Sarmatia Trading

What Sarmatia Trading does

Sarmatia Trading is a small Polish e-commerce company headquartered in Warsaw that retails handmade carpets, kilims, leather goods, cushions, art accessories, and oak flooring. The company operates a direct-to-consumer model via an online storefront and a physical showroom located at Marszałkowska 124/14 in central Warsaw, offering more than 140 carpet collections sourced from Iran, India, Afghanistan, Pakistan, Turkey, Morocco, Nepal, Brazil, and Spain, alongside Polish-produced oak flooring. The product range spans entry-level items priced around 490 PLN to premium pieces at 66,000 PLN, serving residential consumers, interior designers, and commercial-space clients.

Beyond product sales, Sarmatia Trading generates revenue through two service offerings: a carpet rental program and a custom-designed carpets service. The company is registered as a 100% Polish-owned private entity with 1–10 employees (VAT ID PL5272904712, REGON 389069920, KRS 0001077504), and it runs multi-category operations with light overhead, sourcing directly from traditional weaving regions and Polish oak flooring producers. Its recent expansion into complementary home categories — cushions, poufs, art accessories, and oak flooring — broadens its addressable surface within the home furnishings market without moving into unrelated verticals, and it maintains an educational blog aimed at consumer awareness.

The business model combines transactional DTC sales with service-based revenue (rental and bespoke design), and the company maintains an informational blog and educational content aimed at consumer awareness. Its competitive position is built primarily on curated selection depth, multi-region artisanal sourcing, and operator expertise in carpet evaluation rather than on scale, proprietary technology, or data assets.

Name

Sarmatia Trading

Legal name

Sarmatia Trading

Website

https://sarmatiatrading.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Home Furnishings (Carpets, Rugs & Flooring)

NAICS

All Other Miscellaneous Retailers (459999)

akta.pro industry

PRIMARYCRAIALAC

Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats)

Consumer Products & Retail/Home & Furniture Retail/Home Textiles Retail (Bedding, Bath Linens, Rugs)

Keywords

• Handmade carpets retail
• Oriental rugs online
• Custom designed carpets
• Oak flooring store
• Carpet rental service

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail product sales: One-time sales of handmade carpets, kilims, leather products, oak flooring, cushions, and art accessories through e-commerce platform. Products sourced from Iran, India, Afghanistan, Pakistan, Turkey, Morocco, Nepal, Brazil, Spain, and Poland.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sarmatia Trading is a Polish online and showroom retailer that sells handmade carpets and rugs (classic, modern, ethnic/kilim, leather), cushions and poufs, oak flooring, and decorative accessories, with supplementary carpet rental and custom-design services. The assortment is sourced from traditional weaving regions including Iran, India, Afghanistan, Pakistan, Turkey, Morocco, Nepal, Brazil, Spain, and Poland, with each piece individually assessed for quality of materials, dyes, and craftsmanship before being offered.

Product overview

Sarmatia Trading is a 100% Polish online carpet and floor covering store based in Warsaw. The company offers a diverse portfolio of hand-made carpets and rugs sourced from traditional weaving regions worldwide, including Persia (Iran), India, Nepal, Pakistan, Turkey, Morocco, and Afghanistan. The core product lines include classic oriental carpets (DYWANY KLASYCZNE with 68 products), contemporary modern carpets (DYWANY NOWOCZESNE with 67 products), ethnic kilims and Boho carpets (KILIMY with 40 products), leather carpets and products (SKÓRY with 34 products), decorative cushions and poufs (PODUSZKI with 40 products), and premium oak flooring in five collections (PODŁOGI DĘBOWE with 35 products). Additional services include carpet rental (Wynajem Dywanów) and custom-designed carpets (Dywany według projektu). The company positions itself as a specialist retailer with professional consultation services and over a decade of expert experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Carpets (DYWANY KLASYCZNE) Traditional hand-knotted carpet collection including Persian, Indian, and other classical styles (Ghom, Nain, Heriz, Bachtiar, Kazakh), comprising 68 classic carpet products sourced from traditional weaving regions and individually quality-assessed. Designed for residential buyers and interior designers seeking authentic classical oriental rugs.
• Modern Carpets (DYWANY NOWOCZESNE) Contemporary carpet line of 67 modern carpet products spanning Vintage Deluxe Art, Patchwork Art, Transitional, designer, Himalayan, Nepalese, Gabbeh, Lori, Berber, and natural fiber variants, targeted at homeowners and designers looking for non-traditional handmade rug styles.
• Leather and Leather Carpets (SKÓRY I DYWANY SKÓRZANE) Handcrafted leather carpets and leather products made from high-quality Spanish leathers, comprising 34 products in various colors and patterns including crocodile patterns, for buyers seeking premium leather floor coverings and accessories.
• Kilims and Ethnic / Boho Carpets (KILIMY | DYWANY ETNICZNE | BOHO) Ethnic carpet line of 40 products covering Turkish kilims, Moroccan Berber carpets, Afghan Khal Mohammadi, Pakistani Kazak, and Bohemian style carpets, for buyers seeking ethnic, tribal, and Boho interior looks.
• Cushions and Poufs (PODUSZKI I PUFY) Decorative cushion and pouf collection of 40 products made from leather, silk, jacquard fabrics, hand-woven kilims, and patchworks, with leather poufs crafted from high-quality Spanish leathers, for coordinating interior accessories alongside carpets.
• Oak Flooring (PODŁOGI DĘBOWE) High-quality oak flooring line of 35 products including engineered and solid oak boards, organized into five collections: CASSETTE LINE (9 products), CLASSIC LINE (10 products), FISHBONE LINE (2 products), MIDDLE AGE LINE (8 products), and TOSCANA ANTICA LINE (6 products), priced by consultation and targeted at residential and commercial buyers seeking durable wood flooring.
• Art and Accessories (SZTUKA I DODATKI) Interior accessories category comprising artwork, sculptures, porcelain from Polish artists and items from the Orient, as well as mirrors, furniture, and lighting, for buyers curating a complete interior look around their carpet purchase.
• Carpet Rental (Wynajem Dywanów) Rental service providing carpets for events, exhibitions, and temporary installations, targeted at commercial space designers, hospitality operators, and event organizers needing short-term use of statement carpets.
• Custom-Designed Carpets (DYWANY WEDŁUG PROJEKTU) Bespoke service producing handmade carpets to specific project designs and customer specifications (size, material, design), targeted at interior designers, architects, and homeowners needing one-off pieces.

