What People Incorporated does

People Incorporated (Nasdaq: PPLI), formerly IAC/InterActiveCorp, is a publicly traded holding company headquartered in New York City that operates through two pillars: a wholly-owned publishing subsidiary and a portfolio of strategic equity investments. The company owns People Inc., described as America's largest digital and print publisher, with a portfolio of more than 40 media brands including PEOPLE, Food & Wine, Travel + Leisure, InStyle, Better Homes & Gardens, and Southern Living, collectively reaching 175 million consumers each month. The company also holds a 26.1% equity stake in MGM Resorts International and a strategic equity position in Turo Inc., reflecting a stated belief in businesses built around enduring consumer brands and iconic real-world experiences.

The core technology is a digital and print publishing platform monetized primarily through advertising, with supplementary subscription and licensing revenue across the brand portfolio. FY2025 net sales were $2.39 billion, down from $5.24 billion in FY2022, with the decline driven almost entirely by the spin-off of Angi Inc. (March 2025) and earlier separations of Match Group (2020) and Vimeo (2021), rather than organic contraction in the underlying publishing business. The headcount stands at approximately 5,600 employees as of March 2025, consistent with a multi-brand, multi-vertical publishing operation.

The company's GTM is sales-led within the publishing business, targeting a horizontal consumer audience across lifestyle verticals, and capital-allocation-led at the holding company level, with the June 2026 non-binding proposal to acquire the remainder of MGM Resorts International at $48.30 per share in cash (a 24.1% premium to the 30-day VWAP) representing the most consequential forward transaction. The company rebranded from IAC to People Incorporated and changed its Nasdaq ticker from IAC to PPLI effective June 4, 2026, formally aligning the corporate identity with its core publishing subsidiary while continuing a three-decade history of building, operating, investing in, and spinning off internet and media businesses.

Name

People Incorporated

Legal name

People Incorporated

Website

https://iac.com

Company type

Public

Founded year

1986

Operating status

Operating

Short description

People Incorporated (Nasdaq: PPLI) is a publicly traded holding company that owns People Inc., America's largest digital and print publisher with 40+ media brands reaching 175 million consumers monthly, plus strategic equity stakes in MGM Resorts International (26.1%) and Turo Inc.

Ownership category

akta.pro rank

Product category

Digital Publishing and Media

NAICS

Management of Companies and Enterprises (55111)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industry

Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)

Keywords

• Digital media publishing
• Print magazines
• Consumer media brands
• Lifestyle content publishing
• Digital advertising

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Publishing and Digital Media: Revenue generated from digital and print publishing operations including People, Food & Wine, Travel + Leisure, InStyle, Better Homes & Gardens, and Southern Living brands. Revenue is derived from advertising, subscriptions, and licensing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

People Incorporated is a publicly traded holding company that owns People Inc., America's largest digital and print publisher with more than 40 celebrated media brands including PEOPLE, Food & Wine, Travel + Leisure, InStyle, Better Homes & Gardens, and Southern Living, collectively attracting 175 million consumers per month. The company also maintains strategic equity positions in MGM Resorts International (26.1%) and Turo Inc., reflecting a diversified holding-company strategy with disciplined capital allocation.

Product overview

People Incorporated is a holding company that operates a portfolio of media and publishing brands. The company owns People Inc., America's largest digital and print publisher with over 40 celebrated brands including PEOPLE, Food & Wine, Travel + Leisure, InStyle, Better Homes & Gardens, and Southern Living, collectively attracting over 175 million consumers monthly. The company also holds strategic equity positions in MGM Resorts International and Turo Inc. People Incorporated represents the latest evolution in a long tradition of entrepreneurial ownership, disciplined capital allocation, and opportunistic value creation, having built, operated, invested in, and spun off many internet and media industry defining businesses over three decades.

Differentiator

Problem solved

Functional benefit

Products and services

• People Inc. America's largest digital and print publisher, home to 40+ celebrated brands including PEOPLE, Food & Wine, Travel + Leisure, InStyle, Better Homes & Gardens, and Southern Living, attracting more than 175 million consumers each month. Audience: mass-market consumer readers across entertainment, food, travel, fashion, and home categories.
• PEOPLE Flagship brand and one of the most recognized names in American media, covering entertainment, celebrities, and cultural topics.
• Food & Wine Leading food and beverage media brand covering recipes, restaurants, travel, and culinary culture.
• Travel + Leisure Premium travel media brand covering destinations, hotels, and travel experiences.
• InStyle Fashion and beauty media brand covering style, celebrities, and lifestyle content.
• Better Homes & Gardens Home and lifestyle media brand covering home decor, gardening, recipes, and family content.
• Southern Living Regional lifestyle media brand focused on Southern U.S. culture, food, travel, and home.
• MGM Resorts International (Equity Stake) Strategic equity position representing a 26.1% stake in MGM Resorts International, reflecting People Incorporated's belief in businesses built around enduring consumer brands and iconic real-world experiences.
• Turo Inc. (Equity Stake) Strategic equity position in Turo Inc., the peer-to-peer car sharing marketplace.

Quantifiable outcome

• 175 million consumers reached monthly
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Meredith Corporation: Legacy American publisher of lifestyle brands (People, Better Homes & Gardens, Southern Living, Food & Wine) whose publishing assets were combined with Dotdash in 2021 to form Dotdash Meredith, now a subsidiary of People Inc.
• Vox Media: Digital media company operating The Verge, Vox, New York Magazine, SB Nation, and Eater with a strong digital-native, advertising-supported model. Direct competitor in online lifestyle and news publishing reaching mass consumer audiences.
• Hearst Communications: Privately held media conglomerate operating lifestyle, fashion, and entertainment brands (Cosmopolitan, Esquire, Good Housekeeping, Car and Driver) plus television and business media. Closely comparable portfolio of iconic consumer/lifestyle magazine brands.
• Dotdash: Digital publishing subsidiary of People Inc. itself, operating authoritative reference and lifestyle brands (Verywell, Investopedia, The Spruce, Simply Recipes). Included as a reference point illustrating the parent's digital content DNA.
• BuzzFeed, Inc. Publicly traded digital media company (Nasdaq: BZFD) focused on lifestyle, entertainment, and news content distributed across web, social, and video. Comparable digital publishing and advertising-led business model targeting similar lifestyle audiences.
• Penske Media Corporation: Owner of prestigious media brands including Variety, Rolling Stone, Billboard, and WWD, with a digital-first focus on entertainment, music, and lifestyle verticals. Direct competitor in premium lifestyle and entertainment publishing.
• Condé Nast: Operator of premium lifestyle media brands (Vogue, GQ, The New Yorker, Bon Appétit, Architectural Digest) reaching tens of millions of consumers globally. Direct competitor in the consumer/lifestyle digital and print publishing space that People Inc. dominates.

Broad incumbents

• News Corp: Diversified media conglomerate operating The Wall Street Journal, HarperCollins, Dow Jones, REA Group, and News UK/Australia. Broad incumbent in publishing with adjacent consumer/lifestyle and digital advertising exposure.
• The Walt Disney Company: Diversified global media empire spanning entertainment, news, lifestyle, and consumer brands. Broad incumbent providing overlap with People Inc.'s lifestyle and entertainment content through Disney/ABC/Hulu and lifestyle media assets.

Others

• IAC Inc. (historical predecessor): People Inc.'s own predecessor identity prior to the June 2026 rename and ticker change from IAC to PPLI. Noted as a historical reference for the same legal entity and capital allocation history.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People Incorporated