United Cerebral Palsy Of West Ctrl Wi Inc

What United Cerebral Palsy Of West Ctrl Wi Inc does

United Cerebral Palsy of West Central Wisconsin Inc. is a 501(c)(3) nonprofit organization headquartered in Eau Claire, Wisconsin that delivers disability support, housing counseling, and adaptive recreation services to individuals across a 12-county service area in western Wisconsin (Barron, Buffalo, Chippewa, Dunn, Eau Claire, Jackson, Pepin, Pierce, Polk, St. Croix, Trempealeau, and Rusk). Founded in November 1954 by parents of children with cerebral palsy and incorporated initially as United Cerebral Palsy of Chippewa Valley, the organization rebranded in 1976 when state affiliate boundaries were redrawn. It is an independent affiliate of the national United Cerebral Palsy network (founded 1949) with its own tax-exempt status and independent Board of Directors; the national UCP does not control the local affiliate.

The organization's core service portfolio comprises five Medicaid-anchored programs: Housing Counseling (person-centered housing support with an assessed rate of $46/hour under CLTS), Self-Directed Services (a fiscal employer agent model handling caregiver payroll, tax filings, and budget administration for individuals self-directing care under CLTS, Family Care, and IRIS waivers), the Independent Living Program (non-medical in-home caregiving), Respite Care, and an Equipment Loan Closet providing wheelchairs, walkers, and adaptive devices at no cost. In 2023-2024 the organization expanded into adaptive recreation via TerrainHoppers (free loans of off-road electric mobility vehicles), an Adaptive Bike Loan Program funded by the Christopher and Dana Reeve Foundation in partnership with SHIFT Cyclery & Coffee Bar, and an Adaptive Ski Program at Christie Mountain. The organization's stated reach includes over 600 families annually and 301,320 total service hours delivered in 2024 (76,320 agency staff hours plus 250,000 caregiver hours administered through the fiscal agent for 890 caregivers).

Revenue is generated through Wisconsin Medicaid waiver program service delivery (CLTS, Family Care, IRIS), Fiscal Employer Agent administrative fees, philanthropy (donations, fundraising events such as the Hole in One Golf Shoot-Out, May Walk, and Snow Biz raffle), targeted grants (Christopher and Dana Reeve Foundation, Spirit Lutheran Foundation, Elsie S. Bellows Fund), and in-kind community contributions including approximately $50,000/year in recycled medical equipment. Customer acquisition is community-led and referral-driven, with Managed Care Organizations (Inclusa, MyChoice Wisconsin, IRIS) and county CLTS programs serving as the primary referral channels; the organization has no publicly disclosed revenue figure and maintains a staff headcount in the 11-50 range under the leadership of Executive Director Todd Breaker (since August 2016).

Name

United Cerebral Palsy Of West Ctrl Wi Inc

Legal name

United Cerebral Palsy of West Central Wisconsin Inc

Website

https://ucpwcw.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

United Cerebral Palsy of West Central Wisconsin is a 501(c)(3) nonprofit that delivers disability support, housing counseling, fiscal employer agent services, and adaptive recreation programs to individuals across 12 counties in western Wisconsin, serving 600+ families annually.

Ownership category

akta.pro rank

Product category

Disability Support Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (62161), Vocational Rehabilitation Services (624310)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYBPAGACAG

Disability Services & Independent Living Support

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYBPAGALAM

Disability Services & Assistive Solutions (Accessibility, Assistive Tech)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

SECONDARYEDAKANAK

Housing Transition & Supported Living Navigation

Education/Special Education & Learning Support Services/Transition Services (Post-Secondary, Employment & Independent Living)

SECONDARYHLADABAJ

Specialized Assisted Living for Developmental/Intellectual Disabilities (Adult)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

Keywords

• Disability support services
• Housing counseling
• Adaptive recreation programs
• Fiscal employer agent
• Independent living services

Headquarters

HQ city

Eau Claire

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Government Medicaid Programs: UCP serves as a Fiscal Employer Agent managing payroll and administrative responsibilities for individuals self-directing their care under Wisconsin Medicaid programs including Children's Long-Term Support (CLTS), Family Care, and IRIS. Revenue comes from service delivery under these government-funded waiver programs.
2. Elsie S. Bellows Fund: The Elsie S. Bellows Fund, established in 1995, provides assistive technology equipment to individuals with disabilities. Earnings are allocated annually by United Cerebral Palsy national to UCP of West Central Wisconsin and other affiliates to purchase equipment for clients.
3. Donations and Fundraising: The organization accepts donations which stay local to assist people with disabilities. Fundraising events include golf tournaments (Hole in One), May Walk, and Snow Biz raffle events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

United Cerebral Palsy of West Central Wisconsin is a nonprofit disability services organization delivering person-centered programs across 12 counties in western Wisconsin. Its core offerings include Housing Counseling (housing search, tenancy support, landlord coordination), Self-Directed Services (fiscal employer agent handling caregiver payroll and tax administration under Wisconsin Medicaid waiver programs), Independent Living Program (non-medical in-home caregiving), Respite Care, and an Equipment Loan Closet. It also operates adaptive recreation programs (cost-free adaptive bike rentals, TerrainHoppers off-road mobility vehicles, adaptive ski opportunities) and the Elsie S. Bellows assistive technology fund.

