Roswell Chamber of Commerce

What Roswell Chamber of Commerce does

The Roswell Chamber of Commerce is a membership-based nonprofit organization founded in 1923 and headquartered at 131 West Second Street in Roswell, New Mexico. It serves nearly 500 member businesses throughout Roswell and the surrounding New Mexico region, spanning healthcare, financial services, retail, media, nonprofits, and government-aligned entities. Its mission is to promote economic and social prosperity, assist business development and tourism, and foster community spirit and pride. The Chamber operates tiered membership (business, corporate, and executive levels) billed annually and supports its members through an array of programs: an online member directory, a community events calendar, a Hot Deals member-to-member promotions platform, a job postings board, the Roswell Now Magazine publication, legislative news, and a Roswell Relocation Guide.

The Chamber's underlying technology is the commercial GrowthZone/ChamberMaster membership management platform, which powers its public website (roswellnm.org), member portal (business.roswellnm.org), directory, event calendar, and deal listings. Its flagship program is Leadership Roswell, launched in 1983 and recognized as the longest-running leadership training program in New Mexico, operated in partnership with the Leadership Roswell Alumni Association. The Chamber also runs the Redcoats ambassador program, an elite member-volunteer corps that supports ribbon cuttings and member promotions, and hosts civic meetings for the City of Roswell, Chaves County, Roswell Independent School District, and links to New Mexico Legislature content on its platform.

Revenue is generated through three primary streams: recurring annual membership dues across three tiers, event and program sponsorships (anchored by eight platinum sponsors including Leprino Foods, Xcel Energy, Pioneer Bank, and Eastern New Mexico Medical Center), and program fees for Leadership Roswell and ancillary services such as boardroom rental. The organization employs 51-100 staff and is governed by a Board of Directors. No revenue figures, funding events, or financial disclosures are available in the public source material, and no AI, machine learning, or proprietary technology development is evidenced.

Name

Roswell Chamber of Commerce

Legal name

Roswell Chamber of Commerce

Website

https://roswellnm.org

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

51–100 employees

Short description

The Roswell Chamber of Commerce is a 1923-founded nonprofit serving nearly 500 member businesses in Roswell, New Mexico through membership tiers, a directory, events, sponsorships, and the Leadership Roswell leadership development program.

Ownership category

akta.pro rank

Product category

Chamber of Commerce / Business Association Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Chamber of commerce
• Business membership organization
• Local economic development
• Business advocacy services
• Community networking programs

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees at business, corporate, and executive levels providing access to network of 500 members, marketing opportunities, discounted programs, and professional networking
2. Event Sponsorships: Revenue from event sponsorships including platinum sponsors and various sponsorship tiers
3. Program Fees: Fees for Leadership Roswell training program and other chamber programs

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Roswell Chamber of Commerce is a nonprofit membership organization that serves approximately 500 member businesses in Roswell, New Mexico. Its core offerings include advocacy, networking events, a member directory and business resources, marketing exposure via the Roswell Now magazine, and member development programs such as Leadership Roswell and the Redcoats Ambassador Program.

Product overview

The Roswell Chamber of Commerce operates a comprehensive membership-based organization serving approximately 500 member businesses in Roswell and throughout New Mexico. Rather than a traditional technology product company, the Chamber provides a suite of programs and services including the core website platform (www.roswellnm.org) functioning as a resource hub, the Leadership Roswell training program (established 1983), the Redcoats ambassador program for business promotion, an online member directory, events calendar, Hot Deals platform for member promotions, job postings board, Roswell Now Magazine publication, legislative news updates, and business resources. These services work together to promote economic prosperity, assist business development and tourism, and foster community spirit in Roswell, New Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• Leadership Roswell: Longest-running leadership training program in New Mexico, dedicated to equipping current and future leaders to make a positive impact on the Roswell community.
• Roswell Chamber Redcoats
• Roswell Now Magazine

Products and services

• Chamber Membership Annual membership program providing local businesses in Roswell, NM with access to the Member Directory, networking events, advocacy, marketing exposure, and program participation.
• Member Directory

Quantifiable outcome

• Nearly 500 member businesses throughout Roswell and New Mexico

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered platinum sponsor, core and minor.

