Selat Institute

What Selat Institute does

Selat Company for Consulting and Training, operating under the brand Links Training Center (لينكس), is a privately held Jordanian firm founded around 2019 and headquartered on Wadi Al-Said Street in Amman. It delivers professional training programs, business and family consulting, and business-hosting/workspace services to corporate clients, individual learners, and small businesses in Jordan, with a recent foothold in Saudi Arabia. Its course catalog spans Business, Human Resources, Leadership, and Life Skills, delivered through in-person workshops at its Amman facility, onsite corporate sessions, and online courses, with named instructors such as Dr. Iftekhar Jadalla (CEO, PhD in Counseling), Dr. Mohammad Al-Qarioti, Dr. Abdallah Al-Qudah, and Mr. Adel Lutfi Badarneh. The company also runs co-working and office-rental operations — hot desk memberships, dedicated desks/offices, meeting and training hall rentals, and virtual office services — priced from 230 to 350 JD per month for offices and 5 to 10 JD per hour for halls.

The firm monetizes through four discrete streams: one-time course fees (typically 19–140 JD per course), per-session professional consulting (e.g., 30 JD per 45-minute family consultation), recurring monthly workspace subscriptions, and hourly hall rentals. Distribution combines a self-serve website (selatinstitute.com), direct sales for corporate and onsite training, partner referrals (notably the Federation of Jordanian Insurance Companies, JORDAN STEM, and Saudi-based Nosan for Consulting), and email/social media marketing. Accreditation ties with the Arab Trainers Union, London College for International Studies, and International College in London allow Selat to issue internationally certified credentials, including the Assessment & Diagnosing Learning Disabilities program.

Underlying technology is deliberately limited: the source data explicitly notes no proprietary platform, only a standard content-management/ecommerce website supporting course enrollment, account management, and wishlists. There are no APIs, SDKs, mobile apps, or AI/ML capabilities disclosed. Strategic posture has shifted in late 2022 toward geographic and vertical diversification, with a Saudi Arabia partnership, a STEM/robotics training partnership with JORDAN STEM, and the launch of workspace hosting — but the company remains a small, founder-led operation without disclosed funding, headcount, or revenue.

Name

Selat Institute

Legal name

Selat Company for Consulting and Training (شركة صلات للاستشارات والتدريب)

Website

https://selatinstitute.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Selat Company for Consulting and Training (Links Training Center) is a Jordanian firm based in Amman that delivers professional training, business and family consulting, and co-working/office-rental services to corporate clients, individuals, and small businesses across Jordan and Saudi Arabia.

Ownership category

akta.pro rank

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Programs: The company offers short and long intensive training courses in areas including life skills, management, human resources, and professional development. Courses are delivered in-person, onsite, or online. Pricing varies by course and instructor.
2. Consulting Services: Business, administrative, family, and HR consulting services are offered to both companies and individuals. Services are delivered via phone consultation, in-person sessions, or email. Individual family consultation sessions are priced at 30 JD for 45 minutes.
3. Business Hosting / Virtual Office: The company rents hot desk memberships, dedicated desk packages, dedicated office packages, hall spaces, and virtual office services on monthly subscription plans. Monthly office rental ranges from 230 to 350 JD depending on office size and rental duration. Hall rental is charged hourly.
4. Hall Space Rental: Meeting rooms and training halls are rented by the hour or day. Meeting room seats 10 participants; training hall seats up to 25 participants. Small hall rental: 5–7 JD/hour; large hall: 7–10 JD/hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Selat Institute provides professional training programs covering Business, Human Resources, Leadership, and Life Skills, delivered through online courses, onsite sessions, and customized corporate packages. The company also offers business consulting (strategic planning, organizational restructuring, HR solutions), parenting and family counseling, and business hosting services including hot desks, dedicated offices, hall rentals, and virtual office services in Amman, Jordan.

Product overview

Selat Institute (Links Training Center) offers a unified service portfolio combining professional training programs and business consulting services. The core offering consists of training programs in Business, Human Resources, Leadership, and Life Skills delivered through online courses and onsite sessions, complemented by business consulting services including strategic planning, organizational restructuring, and HR consulting. The company also provides business hosting solutions including Hot Desk Membership, Dedicated Desk and Office Packages, Hall Space Rental, and Virtual Services, enabling flexible workspace solutions for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Programs Professional training programs covering Business, Human Resources, Leadership, and Life Skills categories, available as online courses and onsite sessions, targeting both individuals and corporate clients.
• Business Consulting Services Strategic and administrative consulting services for organizations including organizational restructuring, policy development, and performance evaluation systems, delivered to companies via phone, email, or in-person meetings.
• Parenting and Family Consultations Family counseling services led by Dr. Iftekhar Jadalla (PhD in Counseling) covering parenting skills, sibling conflict resolution, and family dynamics, priced at 30 JD per 45-minute session.
• Hot Desk Membership Flexible coworking desk rental subscription with internet, HVAC, cleaning, secretarial support, and shared amenities, targeting entrepreneurs and freelancers.
• Dedicated Desk Package Reserved permanent workstation in a shared coworking space with dedicated storage, providing consistent access for individual professionals.
• Dedicated Office Package Private office space rental at 230-350 JD per month with furnished workspace, internet, HVAC, cleaning, secretarial services, and meeting room access, targeting startups and small businesses.
• Hall Space Rental Meeting room and training hall rental for 10-25 participants with AV equipment and coffee service, charged at 5-10 JD per hour, used by training providers and partner organizations.
• Virtual Services Virtual office services including professional mailing address, mail forwarding, receptionist answering service, and meeting room access, targeting remote operators and small businesses needing a Jordan business presence.

