Boulder Nordic Sport

What Boulder Nordic Sport does

Boulder Nordic & Cycle Sport (DBA: Boulder Nordic Sport) is a privately held specialty retailer focused on cross-country (Nordic) skiing and cycling equipment, apparel, and accessories. The company serves recreational and competitive cross-country skiers, alpine touring enthusiasts, and a broad base of cyclists (gravel, road, mountain, electric, kids). Its assortment spans classic and skate skis, junior and backcountry/touring skis, ski boots, poles, bindings, ski wax and tools, rollerskis, and alpine touring gear (including Dynafit), alongside bicycles, components, apparel, and accessories from brands such as Fischer, Salomon, Madshus, Rossignol, Bjorn Daehlie, Craft, and Hestra.

The business operates a Shopify-based e-commerce storefront — supporting 20+ currencies and international shipping to 16+ countries — complemented by two physical retail locations: the Boulder, Colorado headquarters at 3280 Valmont Road (now open seven days) and BNS East in Portland, Maine (200 Veranda St, Suite 2). The technology stack is a conventional Shopify CMS without proprietary AI, APIs, or third-party integrations visible in the source data.

Revenue is generated primarily through unit-priced retail product sales ranging from $5 accessories to $925+ premium race equipment, supplemented by professional services including stone grinding, hand-selected skis, binding mounting, mobile race wax, and bike maintenance, repairs, builds, and financing. Distribution channels are owned (DTC e-commerce plus physical retail) with no wholesale or enterprise segment, and marketing is driven by a content moat — race-specific wax recommendations, a how-to video library on YouTube, free in-store clinics, group rides and demo events, and email — supported by an affiliated cycling entity (Boulder Cycle Sport) that operates dedicated summer cycling sales and service to offset Nordic seasonality. Legal name: Boulder Nordic & Cycle Sport; jurisdiction: Colorado, USA; no disclosed revenue, funding history, or institutional ownership.

Name

Boulder Nordic Sport

Legal name

Boulder Nordic & Cycle Sport

Website

https://bouldernordic.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Boulder Nordic Sport is a privately held specialty retailer selling Nordic skiing and cycling equipment, apparel, and accessories via a Shopify e-commerce storefront and two physical locations (Boulder, CO and Portland, ME), serving recreational and competitive skiers and cyclists across the US and 16+ international markets.

Ownership category

akta.pro rank

Product category

Specialty Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Nordic / Cross-Country Ski Retail (Skis, Boots, Bindings, Poles, Wax) (CRAMAJAG)

akta.pro secondary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

Keywords

• Cross-country ski equipment
• Cycling equipment retail
• Specialty sporting goods
• Alpine touring gear
• Ski wax and tools

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sales of nordic ski equipment (skis, boots, poles, bindings, wax), cycling products (bikes, components, apparel, accessories), and outdoor apparel/accessories. Products range from entry-level to professional race equipment with price points from $5 to $900+.
2. Services: Ski services including stone grinding, hand-selected skis, mobile race wax service; bike services including maintenance, repairs, builds, and financing; equipment rentals and demos.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Boulder Nordic Sport is a specialty retailer selling cross-country (Nordic) skiing equipment, cycling products, and alpine touring gear through its e-commerce site and two physical stores in Boulder, Colorado and Portland, Maine. The product range covers classic, skate, junior, and touring/backcountry skis, ski boots, poles, bindings, wax and tools, rollerskis, bikes and components, and ski/bike apparel and accessories. The company complements retail sales with professional ski services (stone grinding, hand-selected skis, mobile race wax) and bike services (maintenance, repairs, builds, rentals, financing).

