pre-owned programs like Audi Approved:Plus. Includes demonstrator vehicles and traded-in vehicles.
3. Vehicle Finance and Insurance: Finance products including vehicle leasing, Guaranteed Future Value programs, and insurance products. Revenue from financing arrangements and insurance partnerships.
4. Service and Repair: Vehicle servicing, repair, maintenance, and pre-purchase inspections. Service plans and warranty extensions for multiple brands.
5. Parts and Accessories: Sale of genuine vehicle parts, accessories, vehicle protection films, paint protection, and windscreens. Online shop for parts purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Archibalds is a full-service luxury vehicle dealership representing seven premium brands (Audi, Jaguar, Land Rover, Lotus, Polestar, Porsche, and Volvo) across two Christchurch showrooms. The company sells new and certified pre-owned vehicles, provides authorized multi-brand servicing and repair, supplies genuine OEM parts and accessories via an online shop, and offers vehicle finance, leasing, Guaranteed Future Value programs, and insurance products. The business operates as a division of the Miles Group and has been serving Christchurch and the wider Canterbury region since 1918.

Product overview

Archibalds is a full-service luxury vehicle dealership established in 1918, representing the premium automotive brands of Audi, Jaguar, Land Rover, Lotus, Polestar, Porsche, and Volvo for vehicle sales, servicing and repair, car parts, finance, and more. The business operates as a multi-brand dealership with two Christchurch locations: Audi, Porsche, Range Rover, Defender, Discovery, and Jaguar at Tuam Street; Volvo, Polestar, and Lotus at Montreal Street. The product portfolio spans core vehicle sales (new and used vehicles across seven premium brands), supported by complementary services including vehicle finance and insurance products, multi-brand servicing and repair facilities, genuine parts and accessories, vehicle upgrades, and trade-in/sell-your-vehicle services. Electric vehicle offerings are available across multiple brands including Audi e-tron models, Jaguar I-PACE, Porsche Taycan, Volvo EX-series, and Polestar. The company emphasizes a customer-focused experience with dedicated brand showrooms, service facilities, and finance advisors.

Differentiator

Problem solved

Functional benefit

Products and services

• Audi New and Used Vehicles
• Jaguar New and Used Vehicles
• Land Rover Vehicles (Defender, Discovery, Range Rover)
• Porsche New and Used Vehicles
• Volvo New and Used Vehicles
• Polestar Electric Vehicles
• Lotus Sports Cars
• Vehicle Finance and Insurance
• Vehicle Servicing and Repair
• Parts and Accessories
• Vehicle Upgrades
• Sell Your Vehicle (Trade-In)
• Used Vehicles
• Electric Vehicles

Quantifiable outcome

• Over $400,000 raised for community health initiatives through Māia Health Foundation partnership

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Camp Quality ChristchurchcoreStrategic or Co-development Partner · 1 January 20262026/27 alignment with Camp Quality, a charity providing life-changing camp experiences for tamariki aged 5-16 living with cancer. Archibalds is investing in the Canterbury community to support these children and their families.
• MapuminorStrategic or Co-development Partner · 1 January 2026Collaboration with Lyttelton restaurant Mapu for Defender x Mapu: Harvest in the Wild customer experience event. Defender customers enjoyed a foraging-inspired experience at Magnet Bay with chef Giulio Sturla.
• Partridge JewellersminorGTM or Marketing Partner · 1 January 2025Collaborated on Range Rover Luxury Mystery Destination Experience event, combining luxury automotive and jewelry experiences for select customers at Flockhill Lodge.
• Flockhill LodgeminorGTM or Marketing Partner · 1 January 2025Mystery destination for Range Rover Luxury Experience event, providing exclusive culinary experience for Range Rover test drive participants.
• Christchurch NICUcoreStrategic or Co-development Partner · 1 January 2025Ongoing support for Christchurch Hospital's Neonatal Intensive Care Unit through fundraising events and donations, including transport incubator purchases.
• Rangi Ruru Girls' SchoolminorGTM or Marketing Partner · 1 January 2025Partnership with Rangi Ruru Girls' School sports department into 2025, including rowing fundraising raffle collaboration and continued sports department sponsorship.
• Christ's CollegeminorGTM or Marketing Partner · 1 January 2025Supporting Christ's College Arts and Sports departments in 2025 as part of community investment program.
• Drive4HeartsminorStrategic or Co-development Partner · 1 January 2025Supported Drive4Hearts charity initiative featuring Twenty, a rare 1948 Land Rover, on an epic 1,800 km journey across New Zealand.
• Breast Cancer CurecoreStrategic or Co-development Partner · 1 January 2024Ongoing sponsorship with Volvo Cars New Zealand supporting Breast Cancer Cure, New Zealand's only not-for-profit dedicated solely to finding a cure for breast cancer. Archibalds also sponsors the annual Fashion for a Cure event.
• Volvo Cars New ZealandcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Authorized Volvo dealer for Christchurch region. Archibalds operates Volvo Cars Christchurch as part of their dealership network, providing sales, servicing, and support for Volvo vehicles.
• Māia Health FoundationcoreStrategic or Co-development Partner · 1 January 2022Long-term partnership since 2022 supporting Christchurch NICU. Archibalds donated a custom-signwritten Audi Q5, served as Activation Partner for The Amazing Raise events (2025, 2026), and naming partner for the Māia Health Foundation Feast gala (2022, 2023, 2024). The partnership supports redevelopment of Christchurch Hospital's Neonatal Intensive Care Unit.
• Miles GroupcoreOthersParent company of Archibalds. Archibalds is a division of Miles Group, which employs over 500 staff nationally. Miles Group owns multiple automotive dealerships across New Zealand.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/archibalds
• Facebookfacebook.com/ArchibaldsNZ
• LinkedInlinkedin.com/company/archibalds
• Instagraminstagram.com/archibaldsnz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Archibalds