Stegmaier

What Stegmaier does

Stegmaier GmbH is a third-generation, owner-managed German textile solutions manufacturer headquartered in Schemmerberg, Baden-Württemberg, founded in 1986. The company designs and produces custom-fitted race awnings and cycling race awnings for professional motorsport and cycling teams across Europe, alongside industrial textile applications including sound insulation (NoiseBloc M mobile sound barriers with A2 fire rating), hall partition walls, vehicle tarpaulins, truck advertising surfaces, and architectural membrane construction. Core technology centers on high-performance technical fabrics (proprietary SteTex Light, 150-240 g/m², PU-coated, flame retardant, 1500mm water column), aluminum structural profiles, galvanized connectors, partially patented special components, integrated LED roof lighting, and zipper-free keder tensioning systems, with TÜV-certified statics compliant with DIN EN 13 782 and 13 814 enabling deployment on all German racetracks.

The business operates a custom manufacturing model with quote-based pricing delivered through an online product configurator (six tent types, vehicle-specific dimensions, fabric/color/interior options) plus direct enterprise field sales and a dedicated racing sales team. Stegmaier maintains an in-house graphics and large-format digital printing service for branding, plus after-sales revenue from spare parts, professional repair, and cleaning through European partners. Go-to-market is B2B-only since July 2021, serving motorsport teams, cycling organizations, special vehicle manufacturers, municipalities, associations, and logistics operators. Distribution combines a wholly-owned sales subsidiary (Stegmaier Sales & Consulting GmbH) with channel partners across Germany, BeNeLux, France, UK, Italy, and Poland, alongside vehicle-builder integration partnerships that embed Stegmaier awnings into commercial vehicle OEM offerings.

The company runs approximately 50+ employees across metalworking, finishing, advertising technology, sewing, and composite material processing, plus external specialists in design, structural engineering, graphics, and construction. Named customers include BMW Racing, Kiefer Racing, Team Trek Factory Racing, Team Cube, and Team SRAM in the racing segment, plus industrial accounts such as a Bavarian automotive manufacturer (400 m² textile sound insulation installation), Harzdrenalin adventure attraction, e.wa riss utility, and Maschinenring. The business is privately held with no parent company, no external funding rounds, and no public revenue disclosure.

Name

Stegmaier

Legal name

Stegmaier GmbH

Website

https://stegmaiergroup.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Stegmaier GmbH is a third-generation German family-owned manufacturer designing custom motorsport and cycling race awnings, industrial sound insulation, and textile architecture for racing teams, special vehicle manufacturers, municipalities, and industrial customers across Europe.

Ownership category

akta.pro rank

Product category

Technical Textile Manufacturing

NAICS

Other Textile Product Mills (3149), Textile and Fabric Finishing and Fabric Coating Mills (3133)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Coated & Laminated Industrial Fabrics (Tarpaulins/Awnings/Inflatables/Architectural Membranes) (IMAOADAI), Automotive & Transportation Technical Textiles (Interiors/Airbags/Seatbelts/Acoustic) (IMAOADAE), Technical Fabric Mills (Performance/Protective/Medical Substrates) (IMAOABAH)

Keywords

• Custom race awnings
• Motorsport textile solutions
• Industrial sound insulation
• Textile architecture
• Vehicle tarpaulins

Headquarters

HQ city

Schemmerberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom motorsport and cycling race awnings: Sale of bespoke, custom-fitted race awnings and motor sport awnings manufactured to individual vehicle specifications. Product line includes standard tents up to 13.60m x 10.00m, freestanding models up to 75m², and sea freight container-attached variants. Revenue is generated through one-time product sales with optional accessories and spare parts.
2. Spare parts and accessories: Comprehensive spare parts catalog for motorsport and cycling race awnings including tent fabric, poles, hardware, window panels, floor tiles, lighting, and more. Long-term spare parts availability ensures ongoing revenue from existing customer base.
3. Repair and maintenance services: Professional repair services for tent poles, tent fabric, and interior components. Cleaning services provided through specialized European partners. These services support customer retention and generate recurring service revenue.
4. Digital printing and graphics services: In-house design and large-format digital printing for vehicle branding, race awnings, banners, signage, promotional flags, and magnetic boards. Full-service from design through production.
5. Industrial textile solutions: Industrial applications including industrial sound insulation, hall partitions, industrial curtains, vehicle tarpaulins, textile architecture, membrane construction, and acoustic walls. Serves special vehicle manufacturers, municipalities, and associations.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels8 records

Core offering

Stegmaier designs and manufactures custom-fitted textile race awnings, motorsport awnings, and cycling race awnings using high-performance technical fabrics, aluminum structural profiles, and galvanized connectors. The company also produces industrial textile solutions including sound insulation (NoiseBloc M), hall partition walls, vehicle tarpaulins, and architectural membrane constructions, complemented by in-house graphics, digital printing, and spare parts/repair services for commercial customers across Europe.

