Simulair
Simulair is a Stockholm-based hardware company that builds a bed bug detection and treatment machine simulating human presence to attract, trap, and track bed bugs without pesticides, serving hotels, property companies, and pest control operators.
- Company typePrivate
- Founded-
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Simulair does
Simulair is a Stockholm-based private company that has developed a single hardware product — the Simulair Machine — for bed bug detection, treatment, and monitoring. The device simulates human presence to automatically lure, trap, and track bed bugs without the use of human bait or chemical pesticides, addressing limitations of existing methods (human exposure as bait, pesticide resistance, costly and inconsistent heat treatment). The machine is targeted at three primary enterprise customer segments: hotels seeking early detection and objective treatment verification, property management companies managing bed bug incidents across residential portfolios, and pest control operators using the device as a post-treatment verification tool. Public institutions are listed as a secondary segment.
The underlying technology combines a unique lure system (supported by CO2 cartridges sourced from Vikingsoda), a specialized trap design that prevents escape, and an integrated sensor/analytics layer that captures and tracks bed bug activity over time. Customers monitor treatment progress through an online dashboard, and the company states that treatments are up to twice as fast as incumbent solutions. The machine is validated through a co-development partnership with Cimex Store, a specialist bed bug testing facility.
Commercially, Simulair sells machines directly to enterprise customers via a founder-led sales motion, generating one-time hardware revenue and recurring canister replacement revenue. The company has published case studies across hotels, property companies (including Stockholmshem), and pest control operators, and is backed by a consortium of investors including Pomona-gruppen, Bling Capital, First Gate Invest, KTH Ventures, RadCap, Sting, and Propel Capital. Geographic scope is currently Sweden within Europe, and the team is 1–10 employees.
Simulair firmographics
Firmographics- Name
- Simulair
- Legal name
- Simulair
- Website
- https://simulair.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simulair is a Stockholm-based hardware company that builds a bed bug detection and treatment machine simulating human presence to attract, trap, and track bed bugs without pesticides, serving hotels, property companies, and pest control operators.
- Ownership category
- akta.pro rank
Simulair industry classification
Industry- Product category
- Bed Bug Control Equipment
- NAICS
- Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)
- akta.pro primary industry
- Bed Bug Detection, Control & Treatment (IMAIAHAH)
- akta.pro secondary industries
- Bed Bug Preparation, Cleanup & Post-Treatment Monitoring (HSAMADAH), Bed Bug Inspection & Canine Detection Services (HSAMADAA), Sanitation, Monitoring & Trap/Station Programs (General) (HSAMAAAH), Multi-Unit Housing Bed Bug Programs (Apartments/Hotels) (HSAMADAI)
Keywords
Where Simulair is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Simulair business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Machine Sales: Sale of the Simulair bed bug detection and treatment machine. The machine is designed for hotels, property companies, and public institutions that need accurate and repeatable results.
- Canister Replacement: Customers replace canisters when needed as part of ongoing operation of the machine.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Simulair product offering
Product offeringCore offering
Simulair develops and sells a bed bug detection and treatment machine that simulates human presence to attract, trap, and track bed bugs without the use of human bait or pesticides. The device combines lure, trap, capture, and tracking functions in a single unit, paired with an online dashboard for monitoring treatment progress and infestation levels.
Product overview
Simulair offers a single unified product — the Simulair Machine — that unites bed bug detection, treatment, and tracking in one device. The machine simulates human presence to automatically lure, capture, and monitor bed bug activity without human bait or pesticides. Users set up the device, monitor progress through an online dashboard, and replace canisters as needed. The product is designed for hotels, property companies, and public institutions requiring accurate and repeatable results.
Differentiator
Problem solved
Functional benefit
Products and services
- Simulair Machine A bed bug detection and treatment device that simulates human presence to attract, trap, and track bed bugs without human bait or pesticides. It includes a unique lure system, specialized trap, bed bug tracking and analysis, and an online dashboard for monitoring. The product is designed for hotels, property companies, public institutions, and pest control companies that need accurate and repeatable bed bug detection and treatment results.
Quantifiable outcome
- Treatments are up to twice as fast as current solutions
- +1 more outcomes
Companies that use Simulair
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Simulair technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Simulair partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Cimex StorecoreCimex Store provides a specialist testing facility for bed bug product development, working with researchers, inventors, and pest managers worldwide. This partnership validates Simulair's technology through specialized testing.
- VikingsodaminorVikingsoda supplies Simulair's CO₂ cartridges, providing a critical component for the machine's operation.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Simulair competitors and assessment
Company assessmentDirect peers
- Spotta: Spotta provides smart bed bug monitoring sensors and a cloud platform for hotels, student housing, and care homes. Like Simulair, it offers continuous detection with a software dashboard, and serves overlapping enterprise customers in hospitality and property management.
- NightWatch (bed bug detection): NightWatch develops bed bug detection traps and lures marketed to pest management professionals and hospitality operators. It competes in the same niche of non-pesticide detection hardware for the bed bug segment Simulair targets.
- Delta Five: Delta Five produces automated, real-time bed bug detection and monitoring devices for hotels, hostels, and multi-unit housing. It is the most direct hardware analog to Simulair, addressing the same bed bug detection problem with continuous monitoring technology.
Peers
- ActiveGuard Mattress Liners:
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Simulair social profiles
Digital presenceSimulair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simulair leadership team
Management profileNumber of profiles
Profiles3 records
Simulair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simulair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simulair
What does Simulair do?
Simulair develops and sells a bed bug detection and treatment machine that simulates human presence to attract, trap, and track bed bugs without the use of human bait or pesticides. The device combines lure, trap, capture, and tracking functions in a single unit, paired with an online dashboard for monitoring treatment progress and infestation levels.
Is Simulair a public or private company?
Simulair is a private company. It is classified as venture growth investor backed and is currently operating.
When was Simulair founded?
Simulair was founded in -1. It employs 1 to 10 people.
Where is Simulair based?
Simulair is headquartered in Stockholm, Sweden, in the Europe region.
How does Simulair make money?
Two revenue lines are on record. Machine Sales are the primary driver. The others are canister Replacement.
Who are Simulair's main competitors?
Direct peers on record are Spotta, NightWatch (bed bug detection) and Delta Five. ActiveGuard Mattress Liners is listed as a peer.
Does Simulair have an API?
No public API is recorded for Simulair.
What industry is Simulair in?
Simulair's product category is Bed Bug Control Equipment. Its primary akta.pro industry code is IMAIAHAH, Bed Bug Detection, Control & Treatment, with a secondary code of HSAMADAH, Bed Bug Preparation, Cleanup & Post-Treatment Monitoring. Its NAICS code is 561710.