SBT
SBT (Sistema Brasileiro de Televisão) is a Brazilian free-to-air broadcast television network, part of Grupo Silvio Santos, that delivers entertainment, news, and sports programming to a national audience through broadcast, digital streaming, and mobile platforms supported by advertising revenue.
- Company typePrivate
- Founded1981
- HeadquartersOsasco, Brazil
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What SBT does
SBT (Sistema Brasileiro de Televisão) is a private Brazilian free-to-air broadcast television network founded in 1981 and headquartered in Osasco, São Paulo. The company operates as a wholly-owned subsidiary of Grupo Silvio Santos, the diversified conglomerate controlled by the Santos family, and ranks as one of Brazil's largest television broadcasters in competition with Rede Globo. Its broadcast lineup combines general entertainment (Programa Silvio Santos, Domingo Legal, Roda a Roda), news (SBT News), sports (SBT Sports), and long-running acquired series (Chaves), with advertising as its primary revenue stream.
SBT distributes content through a multi-platform architecture: traditional over-the-air broadcast television, digital video-on-demand via SBT Vídeos, real-time live streaming through SBT Ao Vivo (delivered via YouTube Player integration), program-specific YouTube channels, mobile applications, and dedicated sports and news sub-brand portals. Underlying technology infrastructure includes SBot, an AI-powered virtual assistant that handles customer interactions using Google Speech-to-Text for voice input, plus user-profile-driven personalization features on the SBT Vídeos platform.
The business model is advertising-supported on the consumer side — viewers access all content free of charge — while secondary revenue streams include co-broadcasting and licensing partnerships (notably with N Sports for FIFA World Cup 2026 coverage). The company serves a horizontal Brazilian audience across demographics, with sports-oriented and family entertainment programming as primary engagement drivers. SBT employs between 5,001 and 10,000 people and is led by a mix of on-air talent (Patricia and Rebeca Abravanel, Celso Portiolli, Galvão Bueno), operational leadership (Sports Director Tiago Galassi, DPO Luciane Shinohara, CTO Sasi Padmanabhan), and the founding Santos family figurehead Silvio Santos.
SBT firmographics
Firmographics- Name
- SBT
- Legal name
- SBT - Sistema Brasileiro de Televisão
- Website
- https://sbt.com.br
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- SBT (Sistema Brasileiro de Televisão) is a Brazilian free-to-air broadcast television network, part of Grupo Silvio Santos, that delivers entertainment, news, and sports programming to a national audience through broadcast, digital streaming, and mobile platforms supported by advertising revenue.
- Ownership category
- akta.pro rank
SBT industry classification
Industry- Product category
- Broadcast Television
- NAICS
- Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD)
Keywords
Where SBT is headquartered
LocationHeadquarters
- HQ city
- Osasco
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
SBT business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: SBT generates primary revenue through advertising sales, with commercials broadcast during programming slots. The revenue model is typical for free-to-air television networks in Brazil.
- Broadcasting Rights and Partnerships: Revenue generated through co-broadcasting partnerships with N Sports for major sporting events like the FIFA World Cup 2026. The partnership combines SBT's broadcast reach with N Sports' sports expertise.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
SBT product offering
Product offeringCore offering
SBT (Sistema Brasileiro de Televisão) is a Brazilian free-to-air broadcast television network that produces and distributes a diverse schedule of programming including entertainment shows, news, sports coverage, and game shows. The network extends its reach through complementary digital platforms including SBT Vídeos (video-on-demand), SBT Ao Vivo (live streaming), SBT Sports, and SBT News, along with the SBOT virtual assistant for customer service.
Product overview
SBT (Sistema Brasileiro de Televisão) is Brazil's second-largest television network operating as a multi-platform broadcaster with integrated digital services. The core offering centers on SBT TV, the main broadcast channel delivering entertainment programming including Programa Silvio Santos, Domingo Legal, Roda a Roda, and acquired series like Chaves. Digital platforms extend the brand through SBT Vídeos (video-on-demand with personalization features), SBT Ao Vivo (live streaming), SBT Sports (sports news and content), and SBT News (24-hour news coverage). The SBOT virtual assistant provides customer service across all digital properties. SBT also broadcasts premium sports content including FIFA World Cup coverage and Copa do Brasil matches, with Galvão Bueno serving as the primary narrator for major sporting events.