Product overview

United Cerebral Palsy of West Central Wisconsin operates as a nonprofit organization offering a portfolio of interconnected disability services across 12 counties in western Wisconsin. The core offerings include Housing Counseling (person-centered housing support), Self-Directed Services (fiscal employer agent for caregiver payroll management), and the Independent Living Program (non-medical in-home caregiving). These are supported by Equipment Loan Closet (medical equipment lending) and Respite Care (caregiver relief services). The organization also provides adaptive recreational programs including Adaptive Bike Rentals (featuring MICAH, Port-O-Trike, Hand Cycle, and Low-Rider Cycle bikes), TerrainHoppers (off-road mobility vehicles), and UCP Explore (adaptive recreation including skiing). Additional offerings include the Elsie S. Bellows Fund (assistive technology grants), Movers for Moms (domestic abuse support initiative), and sponsorship of the Chippewa Valley Hooligans power soccer team. The organization primarily serves individuals with disabilities, elderly populations, and those experiencing housing insecurity, with over 90% of served individuals not having a cerebral palsy diagnosis.

Differentiator

Problem solved

Functional benefit

Brands

• TerrainHoppers: Off-road electric mobility vehicles available for free loan to community members with mobility challenges, enabling exploration of trails and rough terrain.
• UCP Explore
• Chippewa Valley Hooligans
• Elsie S. Bellows Fund

Products and services

• Housing Counseling Program Person-centered and barrier-free housing support service that helps vulnerable populations obtain and maintain housing through assessments, rental applications assistance, landlord-tenant coordination, and connection to community resources; serves approximately 105 members per month with 19 new referrals and 12 new leases monthly across 12 western Wisconsin counties.
• Self-Directed Services (Fiscal Employer Agent) Financial Management Service that helps individuals self-direct their supports under Wisconsin Medicaid (CLTS, Family Care, IRIS); UCP acts as fiscal employer agent handling caregiver payroll, tax payments, enrollment, and administrative responsibilities for 600 people served with 890 caregivers delivering 250,000 hours of care in 2024.
• Independent Living Program (ILP) Non-medical in-home caregiving services including light housekeeping, errand running, appointment transportation, and companionship to help members live independently; encompasses Daily Living Skills Training, Community Supportive Living, and Supportive Home Care.
• Equipment Loan Closet Free medical equipment lending program providing wheelchairs, walkers, commodes, shower equipment, canes, crutches, and diapers to community members; approximately $50,000 in in-kind donations of equipment are recycled annually through the closet.
• Respite Care Temporary care service providing breaks for caregivers and families of children or adults with disabilities, available in out-of-home or in-home settings and funded through Wisconsin Medicaid CLTS and Family Care programs.
• Adaptive Bike Rentals Cost-free adaptive bike rental program offering MICAH Flagship Deluxe Tricycle, Port-O-Trike, Low-Seat Hand Cycle, Low-Rider Cycle, and Family Chariot Tricycle for community members with disabilities to explore Eau Claire bike trails; operated in partnership with SHIFT Cyclery & Coffee Bar.
• TerrainHoppers Free loan program for off-road electric mobility vehicles designed for people with mobility challenges; TerrainHoppers can traverse hills, steps, mud, beach sand, snow, rocks, and water hazards up to 18 inches deep.
• Elsie S. Bellows Fund Assistive technology equipment grant program providing funds to purchase wheelchairs, communication devices, environmental controls, lifts, hearing/visual aids, and recreational equipment for individuals with disabilities served by the organization.
• UCP Explore Adaptive Recreation Adaptive recreation initiative expanding outdoor activities for people with disabilities, including adaptive ski lessons and rentals through partnerships with Christie Mountain of Bruce, WI and Trollhaugen Outdoor Recreation Area.

Quantifiable outcome

• 301,320 total service hours delivered in 2024
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Bolton Refuge HouseminorStrategic or Co-development Partner · 1 January 2024Movers for Moms initiative partners with Bolton Refuge House to collect essential items for women and families affected by domestic abuse. UCP serves as drop-off location in Eau Claire area.
• SHIFT Cyclery & Coffee BarcoreStrategic or Co-development PartnerPartnership for adaptive bike rental program using appointment-based scheduling. SHIFT provides physical location for bike distribution and coordinates with UCP to offer adaptive bike rentals exploring Eau Claire bike trails.
• Christie MountaincoreStrategic or Co-development PartnerCollaboration for adaptive ski program at Christie Mountain of Bruce, WI. Thanks to Spirit Lutheran Foundation funding, UCP purchased adaptive bi-unique sit ski for use at Christie Mountain. Adaptive ski team at Trollhaugen Outdoor Recreation Area provides training support.
• Trollhaugen Outdoor Recreation AreacoreStrategic or Co-development PartnerAdaptive ski training support partnership. Trollhaugen's adaptive ski team provides training for Christie Mountain staff on adaptive ski equipment and techniques.
• InclusacoreChannel Partner/ Reseller/ DistributorManaged Care Organization (MCO) partner that provides referrals to UCP's Self-Directed Services. Inclusa case managers work with clients to develop care plans and authorize services.
• MyChoice WisconsincoreChannel Partner/ Reseller/ DistributorManaged Care Organization (MCO) partner providing referrals for Family Care program participants who self-direct their services through UCP's fiscal agent model.
• IRIS (Include, Respect, I Self-Direct)coreChannel Partner/ Reseller/ DistributorWisconsin's self-directed long-term care program that partners with UCP as fiscal employer agent for participants choosing to self-direct their care.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• The Arc Wisconsin: The Arc Wisconsin is a statewide advocacy and direct-service nonprofit for people with intellectual and developmental disabilities, providing case management, family support, and self-direction services. It is directly comparable because it targets the same CLTS and Family Care waiver populations in Wisconsin and offers comparable self-direction fiscal support.
• Easterseals Wisconsin: Easterseals Wisconsin is a regional disability services nonprofit operating in the same state, offering similar programs including in-home support, respite, vocational services, and community living for people with disabilities. It is directly comparable because it competes for the same Medicaid waiver funding streams (CLTS, Family Care) and serves overlapping geographic populations in Wisconsin.
• L'Arche USA: L'Arche USA operates shared-living communities and day programs for people with intellectual and developmental disabilities nationwide. It is directly comparable to UCPWCW because it pursues a similar person-centered, inclusion-focused mission for the same disability population, though delivered through residential rather than in-home support models.
• Goodwill Industries of North Central Wisconsin: Goodwill NCW is a regional community-based nonprofit serving people with disabilities and barriers to employment across north-central and western Wisconsin, with a service area that overlaps with UCPWCW's 12-county footprint. It is directly comparable because it offers vocational rehabilitation, supported employment, and community living services funded through the same Wisconsin Medicaid waiver programs.
• Inclusion Wisconsin: Inclusion Wisconsin is a statewide advocacy and family-support nonprofit for people with intellectual and developmental disabilities. It is directly comparable because it serves overlapping CLTS and Family Care populations, offers family education and support broker services, and competes for the same Wisconsin Medicaid waiver dollars.

Others

• National Disability Rights Network (NDRN): NDRN is the federally funded advocacy network for people with disabilities, providing legal advocacy and policy work that complements rather than competes with direct service providers. It is thematically related to UCPWCW because both serve the same disability population and operate within the same Medicaid HCBS policy framework, though NDRN does not deliver direct disability services.

Emerging players

• CICOA Aging & In-Home Solutions: CICOA is an Indianapolis-based Area Agency on Aging providing case management, in-home services, and Medicaid waiver fiscal management for elderly and disabled populations. It is comparable to UCPWCW because it operates a similar mix of housing navigation, in-home caregiving, and fiscal agent services under Medicaid HCBS waivers, though serving an Indiana market.
• Ability360: Ability360 is an Arizona-based Center for Independent Living that operates a fiscal management services (FMS) program handling payroll for self-directing Medicaid waiver consumers. It is comparable because it operates the same fiscal employer agent model that UCPWCW uses for IRIS participants, though in a different state's HCBS waiver structure.

Broad incumbents

• Muscular Dystrophy Association (MDA): MDA is a national voluntary health organization providing equipment assistance, care centers, and advocacy for people with neuromuscular disabilities. It is broadly comparable because it targets a similar disability population (people with physical disabilities) and offers overlapping services like the Elsie S. Bellows Fund-type equipment grant programs.
• United Cerebral Palsy (National): The national UCP network is the parent affiliate organization of UCP of West Central Wisconsin, serving 176,000+ individuals daily through 50+ affiliates. It is directly comparable because it operates the same mission, brand, and disability services model, while providing shared resources such as the Elsie S. Bellows Fund that the local affiliate distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UCPWCW
• Xx.com/ucpofwcw
• LinkedInlinkedin.com/company/ucp-of-west-central-wisconsin

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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