VIKINGSODA AB
Vikingsoda AB is a Swedish privately held company founded in 2009 that sells home soda makers, CO2 cartridges, and sugar-reduced flavor concentrates through a DTC webshop and a network of environmentally conscious retailers across Sweden, operating the country's only local CO2 cartridge refilling facility.
- Company typePrivate
- Founded2009
- HeadquartersUpplands-väsby, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What VIKINGSODA AB does
Vikingsoda AB is a privately held Swedish Aktiebolag founded in 2009 and headquartered in Upplands Väsby, near Stockholm. The company sells home carbonation products including its proprietary Rhapsody Kolsyremaskin soda maker, 425g aluminum CO2 cartridges, Bubbel soda concentrates (with 50-70% less sugar than regular soda), and Essens flavor concentrates (sugar-free, sweetener-free, preservative-free), along with PET and stainless steel water bottles and accessories. Its core differentiator is operating Sweden's only CO2 cartridge refilling facility, established October 1, 2009, which allows Swedish retailers and consumers to exchange empty cartridges locally rather than shipping them to Germany.
The business operates a dual-channel distribution model combining direct-to-consumer e-commerce through vikingsoda.se (with same-day shipping for orders before 14:00 and free shipping above 500 kr) with a B2B network of hundreds of environmentally conscious retailers across Sweden. Revenue is generated through one-time hardware sales, recurring consumable purchases (cartridges and flavor concentrates), and per-exchange cartridge refilling fees. Pricing is in Swedish Kronor inclusive of VAT, with bundle discounts of 15-30% on multi-packs and a Storpack bulk offering.
Vikingsoda positions itself as an environmentally conscious, Swedish-owned alternative to imported soda makers, leveraging local refilling to reduce transport emissions and plastic waste. The company maintains organic social media presence on Facebook, Instagram, and TikTok, an email newsletter, and a dedicated retailer recruitment program. No external funding, headcount figures, revenue disclosures, patents, or international operations are documented in the source material.
VIKINGSODA AB firmographics
Firmographics- Name
- VIKINGSODA AB
- Legal name
- Vikingsoda AB
- Website
- https://vikingsoda.se
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vikingsoda AB is a Swedish privately held company founded in 2009 that sells home soda makers, CO2 cartridges, and sugar-reduced flavor concentrates through a DTC webshop and a network of environmentally conscious retailers across Sweden, operating the country's only local CO2 cartridge refilling facility.
- Ownership category
- akta.pro rank
VIKINGSODA AB industry classification
Industry- Product category
- Home Beverage Carbonation
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Soft Drink & Carbonated Beverage Syrups (AFAFAGAA)
Keywords
Where VIKINGSODA AB is headquartered
LocationHeadquarters
- HQ city
- Upplands-väsby
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
VIKINGSODA AB business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: One-time sales of soda makers (Rhapsody), CO2 cartridges, flavor concentrates (Essens and Bubbel), water bottles, and accessories through direct-to-consumer webshop and B2B retailer network
- CO2 Refilling Service: Exchange and refilling of CO2 cartridges for customers and retailers at their facility in Upplands Väsby
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rhapsody Soda Maker |
| Unit Pricing | Pay-as-you-go | CO2 Cartridges |
| Unit Pricing | Pay-as-you-go | Essens Flavor Concentrates (100ml) |
| Unit Pricing | Pay-as-you-go | Bubbel Soda Concentrates (500ml) |
| Unit Pricing | Pay-as-you-go | Water Bottles |
| Unit Pricing | Pay-as-you-go | Storpack Bulk Mix |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
VIKINGSODA AB product offering
Product offeringCore offering
Vikingsoda AB sells home soda making systems centered on its Rhapsody Kolsyremaskin carbonation machine, complemented by 425g aluminum CO2 cartridges, Bubbel soda concentrates with 50-70% less sugar than regular soda, and sugar-free Essens flavor concentrates. It also offers PET and stainless steel water bottles, accessories, and bundled starter and storpack packages, sold via its own webshop and through Swedish retailers.
Product overview
Vikingsoda AB offers a comprehensive home carbonation ecosystem centered on their Rhapsody Kolsyremaskin (carbonation machine). The product portfolio comprises: (1) Rhapsody carbonation machines available standalone or bundled with CO2 cartridges, (2) Kolsyrepatron 425g aluminum CO2 cartridges with brass safety valves filled with food-grade CO2, (3) Bubbel soda concentrates in multiple flavors (Cola, Tropical, Jordgubb Lime, Citron-Lime) with 50-70% less sugar than regular soda, (4) Essenser flavor concentrates in various flavors (Hallon-Blåbär, Fläder Lime, Mandarin Lime, Jordgubb Lime, Persika Melon, Passionfrukt, Granatäpple, Päron, Smultron) that are sugar-free and sweetener-free, (5) Vattenflaskor (water bottles) in PET and stainless steel materials in various sizes and colors, and (6) Paketerbjudanden (package deals) including Startpaket, Mixpaket, and Storpack bundles offering value pricing. Accessories include replacement caps. The company also provides a cartridge refill service, having operated a refill facility in Upplands Väsby, Sweden since 2009.
