What My Entertainment does

My Entertainment is an independent, New York-based unscripted television production and distribution company founded in 2000 and acquired by Media Content Services in 2022. The company produces and distributes non-fiction programming across paranormal, true crime, sports competition, lifestyle, documentary, and comedy genres, anchored by its flagship franchise Ghost Adventures, currently in its 28th season on Discovery/Travel Channel and supported by five derivative spin-off series. The production pipeline spans concept development, sizzle reel production, pitch deck creation, full series production through delivery, and TV show bible development, using standard film/TV production technology rather than proprietary software.

The go-to-market operates on three coordinated motions: enterprise field sales to commissioning editors at 28+ US and international networks and streaming platforms; a creator-supplier channel in which independent producers, IP holders, and talent submit content via a formal pitch form; and a sales-led development practice that builds tailored pitch packages (logline, deck, sizzle reel) for specific buyers. Distribution is global, with direct offices in New York, Toronto, and London supporting US network pitching, international broadcasting distribution, format rights licensing, and co-production structuring across 15+ countries. Customers span linear cable networks (Discovery, A&E, National Geographic, Food Network, Oxygen, Investigation Discovery, Travel Channel), streamers (Max, Discovery+, Vice), public broadcasting (PBS), and international broadcasters (BBC).

Revenue is generated through content licensing (broadcast, SVOD, and AVOD windows; exclusive and non-exclusive arrangements), format rights sales (e.g., Pregnant & Platonic optioned in eight countries), international co-production partnerships that share production costs and IP across markets, and production services including sizzle reel packages priced $5,000 to $75,000+ depending on production level. Per-episode production budgets are tiered by buyer type, ranging from $75,000-$200,000 for cable-level commissions to $500,000-$1.5 million for streaming originals. Other revenue, headcount, and unit economics are not publicly disclosed.

Name

My Entertainment

Legal name

My Entertainment

Website

https://myentertainment.tv

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

My Entertainment is an independent New York-based unscripted television producer and distributor serving US and international networks and streamers, with a 28-season flagship franchise and offices in New York, Toronto, and London.

Ownership category

akta.pro rank

Product category

Television Production and Distribution

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Distribution (512120), Motion Picture and Video Distribution (51212)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Unscripted/Reality TV Production (Live-Action) (MPADABAC)

akta.pro secondary industries

Format & Scripted/Unscripted Franchise Distribution (Adaptation Rights) (MPABAMAK), Program Format Licensing (Scripted & Unscripted) (MPABANAA)

Keywords

• Unscripted television production
• Documentary series distribution
• TV format licensing
• International co-production
• Network content distribution

Headquarters

HQ city

Mt Pleasant

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Content Licensing: Licensing of completed series from the MY Entertainment catalog to broadcasters and streamers for broadcast or streaming in defined territories. Offers flexible windowing arrangements including broadcast-first, SVOD, and AVOD options, with exclusive and non-exclusive deal structures depending on market and territory.
2. Format Rights Sales: MY Entertainment identifies and monetizes format IP — the repeatable structure of shows licensed for local adaptation in other territories. The format Pregnant & Platonic has been optioned in eight countries, generating separate format rights revenue beyond finished content licensing.
3. International Co-Production: Co-production partnerships across US, Canada, and UK markets. Toronto and London offices structure co-production deals that share production costs and intellectual property across multiple markets, with local editorial input and territorial rights for international partners.
4. Sizzle Reel and Pitch Package Production: Production of sizzle reels as part of the pitch development process. Budgets vary: basic tone reels $5,000-$15,000; fully produced field sizzles $25,000-$75,000+. Reels are built alongside pitch decks as an integrated system, targeting specific buyers.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

My Entertainment is an independent New York-based unscripted television production and distribution company that develops, produces, and licenses non-fiction and documentary series to US cable networks, streaming platforms, and international broadcasters. The company operates end-to-end production infrastructure covering concept development, pitch packaging (pitch decks and sizzle reels), full series production, and distribution including network pitching, content licensing, format rights sales, and international co-production deals.

