Archibalds
Archibalds is a family-owned, multi-brand luxury automotive dealership in Christchurch, founded in 1918 and operating as part of Miles Group. It sells and services Audi, Jaguar, Land Rover, Lotus, Polestar, Porsche, and Volvo vehicles across two Christchurch showrooms, serving affluent New Zealand consumers and corporate buyers with integrated sales, finance, servicing, and parts.
- Company typePrivate
- Founded1918
- HeadquartersChristchurch, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Archibalds does
Archibalds Motors 2021 Limited, trading as Archibalds, is a privately held full-service luxury automotive dealership group founded in 1918 and headquartered in Christchurch, New Zealand. The company operates as a division of Miles Group, a Christchurch-based, family-owned automotive retail conglomerate employing more than 500 staff nationally, with Archibalds itself employing approximately 80 people. Archibalds holds authorized franchise rights for seven premium brands — Audi, Jaguar, Land Rover, Lotus, Polestar, Porsche, and Volvo — and runs two physical showrooms in Christchurch: a flagship at 26-38 Tuam Street covering Audi, Porsche, Range Rover, Defender, Discovery, and Jaguar, and a secondary site at 208 Montreal Street covering Volvo, Polestar, and Lotus.
The business operates a vertically integrated retail model spanning new vehicle sales, certified and used vehicle sales (including Audi Approved:plus), brand-specific finance products (Audi Finance, Volvo Guaranteed Future Value, Land Rover and Jaguar Freedom Finance), authorized servicing and repair, genuine OEM parts and accessories (with an online shop at store.archibalds.co.nz), vehicle protection products, and trade-in services. The underlying technology stack is conventional dealer retail technology: online enquiry forms, service booking platforms, parts inventory and e-commerce, brand-mandated finance systems, and EV charging infrastructure for Audi e-tron, Polestar, and Volvo electric models. No proprietary software, APIs, or AI capabilities are disclosed.
Revenue is generated across five streams: one-time new and used vehicle sales, finance and insurance commissions, recurring service and repair contracts, and parts/accessories sales. Go-to-market is a hybrid of physical showroom retail (seven days per week), online enquiry channels, nationwide vehicle delivery (notably for Land Rover), experiential events (Range Rover Mystery Destination, Defender x Mapu, Porsche Track Days), and community-based marketing through charity partnerships (Māia Health Foundation, Camp Quality, Breast Cancer Cure) and sponsorships of schools and sports teams. Customers are primarily affluent New Zealand individuals and families, with a secondary corporate and fleet buyer segment. The company has no disclosed revenue, no external funding, and no institutional shareholders.
Archibalds firmographics
Firmographics- Name
- Archibalds
- Legal name
- Archibalds Motors 2021 Limited
- Website
- https://archibalds.co.nz
- Company type
- Private
- Founded year
- 1918
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Archibalds is a family-owned, multi-brand luxury automotive dealership in Christchurch, founded in 1918 and operating as part of Miles Group. It sells and services Audi, Jaguar, Land Rover, Lotus, Polestar, Porsche, and Volvo vehicles across two Christchurch showrooms, serving affluent New Zealand consumers and corporate buyers with integrated sales, finance, servicing, and parts.
- Ownership category
- akta.pro rank
Where Archibalds is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Archibalds business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sales of new luxury vehicles across multiple premium brands (Audi, Jaguar, Land Rover, Porsche, Volvo, Polestar, Lotus). Revenue generated from vehicle transactions with customers purchasing or leasing vehicles.
- Used Vehicle Sales: Sales of pre-owned vehicles including certified pre-owned programs like Audi Approved:Plus. Includes demonstrator vehicles and traded-in vehicles.
- Vehicle Finance and Insurance: Finance products including vehicle leasing, Guaranteed Future Value programs, and insurance products. Revenue from financing arrangements and insurance partnerships.
- Service and Repair: Vehicle servicing, repair, maintenance, and pre-purchase inspections. Service plans and warranty extensions for multiple brands.
- Parts and Accessories: Sale of genuine vehicle parts, accessories, vehicle protection films, paint protection, and windscreens. Online shop for parts purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Audi A6 allroad - New Vehicle Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Archibalds product offering
Product offeringCore offering
Archibalds is a full-service luxury vehicle dealership representing seven premium brands (Audi, Jaguar, Land Rover, Lotus, Polestar, Porsche, and Volvo) across two Christchurch showrooms. The company sells new and certified pre-owned vehicles, provides authorized multi-brand servicing and repair, supplies genuine OEM parts and accessories via an online shop, and offers vehicle finance, leasing, Guaranteed Future Value programs, and insurance products. The business operates as a division of the Miles Group and has been serving Christchurch and the wider Canterbury region since 1918.
