What Christie Mountain does

Christie Mountain is a privately held, family-owned ski resort founded in 1976 in Bruce, Wisconsin, in the Blue Hills of Rusk County. The resort operates 33 trails with a 350-foot vertical drop, four terrain parks (Alli Oop, Rolling Meadows, Fox Hop, Rusty's Revenge), a T-bar surface lift installed in 1977, a separate snowtubing park with 200 tubes, and a 30-foot natural rock-climbing wall that supports year-round operations. The resort also operates the Northern Boundaries Cabin for on-site lodging. Core physical infrastructure includes snowmaking equipment, chairlifts, T-bar lifts, snowtubing conveyor lift, a rental fleet of more than 500 sets of equipment, and more than 100 snowboards.

Revenue is generated through eight primary streams: daily lift tickets ($43-$57), individual ($425-$475) and family season passes (starting at $1,110 for three members), equipment rentals ($5-$35 daily), ski and snowboard lessons ($10-$40), snowtubing ($20-$25 for 1-2 hours), rock climbing ($30 per 2-hour session), food and beverage in the chalet, and equipment repair services. Discounted ticket packs (Adult and Junior 6-pack and 12-pack) offer 15-25% savings to drive pre-season cash collection. The go-to-market model is direct-to-consumer via the company's e-commerce site and on-site ticket windows, supplemented by group sales for school field trips (grades K-12) and general group outings, and a community partnership with the Bruce School District through the Hometown Hill Program that provides free passes and lessons to local students.

The company maintains approximately 1-10 core employees plus 50+ seasonal staff and is currently promoting its 2026/27 season passes in celebration of its 50th anniversary. Revenue is not publicly disclosed. Strategic activity has focused on community engagement (the Mountain Art Initiative, terrain park sponsorships), distribution expansion through the IndyPass affiliation, and product extensions (year-round cabin lodging) rather than physical capacity expansion.

Name

Christie Mountain

Legal name

Christie Mountain

Website

https://christiemountain.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Christie Mountain is a family-owned ski resort in Bruce, Wisconsin, operating since 1976 with 33 trails, snowtubing, terrain parks, and rock climbing, serving individual consumers, families, and school groups across northern Wisconsin.

Ownership category

akta.pro rank

Product category

Ski Resort / Winter Recreation Services

NAICS

Skiing Facilities (713920), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industry

Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG)

Keywords

• Ski resort services
• Winter recreation
• Ski school lessons
• Equipment rentals
• Snowtubing park

Headquarters

HQ city

Bruce

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Lift Tickets: Individual lift ticket sales for skiing and snowboarding with tiered pricing based on day of week and age group (adults, juniors 15 and under).
2. Season Passes: Individual and family season passes granting unlimited access throughout the season. Individual pass $425-$475; Family pass starting at $1,110 for 3 family members with additional members at $110 each.
3. Equipment Rentals: Daily and seasonal rental equipment including skis, snowboards, boots, helmets, and snowblades. Daily rates from $5-$35.
4. Ski School Lessons: Group and private lessons for skiing and snowboarding including Never Ever lessons ($10), Refresher lessons ($15), Private lessons ($40), and Kinder School ($40).
5. Snowtubing: Hourly and multi-hour snowtubing sessions ranging from $20 for 1 hour to $25 for 2 hours, with additional hours at $10 each.
6. Rock Climbing: 2-hour rock climbing sessions at $30 per person on 30-foot natural rock wall with equipment provided.
7. Food & Beverage: Snack bar and bar operations within the chalet, with 30% employee discount on food items.
8. Ticket Packs: Pre-purchased ticket packs offering 15-25% discounts: Junior 6-pack ($269.03), Junior 12-pack ($474.75), Adult 6-pack ($306.69), Adult 12-pack ($541.22).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Christie Mountain operates a family-owned ski resort providing downhill skiing and snowboarding access across 33 trails, a separate snowtubing park, year-round rock climbing, equipment rentals (500+ sets), ski and snowboard lessons, terrain park access, and on-site cabin lodging. Revenue is generated primarily through lift tickets, season passes (individual and family), equipment rentals, lessons, group programs for schools, and ancillary food and beverage sales at the on-site chalet.

Product overview

Christie Mountain is a family-owned ski resort and outdoor recreation area in Bruce, Wisconsin, operational since 1976. The company operates on a single unified service model offering seasonal recreation activities centered around winter sports. Core offerings include skiing and snowboarding across 33 trails spanning beginner to extremely difficult terrain, snowtubing with 200 tubes, and rock climbing. Supporting services include equipment rentals (500+ sets of skis, snowboards, and accessories), lessons across multiple programs (Kinder School, group, and private), and a four-area terrain park. Additional revenue streams include season passes (individual and family), ticket packs (adult and junior in 6 or 12-ticket bundles), equipment repairs and tuning, on-site cabin lodging, youth programs (Hometown Hill with Bruce School District), and group packages for schools and organizations. The resort also operates a Mountain Art Initiative featuring local artist installations.

Differentiator

Problem solved

Functional benefit

Brands

• The Blue Hills Beast: A mascot/legend of Christie Mountain symbolizing the welcome for skiers of all ages and abilities.
• Mountain Art Initiative
• Hometown Hill Program

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Mountain Art Initiative - T-Bar Tower SponsorsminorStrategic or Co-development Partner · 1 January 2023Local artists sponsored T-Bar restoration project with 8 towers (installed 1977). Each tower 8 feet tall by 34.5 inches in circumference. Artists include Kayla Kraczek, Sammy Wienen, Jeff Williams, Nikki Wilson, Susanne von Schroeder, Rachel Urban, Dan Eichman, and Ella Luettgerodt.
• IndyPassminorGTM or Marketing PartnerIndyPass is a multi-resort pass program. Christie Mountain is listed as a Proud Partner, allowing pass holders from other IndyPass resorts to visit and providing broader customer access.
• Terrain Park SponsorsminorGTM or Marketing PartnerOfficial sponsors of terrain park including Spring Street Sports, Stache, Eriks, Scheels, Colab, Purl Wax, Passion Pod, Ivy Media, and Rossignol. Sponsors receive recognition and likely benefit from park traffic.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cascade Mountain: Family-friendly ski and tubing destination in Portage, WI, comparable to Christie Mountain in its mix of skiing, snowtubing, lessons, and rental offerings; competes for the same Wisconsin family demographic.
• Wilmot Mountain: Independently operated ski area in southeastern Wisconsin (now part of Vail's portfolio), with tubing park, lessons, and rentals comparable to Christie Mountain's mix. A close competitor for Wisconsin day-trip and learn-to-ski demand.
• Alpine Valley Resort (WI): Small-to-mid-sized independent ski resort in eastern Wisconsin with night skiing, snowtubing, terrain parks, and a similar family-affordable positioning that competes with Christie Mountain for Wisconsin visitors.
• Devil's Head Resort: Wisconsin ski resort and conference/lodging property in Baraboo, WI, with similar Midwest family ski positioning, terrain parks, rentals, lessons, and a chalet/dining operation that mirrors Christie Mountain's on-mountain amenities.
• Granite Peak Ski Area: Wisconsin's largest ski hill, located ~100 miles from Christie Mountain in Rib Mountain, WI. Direct competitor for regional skiers in northern/central Wisconsin with similar lift ticket and season pass model but materially larger terrain (~700 ft vertical).

Regional players

• Ski Brule: Family-owned Midwest ski resort in Iron River, MI; comparable as an independent, family-operated Midwestern mountain with night skiing, tubing, lessons, and chalet amenities, though located across state lines from Christie Mountain.
• Crystal Mountain (Michigan): Family-owned Midwest ski resort in Thompsonville, MI with similar independent/IndyPass-style positioning, lodging, and full-service ski school — a comparable operator geographically and operationally but in Michigan.

Broad incumbents

• Boyne Mountain Resort: Larger, established Midwest ski resort in Boyne Falls, MI with extensive lodging, terrain parks, lessons, and tubing. Comparable family/independent positioning but materially larger scale and amenities footprint than Christie Mountain.

Emerging players

• Sundown Mountain Resort: Smaller independent ski area in Iowa with tubing, lessons, and rental offerings. Comparable as a small, family-driven Midwestern ski operation, though in a different state.

Others

• IndyPass: Multi-resort pass program for independent mountains. Christie Mountain is a partner resort, making IndyPass an ecosystem peer that channels pass-holder traffic to independent hills like Christie.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/christiemtn
• LinkedInlinkedin.com/company/christie-mountain-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Christie Mountain