Product overview

My Entertainment is an independent New York-based unscripted television production and distribution company founded in 2000. The company produces and distributes non-fiction programming across paranormal, true crime, sports competition, lifestyle, documentary, and comedy genres. The product portfolio includes proprietary original series (Ghost Adventures with 28 seasons, Destination Fear, Legacy List with Matt Paxton, Pros vs Joes, Sin City Justice, Breaking Borders) alongside production and distribution services (documentary production, pitch deck creation, sizzle reel production, TV show bible development, and international distribution). The company operates offices in New York, Toronto, and London, and was acquired by Media Content Services in 2022. Services target independent creators, IP holders, and talent seeking network access, with distribution reaching 28+ US and international networks and streaming platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Ghost Adventures Paranormal investigation docuseries following Zak Bagans and team exploring America's most haunted locations; the longest-running paranormal series in US cable history, currently in its 28th season on Discovery/Travel Channel.
• Destination Fear Investigative paranormal series following Dakota Laden, Chelsea Laden, Alex Schilpp, and Tanner Wiseman as they spend nights alone in America's most feared abandoned locations.
• Legacy List with Matt Paxton Two-time Emmy-nominated documentary series on PBS where certified estate liquidator Matt Paxton helps families sort through lifetimes of possessions and uncover extraordinary stories.
• Pros vs Joes Sports competition reality series in which amateur athletes compete directly against retired professional athletes across multiple sports; four seasons on Spike TV/Comedy Central.
• Sin City Justice True crime and investigation series for Investigation Discovery covering criminal justice cases in Las Vegas.
• Breaking Borders Critically acclaimed travel documentary series combining cultural exploration with real-world conflict resolution, broadcast on Travel Channel.
• Documentary Production Services Full-service documentary production including concept development, format structuring, access negotiation, sizzle reel production, and network pitch submission. Serves independent documentary filmmakers and IP holders seeking network access and production infrastructure.
• TV Show Pitch Services Production partnership services including concept evaluation, pitch deck creation, sizzle reel production, network submission, and development deal negotiation to get unscripted concepts commissioned.
• Sizzle Reel Production Specialized sizzle reel production for TV pitch packages, including concept analysis, production planning, shoot and post-production, and pitch integration. Reels are tailored for specific commissioning editors at target networks.
• International Distribution and Format Rights Licensing and distribution of finished unscripted shows to international broadcasters plus format rights sales. Includes co-production partnerships structured across US, Canada, UK, and 15+ countries via offices in Toronto and London.
• TV Show Bible Development Development of an extended written document (15-50 pages) describing series format, episode structure, character profiles, episode synopses, season arc, production notes, and network fit; used for development deals and greenlight decisions.
• Uninterrupted: The Real Stories of Basketball Series co-produced with LeBron James' and Maverick Carter's Springhill Company for Vice, exploring basketball culture and stories.

Quantifiable outcome

• 28 seasons of Ghost Adventures on Discovery/Travel Channel — longest-running paranormal series in US cable history
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Springhill CompanycoreStrategic or Co-development PartnerCo-produced Uninterrupted: The Real Stories of Basketball with LeBron James' and Maverick Carter's Springhill Company. The series represents a co-production partnership between MY Entertainment and the entertainment company founded by LeBron James and Maverick Carter.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Zodiak Media: London-based international production and distribution company (now part of Banijay) specializing in unscripted formats — historically a peer on format rights monetization and multi-territory production partnerships.
• All3Media America: Independent production/distribution group with US unscripted labels (Maverick, Lion TV) producing reality and documentary content for US networks — directly comparable in unscripted production + distribution for cable networks.
• ITV Studios America: US arm of ITV Studios producing and distributing unscripted content (reality, documentary) for major US networks and streamers — directly comparable in genre mix, buyer base, and international distribution model.
• Fremantle: Global production/distribution company with major unscripted franchises (American Idol, X Factor, Got Talent) — comparable on format ownership, international licensing, and broadcaster relationships across US, UK, and beyond.
• Cineflix International: Montreal-based independent producer and international distributor of unscripted content with offices in NY and London — direct comparable on production + international distribution + format licensing for unscripted series.
• Banijay: Largest global independent content producer and distributor with deep unscripted and format-licensing operations — directly comparable business model (production + format rights + international distribution), though at much greater scale.

Emerging players

• Propagate Content: Independent production company founded by Ben Silverman and Howard Owens producing unscripted and scripted content for global platforms — emerging player with premium talent partnerships comparable to MYE's Springhill relationship.
• Optomen Television: NY-based independent unscripted producer focused on food, lifestyle, and documentary content for US cable networks — emerging peer with overlapping buyer base but smaller format-licensing footprint than MYE.

Broad incumbents

• Warner Bros. Discovery (Production Group): Owns Discovery/Travel Channel — MYE's largest buyer for Ghost Adventures — and produces in-house unscripted content; broad incumbent that could choose to bring production in-house rather than commission from independents like MYE.
• Sony Pictures Television: Major studio division producing and distributing unscripted programming for US/UK/global networks — broader incumbent with overlapping buyers (Discovery, BBC) but operating at much greater scale and across scripted as well.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=OjQMdG4ewxo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Entertainment