Loose Moose Productions Limited
Loose Moose Productions is a London-based independent production company founded in 2007 that creates television commercials, short films, children's series, and theatrical puppetry using stop-motion animation for global brand clients and broadcasters.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Loose Moose Productions Limited does
Loose Moose Productions Limited is a privately held, London-based independent production company founded in 2007 by BAFTA-nominated producer Glenn Holberton. The firm specialises in stop-motion animation and puppetry, producing television commercials, short films, children's television series, theatrical puppetry, and live-action short films for enterprise clients. Its roster of named directors — including BAFTA/Emmy winner Andy de Emmony, BAFTA winner Mole Hill, and four-decade stop-motion veteran Barry Purves — is the central creative asset and a primary differentiator in the UK market.
The company's core technology is frame-by-frame stop-motion animation using physical puppets and models, occasionally combined with live-action footage. A notable proprietary technique, developed by director Ange Palethorpe, involves stop-motion animation of real vegetables to create characters performing alongside cooking footage, used in the BBC's 'Dish Up' campaign. Loose Moose does not produce CGI or digital VFX in-house; it explicitly positions itself as a stop-motion and puppetry specialist. Production is supported by a co-production partnership with Mackinnon & Saunders, a Manchester-based puppet fabrication and stop-motion studio whose credits include Corpse Bride and Fantastic Mr Fox, extending the firm's capacity for larger commercial campaigns.
Loose Moose generates revenue through project-based commissions from global brands (Coca-Cola, Unilever, Kellogg's, Sainsbury's, Taco Bell, Piaget) routed via advertising agencies (M&C Saatchi, AMV, Deutsch LA, adam&eveDDB), and from broadcasters and theatrical producers (BBC, Channel 4, Universal Studios, BFI, Bridge Theatre). Pricing is not publicly disclosed; engagement is on a commission/production-fee basis. The firm has won two BAFTAs (Clangers in 2015, The Owl and the Pussycat in 2021) and received Oscar and Cartoon d'Or nominations for animated films it produced.
Loose Moose Productions Limited firmographics
Firmographics- Name
- Loose Moose Productions Limited
- Legal name
- Loose Moose Productions Ltd
- Website
- https://loosemoose.net
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loose Moose Productions is a London-based independent production company founded in 2007 that creates television commercials, short films, children's series, and theatrical puppetry using stop-motion animation for global brand clients and broadcasters.
- Ownership category
- akta.pro rank
Loose Moose Productions Limited industry classification
Industry- Product category
- Animation Production Services
- NAICS
- Other Performing Arts Companies (71119), Independent Artists, Writers, and Performers (71151)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Stop-Motion Animation Production (MPADACAC)
Keywords
Where Loose Moose Productions Limited is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Loose Moose Productions Limited business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Television commercial production: Loose Moose produces television commercials for major brand clients, including long-running campaigns such as the Dolmio campaign directed by Andy de Emmony. Revenue is generated through client commissions for commercial production.
- Film and television content production: Production of short films, television content, and special effect sequences for feature films. Includes projects for the BBC, Channel 4, Universal Studios, BFI, and the Bridge Theatre. Revenue is generated through production fees and licensing.
- Theatrical puppetry production: Provision of puppetry elements and production services for theatrical productions, such as Phillip Pullman's 'Book of Dust – La Belle Sauvage' at the Bridge Theatre.
Distribution channels1 record
Marketing channels6 records
Loose Moose Productions Limited product offering
Product offeringCore offering
Loose Moose Productions is a UK-based full-service production company that creates films, television commercials, and theatrical work using stop-motion animation and puppetry, often combined with live action. The company produces television advertising for global consumer brands (Unilever, Kellogg's, Coca-Cola, Taco Bell, Sainsbury's, Dolmio), short films, animated television series, special effect sequences, and puppetry elements for theatre productions such as the Bridge Theatre's staging of Philip Pullman's 'Book of Dust – La Belle Sauvage'.
Product overview
Loose Moose Productions is an independent production company founded in 2007, offering a unified suite of animation and puppetry production services. The company specializes in stop-motion animation and puppetry, sometimes combined with live action, for commercials, short films, television series, and theatrical productions. Core offerings include stop-motion animation production for brands (Coca-Cola, Taco Bell, Dolmio, Sainsbury's), puppetry services for theatre and film, original short film creation, and children's television series content (Clangers, OOglies). The company operates as a full-service production studio with co-production partnerships for larger commercial projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Stop-Motion Commercial Production Full-service production of stop-motion television and digital commercials for major consumer brands and their advertising agencies. Deliverables include campaign concept development, puppet design and construction, frame-by-frame animation, and final delivery for broadcast and digital distribution.
- Stop-Motion Animation Production Production of stop-motion animation deliverables, including the proprietary technique of animating real vegetables as characters, for commercials, short films, television content, and special effect sequences in feature films.
- Puppetry Services Puppet design, construction, and performance services delivered as a standalone production capability for commercials, television series, theatrical productions, and animated content, including the integration of live puppetry with stop-motion and live action.
- Short Film Production Production of original and commissioned short films combining stop-motion animation, puppetry, and live action, delivered for broadcasters, film festivals, and brand clients. Examples include The Owl and the Pussycat (BAFTA 'Best Short Animation' 2021) and The Funeral.
