Profit Gym
ProFit Gym is a Dutch fitness franchise operating 22 directly-owned gym locations across the Netherlands since 2008, selling all-inclusive memberships with unlimited multi-club access, 30+ live group classes, and 1-on-1 coaching delivered through a proprietary mobile app.
- Company typePrivate
- Founded2008
- HeadquartersOmmen, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Profit Gym does
ProFit Gym is a Dutch fitness franchise operating 22 directly-owned gym locations across the Netherlands under the legal entity ProFit Gym Ommen B.V. Founded in 2008 and headquartered in Ommen, the company sells all-inclusive fitness memberships ranging from €6.75 to €9.75 per week, bundled with unlimited gym access across all locations, more than 30 live group classes, intake and body measurements, personalized training plans updated every 4-6 weeks, and 1-on-1 coaching. The chain spans cities including Amsterdam, Apeldoorn, Assen, Dalfsen, Ede, Emmen, Enschede, Epe, Groningen, Hardenberg, Hilversum, Nieuw-Vennep, Nieuwegein, Nijmegen, Raalte, Vlaardingen, Wageningen, and three Zwolle locations, with a single pass granting access to all clubs.
The underlying technology stack consists of a proprietary ProFit Gym mobile app available on iOS and Android that functions as the digital membership card, lesson booking system, coach appointment scheduler, and progress tracker, complemented by an in-house Coach Assignment Software that pairs each member with a personal coach and a dedicated Coach App giving trainers visibility into member goals and progress. Digital self-service kiosks in each club allow members to retrieve their personalized training plans via the app. The company also partners with Les Mills International to deliver Bodypump classes. No public API, SDK, or AI/ML capabilities are disclosed.
ProFit Gym operates a primarily direct-to-consumer model with self-service online signup and in-person registration at any of the 22 locations, supplemented by a B2B corporate fitness (bedrijfsfitness) channel targeting employers. Revenue is generated through recurring subscription fees billed monthly via direct debit, one-time registration fees (typically €50, frequently discounted to €25 or waived), and recurring add-on subscriptions including NJoy Sports Water (€1.50/week) and unlimited tanning (€2.50/week). The Free Transfer Service covers competitor overlap notice periods to reduce switching friction. Marketing is concentrated on owned digital channels including the company blog, local SEO for each gym location, Google Maps presence with member reviews, and email newsletters; no paid acquisition channels or third-party marketplace presence are disclosed.
Profit Gym firmographics
Firmographics- Name
- Profit Gym
- Legal name
- ProFit Gym Ommen B.V.
- Website
- https://profitgym.nl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ProFit Gym is a Dutch fitness franchise operating 22 directly-owned gym locations across the Netherlands since 2008, selling all-inclusive memberships with unlimited multi-club access, 30+ live group classes, and 1-on-1 coaching delivered through a proprietary mobile app.
- Ownership category
- akta.pro rank
Where Profit Gym is headquartered
LocationHeadquarters
- HQ city
- Ommen
- HQ country
- Netherlands
- HQ region
- Europe
Offices23 records
Markets served
Profit Gym business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Fitness Membership Subscriptions: Core recurring revenue stream from monthly fitness memberships. Members pay weekly prices (ranging from €6.75 to €9.75 per week) billed monthly via direct debit. Subscription tiers include short-term 2-month summer memberships, half-year (6-month), annual, and two-year commitments. All tiers include unlimited gym access, group lessons, 1-on-1 coaching, intake, measurements, and app access. The two-year subscription offers the lowest weekly rate at €6.75 (€29.25/month) and the half-year the highest at €8.75 per week (€37.92/month).
- NJoy Sports Water: Optional add-on product sold to members for €1.50 per week. Sugar-free, low-calorie sports water enriched with essential vitamins, available in four flavors. Upsold during the membership signup flow and via the member dashboard.
- Unlimited Tanning: Optional add-on service at selected clubs priced at €2.50 per week. Allows unlimited use of tanning beds within the gym.
- Registration Fee: One-time registration fee of €50 collected upon joining. Frequently discounted or waived entirely during promotional campaigns such as the summer fit promotion, former member promotions, or standard 50% discount offers reducing the fee to €25.
- Personal Training Sessions: Personal training sessions available as an arrangement add-on to the base membership. Priced separately from the all-in subscription, providing members with additional focused training sessions with a personal trainer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Summer Fit 2-Month Short-Term Membership |
| Subscription | Monthly | Half-Year Membership |
| Subscription | Annual | Annual Membership |
| Subscription | Multi-year contract | Two-Year Membership |
| Subscription | Monthly | NJoy Sports Water Add-On |
| Subscription | Monthly | Unlimited Tanning Add-On |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Profit Gym product offering
Product offeringCore offering
ProFit Gym operates a chain of 22 directly operated fitness centers across the Netherlands, selling all-inclusive fitness memberships at a fixed low weekly rate. Each membership bundles unlimited gym access across all 22 clubs, 30+ live group exercise classes, 1-on-1 personal coaching (assigned via proprietary software), intake, body measurements, personalized training plans, app access, and free coffee/tea. Revenue is driven by recurring subscription memberships, with optional add-ons such as NJoy Sports Water and unlimited tanning, plus a B2B corporate fitness channel.
