Lupus Films
Lupus Films is a London-based animation and film production studio founded in 2002, specializing in family entertainment through adaptations of literary IP and original productions. It serves major broadcasters and streaming platforms globally, with content broadcast in over 150 territories.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lupus Films does
Lupus Films is a London-based animation and film production studio founded in 2002 by Joint Managing Directors Camilla Deakin and Ruth Fielding. The studio specializes in high-quality family entertainment, producing feature films, television series, specials, shorts, and branded content using techniques ranging from traditional hand-drawn animation to 2D digital production. Lupus Films is multi-BAFTA-nominated and Emmy Award-winning, with a content portfolio anchored to adaptations of well-known literary IP (including The Tiger Who Came to Tea, We're Going on a Bear Hunt, The Snowman, and the Mog series via a licensing partnership with HarperCollins Children's Books) alongside original productions.
The studio operates three interconnected product lines: Films (feature-length cinematic productions), Series & Specials (broadcast television content and shorts), and Commercials & Idents (branded commercial work and channel ident animations for clients such as Barbour and IRN-BRU). Its productions are distributed globally in over 150 territories through direct licensing arrangements with major broadcasters and streaming platforms including BBC, Netflix, Disney, Apple TV+, ITV, Channel 4, Channel 5, Cartoonito, France Télévisions, RTE, Canal+, KIKA, S4C, and WDR. The studio maintains institutional partnerships with BFI, BAFTA, Animation UK, ScreenSkills, Film London, Creative Access, and Albert.
Lupus Films operates as a B2B production studio with a lean core team of 1-10 employees, generating revenue through production fees, content licensing, and royalties negotiated on a per-project basis with broadcasters and distributors. Pricing is not publicly disclosed. The company is privately held with no external institutional investors identified in the available data, and appears to be founder-owned and operated.
Lupus Films firmographics
Firmographics- Name
- Lupus Films
- Legal name
- Lupus Films
- Website
- https://lupusfilms.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lupus Films is a London-based animation and film production studio founded in 2002, specializing in family entertainment through adaptations of literary IP and original productions. It serves major broadcasters and streaming platforms globally, with content broadcast in over 150 territories.
- Ownership category
- akta.pro rank
Lupus Films industry classification
Industry- Product category
- Animation Production Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Video Production (512110), Motion Picture and Video Distribution (51212)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Animated Series Production (TV/Streaming) (MPADACAG)
Keywords
Where Lupus Films is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Lupus Films business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Content Production and Licensing: Lupus Films produces film and television content for broadcasters and streaming platforms, generating revenue through production fees, licensing deals, and royalties from their original productions and adaptations of literary IP.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Lupus Films product offering
Product offeringCore offering
Lupus Films is a London-based animation and film production studio that develops and produces high-quality family entertainment, including feature films, television series, specials, and shorts. The studio specializes in adaptations of well-known literary IP (such as The Snowman, Mog, The Tiger Who Came to Tea, and We're Going on a Bear Hunt) as well as original productions, delivering content to broadcasters and streaming platforms worldwide. It also produces branded commercials and channel ident animations for consumer brands and television networks.
Product overview
Lupus Films is a multi-BAFTA-nominated and Emmy®-Award winning film and television production studio launched in 2002 by Camilla Deakin and Ruth Fielding. The company operates as a unified production house offering three interconnected product lines: Films (feature-length cinematic productions), Series & Specials (television series and short-form content), and Commercials & Idents (branded commercial work and channel ident animations). Their portfolio spans adaptations of well-known literary properties including Judith Kerr's Mog and Tiger Who Came to Tea, Michael Rosen's We're Going on a Bear Hunt, and Raymond Briggs' The Snowman and The Snowman and The Snowdog, alongside original productions. Content is broadcast in over 150 territories worldwide through partnerships with major broadcasters and streaming platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Films Feature-length animated film productions including adaptations of well-known literary IP and original stories, produced for broadcasters, streaming platforms, and theatrical release.
- Series & Specials Television series, holiday specials, and short-form animated content produced for broadcasters and streaming platforms worldwide.
- Commercials & Idents Animated commercial advertising and branded ident productions for consumer brands and television channels, leveraging the studio's animation craft and IP portfolio.
Companies that use Lupus Films
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Lupus Films technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lupus Films partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- BFI (British Film Institute)coreBFI is a key strategic partner providing support and backing for British film productions. Lupus Films subscribes to the Dignity at Work policy developed by BFI and BAFTA.
- BAFTAcoreBAFTA partnership through subscription to the Dignity at Work policy developed by BFI and BAFTA for workplace standards.
- Animation UKcoreLupus Films is a proud member of Animation UK, the trade body representing the UK animation industry.