Product overview

Stegmaier Group is a third-generation family-owned textile solutions company specializing in motorsport and cycling race awnings as its primary product line, complemented by industrial textile applications. The core product family consists of custom-fitted race awnings (motorsport awnings, cycling race awnings) designed for racing teams throughout Europe, offering configurations from Race Base to VIP Hospitality. Supporting the awning business, Stegmaier provides an online configurator tool for product customization, in-house graphics and digital printing services for branding, and comprehensive after-sales support including spare parts, repair services, and a European sales partner network. Beyond motorsport, the company manufactures industrial textile products including sound insulation systems (NoiseBloc M), hall partition walls, vehicle tarpaulins, truck advertising tarpaulins, car wrapping services, and architectural membrane constructions for facades and coverings. All products emphasize high-quality materials, innovative engineering, and customization capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Stegmaier Group: Corporate group brand name used across the company website and communications
• SteTex light
• NoiseBloc M

Products and services

• Motorsport Awnings / Race Awnings Custom-fitted textile tents for racing teams, workshops, race bases, and VIP hospitality. Available in 6 standard types up to 13.60m x 10.00m, with optional TÜV-certified statics, high-tech SteTex light fabric, and aluminum frame construction. Designed for professional motorsport teams from karting through Formula 1 and endurance racing.
• Cycling Race Awnings / Cycling Bases Professional textile tents for cycling teams and promotional events. Available with flat roofs up to 2.20m height or crowner designs up to 4m, integrated with light trucks, transporters, or trailers. Features clear-view panels for natural light in workshop areas and sea freight container attachment compatibility. Used by Team Trek Factory Racing, Team Cube, and Team SRAM.
• Industrial Sound Insulation (NoiseBloc M) Technical textile solutions for industrial noise reduction including the mobile NoiseBloc M sound barriers with A2 fire protection rating, flexible positioning, and modular configuration. Used for industrial sites, heating power plants, and other noise-sensitive environments. Includes a 400m² textile sound insulation wall installation capability.
• Hall Partition Walls / Industrial Curtains Textile separation systems for industrial facilities providing flexible space division and acoustic separation. Custom-manufactured to facility specifications for workshops, warehouses, and production environments.
• Vehicle Tarpaulins Custom vehicle tarpaulins and lettering for special vehicles, trucks, and commercial vehicles with high-quality materials and craftsmanship. Designed for mobile advertising and vehicle protection applications.
• Textile Architecture / Membrane Construction Architectural membrane structures and lightweight constructions for entrances, plazas, playgrounds, stages, beer gardens, and parking areas. Uses specialized fabrics with high light transmission and easy-clean coatings. Projects include the Harzdrenalin outdoor adventure attraction at Rappbodetalsperre.
• Truck Tarpaulins / LKW Wechselplanen Replaceable tarpaulins for trucks serving as mobile advertising surfaces with innovative frame systems for maximum reach. Used by freight and logistics companies for branding across commercial fleets.
• Car Wrapping / Vehicle Foiling Full and partial vehicle wrapping services using high-quality films for unique branding and advertising on company vehicles. Example projects include full vehicle wrapping of Renault Zoe for e.wa riss utility company.
• Graphics / Digital Printing Service Full-service design and digital printing for race awnings, vehicles, large-scale tarpaulins, signage, promotional flags, and displays with branding capabilities. In-house large-format digital printing and design services.
• Spare Parts and Repair Service Comprehensive maintenance and repair services including spare parts catalog, professional cleaning through European partners (PULIWASH Verona, Van den Anker Conditioning), and repair for tent poles, skins, and interiors. Long-term spare parts availability supports customer retention.