Differentiator
Problem solved
Functional benefit
Products and services
- Rhapsody Kolsyremaskin The Rhapsody is Vikingsoda's branded home soda maker. It is sold standalone for 399 kr and includes a 1L UNIVERSAL PET water bottle in the price; the CO2 cartridge is purchased separately.
- Rhapsody Kolsyremaskin + Patron Bundle combining the Rhapsody Kolsyremaskin with a 425g CO2 cartridge so customers can begin carbonating immediately, priced at 499 kr.
- Kolsyrepatron 425g Aluminum 425g CO2 cartridge with a brass safety valve filled with food-grade, climate-smart CO2. Yields up to 60L of carbonated water per cartridge and is compatible with most carbonation machines.
- Bubbel Soda Concentrates 500ml soda concentrate line sold in Cola, Tropical, Jordgubb Lime, and Citron-Lime flavors. Each bottle makes up to 9L of finished drink and contains 50-70% less sugar than regular soda.
- Essens Flavor Concentrates
Quantifiable outcome
- 50-70% less sugar than regular soda in Bubbel products
- +2 more outcomes
Companies that use VIKINGSODA AB
Customer profileSegments2 records
Ideal customer profiles2 records
VIKINGSODA AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
VIKINGSODA AB partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights4 records
VIKINGSODA AB competitors and assessment
Company assessmentDirect peers
- Aarke: Stockholm-based premium designer of stainless steel home soda makers and CO2 cylinders. Directly competes with Vikingsoda in the same environmentally conscious, design-led Swedish segment and shares overlapping retail channels.
- SodaStream: The global category-defining home soda maker brand, now owned by PepsiCo. Directly competes with Vikingsoda across home carbonation machines, CO2 cylinders, and flavor concentrates, with much larger global brand reach and retailer support.
- DrinkMate: US-based home carbonation brand selling soda makers compatible with standard CO2 cartridges and offering flavor concentrates. Directly competes on home carbonation hardware and consumables, though focused on the North American market.
- iSi Culinary: Austrian maker of professional and consumer soda makers, CO2 chargers, and whip systems. Closely comparable product technology (CO2 cartridges, pressurized water carbonation) and overlaps in refill infrastructure and accessory ecosystems.
- Mysoda: Finnish sustainable home soda maker brand selling carbonation machines, CO2 cylinders, and concentrates. A direct Nordic competitor targeting the same environmentally and health-conscious consumer profile as Vikingsoda.
Broad incumbents
- Keurig Dr Pepper: Major North American beverage conglomerate with adjacent at-home carbonation and flavored beverage interests (including ownership links in the soda maker space). A broad incumbent whose scale and beverage portfolio could pressure Vikingsoda's positioning in retail.
- KitchenAid: Whirlpool-owned premium kitchen appliance brand with a soda maker in its small appliance line. Competes with Vikingsoda on hardware design and retail placement but lacks a dedicated consumables/refill ecosystem.
- Cuisinart: Large US kitchen appliance manufacturer that sells a home soda maker as part of a broader small-appliance portfolio. Comparable on the soda-maker hardware and accessory side, but does not focus on the refill-infrastructure or concentrate model that differentiates Vikingsoda.
- Hamilton Beach: Large US small-appliance manufacturer producing a home soda maker alongside a broad kitchen appliance catalog. Comparable on hardware distribution, but does not operate a refill/service ecosystem and is a regional competitor rather than a Nordic channel rival.
Others
- Brita: Leading consumer water-filtration brand owned by Clorox. Not a direct competitor but a thematic adjacency around at-home water enhancement and reusable bottles, sharing overlapping environmentally conscious consumers and retail shelf space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights4 records
Customer concentration
VIKINGSODA AB social profiles
Digital presenceVIKINGSODA AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
VIKINGSODA AB leadership team
Management profileNumber of profiles
VIKINGSODA AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VIKINGSODA AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VIKINGSODA AB
What does VIKINGSODA AB do?
Vikingsoda AB sells home soda making systems centered on its Rhapsody Kolsyremaskin carbonation machine, complemented by 425g aluminum CO2 cartridges, Bubbel soda concentrates with 50-70% less sugar than regular soda, and sugar-free Essens flavor concentrates. It also offers PET and stainless steel water bottles, accessories, and bundled starter and storpack packages, sold via its own webshop and through Swedish retailers.
Is VIKINGSODA AB a public or private company?
VIKINGSODA AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VIKINGSODA AB founded?
VIKINGSODA AB was founded in 2009. It employs 11 to 50 people.
Where is VIKINGSODA AB based?
VIKINGSODA AB is headquartered in Upplands-väsby, Sweden, in the Europe region.
How does VIKINGSODA AB make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are CO2 Refilling Service.
Who are VIKINGSODA AB's main competitors?
Direct peers on record are Aarke, SodaStream, DrinkMate, iSi Culinary and Mysoda. Broad incumbents are Keurig Dr Pepper, KitchenAid, Cuisinart and Hamilton Beach. Brita is listed as an others.
Does VIKINGSODA AB have an API?
No public API is recorded for VIKINGSODA AB.
What industry is VIKINGSODA AB in?
VIKINGSODA AB's product category is Home Beverage Carbonation. Its primary akta.pro industry code is AFAFAGAA, Soft Drink & Carbonated Beverage Syrups. Its NAICS code is 3121 and its SIC code is 2080.