What Oway does

Oway (Oway Inc.) is a San Francisco-based AI-driven freight marketplace founded in 2023 that monetizes unused truck space in U.S. less-than-truckload (LTL) and partial-truckload (PTL) shipping. The company connects shippers — businesses moving 1 to 16 pallets — with motor carriers that have spare capacity on existing routes, claiming cost reductions of up to 50% for shippers and revenue gains of up to 30% for carriers while addressing an estimated $100 billion-plus inefficiency from half-empty trailers.

The platform is built around Oway OS, a unified API and orchestration layer running on what the company describes as the largest autonomous index of live distribution capacity in the United States. Its AI-native coordination engine, Juno, automatically prices, matches, and sells unused truck capacity in real time and acts as an autonomous dispatcher sending pre-priced partial loads to carrier dispatch teams. Telemetry from 250+ ELD providers (Samsara, Motive, Geotab, Garmin eLog, Omnitracs, and others via Terminal) feeds live vehicle and lane data, while integration with SMC3, Project 44, EDI, MCP, and NPM enables Oway to be embedded into existing enterprise freight and developer stacks. The platform supports 10,000+ active vehicles, 1,000+ shipper businesses, and operations across 28+ states, with a customer roster spanning Universal Music Group, CloudKitchens, Yusen Logistics, Fairbank Morse, UG Healthcare, Euri Lighting, Vybes, NP Nutra, KraftPal, DE la Calle, and RTD Delivery Systems.

Oway's go-to-market is hybrid: a freemium, self-serve model for shippers and carriers (accounts can be created in under a minute via the portal at portal.oway.io), augmented by an enterprise tier for businesses with 500+ power units or 30+ loads per week that includes custom API/EDI integrations, hands-on onboarding, and multi-year contracts. Revenue comes primarily from transaction fees on freight sold through the platform and ACH payouts to carriers, with additional potential from enterprise subscriptions. The company has raised approximately $4.5 million across two disclosed rounds (a $500,000 Y Combinator round in September 2024 and a $4.0 million round in August 2025) and is led by CEO and founder Phillip Nadjafov, Head of Engineering Henry Raschke, and Chief of Staff Will Honda.

Name

Oway

Legal name

Oway Inc.

Website

https://shipoway.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Oway is an AI-driven freight marketplace that automatically prices, matches, and sells unused truck space, serving U.S. shippers moving 1–16 pallets and motor carriers with spare capacity. Its Juno engine and 250+ ELD integrations power real-time LTL/PTL matching.

Ownership category

akta.pro rank

Product category

Freight Technology Platform

NAICS

Freight Transportation Arrangement (48851)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)

akta.pro secondary industries

Data Integration, APIs & Telematics Data Platforms (TLABAJAM), ELD Data Integrations & Middleware (TMS/Payroll/Fuel Card/IFTA/APIs) (TLAEAEAD)

Keywords

• Freight marketplace
• LTL shipping
• Partial truckload
• AI freight matching
• Logistics API

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Freight Transaction Fees: Oway charges carriers to sell their unused truck capacity on the platform. Carriers receive pre-priced partial load shipments and are paid directly via ACH for every load delivered. The platform takes a transaction fee on each shipment completed.
2. API Access and Integration Services: Free API access for both shippers and carriers. Enterprise tier (500+ power units / 30+ loads per week) includes custom integrations with dedicated engineers, hands-on onboarding, and priority support with custom SLAs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Oway operates an AI-driven two-sided freight marketplace that automatically prices, matches, and sells unused truck cargo space (1-16 pallets) to businesses needing LTL and partial truckload shipping. The platform is delivered as a unified coordination layer (Oway OS) with a free REST API, web portal, and integration protocols (SMC3, Project 44, EDI, MCP, NPM), and uses live ELD telemetry from 250+ providers plus the Juno AI engine to perform autonomous load matching, routing, and BOL/POD generation.

Product overview

Oway offers a unified AI-driven freight marketplace platform consisting of Oway OS as the core orchestration layer, with Juno as the AI-native coordination engine powering automatic pricing, matching, and booking. The platform provides separate service offerings for shippers (LTL/PTL freight shipping) and carriers (empty capacity monetization), both accessible via REST API with MCP support. Additional modules include Research for open-source publications and specific features like Automatic Multi-Pick for multi-stop optimization. The platform addresses a $100B+ inefficiency in U.S. trucking by monetizing unused trailer space.

Differentiator

Problem solved

Functional benefit

Products and services

• Oway OS Unified AI-driven coordination platform and industrial orchestration layer that runs on the largest autonomous index of live distribution capacity in America. Automatically prices, matches, and sells unused truck space in real time for shippers and carriers.
• Juno AI Dispatcher AI-native coordination engine and autonomous dispatcher that sends pre-priced partial load pickups to carrier dispatch teams based on existing lanes, with automatic power unit recommendations, routing, and BOL/POD generation.
• Oway API REST API enabling programmatic integration for both shippers and carriers to quote, book, dispatch, and track freight within their own infrastructure. Supports M2M integrations without user context and ships SDKs in Python, Go, Java, and PHP.
• Oway for Shippers Freight shipping service for businesses enabling LTL and partial truckload (PTL) shipping via unused spare truck capacity. Offers up to 50% cost reduction, same-day pickups, overnight delivery, and included insurance with no freight classifications or reweighs.
• Oway for Carriers Carrier network service enabling motor carriers to fill empty capacity (1-16 pallets) on their existing routes. Uses the Juno AI Dispatcher to automatically send pre-priced partial load shipments and offers up to 30% additional revenue per lane with ACH payouts.

Quantifiable outcome

• Reduce freight shipping costs by up to 50% compared to traditional LTL options
• +8 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability6 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• TerminalcoreTechnology or IntegrationELD and telemetry integration partner for seamless SOC2-compliant fleet connectivity. Connecting fleet is as simple as selecting provider during registration and selecting which vehicles to connect to Oway.
• HighwaycoreTechnology or IntegrationCarrier compliance verification partner. Oway partners with Highway to verify all compliant carriers before onboarding.
• SamsaracoreTechnology or IntegrationELD provider integrated with Oway platform for carrier fleet telemetry.
• MotivecoreTechnology or IntegrationELD provider integrated with Oway platform for carrier fleet telemetry.
• GeotabcoreTechnology or IntegrationELD provider integrated with Oway platform for carrier fleet telemetry.
• PlaidcoreTechnology or IntegrationFinancial data aggregation service used by Oway to gather user data from financial institutions for ACH funds transfers. Users grant Oway right to access and transmit personal and financial information via Plaid.
• SMC3coreTechnology or IntegrationFreight technology protocol partner enabling Oway availability for enterprises already using SMC3 systems.
• Project 44 (P44)coreTechnology or IntegrationFreight technology and visibility platform partner enabling Oway availability for enterprises already using Project 44.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Flexport: Digital freight forwarder offering ocean, air, trucking, and warehousing services with technology-enabled coordination. Adjacent peer with broader international scope but overlapping technology-led freight marketplace approach.
• Maersk: Global logistics provider offering ocean, inland, and digital freight marketplace services including Maersk Spot for instant truckload booking. Incumbent carrier leveraging owned assets plus digital marketplace to serve end-to-end shipper needs.
• Schneider Digital: Digital brokerage and marketplace arm of Schneider National, offering shipper-carrier matching across FTL, intermodal, and logistics services. Incumbent carrier leveraging owned-asset network plus digital matching to compete in the freight marketplace category.
• J.B. Hunt 360: Digital arm of J.B. Hunt Transport, one of the largest U.S. carriers, offering a freight marketplace and load matching for shippers. Incumbent with deep carrier density and broad service portfolio across truckload, intermodal, and LTL.

Direct peers

• NEXT Trucking: Digital freight marketplace with mobile-first carrier app and AI-driven matching, originally focused on drayage and now expanding into broader FTL/LTL. Comparable marketplace model with emphasis on technology-enabled carrier engagement.
• Loadsmart: AI-powered digital freight broker offering full truckload and intermodal services with automated pricing and matching. Closely comparable to Oway's AI-driven matching approach and LTL/PTL focus, with similar enterprise TMS integration strategy.
• Uber Freight: Digital freight brokerage and marketplace connecting shippers with carriers across full truckload, partial, and intermodal. Most direct peer to Oway in the U.S. digital freight marketplace category, competing for the same shipper demand and carrier supply with substantially more capital.
• Transfix: Digital freight brokerage combining technology with carrier network to serve shippers across FTL and LTL. Direct competitor in the digital freight marketplace category with similar technology-led matching and enterprise customer focus.

Emerging players

• GoBolt: Sustainable logistics platform offering middle-mile and last-mile freight services with technology-enabled matching and route optimization. Emerging player with adjacent marketplace approach and similar focus on efficiency and sustainability.
• Greenday: Digital freight and logistics platform combining technology with carrier network to serve shippers with full truckload and partial load capacity. Emerging competitor with technology-led approach comparable to Oway's marketplace model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/owayinc
• YouTubeyoutube.com/@oway_inc
• Instagraminstagram.com/oway_inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oway