Univents

What Univents does

Univents is a Heilbronn, Germany-based software company that operates an integrated ERP-style SaaS platform targeting the European event industry. The platform serves caterers, event venues, event agencies, hotels, event rental firms, and food truck/pop-up operators, consolidating workflows that event professionals historically handle across spreadsheets, email, WhatsApp, and standalone tools. The product originated as a ticketing system launched in 2019 and has since expanded into a broader workflow suite.

The platform comprises six integrated modules — Booking & Inquiries, Quotes & Finance, Kitchen & Production, Staff & Time, Communication & CRM, and an AI Assistant (KI-Assistent). Each module is designed to feed data into the next without manual re-entry, so a new booking can automatically generate production lists, staff assignments, and invoices. The AI Assistant uses natural language processing over voice memo, inbox, and chat inputs to auto-draft events, quotes, and tasks, with explicit user approval before any outbound action. The platform is hosted in the EU and self-asserts GDPR and eIDAS compliance, including for digital signatures.

Univents monetizes through a subscription SaaS model with a freemium acquisition layer: a 7-day full-feature free trial with no credit card required, paired with self-serve signup and a sales-assisted 'Book a demo' channel for mid-market customers. Public pricing tiers are not disclosed. The company operates with a 1–10 person team, primarily serves the DACH region, and has raised €200,000 in non-dilutive grant funding from the Baden-Württemberg state government in February 2023.

Name

Univents

Legal name

Univents

Website

https://univents.company

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Univents is a Heilbronn, Germany-based SaaS company providing an integrated ERP platform for the event industry. Its software consolidates booking, kitchen production, staff scheduling, finance, and AI-assisted quoting for caterers, venues, agencies, hotels, rental firms, and food truck operators in the DACH region.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)

Keywords

• Event management software
• Catering software
• Event ERP platform
• SaaS event planning
• Venue management software

Headquarters

HQ city

Marbach Am Neckar

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based SaaS model with recurring monthly/annual revenue. Users pay for platform access with tiered pricing based on usage or team size. Free trial drives conversion to paid subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Univents is an all-in-one cloud-based ERP SaaS platform for the event industry that consolidates event inquiries, quote creation, kitchen production, staff scheduling, and financial document automation into a single integrated system. It replaces multiple disconnected tools (Excel, Word, email, WhatsApp) used by caterers, event venues, event agencies, hotels, rental companies, and food trucks. The platform features an AI Assistant that accepts voice memos, inbox messages, or chat input to automatically create events and draft quotes for user approval.

Product overview

Univents is an all-in-one ERP platform for the event industry, offered as a unified core product with modular functionality. The platform comprises six integrated modules: Booking & Inquiries (for managing quotes and digital signatures), Quotes & Finance (for invoices and financial documents), Kitchen & Production (for production lists and kitchen monitors), Staff & Time (for shift planning and time tracking), Communication & CRM (for customer and partner portals), and AI Assistant (for voice/chat-to-event automation). Each module feeds data into the next, eliminating manual re-entry. Industry-specific solutions are provided for caterers, event venues, event agencies, hotels, event rental companies, and food trucks/pop-ups. Made in Germany with EU hosting.

Differentiator

Problem solved

Functional benefit

Products and services

• Univents Platform All-in-one cloud-based ERP SaaS platform for the event industry that unifies inquiries, quotes, kitchen production, staff scheduling, customer/partner portals, and financial document automation in one system. Targets caterers, event venues, event agencies, hotels with banquet operations, event rental companies, and food trucks/pop-ups. Replaces Excel, Word, email, and WhatsApp workflows with integrated modules that feed data automatically between booking, kitchen, staffing, and finance areas. Built in Germany with EU hosting, GDPR-compliant data processing, and eIDAS-compliant digital signatures.

Quantifiable outcome

• Two hours per day saved in Excel work (catering production context)
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rentman: Rentman offers ERP-style software for event rental, AV, and production companies covering quotes, scheduling, crew, and inventory. Univents names it explicitly in its comparison pages, making it one of the closest direct competitors in the DACH and broader European event-tech market.
• Bankettprofi (Bp Event): Bankettprofi is a long-standing German event-management suite for catering and hotel banquet workflows, offering inquiry, quote, and kitchen modules. It is explicitly listed by Univents as a comparison target and overlaps heavily on caterer and hotel use cases in DACH.
• CaterSmart (CatSoft): CaterSmart is catering-specific ERP software used primarily in German-speaking markets for quote, kitchen, and inventory management. Univents targets CaterSmart directly on comparison pages, positioning as a modern AI-enabled alternative for caterers.
• MouseClick Software: MouseClick provides ERP for the event industry in DACH, handling inquiry-to-invoice workflows for event agencies and caterers. It is named by Univents as a comparison and addresses essentially the same vertical workflow.
• EventCloud (MPS Software): EventCloud is a German event management platform serving agencies and corporate planners with CRM, project, and event workflow tools. Univents lists it as a direct comparison, indicating overlapping customer profiles in DACH agencies.
• Caterease: Caterease is event-management software for catering and hospitality operators, handling proposals, BEOs, kitchen production, and invoicing. It targets the same caterer-and-venue use cases as Univents, particularly for hotels and off-premise caterers.
• Total Party Planner: Total Party Planner is event/catering software for SMB caterers and event companies offering proposals, client management, and kitchen lists. Its feature set, pricing tier, and SMB caterer focus make it a strong analogue to Univents' core catering segment.
• Planning Pod: Planning Pod is an all-in-one event business management platform for event planners, venues, and rental companies with booking, CRM, and invoicing functionality. It overlaps with Univents' event-venue and event-agency modules on workflow consolidation.
• CaterTrax: CaterTrax is online ordering and event management software for hospitality and catering operators, integrating BEO, kitchen, and customer portals. It is comparable to Univents on catering-specific kitchen and event workflow automation.

Broad incumbents

• Eventbrite: Eventbrite is a broad event ticketing and registration platform serving organizers across consumer and B2B segments. Although Univents originated from a ticketing system, it now focuses on operator-facing ERP rather than ticketing, making Eventbrite a tangential incumbent rather than a like-for-like competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Univents