Sea Spa Salon

What Sea Spa Salon does

Sea Spa Salon is a full-service luxury salon and spa founded in 2010 and headquartered inside the Vineyard Square Hotel in Edgartown, Martha's Vineyard, Massachusetts. The business offers an integrated portfolio of beauty and wellness services including precision haircuts and professional color, balayage and advanced hair extensions, massage therapy, custom facials, body treatments, waxing, spray tanning, nail services, and lash and brow extensions. It also operates an on-location bridal division that provides hair and makeup for weddings across Martha's Vineyard, from intimate elopements to full bridal parties, supplemented by champagne spa packages and group spa party offerings (bachelorette, kids' spa, ladies' nights, yoga parties). The retail product assortment is anchored by clean-beauty brands including Davines (B-Corp certified), R+Co, Color Wow, Goldwell Color, and Moroccan Oil, positioning the salon around sustainable luxury.

The underlying operating platform is built on commodity small-business SaaS rather than proprietary technology: appointment scheduling and gift certificate/membership management run through Booker.com, while wedding inquiries are routed through Honeybook. Marketing combines a blog, team-member Instagram accounts, and a Facebook presence, supplemented by earned-media coverage in Vogue, Brides.com, The Knot, and Style Me Pretty. The technology footprint is intentionally lean, with no proprietary software, no AI/ML components, and no app — consistent with a services-led, hospitality-anchored operating model.

Revenue mechanics are predominantly transactional: per-appointment service fees, per-event bridal pricing, retail product sales, and a smaller recurring component from memberships/series and gift certificates. The customer base is segmented into year-round islanders, destination visitors, and brides/bridal parties, with the Vineyard Square Hotel host relationship functioning as a distribution partnership rather than a revenue anchor. Cancellation policies are stricter during peak season (48-hour holiday window, 90-day wedding window, 10-day Saturday blowout window in season), reinforcing the seasonal demand pattern that characterizes the business.

Name

Sea Spa Salon

Legal name

Sea Spa Salon

Website

https://seaspasalonmv.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Sea Spa Salon is a full-service luxury salon and spa in Edgartown, Martha's Vineyard, offering hair, nails, facials, waxing, body treatments, bridal services, and clean-beauty retail. It serves year-round islanders, destination visitors, and bridal parties via on-location wedding services across the island.

Ownership category

akta.pro rank

Product category

Beauty Salon and Spa Services

NAICS

Beauty Salons (812112), Other Personal Care Services (81219), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYHSALAFAN

Spa Packages & Ritual Experiences

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

Keywords

• Luxury salon services
• Hair and beauty treatments
• Bridal hair and makeup
• Spa and wellness services
• Professional haircare retail

Headquarters

HQ city

Edgartown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Salon & Spa Services: Full-service salon offering precision haircuts and color, balayage, advanced hair extensions, massage therapy, custom facials, body treatments, waxing, spray tanning, nail services, and lash and brow extensions. Revenue generated through appointment-based service delivery.
2. Retail Product Sales: Sells luxury hair and skincare products including Davines, R+Co, Goldwell Color, Color Wow, and Moroccan Oil. Products featured on products page with emphasis on clean, sustainable beauty brands.
3. Bridal Services: On-location bridal hair and makeup for entire wedding parties. Services range from intimate elopements to full bridal parties, traveling to venues across the island.
4. Memberships & Series: Membership and series benefits offered through their booking platform. Gift certificates available for purchase.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sea Spa Salon is a full-service luxury salon and spa operating inside the Vineyard Square Hotel in Edgartown, Martha's Vineyard, offering precision haircuts and color, balayage, advanced hair extensions, massage therapy, custom facials, body treatments, waxing, spray tanning, nail services, lash and brow extensions, on-location bridal hair and makeup, and group spa parties. The business also retails clean-beauty professional product lines including Davines, R+Co, Goldwell Color, Color Wow, Moroccan Oil, OSEA, and Oway.

