Agroceres Binova

What Agroceres Binova does

Agroceres Binova is a Brazilian agricultural inputs company headquartered in Jardinópolis, São Paulo, that develops, manufactures, and commercializes crop nutrition, biological, and adjuvant solutions for rural producers across Brazil. The company was formed in 2017 when Grupo Agroceres acquired Binova, integrating the biological inputs specialist into a parent group with roots dating to 1945 in Brazilian agribusiness. Agroceres Binova operates three core product lines — Nutrition & Physiology, Biologicals, and Adjuvants — and employs between 101 and 250 people as a privately held subsidiary.

The company's biological portfolio leverages microbial agents including Trichoderma, Bacillus, Azospirillum, Pseudomonas, and Beauveria to address soil health, pest pressure, and crop performance. Its business model centers on a direct sales approach with national coverage across Brazil, supported by technical service teams that work closely with rural producers to design integrated crop protocols. Research and development is conducted both internally and through partnerships with leading Brazilian research institutions — Embrapa, ESALQ, UFLA, and UNICAMP — and innovation projects are further supported by FINEP-backed government financing.

The company's commercial base consists of rural producers across Brazil, with publicly referenced customers including Fazenda Dona Iria, Grupo Madenorte, and Ricardo Avelar. Agroceros Binova has expanded its commercial footprint through digital content channels including YouTube, a corporate blog, and social media to support brand building and agronomic education. Integrated protocols such as the Kit Gammon Up combine multiple product lines into a single grower-facing offering, suggesting an intentional move toward bundled, technically-supported solutions rather than commodity input sales.

Name

Agroceres Binova

Legal name

Agroceres Binova

Website

https://agroceresbinova.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Agroceres Binova is a Brazilian agricultural inputs company that develops and sells plant nutrition, biological, and adjuvant solutions to rural producers across Brazil through a direct sales model supported by field technical service.

Ownership category

akta.pro rank

Product category

Agricultural Biologicals and Plant Nutrition

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Biostimulants & Plant Health Biologicals (Microbial/Non-microbial) (AFABAEAK)

akta.pro secondary industries

Biological Formulation, Fermentation & Scale-Up Manufacturing (AFABAEAM), Biological Seed Treatments & Inoculants (within Biologicals) (AFABAEAL)

Keywords

• Biological crop inputs
• Plant nutrition products
• Agricultural adjuvants
• Microbial inoculants
• Biofungicides and bionematicides

Headquarters

HQ city

Jardinópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Agricultural Input Sales: Sale of biological products (bioinsecticides, biofungicides, bionematicides), plant nutrition and physiology products, and adjuvants to rural producers across Brazil. Products are sold through direct sales network serving agricultural customers nationwide.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Agroceres Binova develops, manufactures, and sells biological crop inputs (biofungicides, bioinsecticides, bionematicides based on microbial strains such as Trichoderma, Bacillus, Azospirillum, and Beauveria), plant nutrition and physiology products (foliar fertilizers, seed treatments, biostimulants), and agricultural adjuvants (spreaders, penetrants, and spray-tank additives) for Brazilian rural producers cultivating row crops including soybeans, corn, coffee, sugarcane, and beans.

Product overview

Agroceres Binova offers an integrated portfolio of agricultural solutions organized into three main product lines: Nutrição e Fisiologia (Plant Nutrition and Physiology), Biológicos (Biological Products), and Adjuvantes. Their biological line includes microbial-based products such as Trichoderma-based biofungicides (Gamum Multi T), Azospirillum inoculants (agFX-Azos), and Priestia megaterium soil regenerators (ag Mega-P), as well as the bionematicide agDommon and bioinsecticide agNexmmon Pro. The adjuvant line features products like agUltra Bio for ultra-low volume applications and agSolution Evolution for spray tank stability. The company also provides complete management protocols and operates with R&D partnerships with Embrapa, ESALQ, UFLA, UNICAMP, and ADRIOS.

Differentiator

Problem solved

Functional benefit

Products and services

• Nutrição e Fisiologia (Plant Nutrition and Physiology)

Quantifiable outcome

• Productivity improvements through optimized crop management and biological solutions
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Embrapa (Brazilian Agricultural Research Corporation)coreTechnology or IntegrationTechnology development and validation partnership with Embrapa for agricultural solutions. Embrapa provides research support and scientific validation for Agroceres Binova's biological and nutritional products.
• ESALQ (Escola Superior de Agricultura Luiz de Queiroz)coreTechnology or IntegrationResearch partnership with ESALQ for technology development and validation of agricultural solutions.
• UFLA (Universidade Federal de Lavras)coreTechnology or IntegrationResearch partnership with UFLA for technology development and validation of agricultural solutions.
• UNICAMP (Universidade Estadual de Campinas)coreTechnology or IntegrationResearch partnership with UNICAMP for technology development and validation of agricultural solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Corteva Agriscience: Global seeds and crop protection giant with a growing biologicals portfolio via Stoller and acquisitions. A broad incumbent competing across adjuvants, nutrition and biocontrol in Brazilian ag.
• BASF Agricultural Solutions: Global ag input leader offering crop protection, seeds and digital tools with growing biologicals activity in Brazil. Comparable as a broad incumbent with overlapping adjuvants, nutrition and biocontrol categories.
• UPL Brazil: Global crop protection and biologicals player with strong Brazil footprint post-Arysta acquisition. Comparable for its integrated portfolio including bio-solutions targeting the same Brazilian row-crop customers.
• Syngenta (China National Chemical): Global crop protection and seeds company with significant Brazilian presence and expanding biologicals/biostimulants portfolio. Broad incumbent whose products compete with Agroceres Binova across row crops.

Direct peers

• Novonesis (Novozymes BioAg): Global microbial solutions leader spun out of Novozymes, focused on biostimulants, inoculants and biocontrol. Direct competitor in the same biologicals categories sold by Agroceres Binova across Brazilian row crops.
• Koppert Brasil: Brazilian arm of Koppert, a global leader in biological crop protection and pollination. Directly comparable as a microbial-based bioinsecticide, biofungicide and bionematicide supplier serving Brazilian row crops and specialty crops.
• Stoller do Brasil: Major Brazilian plant nutrition and biostimulant player owned by Corteva. Highly comparable given shared focus on Brazilian row crops, foliar nutrition, and plant physiology products.
• Lallemand Plant Care: Specialist in microbial inoculants and biostimulants for agriculture. Comparable for its Trichoderma, Bacillus and mycorrhizae portfolio that competes directly with Agroceres Binova's biological line.

Emerging players

• BioConsortia: Emerging microbial discovery and biological inputs company developing next-generation biostimulants and biocontrol products. Comparable as a science-led challenger in the same biologicals category.

Regional players

• Ihara (FMC/Ihara): Brazilian-focused crop protection company (FMC group) with growing biologicals activity. Comparable regional player targeting the same soy, corn and sugarcane growers with adjacent inputs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/agroceresbinova
• Facebookfacebook.com/AgroceresBinova
• LinkedInlinkedin.com/company/agroceresbinova
• Instagraminstagram.com/agroceresbinova

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agroceres Binova