Terra Coffee & Tea

Name

Terra Coffee & Tea

Legal name

Terra Café et Thé Ltée

Website

https://terracaf.ca

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee and Tea Retail

NAICS

Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee & Tea Service Supplies Wholesale (AFAIALAH)

Keywords

• Specialty coffee beans
• Artisanal loose-leaf tea
• Green coffee beans
• Home coffee roasting
• Vegan hot chocolate

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (B2C): Direct-to-consumer sales of specialty coffee, tea, and hot chocolate products through e-commerce and retail boutique
2. Wholesale/B2B: Wholesale program serving business partners including cafés, restaurants, and retailers; also includes fundraising programs and corporate gifting solutions
3. Home Roasting Equipment: Sale of home coffee roasting equipment including Gene Cafe CBR-101 and CBR-301 roasters bundled with green coffee selections

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Terra Coffee & Tea imports, roasts, and handcrafts specialty coffee beans and artisanal teas, selling them through its own e-commerce storefront, a Montreal retail boutique, and a wholesale program. Its product portfolio includes roasted coffee (signature espresso blends such as Espresso Goccia d'Oro, Espresso Virtuoso, Espresso Cremoso), green coffee, instant freeze-dried coffee, a wide tea range under the ARIEL Tea by Terra sub-brand, vegan hot chocolate, Dutch process cocoa, and home roasting equipment (Gene Cafe CBR-101 and CBR-301). The business also offers fundraising and corporate gifting solutions to business partners.

Product overview

Terra Coffee & Tea is a family-owned specialty coffee and tea retailer founded in 1978 in Montreal, Quebec. The company operates as a unified product portfolio centered on importing and handcrafting premium coffees, teas, and hot chocolates. The core offerings include roasted coffee (featuring signature espresso blends like Espresso Goccia d'Oro, Espresso Virtuoso, and Espresso Cremoso), green coffee for home roasting, instant coffees including iced coffee varieties, and a full tea program under the ARIEL Tea by Terra sub-brand (encompassing green, black, white, herbal, fruit, oolong, and blooming teas). Supporting products include hot chocolate (Heavenly Chocolate), cocoa and sugar, and coffee/tea equipment including the Gene Cafe home roaster bundles. The company also serves B2B through wholesale programs for fundraising and corporate gifts. The product line is positioned around quality, sustainability, and handcraftsmanship, with regenerative sourcing practices from estates like Bela Vista in Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• ARIEL Tea by Terra: A brand of artisanal teas sold by Terra Coffee & Tea, including products like ARIEL Culinary Matcha and ARIEL 1803 Earl Grey.

Products and services

• Roasted Coffee Specialty roasted coffee beans available in various roasts and origins, including single-origin and blended varieties such as Espresso Goccia d'Oro, Espresso Virtuoso, Espresso Cremoso, Le Montréal, Colombia Supreme, and Espresso Lago Di Como.
• Green Coffee Unroasted green coffee beans for home roasting enthusiasts, sourced from various origins including Colombia Pink Bourbon and Costa Rica Tarrazu SHB EP.
• Instant Coffee Freeze-dried instant coffee products including regular and iced coffee varieties such as Instant Freeze-Dried Coffee Rich & Smooth (100g).
• Coffee Equipment Equipment and accessories for coffee preparation including Gene Cafe home roasters and replacement parts.
• Green Tea Premium green tea leaves sourced from various tea-growing regions.
• Black Tea Traditional black tea varieties including the ARIEL 1803 Earl Grey.
• White Tea Delicate white tea varieties.
• Herbal Tea Caffeine-free herbal tea infusions.
• Fruit Tea Fruit-flavored tea blends.
• Oolong Tea Semi-oxidized oolong tea varieties.
• Blooming Tea Hand-crafted flowering teas that bloom when steeped.
• Tea Equipment Accessories and tools for tea preparation.
• Hot Chocolate Vegan hot chocolate mixes including the Heavenly Chocolate blend.
• Sugar & Cocoa Dutch process cocoa powder and sugar for baking and beverages.
• Wholesale Program Wholesale program for business partners including cafés, restaurants, retailers, fundraising organizations, and corporate gifts.
• Gene Cafe CBR-101 Home Roaster Bundle Precision home coffee roaster bundled with a 5-coffee starter kit for home roasting enthusiasts, priced at $750.
• Gene Cafe CBR-301 Home Roaster Bundle Premium precision home coffee roaster bundled with a 7-coffee starter kit, priced at $995.
• Espresso Goccia d'Oro Signature espresso blend, a best-seller since the mid-1980s, available in 340g and 907g sizes, starting from $19.80.
• ARIEL Culinary Matcha Culinary-grade matcha green tea powder available in 200g and 1kg sizes, from the ARIEL Tea by Terra sub-brand, starting from $39.95.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify serves as Terra Coffee & Tea's e-commerce platform provider, powering the online store at cafeterra.ca with infrastructure for product listings, checkout processing, customer accounts, and order management.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Salt Spring Coffee: Canadian specialty coffee roaster (BC) focused on fair-trade, organic, and sustainable sourcing. Closely mirrors Terra's regenerative/organic sourcing narrative and wholesale-plus-DTC go-to-market.
• 49th Parallel Coffee Roasters: Canadian specialty coffee roaster (Vancouver) with DTC, grocery, and wholesale distribution across North America. Comparable on premium single-origin positioning and channel structure to Terra.
• Pilot Coffee Roasters: Toronto-based specialty coffee roaster serving cafés, wholesale accounts, and DTC customers. Comparable to Terra on craft roasting, multi-channel B2B/B2C, and Canadian specialty positioning.
• Kicking Horse Coffee: Canadian specialty coffee roaster selling whole bean and ground coffees across Canada through DTC, grocery, and wholesale. Most directly comparable to Terra on category (specialty roasted coffee), geography (Canada-first), and channel mix (DTC + wholesale).
• DAVIDsTEA: Canadian specialty tea retailer selling loose-leaf tea, blends, and accessories through DTC and physical stores. Highly comparable to Terra's ARIEL tea sub-brand and overall DTC-plus-retail tea business model.
• St-Henri Micro-Torréfacteur: Montreal-based micro-roaster operating a café and selling specialty coffee locally. Comparable to Terra on geography (Montreal), micro-roaster positioning, and coffee category focus, though narrower in tea and wholesale.
• Harney & Sons: US-based premium tea company selling loose-leaf teas, sachets, and iced teas through DTC and wholesale. Comparable to Terra's ARIEL tea sub-brand on premium positioning, broad tea catalog, and DTC-plus-wholesale channel mix.
• Bridgehead Coffee: Ottawa-based specialty coffee roaster and retailer with cafés plus DTC sales, known for fair-trade and direct-trade sourcing. Comparable to Terra as a Canadian specialty roaster combining physical retail with broader packaged coffee distribution.

Emerging players

• Adagio Teas: US-based DTC specialty tea retailer with a broad catalog of loose-leaf teas and blends. Comparable to Terra's ARIEL tea business on e-commerce-first specialty tea model, though lacking Terra's physical boutique and Canadian footprint.

Broad incumbents

• Café William (Lavazza): Former Quebec-based specialty roaster now owned by Lavazza, distributing premium coffee through grocery and foodservice. Comparable as a Quebec-rooted specialty coffee brand with broader incumbent distribution muscle than Terra.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cafeterra
• Facebookfacebook.com/terracaf
• Instagraminstagram.com/cafeterra.ca
• Xx.com/terracaf
• LinkedInlinkedin.com/company/terra-coffee-and-tea-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terra Coffee & Tea