Product overview
ProFit Gym is a Dutch fitness gym franchise operating 22 gym locations across the Netherlands, offering an all-in fitness concept. The core offering combines unlimited gym access with live group lessons and 1-on-1 coaching services. The product portfolio includes the ProFit Gym mobile app for members to manage reservations, appointments, and progress tracking; Personal Training for one-on-one fitness guidance; and over 30 varieties of live group exercise classes including yoga, kickboxing, spinning, bodyshape, and bodypump. Membership options range from short-term (2-month Summer Fit) to long-term (1-2 year subscriptions), all with all-in pricing. Optional add-ons include NJoy Sports Water and the Free Transfer Service. Facilities include modern equipment, locker rooms, free WiFi, tanning beds, and extended opening hours across all locations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Members receive personalized training plans and periodic progress measurements tracked through the proprietary app, enabling measurable fitness improvements over time.
- +1 more outcomes
Companies that use Profit Gym
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles2 records
Profit Gym technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Profit Gym partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Les Mills InternationalminorProFit Gym offers Bodypump group fitness classes developed by Les Mills International, a globally recognized fitness program provider. Bodypump classes follow the Les Mills format with choreographed tracks targeting specific muscle groups using barbells and weight plates, led by ProFit Gym instructors. This partnership provides access to a proven, internationally recognized group fitness program that enhances ProFit Gym's class offering.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Profit Gym competitors and assessment
Company assessmentBroad incumbents
- Anytime Fitness: Anytime Fitness is a globally franchised 24/7 fitness chain with locations across the Netherlands. While broader and franchise-based rather than directly owned, it competes for similar multi-location convenience-seeking members in the Dutch market.
- Fitness First: Fitness First is a global premium fitness chain with clubs across multiple countries including the Netherlands. It competes with ProFit Gym for members seeking multi-location access, group classes, and personal training, but at a higher price tier.
- David Lloyd Leisure: David Lloyd Leisure is a UK-headquartered premium family fitness and racquets club chain with European locations. It serves a similar broad demographic to ProFit Gym but with significantly higher price points and broader amenity sets (tennis, swimming, family focus).
Direct peers
- SportCity: SportCity is a Dutch fitness chain offering memberships across multiple locations with group classes and personal coaching. It competes directly with ProFit Gym in the Dutch mid-market fitness segment with similar bundled-service positioning.
- HealthCity: HealthCity is a Dutch premium fitness chain with multiple locations offering group classes, personal training, and wellness amenities. It competes with ProFit Gym for Dutch members seeking a fuller-service fitness experience.
- Just Fit: Just Fit is a Dutch fitness chain with multiple locations across the Netherlands. It serves a similar consumer demographic with comparable bundled memberships, making it a direct domestic competitor to ProFit Gym.
- Basic-Fit: Basic-Fit is the largest low-cost fitness chain in Europe and is headquartered in the Netherlands. It operates 1,000+ clubs across multiple countries with sub-€20/month pricing and is the most direct competitor to ProFit Gym's accessible, multi-location Dutch value proposition.
- Fit For Free: Fit For Free is a Dutch low-cost fitness chain offering basic memberships at aggressive price points. It targets a similar broad consumer demographic to ProFit Gym but competes primarily on price rather than bundled services.
- TrainMore: TrainMore is a Dutch premium-positioned fitness chain operating multiple clubs in major Dutch cities. It competes with ProFit Gym for the same urban, multi-location member, but at a higher price point with boutique-style interiors.
Regional players
- McFIT: McFIT is a German low-cost fitness chain with expanding European presence. While primarily operating outside the Netherlands today, its low-cost multi-location model targets the same value-conscious fitness member that ProFit Gym serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Profit Gym social profiles
Digital presenceProfit Gym financial estimates
Financial estimateRevenue estimate
Valuation estimate
Profit Gym leadership team
Management profileNumber of profiles
Profit Gym funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Profit Gym M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Profit Gym
What does Profit Gym do?
ProFit Gym operates a chain of 22 directly operated fitness centers across the Netherlands, selling all-inclusive fitness memberships at a fixed low weekly rate. Each membership bundles unlimited gym access across all 22 clubs, 30+ live group exercise classes, 1-on-1 personal coaching (assigned via proprietary software), intake, body measurements, personalized training plans, app access, and free coffee/tea. Revenue is driven by recurring subscription memberships, with optional add-ons such as NJoy Sports Water and unlimited tanning, plus a B2B corporate fitness channel.
Is Profit Gym a public or private company?
Profit Gym is a private company. It is classified as unknown and is currently operating.
When was Profit Gym founded?
Profit Gym was founded in 2008. It employs 1 to 10 people.
Where is Profit Gym based?
Profit Gym is headquartered in Ommen, Netherlands, in the Europe region.
How does Profit Gym make money?
Five revenue lines are on record. Fitness Membership Subscriptions are the primary driver. The others are NJoy Sports Water, unlimited Tanning, registration Fee and personal Training Sessions.
Who are Profit Gym's main competitors?
Broad incumbents on record are Anytime Fitness, Fitness First and David Lloyd Leisure. Direct peers are SportCity, HealthCity, Just Fit, Basic-Fit, Fit For Free and TrainMore. McFIT is listed as a regional player.
Does Profit Gym have an API?
No public API is recorded for Profit Gym.