• Leprino Foodsplatinum sponsorOthersPlatinum sponsor of Roswell Chamber of Commerce
• L&F Distributorsplatinum sponsorOthersPlatinum sponsor of Roswell Chamber of Commerce
• Krumland Auto Groupplatinum sponsorOthersPlatinum sponsor of Roswell Chamber of Commerce
• Farmer's Country Marketplatinum sponsorOthersPlatinum sponsor of Roswell Chamber of Commerce
• Dean Baldwin Paintingplatinum sponsorOthersPlatinum sponsor of Roswell Chamber of Commerce
• Xcel Energyplatinum sponsorOthersPlatinum sponsor of Roswell Chamber of Commerce
• Pioneer Bankplatinum sponsorOthersPlatinum sponsor of Roswell Chamber of Commerce
• Eastern New Mexico Medical Centerplatinum sponsorOthersPlatinum sponsor of Roswell Chamber of Commerce
• GrowthZonecoreTechnology or IntegrationWebsite platform provider powering Chamber website and membership management through ChamberMaster software
• City of RoswellcoreStrategic or Co-development PartnerMunicipal partner for hosting city council meetings, committee meetings, and legislative news on chamber platform
• Chaves CountycoreStrategic or Co-development PartnerCounty government partner for hosting county commission meetings on chamber platform
• Roswell Independent School DistrictcoreStrategic or Co-development PartnerSchool district partner for hosting school board meetings on chamber platform
• New Mexico LegislatureminorOthersLinks provided to NM Legislature for legislative news and voter information
• Leadership Roswell Alumni AssociationcoreStrategic or Co-development PartnerAlumni network supporting leadership development program running since 1983

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Las Cruces Chamber of Commerce: Dona Ana County chamber offering membership services, leadership programs, and business advocacy. Comparable mid-size New Mexico chamber operating under a similar revenue model and value proposition.
• Albuquerque Metro Chamber of Commerce: Same-state chamber of commerce serving the Albuquerque metropolitan area with membership dues, advocacy, and business networking programs. Operates the same chamber-of-commerce model in New Mexico but at significantly larger scale, making it the most directly comparable regional peer.
• Santa Fe Chamber of Commerce: New Mexico state chamber providing business membership, advocacy, tourism promotion, and event programming. Closely parallels Roswell Chamber's mix of dues, events, and civic engagement in a similar-size New Mexico city.
• Amarillo Chamber of Commerce: Regional chamber serving the Texas Panhandle with a similar agricultural/energy economic base. Operates the same combination of membership dues, events, leadership programs, and advocacy services in a comparable small-city market.
• Lubbock Chamber of Commerce: West Texas chamber of commerce operating a comparable dues/events/sponsorship revenue mix in an agricultural and energy-adjacent regional economy. Useful benchmark for sponsor-tier and member-pricing comparisons.

Direct peers

• Chattanooga Area Chamber of Commerce: Mid-size city chamber with comparable membership scale, leadership program, and civic-infrastructure positioning. Strong analogue for evaluating operational benchmarks in a similar mid-market American city.
• Asheville Area Chamber of Commerce: Small-to-mid city chamber with a tourism and community-development orientation similar to Roswell's mission. Comparable mix of dues-funded programming, sponsor-supported events, and a destination-driven member base.

Broad incumbents

• U.S. Chamber of Commerce: National federation that local chambers (including the Roswell Chamber) often affiliate with. Represents the broad-incumbent umbrella organization in the same industry and provides policy advocacy that local chambers extend to members.

Others

• GrowthZone: Technology vendor powering the Roswell Chamber's website, member management, event registration, and directory. As the platform provider for hundreds of chambers, it is an ecosystem enabler and a direct operational dependency for the subject company's digital infrastructure.
• Association of Chamber of Commerce Executives (ACCE): Industry association for chamber executives and staff, providing training, benchmarking, and certification. Functions as an ecosystem enabler and peer network for chamber leaders — directly relevant for evaluating operational best practices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/roswell.chamber.20
• Instagraminstagram.com/roswellchamber
• LinkedInlinkedin.com/company/roswell-chamber-of-commerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roswell Chamber of Commerce