Rands

What Rands does

Rands is the financial solutions and services vertical of Randoncorp, a Brazilian multinational conglomerate. Headquartered in Caxias do Sul, Rio Grande do Sul, the platform consolidates more than 40 integrated financial solutions serving the transportation, logistics, and agriculture sectors, alongside individual consumers. Rands operates through wholly-owned subsidiaries including Banco Randon (banking), Randon Seguros (insurance), Racon Consórcios (consortium brand created in 1991), Conexo (innovation hub), DB (software), RV (Randon Ventures, CVC), and Delta (fleet management and 24h assistance), plus the Addiante joint venture with Gerdau for heavy vehicle rental.

The product portfolio spans five pillars: credit (Capital de Giro, CDC, Frete Pós-Pago freight prepayment, Vendor, Floor Plan, FINAME/BNDES-linked, and Risco Sacado supply-chain finance); investment (CDB with FGC protection and daily liquidity); insurance (ten lines including cargo, fleet, RC-V TAC, vehicle, life, residential, business, motorcycle, travel, and prestamista loan protection); consortium (vehicles, trucks via DAF, real estate, road implements, agricultural machinery via John Deere, and general plans under the no-interest, administration-fee-only model); and fleet rental (heavy vehicles via Addiante). Core technology is built around digital platforms including Plataforma Business for automatic CTe analysis and digital contract signing, a CDB mobile application, API integrations for Risco Sacado invoice management, and ERP/SCM integrations for transport management.

Rands monetizes through administration fees on consortium plans (typically around 1.59% annually), recurring insurance premiums, interest spreads on credit products (CDC, working capital, FINAME), transaction fees on freight prepayment and supply chain finance, rental fees on heavy vehicles, and deposit spreads on CDBs. Go-to-market is multi-channel: a 400+ point Racon franchise network across 11 Brazilian states, 50 DAF truck dealerships, joint brand consortium with John Deere, white-label consortium administration for manufacturers (Indutar, Felice Consórcios), the Addiante rental channel, and direct digital sales via rands.com.br. In 2025, Patria Investimentos committed up to R$320 million for up to 20% of the consortium and insurance units, marking the first external equity event in the vertical.

Name

Rands

Legal name

Rands

Website

https://rands.com.br

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rands is the financial solutions vertical of Brazilian conglomerate Randoncorp, providing credit, insurance, consortium, investment and heavy-vehicle rental to the transport, logistics, agriculture and consumer segments via Banco Randon, Racon Consórcios, Randon Seguros and the Addiante (Gerdau) JV, distributed through 400+ franchise points and OEM channels in Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

Caxias Do Sul

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consortium Administration: Racon brand consortiums for vehicles, trucks, agricultural machinery, real estate, and road implements. Revenue from administration fees (taxa de administração) diluted over plan duration, plus fondo de reserva contributions. No interest charged - interest-free autofinancing model.
2. Insurance Products: Multiple insurance products including vehicle, fleet, cargo, life, travel, residential, business, personal loan protection (prestamista), and RC-V TAC insurance. Revenue from insurance premiums paid monthly.
3. CDB Investment Certificates: Bank Deposit Certificates (CDB) offering above-market returns with FGC protection and daily liquidity. Revenue from spread between lending and deposit rates.
4. Heavy Vehicle Rental (Addiante JV): Fleet rental service through Addiante joint venture with Gerdau. Minimum 24-month contracts for heavy vehicles with maintenance included. Revenue from rental payments over contract term.
5. CDC - Direct Consumer Credit: Direct credit for durable goods acquisition (trucks, road implements) with terms up to 60 months and up to 360 days grace period. Revenue from interest on financed amounts.
6. Working Capital Loans: Free-use loans for operational needs without spending documentation required, with terms up to 66 months and up to 180 days grace period. Revenue from interest on loan amounts.
7. BNDES FINAME Financing: BNDES-linked financing for capital goods acquisition with terms up to 66 months and 360 days grace period. Multiple rate modalities (TFB fixed rate, SELIC-linked, TLP IPCA-linked). Revenue from interest spread.
8. Risco Sacado (Buyer's Credit Risk): Supply chain finance allowing buyers to extend payment terms while suppliers receive immediate payment. Revenue from transaction fees on receivables.
9. Floor Plan Financing: Inventory financing for Randon distributors to acquire products and replacement parts. Factory bears financial charges; distributors pay spread plus SELIC. Revenue from spread.
10. Vendor Financing: Credit facility for replacement parts acquisition with factory-funded interest charges. Revenue from spread plus SELIC on transactions.
11. Freight Prepaid Service: Advance payment of up to 100% of freight expenses for transport companies, with repayment in 15-60 days. Revenue from service fees on freight values.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Rands is the financial services vertical of Brazilian industrial group Randoncorp, providing an integrated ecosystem of credit, insurance, consortium, and heavy vehicle leasing products. The company houses businesses with more than 37 years of history in Brazilian financial services (originating from Banco Randon, Randon Seguros, and Racon Consórcios) and adds newer businesses including Addiante (a joint venture with Gerdau) and Conexo. Its core offering combines specialized working capital, consumer credit, BNDES-linked equipment financing, freight financing, supplier/vendor financing, floor plan inventory financing, receivables, investment products (CDB), ten insurance lines, six consortium categories, and heavy-vehicle fleet leasing aimed at the transport, logistics, agribusiness, and consumer markets in Brazil.

