Tm Toys
TM Toys is a Polish B2B wholesale distributor of licensed and proprietary children's toys, serving registered retailers and distributors across Poland through a login-gated e-commerce platform at b2b.tmtoys.pl aggregating 30+ brands including Bluey, Schleich, Funko, and Hello Kitty.
- Company typePrivate
- Founded1997
- HeadquartersSzczecin, Poland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Tm Toys does
TM Toys (legal name: TM TOYS spółka z ograniczoną odpowiedzialnością) is a Polish B2B wholesale distributor of children's toys, games, and related products serving registered business customers — primarily toy retailers, toy stores, and distributors — across Poland. The company operates a proprietary login-gated B2B e-commerce platform at b2b.tmtoys.pl (available in Polish and English) built on Drupal CMS with the ImB2B commerce system, where customers must register as entrepreneurs to access product catalogs, view wholesale pricing, and place orders; delivery is restricted to Poland with payment terms of three days from order confirmation. Its catalog aggregates more than 30 third-party licensed and proprietary brands spanning figurines and collectibles (Bluey, Schleich, Funko, Littlest Pet Shop), plush and interactive toys (Hello Kitty, Little Live Pets, TM TOYS Plush, Hoody Kin Academy, Huggy Luv), board games and puzzles (Rummikub, Hitster, Jumbo Games, Jumbo Puzzles), baby products (Tommee Tippee, VTech), and craft/activity kits (Hey Clay, WOW BOX, Smart Sketcher, BOTS).
The business model is straightforward wholesale resale: TM Toys sources from brand owners and their licensors, holds inventory (implied by the order-and-deliver workflow), and resells at volume-tiered unit pricing to retailer accounts. The company is privately held and independently operated with no disclosed external investors or parent entity, a registered share capital of 4,000,000 PLN, and an operating footprint of two offices — the Szczecin headquarters (Zbożowa 4, Lastadia Office) and a Warsaw branch (West Station II, Al. Jerozolimskie 142B). GTM is exclusively B2B channel-partner distribution, supplemented by an organic consumer-facing social presence on Facebook, Instagram, YouTube, TikTok, X, and LinkedIn. The company does not disclose revenue, headcount, or founding date in the available data.
Tm Toys firmographics
Firmographics- Name
- Tm Toys
- Legal name
- TM TOYS spółka z ograniczoną odpowiedzialnością
- Website
- https://tmtoys.pl
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TM Toys is a Polish B2B wholesale distributor of licensed and proprietary children's toys, serving registered retailers and distributors across Poland through a login-gated e-commerce platform at b2b.tmtoys.pl aggregating 30+ brands including Bluey, Schleich, Funko, and Hello Kitty.
- Ownership category
- akta.pro rank
Where Tm Toys is headquartered
LocationHeadquarters
- HQ city
- Szczecin
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Tm Toys business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Toy Distribution: TM Toys generates revenue through wholesale distribution of toys to business customers (retailers) via their B2B e-commerce platform. The platform allows registered business customers to browse products, view pricing (visible only after login), place orders, and arrange delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B wholesale pricing - individual product pricing based on order volume |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Tm Toys product offering
Product offeringCore offering
TM Toys is a Polish B2B wholesale distributor of children's toys that operates a proprietary e-commerce platform at b2b.tmtoys.pl. The company aggregates an extensive portfolio of internationally recognized licensed toy brands (Bluey, Schleich, Hello Kitty, Funko, VTech, Littlest Pet Shop, Tommee Tippee) alongside proprietary product lines (Hey Clay, Rummikub, Hitster, Jumbo Games, Jumbo Puzzles), supplying registered business customers (retailers, toy stores) across Poland.
Product overview
TM Toys is a B2B toys distribution platform operating as a wholesale distributor of children's toys to retail businesses. The portfolio is organized as a multi-brand distribution platform featuring licensed properties (Bluey, Hello Kitty, Schleich, Funko, Littlest Pet Shop, Chuggington, Cry Babies, VTech, Tommee Tippee) alongside proprietary brands (Hey Clay, Rummikub, Hitster, WOW BOX, Jumbo Games, Jumbo Puzzles). Product categories span figurines and collectibles, plush toys, board games, puzzles, construction vehicles, dolls, baby products, electronic pets, craft kits, and party games. The company distributes through a B2B online platform at b2b.tmtoys.pl where retailers can browse products, view pricing (login required), and place orders.
Differentiator
Problem solved
Functional benefit
Brands
- TM TOYS Plush: Plush toys and stuffed animals under the TM Toys brand
- Hoody Kin Academy
Products and services
- Bluey
Companies that use Tm Toys
Customer profileSegments1 record
Ideal customer profiles1 record
Tm Toys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tm Toys partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- BlueycoreBluey is an internationally recognized Australian children's animated series. TM Toys distributes Bluey branded toys and figurines through their B2B platform to retailers in Poland.
- SchleichcoreGerman toy manufacturer known for hand-painted figurines of animals, knights, and fantastical creatures since 1935. TM Toys distributes Schleich products including Farm World, Horse Club, Bayala, and ELDRADOR collections.
