Riverbrook Bike & Ski

Name

Riverbrook Bike & Ski

Legal name

Riverbrook Bike & Ski

Website

https://riverbrookbike.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Outdoor Recreation Retail (Bicycle and Cross-Country Ski)

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Retail-Misc General Merchandise Stores (5399)

akta.pro industry

PRIMARYCRAMABAH

Cycling & Bike Retail (Sales, Service & Accessories)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAJAG

Nordic / Cross-Country Ski Retail (Skis, Boots, Bindings, Poles, Wax)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Winter Sports (Ski/Snowboard) Retail

SECONDARYCRAMABAJ

Winter Sports (Ski/Snowboard) Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAJAF

Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Winter Sports (Ski/Snowboard) Retail

Keywords

• Bicycle retail
• Cross-country ski equipment
• Bike and ski services
• Outdoor recreation retail
• Ski wax and tuning

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sale of bikes (road, mountain, fat, gravel, commuter, comfort, cruiser, fitness, hybrid, children's), electric bikes, parts, accessories, helmets, shoes, car racks, snow sports equipment (skis, boots, poles, bindings, clothing, wax), and nutrition products.
2. Professional Services: Bicycle service/repair, XC ski service, and event wax services (Birkie Event Wax Services with full speed and race wax options for skate and classic techniques).
3. Equipment Rentals: XC ski rentals and bike rentals for customers who prefer not to purchase equipment or want to try before buying.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Riverbrook Bike & Ski operates a full-service brick-and-mortar retail store in Hayward, Wisconsin, selling bicycles, electric bikes, cross-country ski equipment, parts, accessories, apparel, helmets, shoes, car racks, and nutrition products. The store also provides professional services including bicycle repair, XC ski tuning and waxing, equipment rentals (bikes and XC skis), and women's ski coaching clinics, with specialized race wax services for the American Birkebeiner ski event. Sales are supported by an e-commerce website that enables online ordering, in-store pickup, and select-area delivery.

Product overview

Riverbrook Bike & Ski is a full-service retail store in Hayward, Wisconsin offering bicycles, cross-country ski equipment, and outdoor apparel. The product portfolio centers on bikes (road, mountain, electric, fat bikes, gravel, commuter, comfort, cruiser, fitness, hybrid, and children's) and ski equipment (skate and classic cross-country skis, boots, poles, bindings, wax, tools). Services include bike rentals, XC ski rentals, professional bicycle and ski service/repair, Birkie event wax services, and women's ski instruction clinics. The store carries major brands including Salomon, Madshus, Swix, Alpina, Atomic, and private-label Riverbrook apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycles Full range of bicycles including Road, Mountain, Fat Bikes, Gravel, Commuter/Urban, Comfort, Cruiser, Fitness, Hybrid, Children's, and Electric bikes sold to individual cycling enthusiasts.
• Cross-Country Ski Equipment Cross-country ski equipment including skis (skate and classic), boots, poles, bindings, clothing, wax, and tools/tuning products sold to XC skiers from beginners to competitive racers.
• Bicycle Parts and Accessories Extensive selection of bike parts and accessories including brakes, chains, derailleurs, pedals, wheels, tires, tubes, locks, lighting, hydration systems, nutrition products, helmets, shoes, car racks, and more for individual cyclists.
• Cycling and Outdoor Apparel Cycling and outdoor apparel including jerseys, shorts, bibs, outerwear, helmets, shoes, base layers, and accessories for cycling and snow sports.
• Bicycle Rentals Mountain bike and other bicycle rental services for visitors to the Hayward, Wisconsin area who prefer not to purchase or want to try before buying.
• XC Ski Rentals Cross-country ski rental services for both skate and classic skiing techniques for visitors and beginners.
• Bicycle Repair and Service Professional bicycle repair and maintenance services offered in-store for customers of all cycling disciplines.
• XC Ski Service and Tuning Cross-country ski tuning, waxing, and maintenance services for skate and classic skiers.
• Birkie Event Wax Services Specialized race wax services for American Birkebeiner events including Full Speed Wax Service and Race Wax Service for both skate and classic techniques; also offered for Korte and Prince Haakon races.
• Women's Ski Clinics Women's cross-country ski instruction clinics offered in partnership with Gear West, including coaching sessions, technique work, strength training education, wax clinics, meals, and social events.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• American Birkebeiner (Birkie)coreOthers · 18 February 2026Official ski wax service provider for Birkie event weekend (Feb 18-21, 2026) offering Full Speed Wax Service and Race Wax Service for both skate and classic techniques. Services include Birkie Full Speed Wax, Birkie Race Wax, Korte Full Speed Wax, Korte Race Wax, and Prince Haakon Race Wax options.
• Gear WestcoreStrategic or Co-development Partner · 5 December 2025Co-hosting women's ski clinics with expert cross country ski instruction, including coaching sessions, meals, wine and chocolate social events. Two events planned: December 5-7, 2025 ($225) and January 2-3, 2026 ($165). Events include technique work, strength training education, wax clinics, and equipment consultations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Erik's Bike Shop: Midwest multi-store independent bike retailer with service and apparel. Comparable on the cycling retail side, but serves a broader geographic footprint than the single-location Riverbrook model.

Broad incumbents

• REI: National outdoor retailer co-op with bikes, XC ski gear, apparel, and services. Comparable product breadth, but operates at much larger scale and competes on assortment and price rather than local expertise.
• Sportsman's Warehouse: Big-box sporting goods chain with bikes and seasonal winter sports gear. Adjacent competitor for entry-level equipment, though without specialty XC ski service depth.

Direct peers

• Hoigaard's: Independent Minneapolis-area outdoor shop with bike, ski, and apparel plus service. Comparable Midwestern bike-and-ski specialty retailer with similar full-service positioning.
• Boulder Nordic Sport: XC ski specialty retailer and service shop in Boulder, CO. Comparable for its narrow focus on Nordic ski equipment, tuning/wax services, and race-event support.
• Continental Ski & Bike: Independent Twin Cities-area bike and ski retailer offering sales, service, and rentals. Comparable combination of bike and ski categories in a Midwestern market.
• Gear West: Long-running XC ski and run specialty shop in Minnetonka, MN. Direct comparable: same XC ski focus, premium brand mix, and event-driven service model (and already a Riverbrook clinic partner).
• Ski Hut: Independent ski, bike, and outdoor shop in Duluth, MN with sales, rental, and service. Comparable full-service bike-and-ski specialty retailer in a Northern outdoor recreation market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/riverbrookbike
• Instagraminstagram.com/riverbrookbike

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riverbrook Bike & Ski