Product overview

Rands is a comprehensive financial solutions and services platform operated by Randoncorp, comprising over 40 integrated solutions. The platform offers financial products (Capital de Giro, CDC, Frete Pós-Pago, Vendor, Floor Plan, FINAME, Risco Sacado), investment products (CDB), insurance (Seguro Carga, Seguro Moto, Seguro Empresarial, Seguro RC-V TAC, Seguro Viagem, Seguro Automóvel, Seguro Residencial, Seguro Vida, Seguro Frota, Seguro Prestamista), and consortium services. Rands operates through subsidiaries including Banco Randon, Racon Consórcios, Addiante (joint venture with Gerdau), Conexo, DB, Randon Consórcios, Randon Seguros, and RV, offering more than 30 services. The platform maintains partnerships with John Deere (Consórcio Nacional John Deere) and DAF (Consórcio Nacional DAF) and has invested in Delta Global, while also partnering with Felice Consórcios and administering Indutar Tecno Metal's consortium. Consórcio services include vehicles, trucks, road implements, agricultural machinery, and real estate, while fleet solutions include heavy vehicle rental with Addiante.

Differentiator

Problem solved

Functional benefit

Brands

• Racon Consórcios: Proprietary consortium brand of Rands specializing in vehicle and real estate consortium plans, created in 1991.
• Racon

Quantifiable outcome

• Up to 25% fuel savings with e-Sys electric traction system for commercial vehicles

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered major and core.

• Grupo FelicemajorChannel Partner/ Reseller/ Distributor · 7 July 2026Rands administers consortium operations of Grupo Felice under Felice Consórcios brand. Grupo Felice has 800+ collaborators and presence in 300+ municipalities in Rio Grande do Sul. Partnership strengthens regional market access.
• Indutar Tecno MetalcoreChannel Partner/ Reseller/ Distributor · 12 March 2026White-label consortium administration partnership allowing Indutar customers to acquire agricultural implements through Rands-administered consortium. Initial quotas from R$100,000 to R$700,000. Indutar has 13 commercial representatives covering national territory.
• Gerdau (Addiante Joint Venture)majorStrategic or Co-development PartnerAddiante joint venture combining Randoncorp and Gerdau expertise for heavy vehicle rental operations. Operates as a hub for commercial vehicle leasing with maximum availability and financial predictability.
• John DeeremajorChannel Partner/ Reseller/ DistributorJoint brand consortium offering agricultural machinery (tractors, harvesters, planters, sprayers) through Rands-John Deere partnership. Quotas from R$100,000 to R$1 million with no interest and competitive administration fees.
• DAF TrucksmajorChannel Partner/ Reseller/ DistributorDAF truck consortium with 50 dealership support network across Brazil. DAF is market leader in Europe and reference for technology and robustness. Partnership offers interest-free truck acquisition with specialized advisory.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Localiza: Brazil's largest vehicle rental and fleet management company. Directly comparable on the heavy-vehicle leasing and fleet management business operated by Rands through Addiante, with similar target customers in transportation and corporate fleet segments.
• Banco BV: Brazilian bank (formerly Votorantim) with a major auto and vehicle financing franchise plus consumer credit and insurance offerings. Comparable to Banco Randon on vehicle CDC and BNDES-linked financing and to Rands' integrated financial solutions approach.
• Banco Pan: Brazilian bank focused on consumer credit, auto financing, and payroll loans. Comparable to Rands' CDC, working capital, and asset financing products for individuals and SMBs in transportation and consumer segments.
• Embracon: One of Brazil's largest consortium administrators, with a national network and broad vehicle, real estate, and motorcycle consortium offerings. Directly comparable to Rands' Racon Consórcios and Consórcio portfolio across vehicles, trucks, and real estate.
• Unifisa: Brazilian consortium administrator specializing in vehicle and truck consortium products. Directly comparable to Racon Consórcios in the vehicle consortium category with similar target customer base and interest-free consortium model.
• Porto Seguro: Brazil's largest multi-line insurance company, with strong auto, fleet, residential, and life insurance products. Directly comparable to Randon Seguros and Rands' full insurance portfolio, particularly for fleet and cargo insurance in the transportation segment.
• Wiz (formerly Boa Vista Serviços): Brazilian insurance brokerage and financial products distribution platform serving banks, retailers, and OEMs. Comparable to Rands' insurance distribution and white-label consortium administration model.
• Rodobens: Brazilian consortium and financial services group with deep roots in automotive and truck dealership distribution. Comparable to Rands on consortium administration for vehicles and trucks and on integrated financial services through a dealer-channel network.

Broad incumbents

• Bradesco: One of Brazil's largest banks with broad insurance, consortium, vehicle financing, and credit operations. Comparable as a broad incumbent offering consortium and insurance products (Bradesco Consórcios, Bradesco Seguros) that compete with Rands in overlapping categories but across a much wider portfolio.
• Caixa Econômica Federal: Brazilian federal bank with the country's largest housing consortium business plus broad consumer credit and insurance offerings. Comparable as a broad incumbent on real estate consortium and consumer credit that competes with Rands' Imóveis consortium and CDC products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/@somosrands
• Facebookfacebook.com/somosrands
• LinkedInlinkedin.com/company/somosrands
• Instagraminstagram.com/somosrands

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rands