SAMOA

What SAMOA does

SAMOA Ltd is a UK-incorporated private limited company headquartered in Westhoughton that operates as the British distribution arm for SAMOA-manufactured fluid and lubrication handling, dispensing, and transfer equipment. The company manufactures its core product range at complete facilities in Spain and supplies a comprehensive portfolio organised under registered sub-brands including SAMOA Pumpmaster® (air-operated, electric, and hand pumps for oil and grease across ratios from 1:1 to 80:1), Reelmaster® (retractable hose reels), Lubemaster® and Evacumaster® (waste oil evacuation and gravity collection), Controlmaster® (electronically and mechanically metered dispensing valves, including the EC30), Flomaster® (AdBlue/DEF and diesel nozzles), Powermaster® (spray and blow guns), Promaster® (consumables), Directflo® (air-operated diaphragm pumps), and the Flowstar Series of electric oil pumps. Layered on top of this hardware stack is NEX.U.®, an intelligent fluid monitoring and management system composed of U.net central processing, U.vision control valves with displays, U.dat keypads, U.meter flow meters, U.pulser pulse meters, and U.tank tank-level monitor modules for tracking every litre of oil used and automating fluid reordering.

The business sells almost exclusively through an approved UK, Northern Ireland, and Eire distributor network, opening trade accounts on a proforma basis initially and progressing to 30-day end-of-month credit terms; distributors view agreed pricing through the BigCommerce B2B storefront and SAMOA offers direct delivery to end customers to shorten lead times. End markets span vehicle service and maintenance workshops, commercial vehicle fleets (with named installations at National Express plc's Birmingham coach depot and Scania Eurocentral in Scotland), waste management operators (NRS Waste Management), the marine purchasing sector via its January 2022 IMPA Associate Membership, agriculture, and industrial OEM/reseller channels. Marketing is supported through downloadable product brochures, a YouTube/LinkedIn/Facebook/Instagram presence, an email newsletter, and a dedicated 'Become A Distributor' recruitment funnel. Revenue is not publicly disclosed and the company appears to operate as a privately held, channel-led industrial hardware distributor with no disclosed parent, no institutional funding, and a small UK headcount.

Name

SAMOA

Legal name

SAMOA Ltd

Website

https://samoa.ltd.uk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

SAMOA Ltd is a UK-based distributor of fluid and lubrication handling equipment — pumps, hose reels, valves, meters, waste oil systems, and the NEX.U. fluid monitoring platform — manufactured in Spain and sold through approved UK, Northern Ireland, and Ireland distributors serving vehicle workshops, fleets, marine, agriculture, and industrial end users.

Ownership category

akta.pro rank

Headquarters

HQ city

Westhoughton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fluid Handling Equipment Sales: Sale of pumps (oil, grease, diaphragm, diesel, AdBlue), hose reels, fluid dispensing valves and meters, waste oil equipment, air accessories, consumable items, and oil storage tanks. Products sold as complete units or as individual components and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SAMOA Ltd distributes and sells fluid and lubrication handling, dispensing, and transfer equipment manufactured by SAMOA in Spain. The portfolio includes air-operated and electric pumps for oil, grease, diesel, and AdBlue/DEF; hose reels; fluid dispensing valves and meters; waste oil evacuation equipment; air accessories; consumables; oil storage tanks; and the NEX.U. intelligent fluid monitoring and inventory-control system. The company supplies through an approved UK distributor network, with trade-account pricing and direct delivery to end customers in vehicle workshops, commercial fleets, marine, agriculture, and industrial sectors.

Product overview

SAMOA Ltd is a UK-based distributor of industrial fluid and lubrication handling, dispensing, and transfer equipment. The product portfolio consists of two main sub-brand families: the Pumpmaster®/Reelmaster®/Lubemaster®/Controlmaster®/Flomaster®/Powermaster®/Promaster®/Flowstar Series/Directflo® brand ecosystem (encompassing pumps, hose reels, waste oil equipment, valves/meters, spray guns, and consumables), and the NEX.U.® fluid monitoring system (a separate management/tracking system with electronic dispensing modules). The offering also includes standalone product categories for oil pumps, grease pumps, diaphragm pumps, AdBlue/DEF equipment, hose reels, valves & meters, waste oil equipment, diesel pumps, and oil storage tanks. SAMOA manufactures products at their facilities in Spain and supplies to UK distributors and end users.

Differentiator

Problem solved

Functional benefit

Brands

• SAMOA Promaster®: Brand for consumable products and accessories including connectors, fluid measures, and hand tools.
• SAMOA Pumpmaster®
• SAMOA Reelmaster®
• SAMOA Lubemaster®
• SAMOA Flomaster®
• SAMOA Powermaster®
• SAMOA Controlmaster®
• SAMOA Flowstar Series
• SAMOA NEX.U.®
• SAMOA Directflo®
• SAMOA Evacumaster®

