MAIA Health

What MAIA Health does

MAIA Health is a privately held digital health company building an AI-powered health intelligence platform targeted exclusively at women navigating perimenopause, menopause, and midlife hormonal transitions. The product aggregates multiple health inputs—wearable device data (heart rate, HRV, sleep, temperature, movement), biomarker results, and daily symptom check-ins—and synthesizes them through a pattern-recognition and translation layer that produces a personalized daily brief covering exercise, nutrition, supplements, recovery, and health alerts. The stated technical differentiator is that the platform explains the physiological "why" behind symptoms and data trends rather than presenting isolated metrics, addressing a gap between generic wearable dashboards and actionable midlife-specific guidance.

The platform is structured around two subscription tiers: Core (practitioner access, expert content, dedicated health coaching) and Concierge (enhanced concierge-level coaching with dedicated support). Distribution is fully digital and direct-to-consumer via maiahealth.tech, paired with a free midlife clarity assessment used as a top-of-funnel lead-generation tool. Customer acquisition is supported by an organic content marketing presence across a blog, Instagram, LinkedIn, X, and Facebook, plus an email newsletter. All named customers are individual consumers (Jess, Amelie, Lisa, Jane) describing outcomes in sleep, stress, habit formation, and regained sense of control.

The company is launching in Hong Kong in 2026 with planned expansion to Singapore, Australia, UAE, the United Kingdom, and the United States, built on localized compliance and clinical partnerships in each market. No funding rounds, headcount, management team, revenue figures, pricing, partnerships, patents, or certifications are disclosed in the available source material, and the company is currently pre-launch in its first commercial market.

Name

MAIA Health

Website

https://maia.health

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

MAIA Health is a privately held, pre-launch digital health company building an AI-powered health intelligence platform for women in perimenopause and menopause, synthesizing wearable, biomarker, and symptom data into personalized daily guidance via subscription memberships in Hong Kong and planned global markets.

Ownership category

akta.pro rank

Product category

Women's Midlife Health Software

NAICS

Information (51)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Multi-Condition RPM Platforms & Care Orchestration (device-agnostic, population management) (HLALAFAL)

akta.pro secondary industries

Care Pathway Automation & Patient Engagement for RPM (Coaching, Messaging, Scheduling) (HLACAPAM), AI/Analytics for RPM (Risk Stratification, Alerts, Predictive) (HLACAFAM)

Keywords

• Women's health platform
• Perimenopause support app
• Menopause health coaching
• Hormonal health tracking
• AI midlife wellness

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Memberships: MAIA generates revenue through tiered membership plans. The Core tier provides access to practitioners, expert content, and dedicated health coaching. The Concierge tier offers enhanced concierge-level coaching with dedicated support. Users can upgrade or downgrade membership tiers at any time.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MAIA Health operates a subscription-based AI-powered health intelligence platform that aggregates wearable device data, biomarker results, and daily symptom check-ins to generate personalized daily guidance on exercise, nutrition, supplements, and lifestyle for women in perimenopause and menopause. The platform delivers a Daily Intelligence Brief, translates raw physiological data into root-cause insights, and pairs AI recommendations with optional human concierge health coaching via tiered Core and Concierge memberships sold direct-to-consumer through maiahealth.tech.

Product overview

Maia is a single, unified AI-powered health intelligence platform designed specifically for women navigating perimenopause, menopause, and hormonal transitions. The platform combines wearable data integration, biomarker tracking, and symptom monitoring with AI-driven pattern recognition to deliver personalized daily recommendations. Membership tiers include Core (access to practitioners and expert content) and Concierge (dedicated health coaching). The platform focuses on four key health domains: brain fog and cognitive function, weight and body composition changes, sleep and recovery optimization, and hormonal symptom management.

Differentiator

Problem solved

Functional benefit

Products and services

• Maia Platform AI-powered health intelligence platform for women navigating perimenopause, menopause, and midlife hormonal transitions. It aggregates symptom tracking, wearable device data (heart rate, sleep, HRV, temperature, movement), and biomarker results to deliver a personalized Daily Intelligence Brief covering supplements, movement, nutrition, recovery, and health alerts, with adaptive recommendations that evolve with hormonal patterns. Available via tiered Core and Concierge monthly memberships, with the Concierge tier adding dedicated human health coaching.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Evernow: Evernow is a telehealth platform focused on menopause care, combining clinician consultations with ongoing support and digital education. It overlaps directly with MAIA's target persona and value proposition of personalized, ongoing midlife hormonal support.
• HerMD: HerMD is a women's health provider network offering in-person and virtual care with a strong emphasis on menopause and sexual health. It competes for the same patient demographic seeking specialized midlife hormonal care beyond what primary care provides.
• Midi Health: Midi Health is a virtual care clinic specifically for women in perimenopause and menopause, offering clinician-led care and increasingly digital tools. It is the most directly comparable specialist telehealth competitor to MAIA, targeting the same hormonal midlife life-stage with personalized care delivery.
• Elektra Health: Elektra Health is a digital menopause care platform combining virtual care with educational content and community. It targets the same perimenopause/menopause persona and increasingly emphasizes data-driven personalization, competing for the same DTC and employer-sponsored dollar.

Others

• Calm Health: Calm Health is the clinical/behavioral health arm of Calm, offering subscription content and programs for stress, sleep, and women's health. It addresses overlapping pain points (sleep disruption, stress) relevant to MAIA's perimenopause audience, though via content rather than biometric synthesis.

Broad incumbents

• Maven Clinic: Maven Clinic is a broader women's and family health virtual care platform covering fertility, pregnancy, postpartum, and increasingly menopause. It serves as a broad incumbent expanding into the same midlife segment and competing for employer-sponsored women's health budgets.
• Noom: Noom is a subscription behavior-change platform combining AI-driven coaching with human coaches for weight and habit management. It overlaps with MAIA's coaching-plus-AI model and consumer subscription GTM, though its target outcomes are broader than midlife hormonal health.

Emerging players

• Caraway Health: Caraway is a digital women's health startup offering integrated care across physical, mental, and reproductive health for younger demographics, with planned expansion into broader life stages. It represents an emerging player building toward MAIA's persona through a different starting segment.
• Whoop: Whoop is a subscription wearable and recovery platform focused on HR, HRV, sleep, and strain tracking. Its continuous biometric monitoring overlaps with MAIA's wearable data ingestion, and its coaching layer is conceptually similar to MAIA's concierge tier.
• Oura: Oura produces a wearable ring that captures HR, HRV, sleep, and temperature — the same input modalities MAIA relies on. Oura is increasingly adding perimenopause/menopause insights and represents both a potential data-source partner and a competitor offering hormone-aware features natively in-device.

Market position

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/health_maia
• Facebookfacebook.com/maiaasistenteinteligente
• LinkedInlinkedin.com/company/maiahealth
• Instagraminstagram.com/maiahealth.tech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAIA Health