Product overview

Boulder Nordic & Cycle Sport is a specialty retail e-commerce platform offering a comprehensive range of Nordic skiing and cycling equipment. The core offering consists of cross-country skis in four main categories (Classic, Skate, Junior, and Touring/Backcountry), complemented by ski boots, poles, bindings, and a full range of ski wax and tools. The company also operates in the cycling market with bikes (gravel, road, mountain, electric, recreation, kids), bike components, and cycling apparel. Beyond product sales, the business provides services including professional ski service (stone grinding, binding mounting), bike maintenance and repairs, bike rentals, and mobile race wax services. The company maintains an multi-brand portfolio featuring Fischer, Salomon, Madshus, Rossignol, and other Nordic sport manufacturers, while also selling cycling equipment from various brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Skis Classic cross-country skis designed for traditional diagonal-stride skiing, available in various lengths and flex patterns suited to different skier weights and abilities. Sold to recreational and competitive Nordic skiers via the Boulder Nordic Sport storefront and stores.
• Skate Skis Skate-style cross-country skis designed for the skating technique on groomed tracks, with stiffer construction and specific camber profiles. Sold to Nordic skiers who train and race on groomed skate trails.
• Junior Skis Youth-sized cross-country skis for children and junior skiers, available in classic and skate styles from brands including Fischer, Madshus, and Rossignol. Sold to parents and coaches outfitting young athletes.
• Touring & Backcountry Skis Off-track and backcountry cross-country skis designed for ungroomed terrain, including skin skis and wider models for powder conditions. Sold to Nordic skiers pursuing backcountry and touring routes.
• Ski Boots Cross-country ski boots available in skate, classic, combi, touring/backcountry, junior, and rollerski styles with multiple binding compatibility systems. Sold to Nordic skiers seeking compatible, well-fitted boots for their discipline.
• Ski Poles Cross-country skiing poles in standard and rollerski-specific configurations with various basket, grip, and strap options. Sold to Nordic skiers needing correctly sized, discipline-appropriate poles.
• Ski Bindings Cross-country ski bindings including classic, skate, backcountry NNN/BC, NNN Xplore, and rollerski binding types, plus binding accessories. Sold to skiers setting up new setups or replacing bindings on existing skis.
• Ski Wax & Tools Ski waxing products including glide wax, kick wax, klister, cleaners, and waxing tools and kits for cross-country ski preparation. Sold to Nordic skiers who self-prep their skis for varying snow conditions.
• Rollerskis Rollerskis for off-season training including skate and classic styles, plus replacement wheels, brakes, and speed reducers. Sold to Nordic skiers maintaining off-season technique and fitness.
• Alpine Touring Equipment Alpine touring skis, climbing skins, and accessories (including AT bindings) from brands such as Dynafit for backcountry ski touring. Sold to backcountry skiers seeking uphill-and-downhill setups.
• Bikes Bicycles including gravel bikes, road bikes, mountain bikes, recreation bikes, electric bikes, kids bikes, and framesets. Sold to road, gravel, mountain, e-bike, recreation, and youth riders.
• Bike Components Bike parts and components including forks and suspension, wheels, chains, handlebars, pedals, cranks, saddles, tires, groupsets, cassettes, hubs, and related items. Sold to cyclists upgrading or repairing bikes.
• Bike Apparel Cycling clothing including helmets, bike shoes, headwear, socks, arm and leg warmers, and sun sleeves for men, women, and youth. Sold to road, gravel, mountain, and commuter cyclists.
• Ski Apparel Cross-country ski clothing including jackets, pants, vests, midlayers, gloves, hats, ski suits, and socks from brands such as Bjorn Daehlie, Craft, and Hestra. Sold to Nordic skiers needing discipline-specific apparel.
• Accessories Sport accessories including nutrition products (bars, chews, gels, drinks, supplements), eyewear, body care, electronics, hydration products, and bags and packs. Sold to Nordic skiers, cyclists, and other outdoor athletes.
• Ski Service Professional ski services including stone grinding, binding mounting, pole cutting, hand-selected skis, and mobile race wax service. Sold to Nordic skiers wanting expert ski preparation and tuning at the Boulder or Portland locations.
• Bike Service Bike maintenance and repairs, bike rentals, bike builds, and bike financing options. Sold to cyclists needing service, rental, build, or financing support at the Boulder or Portland locations.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Boulder Cycle SportminorOthersBoulder Cycle Sport is a related entity providing dedicated cycling sales and service during summer months. Listed under 'Summer Services' as an affiliated cycling operation.
• Boulder Nordic ClubminorOthersCommunity partnership for local nordic skiing events including the season wrap-up party featuring Boulder Olympian Lauren Jortberg.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• REI Co-op: REI is the largest US outdoor co-operative, selling Nordic ski equipment, cycling gear, and apparel nationwide through stores and e-commerce. It directly overlaps Boulder Nordic Sport's product mix and customer base, though REI operates across nearly all outdoor categories rather than specializing.
• Backcountry.com: Backcountry is a major online outdoor retailer that carries Nordic ski gear, cycling equipment, and apparel alongside a broader outdoor assortment. It competes for the same enthusiast customer Boulder Nordic Sport serves, but with a much wider category footprint.
• Sun & Ski Sports: Sun & Ski Sports operates a chain of specialty stores focused on ski, snowboard, and outdoor sports apparel and equipment. It overlaps with Boulder Nordic Sport in winter sports retail but with a broader multi-category footprint.

Direct peers

• Competitive Cyclist: Competitive Cyclist is a premium online cycling retailer specializing in road, mountain, and gravel bikes, apparel, and components. It competes head-to-head with Boulder Nordic Sport's cycling operation for the same premium, enthusiast cyclist customer.
• Evo: Evo is a specialty action-sports retailer operating both brick-and-mortar stores and an e-commerce site focused on ski, snowboard, and cycling categories. It mirrors Boulder Nordic Sport's hybrid retail-plus-services model and competes most directly for the same premium gear buyer.
• Skimo Co: Skimo Co is a specialty online retailer focused on Nordic backcountry and ski-mountaineering equipment, with particular depth in Dynafit and related touring brands. It targets a similar high-end Nordic enthusiast customer as Boulder Nordic Sport, especially in its touring and backcountry categories.
• Jenson USA: Jenson USA is a long-standing direct-to-consumer cycling retailer carrying bikes, components, and apparel across mountain, road, and gravel categories. It competes for the same cycling customers as Boulder Nordic Sport's bike side.
• Peter Glenn Ski & Sports: Peter Glenn Ski & Sports is a specialty ski retailer operating both brick-and-mortar stores and e-commerce across the Eastern US and online. While more alpine-focused, it serves the same general winter sports equipment customer that Boulder Nordic Sport targets.
• Gear West Ski & Run: Gear West is a Minnesota-based specialty retailer of Nordic and Alpine ski equipment, as well as running gear, with deep cross-country ski expertise. It is one of the most direct Nordic-specialty comparisons to Boulder Nordic Sport in the Midwest US market.
• New Moon Nordic: New Moon Nordic is a specialty cross-country ski retailer with a strong Minneapolis-area presence carrying premium Nordic brands like Salomon and Atomic. It is one of the closest direct Nordic-specialty competitors to Boulder Nordic Sport in the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/bouldernordicsport
• Xx.com/bouldernordic
• Facebookfacebook.com/BoulderNordic
• LinkedInlinkedin.com/company/boulder-nordic-sport

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boulder Nordic Sport