Quantifiable outcome

• TÜV-certified statics enable use on all German racetracks with static assessment requirements
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Stegmaier Sales & Consulting GmbHcoreChannel Partner/ Reseller/ DistributorDedicated sales entity headquartered in Schemmerberg, Germany. Handles sales and consulting for German market for Stegmaier race awnings and industrial textile solutions. Wholly aligned commercial partner.
• Balder Leimuiden b.v.coreChannel Partner/ Reseller/ DistributorSales partner for BeNeLux region (Netherlands and Belgium). Provides local sales, support, and service for Stegmaier race awnings throughout the region.
• OD Logistique — Olivier DesdevisescoreChannel Partner/ Reseller/ DistributorSales partner for France, operated by Olivier Desdevises. Provides local sales and support for French racing teams.
• Hopkins Motorsport LtdcoreChannel Partner/ Reseller/ DistributorSales partner for Great Britain (Bristol). Provides local sales and support for UK motorsport customers.
• WHSV LtdminorChannel Partner/ Reseller/ DistributorSales partner for Great Britain (East Yorkshire). Provides local sales and support for UK racing teams.
• A.s.t.a. - Car S.r.l.coreChannel Partner/ Reseller/ DistributorSales partner for Italy. Provides local sales, support and service for Italian motorsport market.
• Getrex Special Products BVcoreChannel Partner/ Reseller/ DistributorSales partner in the Netherlands. Provides local sales and support for Dutch racing market.
• racetrailer.comminorChannel Partner/ Reseller/ DistributorSales partner in the Netherlands focused on race trailer solutions.
• Van Eck Beesd BVminorChannel Partner/ Reseller/ DistributorSales partner in the Netherlands, part of Van Eck Group focused on racing solutions.
• Auto KontenercoreChannel Partner/ Reseller/ DistributorSales partner for Poland. Provides local sales and support for Polish racing teams.
• A6 Nutzfahrzeuge GmbH & Co. KGminorChannel Partner/ Reseller/ DistributorVehicle builder partner in Germany (Homburg) that integrates Stegmaier awnings with their commercial vehicles and serves as referral and installation partner.
• Bischoff + Scheck AGminorChannel Partner/ Reseller/ DistributorVehicle builder partner in Germany (Rheinmünster) integrating Stegmaier awnings with vehicles.
• Fahrzeugbau Krukenmeier GmbHminorChannel Partner/ Reseller/ DistributorVehicle builder partner in Germany (Delbrück) integrating Stegmaier awnings with customer vehicles.
• Hofmann Fahrzeugbau GmbHminorChannel Partner/ Reseller/ DistributorVehicle builder partner in Germany (Mainleus) integrating Stegmaier awnings with vehicles.
• Schuler Fahrzeugbau GmbHminorChannel Partner/ Reseller/ DistributorVehicle builder partner in Germany (Ebhausen) integrating Stegmaier awnings with trucks and commercial vehicles.
• PULIWASH Centro Lavaggi VeronaminorOthersSpecialized cleaning partner in Verona, Italy that professionally cleans Stegmaier race tents across Europe.
• Van den Anker ConditioningminorOthersSpecialized cleaning partner in Kerkdriel, Netherlands that professionally cleans and conditions Stegmaier race tents across Europe.
• HarzdrenalinminorStrategic or Co-development PartnerCustomer at Rappbodetalsperre in Harz, Germany. Stegmaier provided textile facade and roofing for outdoor adventure attraction. Example of textile architecture project.
• Research and university partnerships in textile and membrane constructionminorStrategic or Co-development PartnerStegmaier collaborates with various associations and universities in the field of textile and membrane construction to develop innovative solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Röder Zelt- und Veranstaltungsservice GmbH: German tent and event-structure specialist with deep presence in motorsport paddock rentals and custom event tents. Closely comparable to Stegmaier in motorsport-tent use case, custom-build approach, and European customer base, though Röder is more rental-led.
• Riot Tent: UK-based maker of custom race awnings and paddock structures for motorsport teams (F1, WEC, BTCC, rally). Direct competitor to Stegmaier in motorsport awnings with custom design, branded structures, and similar customer profiles across European racing series.
• Univents GmbH & Co. KG: German maker of custom event and motorsport tents, including branded paddock tents and cycling race bases. Direct peer to Stegmaier on motorsport awnings, custom design, and European racing-series customer base.

Others

• Serge Ferrari: French manufacturer of high-performance technical textiles and coated membranes for architecture, industry, and specialty applications. Comparable to Stegmaier on coated technical fabrics (similar to SteTex Light) and architectural membrane construction; operates as a materials supplier enabling similar end-products.
• Mehler Texnologies GmbH: European manufacturer of technical coated textiles and membranes for architecture, industry, transportation, and tent applications. Comparable to Stegmaier on coated/laminated technical fabrics used in awnings, tarpaulins, and architectural membranes; supplier-tier overlap with Stegmaier's industrial and motorsport product lines.

Broad incumbents

• Losberger de Boer: One of Europe's largest manufacturers of temporary and semi-permanent tent and hall structures for events, industry, and sports. Overlaps with Stegmaier in custom textile structures for motorsport/cycling paddocks and industrial membrane applications, but operates at much greater scale across many end-markets.
• HTS tentiQ: Large international manufacturer of industrial and event tent systems with modular aluminum structures and engineered fabric buildings. Comparable on engineered textile/membrane construction and industrial applications; broader product portfolio and global footprint than Stegmaier.

Emerging players

• Tentipi Event Tents AB: Swedish manufacturer specializing in custom event and Nordic tipis with engineered textile canopies and aluminum frames. Comparable in custom textile structure manufacturing and engineered fabric approach, though primarily focused on event/hospitality rather than motorsport.
• Carcover Industries / Caravan Cover & Tarp: Manufacturer of custom vehicle tarpaulins, covers, and industrial textile products. Overlaps with Stegmaier in vehicle tarpaulins, industrial textile solutions, and custom fabrication; broader product scope but less motorsport specialization.

Regional players

• Velabrum S.r.l. Italian motorsport awnings and paddock structures maker. Comparable to Stegmaier on race awnings and cycling team bases, but primarily serves Italian and southern-European customers rather than a Pan-European footprint.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stegmaierzelte
• LinkedInlinkedin.com/company/stegmaier-textile-solutions
• Instagraminstagram.com/stegmaier_group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stegmaier