Profit Gym

What Profit Gym does

ProFit Gym is a Dutch fitness franchise operating 22 directly-owned gym locations across the Netherlands under the legal entity ProFit Gym Ommen B.V. Founded in 2008 and headquartered in Ommen, the company sells all-inclusive fitness memberships ranging from €6.75 to €9.75 per week, bundled with unlimited gym access across all locations, more than 30 live group classes, intake and body measurements, personalized training plans updated every 4-6 weeks, and 1-on-1 coaching. The chain spans cities including Amsterdam, Apeldoorn, Assen, Dalfsen, Ede, Emmen, Enschede, Epe, Groningen, Hardenberg, Hilversum, Nieuw-Vennep, Nieuwegein, Nijmegen, Raalte, Vlaardingen, Wageningen, and three Zwolle locations, with a single pass granting access to all clubs.

The underlying technology stack consists of a proprietary ProFit Gym mobile app available on iOS and Android that functions as the digital membership card, lesson booking system, coach appointment scheduler, and progress tracker, complemented by an in-house Coach Assignment Software that pairs each member with a personal coach and a dedicated Coach App giving trainers visibility into member goals and progress. Digital self-service kiosks in each club allow members to retrieve their personalized training plans via the app. The company also partners with Les Mills International to deliver Bodypump classes. No public API, SDK, or AI/ML capabilities are disclosed.

ProFit Gym operates a primarily direct-to-consumer model with self-service online signup and in-person registration at any of the 22 locations, supplemented by a B2B corporate fitness (bedrijfsfitness) channel targeting employers. Revenue is generated through recurring subscription fees billed monthly via direct debit, one-time registration fees (typically €50, frequently discounted to €25 or waived), and recurring add-on subscriptions including NJoy Sports Water (€1.50/week) and unlimited tanning (€2.50/week). The Free Transfer Service covers competitor overlap notice periods to reduce switching friction. Marketing is concentrated on owned digital channels including the company blog, local SEO for each gym location, Google Maps presence with member reviews, and email newsletters; no paid acquisition channels or third-party marketplace presence are disclosed.

Name

Profit Gym

Legal name

ProFit Gym Ommen B.V.

Website

https://profitgym.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

ProFit Gym is a Dutch fitness franchise operating 22 directly-owned gym locations across the Netherlands since 2008, selling all-inclusive memberships with unlimited multi-club access, 30+ live group classes, and 1-on-1 coaching delivered through a proprietary mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

Ommen

HQ country

Netherlands

HQ region

Europe

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Fitness Membership Subscriptions: Core recurring revenue stream from monthly fitness memberships. Members pay weekly prices (ranging from €6.75 to €9.75 per week) billed monthly via direct debit. Subscription tiers include short-term 2-month summer memberships, half-year (6-month), annual, and two-year commitments. All tiers include unlimited gym access, group lessons, 1-on-1 coaching, intake, measurements, and app access. The two-year subscription offers the lowest weekly rate at €6.75 (€29.25/month) and the half-year the highest at €8.75 per week (€37.92/month).
2. NJoy Sports Water: Optional add-on product sold to members for €1.50 per week. Sugar-free, low-calorie sports water enriched with essential vitamins, available in four flavors. Upsold during the membership signup flow and via the member dashboard.
3. Unlimited Tanning: Optional add-on service at selected clubs priced at €2.50 per week. Allows unlimited use of tanning beds within the gym.
4. Registration Fee: One-time registration fee of €50 collected upon joining. Frequently discounted or waived entirely during promotional campaigns such as the summer fit promotion, former member promotions, or standard 50% discount offers reducing the fee to €25.
5. Personal Training Sessions: Personal training sessions available as an arrangement add-on to the base membership. Priced separately from the all-in subscription, providing members with additional focused training sessions with a personal trainer.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ProFit Gym operates a chain of 22 directly operated fitness centers across the Netherlands, selling all-inclusive fitness memberships at a fixed low weekly rate. Each membership bundles unlimited gym access across all 22 clubs, 30+ live group exercise classes, 1-on-1 personal coaching (assigned via proprietary software), intake, body measurements, personalized training plans, app access, and free coffee/tea. Revenue is driven by recurring subscription memberships, with optional add-ons such as NJoy Sports Water and unlimited tanning, plus a B2B corporate fitness channel.