- ScreenSkillscoreLupus Films regularly works alongside ScreenSkills and runs an extensive training program for suitable candidates recommended via this organisation.
- Film LondoncoreFilm London supports the London film and animation industry and partners with Lupus Films on productions.
- Creative AccesscorePartnership with Creative Access to support diversity and inclusion in the animation industry workforce.
- Albert Sustainable PracticeminorSeveral team members completed Albert Sustainable Practice Training programme aimed at reducing environmental impact of production processes. The company extends this training opportunity to all colleagues.
- HarperCollins Children's BookscoreLicensing partner for adaptations of Judith Kerr's works including The Tiger Who Came to Tea, Mog series, and The Adolf Hitler as portrayed in the book.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Lupus Films competitors and assessment
Company assessmentEmerging players
- Wildseed Studios: UK animation and games studio focused on original IP for kids' and family audiences across streaming and interactive platforms. Comparable to Lupus Films in family/kids focus and indie UK production, though it leans more heavily into digital and interactive formats.
- DNEG Animation: The animation division of DNEG producing premium animated features (e.g., 'The Garfield Movie', 'That Christmas'). A more recently scaled, resource-rich peer pursuing the same family animated feature/series market as Lupus Films.
Direct peers
- Aardman Animations: UK-based animation studio producing award-winning family and children's content (Wallace & Gromit, Shaun the Sheep). Directly comparable to Lupus Films as a UK animation house specialising in family entertainment, literary adaptation, and high-quality hand-crafted techniques.
- Blue Zoo Animation Studio: London-based BAFTA-winning animation studio producing children's series and specials for CBeebies, BBC, and global streamers. Comparable to Lupus Films as a UK boutique studio focused on family and kids' animated television and specials.
- Locksmith Animation: London-based animation studio producing feature films and series for global family audiences, often co-produced with major streamers (e.g., Netflix's 'Ron's Gone Wrong'). Closely comparable to Lupus Films in target audience, family-skewing animated feature/series output, and premium-streamer relationships.
- Factory (Create +): UK-based animation studio producing high-end children's series and feature films, with strong broadcaster relationships (BBC, Apple TV+). Comparable to Lupus Films in production style, family-audience focus, and premium-platform positioning.
- Karrot Entertainment: UK independent animation and live-action production company focused on children's and family content for global broadcasters and streamers. Directly comparable to Lupus Films in the family entertainment niche and B2B broadcaster commercial model.
Broad incumbents
- Illumination: Global animation studio (part of Universal) producing major family animated features (Despicable Me, Sing, The Secret Life of Pets). Relevant broad incumbent peer in the same family animated feature segment where Lupus Films is increasingly active.
- Banijay Kids & Family: Global production group (Tiger Aspect, Zodiak Kids, etc.) producing children's and family content across television, digital, and licensing. Comparable to Lupus Films as a major aggregated competitor in UK and global kids' content production and IP rights management.
- Passion Pictures: Award-winning UK production company spanning animation, documentary, and commercial work. Comparable to Lupus Films as a London-based, BAFTA-recognized animation and branded-content producer, though with a broader portfolio scope including documentaries.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lupus Films social profiles
Digital presenceLupus Films financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lupus Films leadership team
Management profileNumber of profiles
Profiles7 records
Lupus Films funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lupus Films M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lupus Films
What does Lupus Films do?
Lupus Films is a London-based animation and film production studio that develops and produces high-quality family entertainment, including feature films, television series, specials, and shorts. The studio specializes in adaptations of well-known literary IP (such as The Snowman, Mog, The Tiger Who Came to Tea, and We're Going on a Bear Hunt) as well as original productions, delivering content to broadcasters and streaming platforms worldwide. It also produces branded commercials and channel ident animations for consumer brands and television networks.
Is Lupus Films a public or private company?
Lupus Films is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lupus Films founded?
Lupus Films was founded in 2002. It employs 1 to 10 people.
Where is Lupus Films based?
Lupus Films is headquartered in London, United Kingdom, in the Europe region.
How does Lupus Films make money?
One revenue line is on record: content Production and Licensing.
Who are Lupus Films's main competitors?
Emerging players on record are Wildseed Studios and DNEG Animation. Direct peers are Aardman Animations, Blue Zoo Animation Studio, Locksmith Animation, Factory (Create +) and Karrot Entertainment. Broad incumbents are Illumination, Banijay Kids & Family and Passion Pictures.
Does Lupus Films have an API?
No public API is recorded for Lupus Films.
What industry is Lupus Films in?
Lupus Films's product category is Animation Production Services. Its primary akta.pro industry code is MPADACAG, Animated Series Production (TV/Streaming). Its NAICS code is 51211 and its SIC code is 7812.