Differentiator
Problem solved
Functional benefit
Brands
- SBT Sports: Sports news portal covering Brazilian and international sports events including FIFA World Cup 2026
- SBT News
- SBT Vídeos
- TV SBT
- SBot
Products and services
- SBT TV
- SBT Vídeos
- SBT Ao Vivo
- SBT Sports
- SBT News
- Copa do Mundo 2026 Coverage
- Chaves
Quantifiable outcome
- Domingo Legal program has been broadcasting for 30 years
Companies that use SBT
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
SBT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature2 records
SBT partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- N SportscoreCo-broadcasting partnership for FIFA World Cup 2026. SBT and N Sports combine resources for comprehensive World Cup coverage in Brazil, with Galvão Bueno as lead narrator and Tiago Leifert providing commentary. The partnership enables SBT to broadcast major matches including Brasil x Japão and other knockout stage games. Director Tiago Galassi and CEO André Barros coordinate the joint coverage operation.
- FIFAcoreSBT holds broadcasting rights for FIFA World Cup 2026 matches, enabling transmission of knockout stage games including Brasil x Japão, Alemanha x Paraguai, and other matches across Brazil through partnership with FIFA.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SBT competitors and assessment
Company assessmentDirect peers
- RedeTV!: RedeTV! is a Brazilian free-to-air broadcast television network with a similar entertainment-led programming strategy and free-to-air, ad-supported business model targeting mass Brazilian audiences.
- Record TV: Record is a major Brazilian free-to-air broadcast network offering entertainment, news, and religious programming — directly comparable to SBT in scale, audience targeting, and ad-supported model.
- Bandeirantes (Band): Band is a Brazilian free-to-air broadcast network with national reach and a similar entertainment-plus-news-and-sports programming mix, competing directly with SBT for audiences and ad budgets.
- TV Cultura: TV Cultura is a Brazilian free-to-air broadcaster with cultural and educational programming. It competes for the same general Brazilian households as SBT, although with a public-broadcaster mandate and non-commercial funding base.
Broad incumbents
- Rede Globo: Globo is Brazil's dominant free-to-air broadcast television network and SBT's primary competitor. Both operate national broadcast TV plus digital streaming extensions and battle for the same audiences, advertising budgets, and FIFA World Cup rights.
- Globoplay: Globoplay is Globo's subscription streaming service and a direct competitor to SBT Vídeos in the Brazilian on-demand video market, particularly for premium entertainment and live linear streaming.
- YouTube Brazil: YouTube is both a digital distribution partner to SBT (via embedded player on SBT Vídeos and SBT Ao Vivo) and a broad competitor for video-advertising inventory, audience attention, and on-demand viewership in Brazil.
Emerging players
- CNN Brasil: CNN Brasil operates a 24-hour news channel and digital platform, competing directly with SBT News for Brazilian news audiences and news-vertical advertising.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SBT social profiles
Digital presenceSBT financial estimates
Financial estimateRevenue estimate
Valuation estimate
SBT leadership team
Management profileNumber of profiles
Profiles5 records
SBT subsidiaries and ownership
Company hierarchySubsidiaries2 records
SBT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SBT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SBT
What does SBT do?
SBT (Sistema Brasileiro de Televisão) is a Brazilian free-to-air broadcast television network that produces and distributes a diverse schedule of programming including entertainment shows, news, sports coverage, and game shows. The network extends its reach through complementary digital platforms including SBT Vídeos (video-on-demand), SBT Ao Vivo (live streaming), SBT Sports, and SBT News, along with the SBOT virtual assistant for customer service.
Is SBT a public or private company?
SBT is a private company. It is classified as family owned and is currently operating.
When was SBT founded?
SBT was founded in 1981. It employs 5,001 to 10,000 people.
Where is SBT based?
SBT is headquartered in Osasco, Brazil, in the Latin America region.
How does SBT make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are broadcasting Rights and Partnerships.
Who are SBT's main competitors?
Direct peers on record are RedeTV!, Record TV, Bandeirantes (Band) and TV Cultura. Broad incumbents are Rede Globo, Globoplay and YouTube Brazil. CNN Brasil is listed as an emerging player.
Does SBT have an API?
No public API is recorded for SBT.
What industry is SBT in?
SBT's product category is Broadcast Television. Its primary akta.pro industry code is MPAHAKAD, Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber). Its NAICS code is 51612 and its SIC code is 4833.