Quantifiable outcome

• Every product individually assessed for quality, materials, craftsmanship

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wayfair: Wayfair is a global online home goods marketplace with deep rug coverage across price tiers. Comparable as a broad incumbent whose rug assortment and logistics scale can compress addressable share for specialty rug retailers like Sarmatia Trading, though it lacks the handmade-curation and expert-consultation positioning.
• Houzz: Houzz is a home design marketplace with product catalogs (including rugs), ideabooks, and a designer-pro directory. Comparable as an incumbent platform where Sarmatia's interior-designer and homeowner segments already research purchases, making Houzz a competing demand-capture channel for the same rug budgets.
• West Elm: West Elm (Williams-Sonoma) is a home furnishings retailer with a significant rug assortment, including hand-loomed and fair-trade collections. Comparable because it competes for the same mid-to-premium interior-design customer and offers both online and physical retail experiences similar to Sarmatia's showroom-plus-website model.
• Joss & Main: Joss & Main is a Wayfair-owned flash-and-discount home retailer with a strong rug category. Comparable as a broad incumbent whose promotional model and email-driven marketing compete with Sarmatia's newsletter-and-discount mechanics for the same value-oriented end of the rug shopper base.

Direct peers

• Safavieh: Safavieh is a rug manufacturer-retailer specializing in handmade and power-loomed rugs with strong e-commerce and showroom distribution. Comparable to Sarmatia Trading in the multi-origin handmade rug focus, presence across price tiers, and use of showrooms plus online channels to sell area rugs and adjacent home textiles.
• Wovenly: Wovenly is a digitally native rug retailer emphasizing modern, customizable, and artisan-leaning designs sold direct-to-consumer. Comparable to Sarmatia Trading for the same online-first rug positioning, modern/category mix overlap, and reliance on storytelling content and curation to differentiate from mass-market rug sellers.
• Samad Rugs: Samad is a high-end Persian and antique rug house with showrooms and e-commerce presence. Directly comparable to Sarmatia Trading in the premium/collector segment, the emphasis on handmade antique and vintage Persian rugs, and the use of expert-led consultation to support pricing up to and beyond 66,000 PLN equivalent.
• Loloi Rugs: Loloi is a designer-driven rug and home textile brand distributed through wholesale and direct-to-consumer e-commerce. Comparable for the curated assortment of artisanal-looking rugs (including Persian-inspired, vintage, and patchwork), lifestyle content marketing, and multi-channel retail presence similar to Sarmatia's showroom-plus-online model.
• Rugs USA: Rugs USA is a large, rug-focused North American e-commerce retailer. It is highly comparable to Sarmatia Trading because both compete in the same product category (handmade and machine-made area rugs) through a direct-to-consumer online storefront with deep SKUs, filters by size/material/origin, and promotional pricing mechanics.
• eCarpetGallery: eCarpetGallery is an online rug specialist selling handmade oriental, Persian, and modern rugs from origins overlapping Sarmatia's (India, Iran, Pakistan, Turkey, Nepal). Comparable for the same direct-to-consumer e-commerce model, curated authentic handmade assortment, and similar price banding across entry, mid, and premium Persian carpets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sarmatiat
• Facebookfacebook.com/SarmatiaTrading
• LinkedInlinkedin.com/company/sarmatia-trading---salon-z-ekskluzywnymi-dywanami

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarmatia Trading