Products and services

• Oil Pumps & Kits Complete range of oil dispensing equipment including air operated pumps, heavy-duty pumps, electric pumps (Flowstar Series), hand operated pumps, and mobile oil dispenser units for various oil types and container sizes, sold to vehicle workshops, fleet maintenance operations, and industrial fluid handling buyers.
• Grease Pumps & Kits Air operated and heavy-duty grease pumps in 55:1 to 80:1 ratios, hand operated grease pumps, battery operated grease pumps, and grease accessories for lubricating equipment in workshops and industrial environments.
• Diaphragm Pumps for Lubrication Air operated diaphragm pumps in metal and plastic constructions for transferring and dispensing various lubrication fluids, including windscreen wash, antifreeze, lubricants, and diesel.
• AdBlue/DEF Pumps & Kits Complete range of AdBlue/DEF handling equipment including air operated pumps, electric (Solura Series) pumps, and manual pumps with associated kits and accessories, featuring a unique toggle mechanism for smooth AdBlue/DEF dispensing.
• Hose Reels & Accessories Fully retractable hose reels for compressed air, water, diesel, lubricants, grease, antifreeze, and AdBlue/DEF applications, including open, enclosed, and heavy-duty models in various sizes and configurations.
• Fluid Dispensing Valves & Meters Control valves (non-metered, electronically metered, and mechanically metered), inline meters, grease control valves, and oil bars for precise fluid dispensing and measurement, including the EC30 with high-precision machined measuring chamber and automatic non-drip tip.
• Waste Oil Equipment Complete waste oil management solutions including suction collection units, gravity drain units, evacuation pumps (Evacumaster), and associated accessories for waste oil drainage and transfer operations.
• Diesel Pumps & Kits Electric diesel pumps including AC variants (Polaris Series) and DC variants (Polux Series) for diesel dispensing applications in workshops and fleet environments.
• Oil Storage Tanks & Accessories Totally enclosed bunded tanks for safe oil storage along with tank alarm units and accessories, sized for industrial and commercial storage (including 2000-litre bunded steel tanks as supplied to NRS Waste Management).
• NEX.U. Fluid Management System Intelligent fluid monitoring and management system with dispensing equipment (U.vision, U.valve, U.meter), central processing (U.net), tank level monitoring (U.tank), and data management (U.dat) modules, providing inventory control, automatic reordering alerts, per-litre fluid usage tracking, and elimination of downtime waiting for fluid reorders for workshops and industrial fluid handling facilities.
• EC30 Metered Control Valve Electronically metered oil control valve with 90-degree tube and automatic non-drip tip, delivering 30 litres/min, designed for dispensing lubricants and antifreeze with batch trip and totaliser functions and a high-precision machined measuring chamber that removes the need for viscosity calibration.

Quantifiable outcome

• Account for every drop of lubricant and other service fluids used
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• IMPA (International Marine Purchasing Association)coreStrategic or Co-development Partner · 7 January 2022SAMOA Ltd became an Approved Supplier and Associate Member of IMPA in January 2022. IMPA is one of the biggest and most active associations in the marine purchasing sector, providing access to marine industry customers worldwide.
• CCS LtdcoreChannel Partner/ Reseller/ DistributorCertified distributor of SAMOA products, specifically mentioned as working with SAMOA to supply National Express plc's new coach depot in Birmingham.
• S Catterall LtdcoreChannel Partner/ Reseller/ DistributorApproved distributor that worked with SAMOA UK to undertake the NEX.U. installation at Scania Eurocentral in Scotland.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Graco Inc. US-listed global leader in fluid handling equipment spanning contractor, process, and industrial lubrication segments; overlaps with SAMOA Ltd across pumps and dispense/meter products but operates at materially larger scale with a much broader portfolio.

Direct peers

• Husky Corporation: Fluid dispensing equipment specialist (fuel, DEF, lubricants) now operating under Graco; competes head-to-head with SAMOA Ltd's Flomaster and DEF dispense kits in commercial vehicle and forecourt applications.
• Balcrank: US-based maker of fluid handling, lubrication, and waste-oil equipment for vehicle service, heavy-duty, and industrial workshops — comparable product line (pumps, reels, meters, drainers) and similar workshop/MRO customer base.
• Piusi: Italian manufacturer of fluid handling equipment (oil, diesel, AdBlue pumps, reels, meters) with a comparable product portfolio, workshop/vehicle end-customer focus, and international distributor model that closely mirrors SAMOA Ltd.
• Alemite (SKF Lincoln): SKF's lubrication and fluid handling brand offering pumps, meters, reels, and waste-oil systems — direct overlap with SAMOA Ltd's Pumpmaster, Controlmaster, Lubemaster, and Reelmaster ranges in industrial and vehicle workshops.
• Pressol: German manufacturer of fluid handling equipment (pumps, hand pumps, cans, funnels, meters) for workshops and industrial users — comparable SME-sized mid-market competitor with overlapping lubricant and DEF dispense products.

Others

• SAMOA Industrial Group: Spanish parent entity and manufacturer of the products distributed by SAMOA Ltd; not a competitor per se but the OEM of record whose product roadmap, capacity, and pricing decisions directly govern SAMOA Ltd's UK commercial outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/samoaltd
• YouTubeyoutube.com/channel/UCz6gkhkh
• Facebookfacebook.com/SAMOAltduk
• LinkedInlinkedin.com/company/samoa-ltd-uk
• Instagraminstagram.com/samoaltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAMOA