TradeWinds Resort

What TradeWinds Resort does

TradeWinds Resort is a privately held, single-location beachfront resort operating 733 rooms and villas across two adjacent properties — Island Grand (381 keys, 28 acres) and RumFish Beach (352 keys, 12 acres) — on 1,600 feet of Gulf Coast shoreline in St. Pete Beach, Florida. The resort is owned by South Florida-based institutional hotel investor 1754 Properties LLC, which acquired the asset from Fortune Hotels in October 2019 and subsequently reinvested in renovations that culminated in the reopening of both properties in late 2024. The technology stack is conventional hospitality infrastructure: a website booking engine, mobile app for F&B ordering, self-pay kiosks under a cashless operating model, GDS connectivity across five major systems (Galileo/Apollo, Sabre, Amadeus, Worldspan, Pegasus), and standard web analytics. No proprietary AI/ML systems are disclosed.

The business model is multi-stream and asset-heavy. Primary revenue comes from room bookings, supplemented by a mandatory $55 per-night Resort Amenity Fee, food and beverage across 15+ outlets (RumFish Grill, Pete's Gulf Bistro, Playa Taco, Palm Court Italian, Gulfside Kitchen, The Cabana Bar, etc.), meetings and events at what the company describes as the largest meeting facility on Florida's west coast, parking ($25/night), pet fees ($75/night), spa services, water sports through partners such as Scuppers Watersports, and a condominium ownership program (Jacaranda Beach Villas) managed in-house for rental income. Tiered length-of-stay discounts (20%/25%/30% for 1-4, 5-6, and 7+ nights), AAA/AARP rates (10-15% off), regional resident rates, and a travel-agent program (30% off) constitute the pricing architecture. Distribution runs through direct website/phone booking, GDS travel agents, the Bluegreen Vacations ownership channel (195,000+ owners across 60+ resorts), and direct villa sales. Customer segments span families with children, couples and adult travelers (primary), corporate groups, wedding parties, and Bluegreen vacation ownership members.

Name

TradeWinds Resort

Legal name

TradeWinds Resort

Website

https://tradewindsresort.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

501–1,000 employees

Short description

TradeWinds Resort is a privately held, 733-room beachfront resort on St. Pete Beach, Florida, operating two adjacent hotels (Island Grand and RumFish Beach) on 40 Gulf-front acres under owner 1754 Properties LLC, serving leisure families, couples, groups, and Bluegreen vacation owners through lodging, F&B, events, and ownership.

Ownership category

akta.pro rank

Product category

Beach Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), Scenic and Sightseeing Transportation, Water (48721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Luxury Beachfront & Waterfront Villas (THAMAEAE), Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

Keywords

• Beachfront resort hospitality
• Resort accommodations
• Beachfront vacation packages
• Wedding event venues
• Meeting conference facilities

Headquarters

HQ city

St. Pete Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Bookings: Primary revenue from room bookings across 733 rooms and villas spanning Island Grand (381 rooms) and RumFish Beach (352 rooms). Room types range from standard hotel rooms to premium penthouses and villas.
2. Resort Amenity Fee: $55 per unit per night (plus tax) mandatory amenity fee covering beach loungers, WiFi, High Tide Slide, paddleboats, fitness center, and various activities.
3. Food and Beverage: 15+ dining and beverage outlets including Pete's Gulf Bistro, Playa Taco, RumFish Grill, Gulfside Kitchen, Palm Court Italian, and various bars and lounges.
4. Meetings and Events: Largest meeting facility on Florida's west coast with multiple venues including ballrooms, breakout rooms, outdoor spaces, and beachfront areas for corporate events and weddings.
5. Vacation Packages: Value-packed packages including breakfast credits, resort credits, and activity bundles that bundle multiple services together.
6. Parking: Self-parking available at $25 per night.
7. Pet Fees: $75 per night pet fee for guests bringing dogs (max 2 pets per room, up to 80 pounds each).
8. Spa Services: BodyWorks Spa offering massages, aromatherapy, and beach massages at RumFish Beach location.
9. Jacaranda Villa Ownership: Condominium ownership program at Jacaranda Beach Villas within Island Grand, offering personal use up to 28 days per year plus rental income through TradeWinds management.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

TradeWinds Resort operates a 40-acre beachfront resort on St. Pete Beach, Florida, comprising two hotels — Island Grand (381 rooms) and RumFish Beach (352 rooms) — totaling 733 rooms and villas. It sells overnight accommodations, an all-inclusive-style Resort Amenity Fee package ($55/night covering pools, water sports, fitness, kids activities), 15+ food and beverage outlets, spa services, beachfront meeting and wedding venues, and vacation ownership products.

Product overview

TradeWinds Resort is a single beachfront resort offering two distinct hotel experiences: Island Grand (28 acres, 381 rooms) and RumFish Beach (12 acres, 352 rooms), totaling 733 rooms and villas across 40 tropical acres on St. Pete Beach, Florida. The 'stay at one, play at two' concept allows guests at either hotel to enjoy all resort amenities including 9 pools, water sports, dining venues (Pete's Gulf Bistro, Playa Taco, RumFish Grill, Palm Court Italian, The Hall), BodyWorks Spa, fitness center, Tanked aquarium, and extensive meeting/wedding facilities. Accommodations range from standard hotel rooms (250-340 sq ft) to villas and penthouses (up to 1,136 sq ft). The resort operates on a Resort Amenity Fee model ($55/night) and also offers vacation ownership through Jacaranda Beach Villas and Bluegreen Vacations.

