Design MIX Furniture

What Design MIX Furniture does

Design MIX Furniture is a Los Angeles-based, family-owned furniture retailer founded circa 1998 that imports and curates globally-sourced furniture, lighting, architectural salvage, and ethnic art objects. The company operates three showrooms spanning over 30,000 sq. ft. on South La Brea Avenue (Design MIX Gallery, Design MIX Outlet, and Design MIX Home & Garden), complemented by an e-commerce storefront at mixfurniture.com. Its core differentiator is 25+ years of continuous global sourcing that has produced an irreplaceable inventory of one-of-a-kind pieces, antiques, and modern designs blended together.

The company serves four customer segments: interior designers and trade professionals (via a dedicated Trade Program with 10% discount, tax-exempt purchasing, and a 24-hour memo program); the hospitality industry (hotels and restaurants seeking distinctive furnishings); design-minded consumers and collectors (retail purchase); and the entertainment industry (weekly rentals for staging, photo shoots, and events at 25% of retail for a 7-day period). Beyond retail, Design MIX operates a Custom Design Service that works directly with local and overseas artisans, with overseas production lead times of approximately 3-5 months.

Revenue is generated through three streams: one-time product sales (the primary stream), transaction-fee furniture rentals, and professional-services custom design work. Pricing is unit-based across a $85 to $42,000 range, with distribution via appointment-only showrooms, online store, white-glove and curbside delivery, and direct trade relationships. Headcount is small (1-10), the company is privately held with no institutional funding, and no AI, patents, or technology IP are present — the moat is curation, relationships, and physical scale rather than technology.

Name

Design MIX Furniture

Legal name

Design MIX Furniture, Inc.

Website

https://mixfurniture.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Design MIX Furniture is a family-owned Los Angeles retailer importing globally-sourced furniture, lighting, and ethnic art across three 30,000+ sq. ft. showrooms, serving interior designers, hospitality, entertainment (rentals), and design-minded collectors via retail, custom design, and a dedicated trade program.

Ownership category

akta.pro rank

Product category

Furniture Retail

NAICS

Interior Design Services (541410)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)

Keywords

• Furniture retail
• Home decor
• Imported furniture
• Custom furniture design
• Trade program

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of furniture, lighting, home decor, architectural elements, and ethnic art objects through showrooms and e-commerce website. One-time purchase model with individual product pricing.
2. Furniture Rentals: Weekly rentals for staging, photo shoots, and special events for entertainment industries. Rental fee is 25% of retail price for a 7-day period. Shorter and longer term rentals available with special pricing.
3. Custom Design Services: Specialized custom design services for homeowners, hospitality projects, and interior design professionals. MIX works with local and overseas artisans for custom pieces. Lead time for overseas production is approximately 3-5 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Design MIX Furniture is a Los Angeles-based furniture retailer that imports and curates globally-sourced furniture, lighting, outdoor and garden pieces, architectural elements, and ethnic art objects for sale through three South La Brea Avenue showrooms and an e-commerce site. The company complements its retail inventory with a Custom Design Service (working with local and overseas artisans), a Furniture Rentals program for staging and events, and a Trade Program offering discounted pricing and sourcing support to interior designers.