Quantifiable outcome

• Successfully conducted seminars and training programs for organizations across Jordan and Saudi Arabia
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Ahmed Mubarak Company for Manufacturing Industrial Robots (JORDAN STEM)coreStrategic or Co-development Partner · 10 November 2022On November 10, 2022, Selat (Links) signed a partnership agreement with Ahmed Mubarak Company for Manufacturing Industrial Robots (JORDAN STEM). The partnership aims to designate Selat's training halls as the venue for JORDAN STEM's robotics training courses. The agreement was signed by Eng. Jamal Muhammad Ibrahim Al-Duwirk, CEO of Selat, and Eng. Ahmad Barakat Muhammad Mubarak, CEO of JORDAN STEM.
• Nosan for Consulting (Saudi Arabia)coreStrategic or Co-development Partner · 3 November 2022Selat (Links) partnered with Nosan for Consulting, a Saudi company, to jointly organize the 'Excellence in Knowledge Transfer' conference in Riyadh, Kingdom of Saudi Arabia, on November 3, 2022. Selat's CEO Dr. Iftekhar Jadalla presented the company and its distinguished courses, and both companies committed to jointly offering training programs to the public in Saudi Arabia.
• Federation of Jordanian Insurance CompaniesminorStrategic or Co-development Partner · 1 January 2022Selat organized a seminar on 'Digital and IT Governance in the Insurance Sector' in cooperation with the Federation of Jordanian Insurance Companies. Selat coordinated the event, invited experts, and developed the seminar content. Waseel Company and MedImpact also participated by presenting their technology solutions.
• Arab Trainers UnionminorOthersLinks Training Center (Selat) has accreditation and partnership affiliations with the Arab Trainers Union, London College for International Studies, and International College in London, as displayed in the accreditations section of its website.
• London College for International StudiesminorOthersAccreditation partner listed on Selat's website. Courses such as Assessment and Diagnosing Learning Disabilities are certified by International College in London.
• International College in LondonminorOthersAccreditation partner listed on Selat's website. The Assessment & Diagnosing Learning Disabilities course is certified by International College in London.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FranklinCovey: Training and consulting firm specializing in leadership, effectiveness, and organizational development, with both content licensing and onsite delivery models comparable to Selat's corporate training and consulting services.
• Skillsoft: Large enterprise corporate digital learning company offering content libraries and platforms for leadership, business, and compliance training, representing the scaled, technology-led analog to Selat's in-person training offerings.
• Korn Ferry: Global management consulting firm with a substantial leadership development and executive education practice serving enterprise clients, sharing Selat's consulting-plus-training combination at much larger scale.
• BTS: Global consulting firm focused on strategy execution, sales force effectiveness, and leadership development, combining tailored consulting with training delivery similar to Selat's bundle of training and consulting for organizations.
• Coursera for Business: Global online learning platform whose enterprise arm sells professional courses and certificates to corporate buyers, competing for the same corporate training wallet as Selat at much greater scale.
• LinkedIn Learning: Microsoft-owned online professional learning service targeting individual professionals and enterprise licenses, addressing the same business, HR, leadership, and life-skills categories Selat covers through subscriptions.

Direct peers

• Dale Carnegie & Associates: Global professional training and leadership development organization selling courses in leadership, communication, HR, and business skills to corporate and individual customers, closely matching Selat's training and consulting business lines.
• Meirc Training & Consulting: MENA-based professional training and consulting firm headquartered in the UAE offering corporate training, consulting, and customized enterprise programs across the region, with the same fundamental business model as Selat at greater regional scale.

Emerging players

• General Assembly: Skills-focused training provider offering short-form professional courses in business, technology, and soft skills to individuals and corporate clients, addressing an overlapping customer segment as Selat but with a more tech-flavored curriculum.

Others

• Right Management (ManpowerGroup): Talent and career development arm of ManpowerGroup offering leadership development, career transition, and learning services, adjacent to Selat's corporate training and consulting offerings as a larger-scale services partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SelatInstitute
• LinkedInlinkedin.com/company/links-training-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selat Institute