Differentiator

Problem solved

Functional benefit

Brands

• RumFish Grill: Underwater-themed dining experience featuring Floribbean cuisine with an emphasis on fresh ingredients
• Pete's Gulf Bistro
• Playa Taco Cocina Y Tequileria
• Palm Court Italian
• Gulfside Kitchen
• RumFish Sports Bar & Deck
• SandBar at SandBox Beach Lounge
• The Cabana Bar
• BodyWorks Spa

Products and services

• Island Grand Beach Resort The larger of TradeWinds' two beachfront hotels, occupying 28 acres on St. Pete Beach with 381 rooms and villas, 5 pools, the three-story High Tide Slide, paddleboats, arcade, kids camps, and multiple dining outlets targeting families and groups.
• RumFish Beach Resort The second TradeWinds beachfront hotel on 12 acres of St. Pete Beach with 352 rooms and villas, the 33,500-gallon Tanked Aquarium, the Touch Tank Experience, an adult-only pool, and the signature RumFish Grill underwater-themed restaurant.
• Island Grand Rooms and Villas Accommodations at Island Grand ranging from Gulf Front View with Balcony (2 Queen Beds, 1 King) and Resort/Tropical View rooms to Deluxe rooms, Gulf Front Villas, Gulf Front Penthouse, and Two-Bedroom Suites spanning 250-1,136 sq ft.
• RumFish Beach Rooms and Villas Accommodations at RumFish Beach ranging from Gulf Front View (2 Queen Beds), Resort View with Balcony, Gulf Front View with Whirlpool, Deluxe rooms, Gulf Front Villas, Gulf Front Two Bedroom Suite, Gulf Front Penthouse Two Bedroom, and Resort View Penthouse spanning 205-960 sq ft.
• Resort Amenity Fee Package Mandatory $55 per unit per night (plus tax) package granting access to two beach loungers with umbrella, unlimited High Tide Slide and paddleboat rides, WiFi, vacation photo, pickleball, tennis, fitness center, beach volleyball, campfire s'mores, Dive-In Movies, Touch Tank Experience, and daily activities.
• Water Sports and Recreation Stand-up paddleboards, kayaks, paddleboats, BOTE Floating Loungers, Sunchill Loungers, beach games, and parasailing flights 300 feet above sea level operated by Scuppers Watersports, offered across both Island Grand and RumFish Beach.
• High Tide Water Slide Three-story, 200-foot inflatable beachfront water slide at Island Grand with unlimited rides included in the Resort Amenity Fee; minimum height requirement of 45 inches.
• Tanked Aquarium Experience 33,500-gallon aquarium at RumFish Beach housing over 200 fish from 31 species including a green moray eel, with 'Swim with the Fishes' snorkeling adventure and behind-the-scenes tour.
• Touch Tank Experience Hands-on marine exhibit in the Outfitter Shop at RumFish Beach where guests can hold sea urchins and other critters during limited 1-hour sessions.
• RumFish Grill Signature underwater-themed restaurant at RumFish Beach serving Floribbean cuisine with fresh local ingredients and island spices, paired with a retail shop carrying brands like Salt Life and Maui Jim.
• Pete's Gulf Bistro Coastal-inspired restaurant offering classic American favorites with Gulf Coast charm, opened November 2025.
• Playa Taco Cocina Y Tequileria Mexican restaurant offering bold, flavorful creations, opened November 2025.
• The Hall (Grab-and-Go) Grab-and-go venue featuring Coastal Pizza, Sunshine Grounds N' Goods coffee, and Ice Cream Shop & Candy Bar, launched November 2025.
• Palm Court Italian Al fresco Italian dining at Island Grand featuring classic red-sauce cuisine and a fine wine selection.
• BodyWorks Spa Full-service spa at RumFish Beach offering Aromatherapy, Classic, Deep Tissue, Warm Stone, and Beach Massage treatments (License# MM 40397).
• Fitness Center 24/7 fitness facility on the 3rd floor of the Marlin Building at RumFish Beach with treadmills, ellipticals, recumbent/upright bikes, cable crossovers, free weights, and a Life Fitness smith machine.
• Shipwreck Arcade Arcade at Island Grand open daily 10am-10pm using a play card system loadable with cash, credit/debit cards, Apple Pay, and Google Pay.
• Kids Programs Children's activities including Mad Science Camp, Kids Crafts ($8-$25), Kids Night Out (ages 5-12), and the KONK Club (Kids Only, No Kidding) activities center.
• Meetings and Events Largest meeting facility on Florida's west coast, with the Island Ballroom, Grand Palm Colonnade, 21 meeting rooms, and outdoor venues including South Beach Lawn, RumFish Lawn, and Garden Courtyard.
• Weddings and Celebrations Beachfront wedding services from intimate sunset ceremonies on white sands to grand ballroom receptions, awarded 2026 Best of Weddings by The Knot.
• Jacaranda Beach Villas Resort condominium ownership program within Island Grand at TradeWinds, offering fully furnished hotel villas with mini-kitchens through spacious 2-bedroom, 3-bath penthouse villas with full kitchens, with personal use up to 28 days per year plus rental management by TradeWinds.
• Bluegreen Vacation Ownership at TradeWinds Vacation ownership product through Bluegreen Vacations Club letting owners use points at Bluegreen at TradeWinds on St. Pete Beach plus 60+ Bluegreen resorts across the US and Caribbean.
• Vacation Packages and Special Offers Bundle packages including Rise and Dine Package ($25 breakfast credit), Family Adventure Package (no resort fee, daily breakfast, parking, arcade card), Florida/Georgia Resident discounts (up to 25% off), 4th Night Free, and Stay More Save More (up to 30% off for 7+ nights).