Product overview

Design MIX Furniture operates as a furniture retailer with a unified multi-category product portfolio. The company offers an extensive range of living room, dining room, bedroom, lighting, outdoor and garden, architectural elements, and art and decor products sourced globally. The core offering includes both vintage/antique museum pieces and modern furniture designs. Beyond retail, the company provides three complementary service modules: Custom Design Service for bespoke furniture creation, Furniture Rentals for event staging, and a Trade Program offering professional designer discounts. The portfolio spans over 30,000 sq. ft. across three Los Angeles showrooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Room Furniture Comprehensive collection of imported and curated living room furniture including accent chairs, benches, bookcases, coffee tables, consoles, daybeds, desks, mirrors, ottomans, media cabinets, rugs, side tables, sideboards, sofas, sectionals, stools, storage cabinets, and trunks for residential and trade customers.
• Dining Room Furniture Full range of imported and curated dining furniture including bar stools, bar tables, benches, counter stools, counter tables, dining chairs, dining tables, mirrors, rugs, sideboards, buffets, and storage vitrines for residential and hospitality buyers.
• Bedroom Furniture Bedroom furnishings comprising imported and curated accent chairs, beds, nightstands, bedside tables, benches, bookcases, console tables, daybeds, desks, dressers, chests, headboards, mirrors, rugs, sideboards, and trunks for residential and hospitality customers.
• Lighting Decorative imported and curated lighting collection including capiz shell fixtures, floor lamps, table lamps, industrial and metal lights, Moroccan-style pieces, mosaic lights, natural fiber lamps, outdoor lighting, and wall sconces for residential, hospitality, and trade customers.
• Outdoor and Garden Outdoor furniture and garden decor including imported and curated accent chairs, accessories, bars, benches, coffee tables, containers, daybeds, dining sets, fountains, garden stools, lanterns, plants, planters, sofas, statues, and outdoor lighting.
• Architectural Elements Imported and curated architectural salvage and decorative elements including carved panels, screens, columns, fragments, doors, gates, and mirrors for interior and exterior design applications by designers and hospitality clients.
• Art and Decor Imported and curated ethnic art objects and home decor including bowls, baskets, mirrors, objects, pillows, pottery, rugs, textiles, tribal masks, tribal objects, stools, tables, chairs, trunks, statues, figures, and wall art from global sources.
• Unique Finds One-of-a-kind and distinctive imported and curated items including antique furniture, architectural pieces, sculptures, vintage collectibles, and rare artifacts for collectors, designers, and hospitality clients.
• Custom Design Service Specialized custom design service working directly with homeowners and design professionals in hospitality, architectural, and interior design industries to create unique furniture solutions using specialized materials and overseas artisan craftsmanship, with custom orders typically requiring 3-5 months of lead time.
• Furniture Rentals Weekly rental program for staging, photo shoots, and special events servicing the entertainment industry, with rental fees based on 25% of retail price for a 7-day period, and shorter and longer term rentals available with special pricing.
• Trade Program Exclusive program for trade professionals offering a 10% trade discount on the entire inventory (online and in showroom) with no minimum quantities, sourcing support, custom orders with 3-5 month lead times, tax-exempt purchasing for California-based design businesses with a valid resale certificate, and a 24-hour memo program for local Los Angeles area designers.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chairish: Online marketplace for pre-owned and vintage furniture and decor with a strong designer/trade program. Comparable to Design MIX in offering curated, distinctive pieces plus trade pricing and designer-friendly tooling.
• Horne: Los Angeles-based design retailer offering curated contemporary and vintage furniture, lighting, and decor with a strong trade program. Directly comparable to Design MIX on location (LA), trade focus, and curated designer-grade assortment.
• Jonathan Adler: Designer-brand retailer of distinctive furniture, lighting, and home accessories with global production and bespoke/ custom services. Comparable to Design MIX in offering globally-sourced, design-forward pieces plus custom capabilities and trade/designer outreach.
• 1stDibs: Online marketplace for unique, vintage, and antique furniture, art, and decor. Directly comparable to Design MIX in curating one-of-a-kind, globally-sourced pieces for design-minded buyers and the trade, with overlapping customer base of collectors and interior designers.
• Coup d'Etat: High-end, multi-category design showroom in San Francisco carrying globally-sourced furniture, lighting, and accessories. Closely comparable to Design MIX in assortment, pricing tier, and serving interior designers and design-minded collectors in a major West Coast design market.

Broad incumbents

• Anthropologie Home: Curated home furnishings and decor offering under the Anthropologie brand with global, eclectic styling. Comparable to Design MIX in curating globally-inspired, eclectic pieces for design-minded consumers, but at far broader scale.
• West Elm: National design-forward home furnishings retailer owned by Williams-Sonoma with broad assortment and trade program. Comparable to Design MIX in design-oriented customer base and trade offering, but at significantly larger scale and standardized mass-market production.
• Room & Board: Multi-channel modern furniture retailer with showrooms, e-commerce, and a trade program. Comparable to Design MIX in design-grade furniture assortment and trade focus, but with broader U.S. footprint and standardized production.
• Restoration Hardware (RH): Large premium home furnishings retailer with design galleries and a full-trade program. Comparable to Design MIX on premium positioning and trade focus, but operates at much greater scale and broader assortment than the MIX showrooms.
• CB2: Modern design furnishings retailer from Crate & Barrel targeting younger, design-savvy buyers. Comparable to Design MIX in design-oriented customer base, but competes primarily in the mid-market price tier with standardized production rather than globally-sourced one-of-a-kind pieces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MixFurnitureLA
• Facebookfacebook.com/designmixfurniture
• LinkedInlinkedin.com/company/design-mix-furniture-gallery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Design MIX Furniture