Product overview

Sea Spa Salon is a full-service luxury salon and spa offering a comprehensive range of beauty and wellness services. The core service portfolio includes precision haircuts and color, balayage, advanced hair extensions, massage therapy, custom facials, body treatments, waxing, spray tanning, nail services, and lash and brow extensions. For special occasions, they provide bridal hair and makeup services (on-location across Martha's Vineyard), champagne spa packages for bridal parties, and group spa party experiences including bachelorette parties, kids' spa parties, ladies' nights, and yoga parties. Their retail product offerings include professional haircare lines: Davines (sustainable B-Corp brand from Italy), R+Co (award-winning color-safe formulas), Goldwell Color (professional hair color), Color Wow (clean beauty with heat protection), and Moroccan Oil (original treatment line). They partner with luxury brands including OSEA, Davines, R+Co, and Oway for skin and hair products.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Vineyard Square HotelcoreStrategic or Co-development PartnerSea Spa Salon is nestled inside the Vineyard Square Hotel in the heart of Martha's Vineyard. This hospitality partnership provides a prime location for the salon within the hotel property, creating a synergistic relationship benefiting hotel guests and island visitors seeking spa services.
• Booker.comcoreTechnology or IntegrationOnline booking platform used for appointment scheduling, service menu browsing, gift certificate purchases, and membership program access. The Booker platform serves as the primary digital booking infrastructure for the salon.
• DavinescoreOthersItalian B-Corp certified haircare brand. Sea Spa selected Davines as their sustainable, eco-friendly product line due to the brand's philosophy for respect for all living things, which aligns with the salon's ethics. Products feature natural ingredients enhanced with cutting-edge cosmetic technologies.
• R+CocoreOthersAward-winning haircare brand with color-safe, vegan, cruelty and gluten-free formulas. Sea Spa trusts this brand for exceptional quality, innovation, and unique viewpoint. Products are heat and UV protective without parabens, sulfates, mineral oil or petrolatum.
• Goldwell ColorminorOthersProfessional hair color line used for permanent hair coloring services. Products penetrate deeply into hair with alkalizing agents kept as low as possible to preserve hair structure during coloring.
• Color WowminorOthersClean beauty hair care brand that has restricted over 100 ingredients from their formulas. Products feature at least two kinds of heat protection for safer styling. Sea Spa values the brand's commitment to quality, safety, and effectiveness.
• Moroccan OilminorOthersSalon-exclusive hair treatment and haircare brand known for their original Moroccanoil Treatment that revolutionized the industry. Products feature antioxidant-infused, nutrient-rich formulas providing dramatic results.
• OSEAminorOthersLuxury skincare brand partnered with Sea Spa. Products offered as part of the salon's commitment to partnering with premium brands because hair, skin, and body deserve the very best.
• OwayminorOthersOrganic haircare brand partnered with Sea Spa as part of their luxury brand partnerships. Completes the salon's offering of premium products for hair, skin, and body care.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Burke Williams Day Spa: Multi-location upscale day spa offering massage, facials, body treatments, and salon services. Comparable as a premium, full-service personal-care service operator with a similar menu of hair, skin, body, and wellness treatments targeting affluent clientele.
• Exhale Spa: Boutique spa and wellness brand combining spa services with fitness classes. Comparable as a hybrid salon-spa-wellness operator offering facials, massage, body treatments, and group experiences in premium urban and resort locations.
• Mario Tricoci Salon & Spa: Midwest-based upscale salon and spa chain offering hair, skin, nails, and body services. Comparable as a premium full-service personal care operator with bridal/event services and a strong brand identity.
• Elizabeth Arden Red Door Spa: Established upscale salon and spa chain offering hair, skin, body, and bridal-adjacent services in luxury hotel and urban locations. Comparable as a multi-service luxury personal care operator with strong bridal and event-driven demand.

Broad incumbents

• Bliss Spa (W Hotels): Hotel-based spa brand within Marriott's W Hotels offering facials, massage, body treatments, and nail services. Comparable as a hotel-embedded spa concept serving travel and tourism-driven clientele.
• Canyon Ranch: Destination wellness resort offering spa, beauty, and wellness services. Comparable as a high-end spa and beauty service provider in a destination-travel setting, though operating at a much larger scale and as a resort rather than a salon.
• Miraval: Destination wellness resort and spa with locations in Arizona, Texas, and Massachusetts. Comparable as a premium wellness and spa service operator targeting affluent destination visitors, though at a far larger and resort-format scale.
• Remède Spa (St. Regis): Luxury hotel spa brand within St. Regis/Marriott portfolio offering premium facial, body, and massage services. Comparable as a luxury hospitality-anchored spa experience targeting high-spending resort and destination guests.

Emerging players

• Heyday Skincare: Modern facial-focused spa concept with multiple urban locations offering standardized, tech-enabled skincare services. Comparable as a premium personal care service operator with a more limited but rapidly scalable service menu.

Regional players

• Winnetu Oceans Resort Spa (Martha's Vineyard): Resort-based spa on Martha's Vineyard offering massage, facials, and beauty services to resort guests and island visitors. Most direct geographic peer, competing for the same destination visitor spa spend on Martha's Vineyard.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/seaspasalon
• Xx.com/SeaSpaSalon
• LinkedInlinkedin.com/company/sea-spa-salon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea Spa Salon