Product overview

ProFit Gym is a Dutch fitness gym franchise operating 22 gym locations across the Netherlands, offering an all-in fitness concept. The core offering combines unlimited gym access with live group lessons and 1-on-1 coaching services. The product portfolio includes the ProFit Gym mobile app for members to manage reservations, appointments, and progress tracking; Personal Training for one-on-one fitness guidance; and over 30 varieties of live group exercise classes including yoga, kickboxing, spinning, bodyshape, and bodypump. Membership options range from short-term (2-month Summer Fit) to long-term (1-2 year subscriptions), all with all-in pricing. Optional add-ons include NJoy Sports Water and the Free Transfer Service. Facilities include modern equipment, locker rooms, free WiFi, tanning beds, and extended opening hours across all locations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Members receive personalized training plans and periodic progress measurements tracked through the proprietary app, enabling measurable fitness improvements over time.
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Les Mills InternationalminorStrategic or Co-development PartnerProFit Gym offers Bodypump group fitness classes developed by Les Mills International, a globally recognized fitness program provider. Bodypump classes follow the Les Mills format with choreographed tracks targeting specific muscle groups using barbells and weight plates, led by ProFit Gym instructors. This partnership provides access to a proven, internationally recognized group fitness program that enhances ProFit Gym's class offering.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Anytime Fitness: Anytime Fitness is a globally franchised 24/7 fitness chain with locations across the Netherlands. While broader and franchise-based rather than directly owned, it competes for similar multi-location convenience-seeking members in the Dutch market.
• Fitness First: Fitness First is a global premium fitness chain with clubs across multiple countries including the Netherlands. It competes with ProFit Gym for members seeking multi-location access, group classes, and personal training, but at a higher price tier.
• David Lloyd Leisure: David Lloyd Leisure is a UK-headquartered premium family fitness and racquets club chain with European locations. It serves a similar broad demographic to ProFit Gym but with significantly higher price points and broader amenity sets (tennis, swimming, family focus).

Direct peers

• SportCity: SportCity is a Dutch fitness chain offering memberships across multiple locations with group classes and personal coaching. It competes directly with ProFit Gym in the Dutch mid-market fitness segment with similar bundled-service positioning.
• HealthCity: HealthCity is a Dutch premium fitness chain with multiple locations offering group classes, personal training, and wellness amenities. It competes with ProFit Gym for Dutch members seeking a fuller-service fitness experience.
• Just Fit: Just Fit is a Dutch fitness chain with multiple locations across the Netherlands. It serves a similar consumer demographic with comparable bundled memberships, making it a direct domestic competitor to ProFit Gym.
• Basic-Fit: Basic-Fit is the largest low-cost fitness chain in Europe and is headquartered in the Netherlands. It operates 1,000+ clubs across multiple countries with sub-€20/month pricing and is the most direct competitor to ProFit Gym's accessible, multi-location Dutch value proposition.
• Fit For Free: Fit For Free is a Dutch low-cost fitness chain offering basic memberships at aggressive price points. It targets a similar broad consumer demographic to ProFit Gym but competes primarily on price rather than bundled services.
• TrainMore: TrainMore is a Dutch premium-positioned fitness chain operating multiple clubs in major Dutch cities. It competes with ProFit Gym for the same urban, multi-location member, but at a higher price point with boutique-style interiors.

Regional players

• McFIT: McFIT is a German low-cost fitness chain with expanding European presence. While primarily operating outside the Netherlands today, its low-cost multi-location model targets the same value-conscious fitness member that ProFit Gym serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ProFitGym
• LinkedInlinkedin.com/company/profit-gym-zwolle-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profit Gym