- Hello KittycoreGlobal kawaii icon created by Sanrio in 1974. TM Toys distributes Hello Kitty branded products including beauty sets and accessories.
- FunkocoreAmerican pop culture collectible brand known for vinyl figurines. TM Toys distributes Funko Pop! and other Funko branded products.
- RummikubcoreWorldwide family game hit combining simple rules with exciting strategy. TM Toys distributes Rummikub tile-based rummy game products.
- Hey ClaycorePlasticine modeling kits allowing children to create colorful figurines and characters. TM Toys distributes Hey Clay products featuring various themed sets.
- HitstercoreMusical party game that turns any evening into a hit music festival. TM Toys distributes Hitster music trivia and party games.
- Little Live PetscoreBrand featuring interactive electronic pets. TM Toys distributes Little Live Pets branded toys including electronic animal companions.
- Littlest Pet ShopcoreIconic series of animal figurines with big eyes that children can collect, trade, and create stories with. TM Toys distributes LPS branded products.
- Wow BoxminorDIY craft kits featuring embroidery, tapestries, and plush pillows. TM Toys distributes Wow Box creative activity products.
- JumbocoreDutch game manufacturer known for puzzles and family games. TM Toys distributes Jumbo Games and Jumbo Puzzles products.
- Tommee TippeeminorUK-based baby and toddler feeding brand. TM Toys distributes Tommee Tippee products including baby bottles and feeding accessories.
- VTechminorGlobal electronic learning toys manufacturer. TM Toys distributes VTech branded electronic educational toys.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Tm Toys competitors and assessment
Company assessmentDirect peers
- Character Group: UK-based toy and collectibles distributor supplying licensed and proprietary toy brands to mass and specialty retailers. Comparable to TM Toys through its multi-brand wholesale model and reliance on licensed IP.
- Vivid Imaginations: UK-based toy company that designs, manufactures, and distributes licensed and proprietary toys to global retailers. Comparable to TM Toys through its B2B distribution of multi-brand toy portfolios and dependence on licensed IP.
- Mookie Toys: UK-based toy distributor specializing in outdoor toys, games, and licensed brands. Comparable to TM Toys as a multi-brand B2B distributor serving independent and chain toy retailers across Europe.
- Toynamics: Austrian B2B toy and hobby goods distributor serving Central and Eastern European retailers. Directly comparable to TM Toys in business model (wholesale B2B), customer base (independent toy retailers), and product mix (multi-brand licensed and proprietary).
Broad incumbents
- Spin Master: Global toy company distributing branded play products (Hatchimals, Kinetic Sand, PAW Patrol) through retail channels worldwide. Comparable to TM Toys in product categories carried but operates at global scale with owned IP and direct retailer relationships.
- Hasbro: Global toy and game company with brands including NERF, Play-Doh, Littlest Pet Shop, and Transformers. Directly comparable to TM Toys because Hasbro's LPS brand is currently in TM Toys' catalog, and Hasbro also distributes multi-brand toy assortments globally.
- Simba Dickie Group: Large German-based toy manufacturer and distributor with broad European reach. Comparable to TM Toys as a multi-brand toy company distributing into CEE retailers, but operates at significantly larger scale with own manufacturing and broader global footprint.
- Mattel: Global toy leader with brands including Barbie, Hot Wheels, Fisher-Price, and UNO. Comparable to TM Toys as a multi-brand toy distributor with products spanning games, dolls, vehicles, and infant categories relevant to TM Toys' portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key highlights5 records
Customer concentration
Tm Toys social profiles
Digital presenceTm Toys compliance and trust
Trust signalCompliance1 record
Tm Toys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tm Toys leadership team
Management profileNumber of profiles
Tm Toys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tm Toys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tm Toys
What does Tm Toys do?
TM Toys is a Polish B2B wholesale distributor of children's toys that operates a proprietary e-commerce platform at b2b.tmtoys.pl. The company aggregates an extensive portfolio of internationally recognized licensed toy brands (Bluey, Schleich, Hello Kitty, Funko, VTech, Littlest Pet Shop, Tommee Tippee) alongside proprietary product lines (Hey Clay, Rummikub, Hitster, Jumbo Games, Jumbo Puzzles), supplying registered business customers (retailers, toy stores) across Poland.
Is Tm Toys a public or private company?
Tm Toys is a private company. It is classified as unknown and is currently operating.
When was Tm Toys founded?
Tm Toys was founded in 1997. It employs 51 to 100 people.
Where is Tm Toys based?
Tm Toys is headquartered in Szczecin, Poland, in the Europe region.
How does Tm Toys make money?
One revenue line is on record: wholesale Toy Distribution.
Who are Tm Toys's main competitors?
Direct peers on record are Character Group, Vivid Imaginations, Mookie Toys and Toynamics. Broad incumbents are Spin Master, Hasbro, Simba Dickie Group and Mattel.
Does Tm Toys have an API?
No public API is recorded for Tm Toys.