Smartly Energy
Smartly Energy is the UK distribution and installation partner for AquaFlow Technologies' proprietary 3-in-1 water-saving valve, selling, renting, and financing it to UK residential and commercial property owners, and also operating a Smartly Solar sub-brand for UK solar installations.
- Company typePrivate
- Founded2021
- HeadquartersGlasgow, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Smartly Energy does
Smartly Energy is a UK-based energy and water efficiency company that operates as the Official UK Partner of AquaFlow Technologies Inc., distributing and installing the AquaFlow valve in the United Kingdom alongside a separate solar installation sub-brand, Smartly Solar. Its primary offering, the AquaFlow valve, is a single-device 3-in-1 water line component combining air and gas compression, flow and pressure regulation, and a check valve, constructed from medical-grade 316L stainless steel and certified to IAPMO, NSF/ANSI, and CAN-61 standards, marketed to UK residential and commercial property owners with a promised reduction of up to 30% on monthly water bills.
The underlying technology works on a deterministic mechanical basis: air and gases trapped in supply lines are compressed before reaching the utility meter so that metering reflects actual water volume rather than water-plus-air volume, while flow regulation reduces consumption by 6-9% and the check valve prevents water hammering. Smartly Energy complements the hardware with engineering-led site surveys, professional installation in collaboration with local plumbers, and a post-install savings review against 12-24 months of historical consumption data.
The business model rests on three pricing structures for the same physical product — outright purchase, monthly rental, or financed purchase — with a 6-month money-back guarantee and lifetime transferable warranty. Go-to-market is direct field sales into UK residential and small commercial customers, supported by a single website, a single UK phone line, and a single support email address, with no disclosed funding, headcount, or revenue figures.
Smartly Energy firmographics
Firmographics- Name
- Smartly Energy
- Legal name
- Smartly Energy
- Website
- https://smartlyenergy.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smartly Energy is the UK distribution and installation partner for AquaFlow Technologies' proprietary 3-in-1 water-saving valve, selling, renting, and financing it to UK residential and commercial property owners, and also operating a Smartly Solar sub-brand for UK solar installations.
- Ownership category
- akta.pro rank
Smartly Energy industry classification
Industry- Product category
- Water Efficiency Equipment
- akta.pro primary industry
- Commercial/Residential Building Water Management & Leak Analytics Services (HSAHAGAK)
Keywords
Where Smartly Energy is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Smartly Energy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- AquaFlow Valve Sales: One-time sale of the AquaFlow valve to residential and commercial customers. Includes professional installation by engineering team and local plumbers.
- Rental Model: Flexible rental option for customers who prefer not to purchase the valve outright. Monthly rental payments for ongoing access to the technology.
- Financing Options: Finance options allowing customers to pay for the valve over time rather than upfront purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Purchase option with full ownership |
| Subscription | Monthly | Rental option for ongoing access |
| Subscription | Monthly | Financed purchase over time |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Smartly Energy product offering
Product offeringCore offering
Smartly Energy distributes and installs the AquaFlow 3-in-1 water valve on existing waterlines at UK residential and commercial properties, combining air/gas compression, flow/pressure regulation, and a check valve in a single medical-grade 316L stainless steel device to reduce water bills by up to 30%. As the Official UK Partner of AquaFlow Technologies Inc., the company handles UK sales, engineering-led installation with local plumbers, and post-install savings reviews. The company also offers Smartly Solar, a sub-brand delivering high-performance solar installations for UK homes and businesses.
Product overview
Smartly Energy is an energy and water efficiency company offering two distinct products: Smartly Solar for residential and commercial solar installations across the UK, and AquaFlow, a water-saving valve technology. AquaFlow is the primary product offering, featuring proprietary 3-in-1 valve technology (air/gas compression, flow regulation, and check valve) that installs in existing waterlines to reduce water bills by up to 30%. Both products are positioned as energy efficiency solutions with installation services, guarantees, and flexible payment options.
Differentiator
Problem solved
Functional benefit
Brands
- Smartly Solar: High-performance solar installations for homes and businesses across the UK.
- Smartly X AquaFlow
Products and services
- AquaFlow Valve
Quantifiable outcome
- Reduces monthly water bills by up to 30%
- +3 more outcomes
Companies that use Smartly Energy
Customer profileSegments2 records
Ideal customer profiles2 records
Smartly Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Smartly Energy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AquaFlow Technologies Inc.coreSmartly Energy is the Official UK Partner of AquaFlow Technologies Inc., distributing and installing the AquaFlow valve technology in the UK market. AquaFlow Technologies provides the proprietary 3-in-1 valve technology while Smartly Energy handles UK sales, installation, and customer support. The partnership brings water-saving technology to the UK with 15+ years of innovation and thousands of installations backing the product.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Smartly Energy competitors and assessment
Company assessmentBroad incumbents
- Polypipe: UK manufacturer of plastic piping, water management, and drainage systems for residential and commercial buildings. Comparable as a UK-based broad incumbent in building water systems with overlapping customer base among UK plumbers, developers, and contractors.
- Watts Water Technologies: Global manufacturer of water products including pressure reducing valves, backflow preventers, and water safety devices. Comparable as a broad incumbent offering overlapping flow-regulation and water management capabilities, with UK presence serving both residential and commercial customers.
- Honeywell (Water Solutions): Global industrial conglomerate offering water pressure regulating valves, thermostatic mixing valves, and water management products. Comparable as a broad incumbent in the water-control hardware category, with deep commercial building distribution and brand recognition.
Direct peers
- Reliance Valves: UK-based manufacturer of water control valves, pressure reducing valves, and water-saving devices. Directly comparable to Smartly Energy as both sell flow/pressure regulation technology into UK residential and commercial plumbing markets, with similar distribution via plumbing merchants.
- Altecnic: UK-based supplier of water control valves, thermostatic mixing valves, and water management products for heating and plumbing. Comparable to Smartly Energy on flow/pressure regulation product category and UK distribution model through plumbing merchants.
- Cistermiser: UK manufacturer of commercial water-saving products including urinal flush controllers, tap timers, and leak detection systems. Comparable because it sells water-efficiency hardware specifically designed to reduce commercial building water consumption — overlapping core value proposition with AquaFlow's commercial segment.
- Fernco: UK supplier of plumbing connection, sealing, and water management products. Comparable as a specialist UK plumbing-product company selling water-flow control and pipe system components into residential and commercial markets.
- Pegler Yorkshire: UK manufacturer and supplier of plumbing valves, fittings, and water control systems. Comparable as a UK-based valve specialist serving both residential and commercial plumbing markets through merchants and direct sales.
Regional players
- Salamander Home: UK manufacturer of water boosting pumps and water system solutions for residential properties. Comparable regionally on the residential water-efficiency and pressure regulation category, though focused on boosting rather than compression.
Emerging players
- Watershed Innovations: UK water-saving technology company focused on domestic and commercial water efficiency devices. Comparable as an emerging UK player in consumer-facing water-bill reduction hardware, offering overlapping value proposition to residential property owners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Smartly Energy social profiles
Digital presenceSmartly Energy compliance and trust
Trust signalCompliance3 records
Smartly Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartly Energy leadership team
Management profileNumber of profiles
Profiles1 record
Smartly Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartly Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartly Energy
What does Smartly Energy do?
Smartly Energy distributes and installs the AquaFlow 3-in-1 water valve on existing waterlines at UK residential and commercial properties, combining air/gas compression, flow/pressure regulation, and a check valve in a single medical-grade 316L stainless steel device to reduce water bills by up to 30%. As the Official UK Partner of AquaFlow Technologies Inc., the company handles UK sales, engineering-led installation with local plumbers, and post-install savings reviews. The company also offers Smartly Solar, a sub-brand delivering high-performance solar installations for UK homes and businesses.
Is Smartly Energy a public or private company?
Smartly Energy is a private company. It is classified as unknown and is currently operating.
When was Smartly Energy founded?
Smartly Energy was founded in 2021. It employs 11 to 50 people.
Where is Smartly Energy based?
Smartly Energy is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Smartly Energy make money?
Three revenue lines are on record. AquaFlow Valve Sales are the primary driver. The others are rental Model and financing Options.
Who are Smartly Energy's main competitors?
Broad incumbents on record are Polypipe, Watts Water Technologies and Honeywell (Water Solutions). Direct peers are Reliance Valves, Altecnic, Cistermiser, Fernco and Pegler Yorkshire. Salamander Home is listed as a regional player. Watershed Innovations is listed as an emerging player.
Does Smartly Energy have an API?
No public API is recorded for Smartly Energy.
What industry is Smartly Energy in?
Smartly Energy's product category is Water Efficiency Equipment. Its primary akta.pro industry code is HSAHAGAK, Commercial/Residential Building Water Management & Leak Analytics Services.