Product overview
Archibalds is a full-service luxury vehicle dealership established in 1918, representing the premium automotive brands of Audi, Jaguar, Land Rover, Lotus, Polestar, Porsche, and Volvo for vehicle sales, servicing and repair, car parts, finance, and more. The business operates as a multi-brand dealership with two Christchurch locations: Audi, Porsche, Range Rover, Defender, Discovery, and Jaguar at Tuam Street; Volvo, Polestar, and Lotus at Montreal Street. The product portfolio spans core vehicle sales (new and used vehicles across seven premium brands), supported by complementary services including vehicle finance and insurance products, multi-brand servicing and repair facilities, genuine parts and accessories, vehicle upgrades, and trade-in/sell-your-vehicle services. Electric vehicle offerings are available across multiple brands including Audi e-tron models, Jaguar I-PACE, Porsche Taycan, Volvo EX-series, and Polestar. The company emphasizes a customer-focused experience with dedicated brand showrooms, service facilities, and finance advisors.
Differentiator
Problem solved
Functional benefit
Products and services
- Audi New and Used Vehicles
- Jaguar New and Used Vehicles
- Land Rover Vehicles (Defender, Discovery, Range Rover)
- Porsche New and Used Vehicles
- Volvo New and Used Vehicles
- Polestar Electric Vehicles
- Lotus Sports Cars
- Vehicle Finance and Insurance
- Vehicle Servicing and Repair
- Parts and Accessories
- Vehicle Upgrades
- Sell Your Vehicle (Trade-In)
- Used Vehicles
- Electric Vehicles
Quantifiable outcome
- Over $400,000 raised for community health initiatives through Māia Health Foundation partnership
Companies that use Archibalds
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Archibalds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Archibalds partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Camp Quality Christchurchcore2026/27 alignment with Camp Quality, a charity providing life-changing camp experiences for tamariki aged 5-16 living with cancer. Archibalds is investing in the Canterbury community to support these children and their families.
- MapuminorCollaboration with Lyttelton restaurant Mapu for Defender x Mapu: Harvest in the Wild customer experience event. Defender customers enjoyed a foraging-inspired experience at Magnet Bay with chef Giulio Sturla.
- Partridge JewellersminorCollaborated on Range Rover Luxury Mystery Destination Experience event, combining luxury automotive and jewelry experiences for select customers at Flockhill Lodge.
- Flockhill LodgeminorMystery destination for Range Rover Luxury Experience event, providing exclusive culinary experience for Range Rover test drive participants.
- Christchurch NICUcoreOngoing support for Christchurch Hospital's Neonatal Intensive Care Unit through fundraising events and donations, including transport incubator purchases.
- Rangi Ruru Girls' SchoolminorPartnership with Rangi Ruru Girls' School sports department into 2025, including rowing fundraising raffle collaboration and continued sports department sponsorship.
- Christ's CollegeminorSupporting Christ's College Arts and Sports departments in 2025 as part of community investment program.
- Drive4HeartsminorSupported Drive4Hearts charity initiative featuring Twenty, a rare 1948 Land Rover, on an epic 1,800 km journey across New Zealand.
- Breast Cancer CurecoreOngoing sponsorship with Volvo Cars New Zealand supporting Breast Cancer Cure, New Zealand's only not-for-profit dedicated solely to finding a cure for breast cancer. Archibalds also sponsors the annual Fashion for a Cure event.
- Volvo Cars New ZealandcoreAuthorized Volvo dealer for Christchurch region. Archibalds operates Volvo Cars Christchurch as part of their dealership network, providing sales, servicing, and support for Volvo vehicles.
- Māia Health FoundationcoreLong-term partnership since 2022 supporting Christchurch NICU. Archibalds donated a custom-signwritten Audi Q5, served as Activation Partner for The Amazing Raise events (2025, 2026), and naming partner for the Māia Health Foundation Feast gala (2022, 2023, 2024). The partnership supports redevelopment of Christchurch Hospital's Neonatal Intensive Care Unit.
- Miles GroupcoreParent company of Archibalds. Archibalds is a division of Miles Group, which employs over 500 staff nationally. Miles Group owns multiple automotive dealerships across New Zealand.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Archibalds competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Archibalds social profiles
Digital presenceArchibalds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Archibalds leadership team
Management profileNumber of profiles
Profiles1 record
Archibalds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Archibalds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Archibalds
What does Archibalds do?
Archibalds is a full-service luxury vehicle dealership representing seven premium brands (Audi, Jaguar, Land Rover, Lotus, Polestar, Porsche, and Volvo) across two Christchurch showrooms. The company sells new and certified pre-owned vehicles, provides authorized multi-brand servicing and repair, supplies genuine OEM parts and accessories via an online shop, and offers vehicle finance, leasing, Guaranteed Future Value programs, and insurance products. The business operates as a division of the Miles Group and has been serving Christchurch and the wider Canterbury region since 1918.
Is Archibalds a public or private company?
Archibalds is a private company. It is classified as family owned and is currently operating.
When was Archibalds founded?
Archibalds was founded in 1918. It employs 51 to 100 people.
Where is Archibalds based?
Archibalds is headquartered in Christchurch, New Zealand, in the Oceania region.
How does Archibalds make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, vehicle Finance and Insurance, service and Repair and parts and Accessories.
Does Archibalds have an API?
No public API is recorded for Archibalds.