- Children's Television Series Content End-to-end production of animated children's television series, including character development, puppet construction, and full animation services for broadcasters such as BBC, Channel 4, and Nickelodeon.
- Theatrical Puppetry Production Puppetry design and production services for live theatrical productions, including the puppetry elements delivered for the Bridge Theatre production of Philip Pullman's 'Book of Dust – La Belle Sauvage' directed by Nicholas Hytner.
Quantifiable outcome
- Produced Oscar-nominated and Cartoon d'Or-nominated animated films
- +3 more outcomes
Companies that use Loose Moose Productions Limited
Customer profileNamed customers20 records
Segments2 records
Ideal customer profiles2 records
Loose Moose Productions Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Loose Moose Productions Limited partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mackinnon & SaunderscoreMackinnon & Saunders is a studio with over 30 years of experience bringing world-renowned animated characters to life, including Bob the Builder, Postman Pat, Fifi and the Flowertots, Tim Burton's Corpse Bride, and Wes Anderson's Fantastic Mr Fox. They have a complete stop-motion animation studio facility in Altrincham near Manchester. Loose Moose and Mackinnon & Saunders have recently started co-producing television commercials together, combining their respective expertise and facilities.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Loose Moose Productions Limited competitors and assessment
Company assessmentDirect peers
- Studio AKA: Award-winning London animation studio producing commercials, short films, and series across 2D, 3D, and stop-motion. Directly competes for similar brand and broadcaster commissions.
- Lupus Films: London-based animation production company known for The Snowman and the Snowdog, working across stop-motion and CGI for broadcasters and brands. Comparable scale and award-winning short-form output.
- Cartoon Saloon: Irish animation studio with Oscar nominations for hand-drawn feature films (Wolfwalkers, Song of the Sea). Comparable craft-specialist positioning, award pedigree, and small-team creative-led model.
- Nexus Studios: London-based animation and mixed-media studio producing commercials and short films using stop-motion, CG, and live action. A close competitor for premium brand commercial work with comparable technical range.
- Mackinnon & Saunders: Stop-motion puppet fabrication and animation studio (Corpse Bride, Fantastic Mr Fox) that is both Loose Moose's co-production partner and a direct competitor in UK stop-motion commercials and series work.
- Aardman Animations: UK-based stop-motion animation studio (Wallace & Gromit, Shaun the Sheep) with the same craft specialization, similar enterprise brand clients, and parallel theatrical/short-form capabilities. The most direct comparable in the UK stop-motion space.
- Laika: US-based stop-motion feature film and shorts studio (Coraline, Kubo and the Two Strings) operating in the same craft category with similar award recognition and brand collaborations.
Emerging players
- Cloth Cat Animation: Welsh animation studio producing children's series using stop-motion and 2D animation. A smaller-scale comparable in the UK stop-motion children's content space served by Loose Moose.
Broad incumbents
- Cosgrove Hall: Historic UK stop-motion production house (Danger Mouse, Postman Pat, The Wind in the Willows). A relevant industry peer in the British stop-motion ecosystem, now operating under new ownership.
- Passion Pictures: London-based production company spanning commercials, feature documentaries, and animation (Gorillaz, Oscar-winning short films). Comparable in servicing major brand commercial clients with high-end creative output.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Loose Moose Productions Limited social profiles
Digital presenceLoose Moose Productions Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loose Moose Productions Limited leadership team
Management profileNumber of profiles
Profiles4 records
Loose Moose Productions Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loose Moose Productions Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loose Moose Productions Limited
What does Loose Moose Productions Limited do?
Loose Moose Productions is a UK-based full-service production company that creates films, television commercials, and theatrical work using stop-motion animation and puppetry, often combined with live action. The company produces television advertising for global consumer brands (Unilever, Kellogg's, Coca-Cola, Taco Bell, Sainsbury's, Dolmio), short films, animated television series, special effect sequences, and puppetry elements for theatre productions such as the Bridge Theatre's staging of Philip Pullman's 'Book of Dust – La Belle Sauvage'.
Is Loose Moose Productions Limited a public or private company?
Loose Moose Productions Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loose Moose Productions Limited founded?
Loose Moose Productions Limited was founded in 2007. It employs 1 to 10 people.
Where is Loose Moose Productions Limited based?
Loose Moose Productions Limited is headquartered in London, United Kingdom, in the Europe region.
How does Loose Moose Productions Limited make money?
Three revenue lines are on record. Television commercial production is the primary driver. The others are film and television content production and theatrical puppetry production.
Who are Loose Moose Productions Limited's main competitors?
Direct peers on record are Studio AKA, Lupus Films, Cartoon Saloon, Nexus Studios, Mackinnon & Saunders, Aardman Animations and Laika. Cloth Cat Animation is listed as an emerging player. Broad incumbents are Cosgrove Hall and Passion Pictures.
Does Loose Moose Productions Limited have an API?
No public API is recorded for Loose Moose Productions Limited.
What industry is Loose Moose Productions Limited in?
Loose Moose Productions Limited's product category is Animation Production Services. Its primary akta.pro industry code is MPADACAC, Stop-Motion Animation Production. Its NAICS code is 71119 and its SIC code is 7812.