W.I.N. Magazine

What W.I.N. Magazine does

W.I.N. Magazine (legal name: Wrestling Insider Newsmagazine) is a privately-held, Iowa-based wrestling media publication that has been operating for multiple decades, currently publishing at Volume 32. The company produces a monthly print and digital magazine, 45-90 pages per issue, covering high school, college, and Olympic wrestling through rankings, exclusive feature stories, athlete/coach profiles, and tournament coverage including the U.S. Marine Corps Junior Nationals at Fargo. Its technology footprint is a digital publishing platform with an archive system holding 5,000+ articles dating back to 2011, plus standard social media channels (Facebook, Twitter/X, Instagram, YouTube, LinkedIn) and an email newsletter.

The business runs two revenue streams: recurring subscriptions (digital at $19.95/yr, print, print+digital combo, and first-class mail delivery) and advertising from wrestling industry partners such as ASICS, RMN Events, Cliff Keen, Kennedy Industries, and Dollamur. Distribution is direct-to-consumer via the win-magazine.com website, phone (641-792-4436), and email, supplemented by a strategic partnership with USA Wrestling that delivers digital subscriptions as a membership benefit for Wrestling Leaders and provides tiered per-member pricing to state associations. The publication also operates proprietary editorial franchises including the Dan Hodge Trophy (presented by ASICS), the Schalles Award, the Terry Steiner Women's Coach of the Year Award, the Dan Gable Coach of the Year, and the WIN Magazine TPI Rankings across multiple NCAA divisions and high school levels.

The company is small (1-10 employees) and operates from a single headquarters in Newton, Iowa, with a leadership team consisting of Publisher Bryan Van Kley, Editor Tristan Warner, Office Manager Gina LeFleur, and staff contributor Wade Schalles. No parent company, subsidiaries, funding rounds, or institutional investors are disclosed; the business is bootstrapped and privately held, serving primarily North American audiences.

Name

W.I.N. Magazine

Legal name

Wrestling Insider Newsmagazine (WIN)

Website

https://win-magazine.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

W.I.N. Magazine is a private Iowa-based wrestling media company publishing a monthly print and digital magazine covering high school, college, and Olympic wrestling, plus rankings, awards (Dan Hodge Trophy, Schalles Award), and event coverage sold through subscriptions, advertising, and a USA Wrestling partnership.

Ownership category

akta.pro rank

Product category

Sports Media & Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industries

Entertainment & Celebrity Magazines (MPAJAEAK), Professional Wrestling Promotions (MPAKAHAC)

Keywords

• Wrestling magazine subscriptions
• Wrestling news coverage
• Collegiate wrestling rankings
• Wrestling awards programs
• Sports print publications

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Subscriptions: Monthly and annual subscriptions for print, digital, and combined print+digital editions. Includes subscription mail services (standard and first class).
2. Advertising: Advertising revenue from wrestling industry partners including sponsors, event promoters, and equipment manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

WIN Magazine (Wrestling Insider Newsmagazine) is a monthly print and digital publication covering high school, college, and Olympic wrestling. Each 45-90 page issue delivers rankings, exclusive stories, and in-depth articles, with a complete digital archive of more than 5,000 articles dating back to 2011. The publication runs authoritative industry award programs such as the Dan Hodge Trophy and operates a tiered subscription model (print, digital, and combined) plus USA Wrestling state-association partnership access.

Product overview

WIN Magazine (Wrestling Insider Newsmagazine) is a wrestling publication offering both print and digital subscription tiers (Print Mail, Digital, and Print & Digital combined options). The publication covers high school, college, and Olympic wrestling across 45-90 page monthly issues with archived content dating back to 2011. Through partnerships with USA Wrestling state associations, they provide membership benefits including digital access to current and archived issues. Their content offerings include comprehensive rankings across NCAA divisions and high school levels, plus award programs such as the Dan Hodge Trophy, Terry Steiner Coach of the Year Award, and Schalles Award.

Differentiator

Problem solved

Functional benefit

Brands

• Dan Hodge Trophy: Award presented by WIN Magazine for outstanding collegiate wrestling performance
• Terry Steiner Women's Coach of the Year Award
• Schalles Award

Products and services

• Print Mail Subscription

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• USA WrestlingcoreStrategic or Co-development PartnerExclusive partnership providing WIN Magazine digital access to all USA Wrestling registered athletes and Wrestling Leaders. USA Wrestling purchases Annual WIN Digital Subscription ($19.95 value) for Wrestling Leaders as a Membership Benefit. State Associations receive tiered pricing for member access.
• ASICScoreGTM or Marketing PartnerASICS is the title sponsor of the Dan Hodge Trophy presented by ASICS. ASICS also advertises on WIN Magazine's website and publications.
• RMN EventsminorGTM or Marketing PartnerEvent promoter advertising on WIN Magazine website.
• Cliff KeenminorGTM or Marketing PartnerAdvertising partner featured in WIN Magazine's featured archives and website advertising.
• Kennedy IndustriesminorGTM or Marketing PartnerSports wrestling equipment manufacturer advertising on WIN Magazine.
• DollamurminorGTM or Marketing PartnerWrestling mat manufacturer advertising on WIN Magazine.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Wrestling Observer Newsletter: The Wrestling Observer Newsletter is a subscription-based publication covering professional wrestling. While focused on professional rather than amateur wrestling, it competes for sports media subscription dollars from wrestling-interested consumers.
• The Open Mat: The Open Mat is a wrestling-focused media outlet providing news, rankings, and tournament coverage. It competes directly with WIN Magazine in the digital wrestling news and rankings space, serving similar high school, college, and international wrestling audiences.
• Amateur Wrestling News: Amateur Wrestling News is a wrestling-specific publication providing news and feature coverage of amateur wrestling. It targets the same wrestling enthusiast, coach, and athlete audience as WIN Magazine.
• Mat Talk Online: Mat Talk Online is a wrestling news and interview platform providing coverage of NCAA and international wrestling. It competes with WIN Magazine for wrestling audience attention in the digital content space.
• Trackwrestling: Trackwrestling provides wrestling tournament brackets, results, and rankings alongside media content. It serves the same wrestling community and overlaps with WIN on rankings publishing and event coverage.
• FloWrestling: FloWrestling is the leading digital streaming and media platform dedicated exclusively to wrestling coverage. It directly competes with WIN Magazine for wrestling audience attention, event coverage, and subscription revenue, but differentiates through live streaming rather than print.
• InterMat: InterMat is a longstanding wrestling news and media site covering NCAA, high school, and international wrestling. It serves the same wrestling enthusiast audience as WIN Magazine and competes for rankings authority and advertising revenue.

Broad incumbents

• ESPN Wrestling Coverage: ESPN covers major NCAA wrestling events and produces wrestling content as part of its broader multi-sport portfolio. While not wrestling-specialized, it competes for wrestling audience attention and advertising dollars during peak events.
• USA Wrestling: USA Wrestling is the national governing body for wrestling and a strategic partner of WIN Magazine. While primarily an organization rather than a media outlet, it produces wrestling content and could expand into more direct media competition.

Regional players

• Slam Magazine: Slam Magazine is another wrestling-focused publication providing news and coverage. It overlaps with WIN in the wrestling media subscription space but with different content focus and audience segmentation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/WINWrestlingMag
• YouTubeyoutube.com/channel/UCbHYiynPSo0QdY9Z5aQCIIg
• Facebookfacebook.com/WrestlingInsiderNewsMagazine
• LinkedInlinkedin.com/company/western-berks-ambulance-association
• Instagraminstagram.com/win_magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W.I.N. Magazine