Quantifiable outcome

• Named Best Coastal/Beach Hotel in Smart Stars 2025 Awards
• +4 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bluegreen VacationscoreChannel Partner/ Reseller/ DistributorBluegreen Vacation Club owners (over 195,000) can travel to TradeWinds using their Bluegreen Vacation Points at Bluegreen at TradeWinds on St. Pete Beach. TradeWinds offers a $150 resort voucher for new inquiries (call 727.803.4850). Bluegreen is a leader in vacation ownership founded in 1966 with over 60 resorts across the US and Caribbean.
• Scuppers WatersportsminorStrategic or Co-development PartnerScuppers Watersports provides parasailing operations at TradeWinds Resort, offering flights 300 feet above sea level. Located in a hut on the beach between Island Grand and RumFish Beach. Reservations can be made online through their booking system.
• Ecar TransportationminorStrategic or Co-development PartnerEcar Transportation provides airport transportation and vehicles for excursions throughout the Tampa Bay Area for TradeWinds guests.
• Tampa Bay WatchminorStrategic or Co-development PartnerTradeWinds employees volunteer with Tampa Bay Watch to help rebuild oyster shell reefs similar to natural oyster communities found along Tampa Bay shoreline.
• Eco Team PartnersminorStrategic or Co-development PartnerMonthly beach cleanups with guest speakers from local organizations including Tampa Bay Watch, Sea Turtle Trackers, Clearwater Marine Aquarium, and Secrets of the Sea for eco-education programs.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Don CeSar: Iconic beachfront luxury resort directly on St. Pete Beach with comparable room count and historical full-service amenity offering. Operates as an independent branded property with strong F&B, spa, and group business, mirroring TradeWinds' positioning.
• Sandpearl Resort: Beachfront full-service resort in Clearwater Beach (~25 miles north) offering comparable amenities, multiple dining outlets, spa, and meeting facilities. Strongest nearby direct competitor for group and leisure demand.
• Sirata Beach Resort: Adjacent competitor on St. Pete Beach offering comparable beachfront rooms, multiple dining outlets, and meeting space. Directly competes for the same family and leisure segments with overlapping amenity models.
• Opal Sands Resort & Spa: Beachfront resort in Clearwater Beach offering upscale accommodations, dining, spa, and meeting space. Comparable mid-scale full-service beachfront positioning relative to TradeWinds' premium-tier Gulf Coast market.
• Guy Harvey Outpost a TradeWinds Partner Hotel: Beachfront resort on St. Pete Beach sharing TradeWinds' parent market and guest demographics. Competes on similar leisure, family, and aquatic-experience positioning within the same geographic catchment.

Broad incumbents

• Hilton Clearwater Beach Resort & Spa: Branded full-service resort on Clearwater Beach with comparable room count, F&B, and group facilities. Brings Hilton's loyalty and corporate RFP access to the same regional demand pool.
• JW Marriott Clearwater Beach: Luxury branded beachfront resort on Clearwater Beach targeting similar premium leisure and group customers. Larger loyalty network and brand marketing scale than an independent.
• Hyatt Regency Clearwater Beach Resort and Spa: Major branded full-service beachfront resort on Clearwater Beach competing for the same Florida Gulf Coast leisure and meeting demand, but backed by Hyatt's loyalty program and global distribution.

Regional players

• Pier House Resort & Spa: Florida beachfront resort in Key West offering similar independent full-service positioning with F&B, spa, and meeting facilities. Comparable Florida independent-resort business model but operates in a different regional market.

Emerging players

• Opal Collection (formerly LRP): Florida-focused boutique hotel collection operating several beachfront properties across the state with comparable beachfront positioning, F&B, and amenity programs. Competes for similar leisure and meeting demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TradeWindsResort
• Facebookfacebook.com/TradeWindsResortSPB
• Instagraminstagram.com/tradewinds_resort
• TikToktiktok.com/@tradewindsresort
• Pinterestpinterest.com/tradewindsresort
• LinkedInlinkedin.com/company/trade-winds-beach

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TradeWinds Resort